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Lovi Reviews 

238
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 193 reviews, reviewers had a great experience with this company. Many customers found the app user-friendly and highly effective for personalizing their skincare routines. People reported significant improvements in their skin, receiving compliments and seeing issues like breakouts and dark spots fade. The personalized recommendations helped users discover products that genuinely worked for them. However, some customers noted confusion about the subscription model, often expecting physical products instead of just app recommendations. A few also experienced occasional app bugs or found recommended products unavailable in their region. While many received refunds, some reported difficulties or delays in getting their money back.

What people talk about most

Product

People report ambiguous experiences with product recommendations, with some finding them very effective and... See more

Application

Reviewers mention positive feedback about the app, with many finding it user-friendly, informative, and... See more

User experience

Reviewers highlight positive aspects of user experience, finding the app helpful, easy to navigate, and... See more

Subscription

Consumers find subscription experiences to be ambiguous, with some appreciating the clarity regarding... See more

Refund

Clients share ambiguous opinions on refund experiences, with some reviewers reporting positive outcomes, such... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I have only been using the app for a short while and I am waiting to see how my skin improves on Lovi based on the product recommendations. So far lovi has had fact based recommendations based on publ... See more

Company replied

Rated 4 out of 5 stars

overall is good, i do think the routines should be created based on what we hae on the shelf. I have purchased the recomendations but struggle to deceide wht to use depending on how my face is feeling... See more

Company replied

Rated 4 out of 5 stars

Just used it once and I liked it so far. After using it more, I may change my review to 5 star as well. The app scans your face with its AI scanner and then personalize your skincare routine. You will... See more

Company replied

Rated 4 out of 5 stars

I like how detailed the app is and the multiple option suggestions, helps us choose from a variety of choices, i don’t feel limited. I’m looking forward to the results of the routine the app has sugge... See more

Company replied


Company details

  1. #279 of 354 best companies in Software Company
  2. #24 of 31 best companies in Cosmetics Industry
  3. #55 of 66 best companies in Wellness Program

About Lovi

Written by the company

Smart skincare powered by AI

Lovi is an AI-powered cosmetologist app that analyzes your skin, builds personalized routines, and helps you choose products based on science and real data.

Track your skin progress, get tailored recommendations, and make confident skincare decisions – all in one app.

Apple and the App Store logo are trademarks of Apple Inc.

AI Skin Analysis & Progress Tracking

Lovi uses AI-powered face scans to analyze multiple skin concerns and track changes over time. This helps users understand how their skin evolves and how routines or products impact results.

Personalized Routines & Product Fit

Based on skin type, goals, and preferences, Lovi builds customized skincare routines and evaluates how well products match individual needs. Recommendations focus on compatibility and effectiveness, helping reduce trial-and-error.

Ingredient Insights & Smart Guidance

Lovi provides clear ingredient insights and safety indicators, making it easier to understand what is inside skincare products. Users can also ask questions anytime and receive science-backed guidance tailored to their skin.


Contact info

3.8

Great

TrustScore 4 out of 5

238 reviews

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3.8

All reviews

(238)

206 reviews in the last 12 months

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Rated 2 out of 5 stars

Recommended products are not widely…

Recommended products are not widely available

June 21, 2026
Lovi logo

Reply from Lovi

Hi Sou!

Thank you for sharing this, we completely understand how frustrating it can be when products feel difficult to get hold of.

We do want to mention that for each category, we provide up to 10 product options and alternatives, so there's always a variety to choose from at different price points and availability levels. And the great news is that most of them can be found on local or international marketplaces with worldwide delivery, so there's usually a way to get what you need regardless of where you are.

We'd love to help you find the best options available in your area. Please reach out to us at care@lovi.care, and our team will be happy to guide you personally! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 3 out of 5 stars

I didn’t get much guidance on my skin…

I didn’t get much guidance on my skin routine nor good products suggestion. Also the scan of my face took so long and the diagnosis was incorrect

June 19, 2026
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Reply from Lovi

Hi!

Thank you for sharing this! We're sorry to hear the experience didn't meet your expectations, and we'd genuinely love to understand more so we can help.

Could you please reach out to us at care@lovi.care? We want to make sure your routine and recommendations are properly tailored to your skin, and we'd love the chance to make this right for you. 💜


Warm regards,
Margarita & The Lóvi Team

Rated 4 out of 5 stars

Bought some of the recommended…

Bought some of the recommended products. Only after 1 day I could see the difference. Seriously amazed by this app.

June 19, 2026
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Reply from Lovi

Hi!

Results after just one day! That's incredible to hear and honestly made our whole team smile! 💜

We'd love to know if there's anything we could do even better to make your experience a full 5 stars. Any feedback is always welcome at care@lovi.care. So happy to have you with us!


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Lovi made it very easy to understand…

Lovi made it very easy to understand which products were compatible with my skin by providing a compatibility percentage for each recommendation. I also appreciated the video tutorials that showed me exactly how to use the products correctly. The guidance was clear, personalized, and easy to follow. Overall, it has been a very helpful experience.

Although I have had to pause my subscription for personal and financial reasons, I plan to subscribe again in the near future and would happily recommend the service to others looking for personalized skincare advice.

June 13, 2026
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Reply from Lovi

Hi!

Thank you so much for taking the time to write this. It genuinely warms our hearts!

We're so glad the compatibility ratings and tutorials made everything feel clear and approachable. We completely understand that life has its seasons, and we'll be right here whenever you're ready to come back. Can't wait to have you with us again! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

So easy to use and got good explanation…

So easy to use and got good explanation for products to use with skin issues targeted

June 12, 2026
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Reply from Lovi

Hi Ivie!

This made us so happy to read! There's nothing better than hearing that everything is clicking into place and making a real difference for your skin. So glad you're here with us! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Quick answer to my question and give me…

Quick answer to my question and give me other option.

June 14, 2026
Lovi logo

Reply from Lovi

Hi!

Thank you so much for this, we're really glad we could help quickly and point you in the right direction! That's exactly what we're here for 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

My experience is satisfactory.

My experience is satisfactory.
My only challenge is that the app doesn’t keep the chat so I end up asking same question many times and sometimes the recommendation that were on the first response would appear when I ask second time around.
Otherwise I am happy with the interaction and the results that I am seeing.

June 9, 2026
Lovi logo

Reply from Lovi

Hi! Thank you so much for taking the time to share this!

We're really glad the experience and results are making you happy. Your point about the chat history is genuinely valuable feedback, and we've passed it along to our product team. Should you need any help, we're always on hand at care@lovi.care 💜

So happy to have you with us!


Warm regards,
Margarita & The Lóvi Team

Rated 3 out of 5 stars

goo to begin with a skin care routine

Great app for anyone looking to start a skincare routine and receive personalized product recommendations tailored to their skin type and concerns. If you already have an established collection of skincare products, it can be a bit more difficult to incorporate them since the app doesn't yet support full integration of existing products. I also loved that the app includes facial yoga as part of the routines.

June 9, 2026
Lovi logo

Reply from Lovi

Hi Ana,

We're really sorry this hasn't been the experience you were hoping for, and we completely get why that's upsetting, especially when you've trusted us with a 3-month plan.

Our team has dropped you an email to chat through everything and see how we can help. Please do check your inbox, we really want to sort this out for you. 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Very helpful and easy to navigate

Very helpful and easy to navigate. It keeps all my skincare information in one place and makes it easier to stick to a routine.”

June 10, 2026
Unprompted review
Lovi logo

Reply from Lovi

Hi Meenakshi,

Thank you so much for sharing this! Having everything organised and actually being able to stay consistent with a routine is such a game changer.

We're so glad Lóvi is making that easier for you. We're always working to make the experience even better, so it's wonderful to know it's making a real difference! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

So amazing

So amazing. I love the constant feedback and education. One thing that can be made better is to allow me to cement my products so that the routine is 100% on the products I have selected

June 8, 2026
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Reply from Lovi

Hi Alicia,

Thank you so much, this genuinely made us smile! 💜

We love that the education and feedback side of Lóvi is resonating with you. And your suggestion about being able to lock in your own selected products for a fully personalised routine is such a great one — we've noted it and passed it along to our product team.

Feedback like yours is exactly what helps us grow. So happy to have you here!


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Skincare Made Simple and Effective

I've had a great experience using this skincare app. It made choosing the right products for my skin much easier by providing personalized recommendations based on my skin type and concerns. The app is user-friendly, informative, and helped me discover products that actually work for me. Since following its recommendations, I've noticed an improvement in my skin and feel much more confident in my skincare routine.

June 5, 2026
Lovi logo

Reply from Lovi

Hi,

Thank you so much for this! It genuinely means a lot to us!

Skincare can feel so overwhelming, and knowing that Lóvi helped make it simpler and actually made a difference for your skin is the best thing we could hear. So happy you're here! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 1 out of 5 stars

Disgruntled customer!!!

I sent £19.99 on may 4th this year for premium starter pack on Facebook it never arrived !
I did not subscribe as I wanted to try it first but for some reason you have tried very recently to take out £39.99 luckily you didn’t succeed. I have tried to get hold of you many times , so I decided to write it in the review section then just maybe you will see it and make contact with me . It’s not very nice to pay for something never receive it , but then you try to take /make money off me for something I never signed up for . Disgruntled customer sick of getting scammed!!!

June 6, 2026
Unprompted review
Lovi logo

Reply from Lovi

Dear Natalie,

We're really sorry to hear about your recent experience, and we completely understand why you're frustrated — we would be too. We genuinely want to help sort this out for you.

Just to clarify how Lóvi works, as we want to make sure there's no confusion: we're an AI-powered skincare app, so there's nothing physical that gets sent out. Your plan is activated through the app as soon as the purchase goes through.

We also checked our inbox and unfortunately couldn't find any previous messages from you, which makes us really glad you reached out here so we can finally connect. Please share your email address with us here or drop us a message directly at care@lovi.care. We'll pick it up straight away and make sure you're taken care of immediately 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

I like it

I like it. And recommended great products and incan see the difference. But need to see of products are available in ur country as amazon not always reliable. Have check products first.

June 4, 2026
Lovi logo

Reply from Lovi

Hi Heba,

Thank you so much for sharing your thoughts and results!

You raise a really valid point, and we completely understand. The marketplace links we include are purely for convenience, but the recommended products can absolutely be found in local stores. If you ever need help finding alternatives, our team is always happy to help 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Fast services and kind customers…

Fast services and kind customers service teams

June 4, 2026
Unprompted review
Lovi logo

Reply from Lovi

Hi Joyce,

We're so glad our team could deliver! Speed and kindness are things we really care about, so hearing this means a lot to us. We're always here if you ever need anything! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

Customer service goes above and beyond…

Customer service goes above and beyond to support and correct any needs or issues you may have. Much appreciated. Thanks Lóvi team

June 3, 2026
Unprompted review
Lovi logo

Reply from Lovi

Hi Tosh,

Thank you so much for taking the time to share this, it genuinely made our day! Our team puts their heart into every single interaction, and knowing that it's felt on your end is the greatest motivation we could ask for.

We're always here whenever you need us! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 3 out of 5 stars

Marketing should concentrate more on…

Marketing should concentrate more on potential customers.

June 1, 2026
Lovi logo

Reply from Lovi

Hi,

Thanks for sharing your thoughts! We'd love to understand your feedback better, could you tell us a little more? We're always looking to improve, and your thoughts genuinely matter to us.

Feel free to also reach out to us directly at care@lovi.care, and we'd be happy to chat! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 1 out of 5 stars

No tracking system and NO alternative option for toner during the morning routine

There is no proper way of keep a track of products I have used through the day.
Alternatives for the toner is not available during the morning routine, that needs to be fixed.
Toner gave me rashes all over my eyes, there was no way I could record this in the app.

May 30, 2026
Lovi logo

Reply from Lovi

Dear Amanda,

Thank you so much for taking the time to share this. We're sorry to hear about the reaction you've experienced, and we want you to know that your skin health and safety are our absolute priority. We also hear you on the product tracking and the alternatives, and we've already taken note of everything you've raised.

Our management team has reached out to you directly to look into all the details together, and we genuinely look forward to your response so we can make this right for you. We're here and ready to help! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 5 out of 5 stars

BEST APP EVER

I’ve already recommended this app to my kids and friends. Since using LOVI, my skin has undergone many changes, and I am very pleased. Thank you, LOVI!!

May 27, 2026
Lovi logo

Reply from Lovi

Hi Cassie,

Thank you so much, this made us smile! Hearing that your skin has been changing for the better is exactly why we do what we do. And sharing Lóvi with your kids and friends means the world to us.

We're so happy to have you here! 💜


Warm regards,
Margarita & The Lóvi Team

Rated 3 out of 5 stars

I believe in the knowledge database of…


I believe in the knowledge database of Lovi. However, I already have some cosmetics. I would rather like Lovi to use what is on my shelf. The routines that Lovi suggests are fine but most of the products do not exist where I live. It would be great if Lovi could suggest a routine with my products. I check every product I own or wish to buy with Lovi. I am still unsure if a photogrtaph is enough for Lovi to analyze my skin.

May 28, 2026
Lovi logo

Reply from Lovi

Hi Zehra,

Thank you so much for this thoughtful feedback. All of your points are heard loud and clear.

As for the skin analysis — your photo gives Lóvi quite a lot to work with, but if you ever feel uncertain about your results, our team is always happy to help you fine-tune your skin profile for the most accurate recommendations possible.

Feel free to reach out anytime! 💜


Warm regards,
Margarita & The Lóvi Team

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