Lune London Reviews 

800
TrustScore 1 out of 5

1.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 608 reviews, most reviewers were let down by their experience overall. Consumers frequently report serious dissatisfaction with the product quality, finding items to be substandard, thin, or having wrong materials mentioned, like polyester described as pure silk. People noted substantial issues with the items not matching online advertisements, including receiving incorrect items or pieces looking quite different from the photos shown. Conversely, a small portion of people felt that the refund process was sometimes expedited once returned, with one consumer mentioning a quicker refund after sending an item back. However, some customers were dissatisfied with the return procedures, being told returns must be sent to Canada, often at the consumer's own considerable expense. Moreover, reviewers encountered complications such as having to provide photo evidence for returns or facing unclear policies regarding return shipping costs.

What people talk about most

Product

Consumers find product quality to be extremely disappointing, reporting that items look nothing like the... See more

Quality

People report profound dissatisfaction with the quality of products received, frequently describing items as... See more

Return policy

Clients share negative opinions on return_policy, describing it as an arduous and difficult process. Many... See more

Refund

Customers consistently note negative experiences with refund processes, highlighting long delays and... See more

Order

Reviewers highlight negative aspects of placing an order, expressing deep disappointment with the overall... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Wish I'd come here first. £52 for a fleecy, patchwork hoodie cardigan which is actually a thin piece of printed fabric which, in style and construction, reminds me of those flimsy plastic raincoats we... See more

Rated 1 out of 5 stars

Bought 2 skirts late June, returned immediately, have proof of arrival. Still no refund, am owed £115.96 but unable to contact by phone or email. Wrote to both UK office and Amsterdam but no respons... See more

Rated 1 out of 5 stars

If I could give them 0 stars I would. AVOID shopping here at all costs. Long delivery time, cheap awful quality material, unresponsive and when asking for a return said I needed to ship to Canada, whi... See more

Rated 1 out of 5 stars

I purchased two dresses from Lune in August this year. One of them was completely see through and not at all like the picture on the website. I contacted Lune about returning the item (there is no sp... See more



Contact info

1.1

Bad

TrustScore 1 out of 5

800 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 3% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.1

All reviews

(800)

800 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

This company is a disgrace

This company is a disgrace. They use a website to create an image yet they fail to ship or refund and use delaying tactics.
They are clearly overseas, and should be shut down.

July 1, 2026
Unprompted review
Rated 1 out of 5 stars

STEAR CLEAR

STEAR CLEAR! I wish I’d read reviews before ordering from this company. The name for a start is misleading because they don’t even exist in the UK let alone London, they are in Canada! The dress took almost 2 weeks to arrive, the quality is market stool and the returns process is painful. Customer service when dealing with the return request are completely unreasonable, you have to arrange and pay for your own return which stings when you realise they are in Canada and the average cost of a return is £20!! Their solution was for me to keep the dress and give me a 50% voucher (not 50% off voucher) with an “approx value of £27” - how in anyway does this make it right when I won’t wear the dress and nor will I as ever buy something from them again, I’ll rather go to Primark!

July 17, 2026
Unprompted review
Rated 1 out of 5 stars

Wouldn't even give 1 star if there was…

Wouldn't even give 1 star if there was a lower option. Poor quality goods, meant to be orthopedic but received hard plastic soles which didn't even fit size nor description. Customer service hopeless. I would suggest there is definitely a lack of transparency on website advertising as goods need to be returned to Canada at what they suggest is a reasonable cost...shy of £40 is not reasonably in my book...do not use at any cost....poor .poor.poor

July 14, 2026
Unprompted review
Rated 1 out of 5 stars

Firstly Lune London doesn’t exist

Firstly Lune London doesn’t exist. Lune London dissolved and now operates under LUNEA London. Everything about their website is contradictory. It states Free Returns on the website but then states that customer is responsible for return shipping costs to Canada but goods are shipped from China. . The company is Directed by Syuanyun YE from Taiwan. Products are not as described. If you try to cancel they say this must be done within 5 mins of placing the order! Avoid this company at all costs it’s dodgy!

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

Nothing that arrived was as…

Nothing that arrived was as advertised-materials,sizing and very poor quality. Returns are not free as stated since you have to return them half way across the world to Canada at your own expense (even though they are based in the UK). Even then you have to wait goodness knows how long. The inconvenience and expense are obviously the point! Nothing even has a label. Absolutely appalling.

July 17, 2026
Unprompted review
Rated 1 out of 5 stars

Its not free return

Its not free return. You will only get 15% back. PLEASE DONT GO ON THIS LUNE LONDON.THAY ARE NOT FROM LONDON YOU HAVE TO WAIT WEEKS FOR YOUR ITEM. I GOT ANKET PAID £33.99.THE SAME ON TEMU £2 PLEASE DONT SHOP ON THIS SITE.

July 17, 2026
Unprompted review
Rated 1 out of 5 stars

I should have read the reviews before…

I should have read the reviews before buying from them. Products are really bad quality for the price and sizes are completely random. They takes several weeks to arrive and they don't look anything like they are in the website and the materials are absolute rubbish. Their returns policy is completely unworkable because of the high cost involved.
It's a con, don't buy from them!!!!

July 1, 2026
Unprompted review
Rated 1 out of 5 stars

Shame you can't give a 0

Shame you can't give a 0. This company is a complete sham. It's based in the Netherlands so don't be tricked by their title ' Lune London' Their products are cheap and nasty. Don't be fooled by the lovely images they use. Its a massive con. I was sent a pair of cheap sandals that had no resemblance to what I thought I had ordered. They send standard copy and paste replies and don't actually answer what you are asking directly. AVOID at all costs!!!!!!

July 8, 2026
Unprompted review
Rated 1 out of 5 stars

Deceptive and misleading company

I ordered a pair of linen leisure trousers. They took weeks to arrive, although their website presents itself as a London company., they came from China. The trousers were NOT linen, they were a size smaller than the label and had an unpleasant chemical smell.
In order to get a refund I have to return them to Canada at significant expense.
And provide complex photographic evidence
A bad experience.

July 16, 2026
Unprompted review
Rated 4 out of 5 stars

Shoes run small but excellent returns process

I don't recognise these negative reviews on the returns process. Yes, the shoes were way too small, but my experience with the returns procedure was smooth, clear and excellent responsiveness. I have sent the shoes back for a refund (with return shipping cost borne by me) and have ordered the next size up. The quality looked fine - it was just that the sizing ran very small. I haven't received the refund yet, but I only just sent the shoes back yesterday, or the day before. One thing to note is that Lune London does not refer to London, England. The warehouse is in Canada, so maybe it's London, Ontario. It meant the shipping cost to return the shoes was quite high, but that was my bias in assuming I was dealing with a local vendor. If ordering shoes, I would go up a size beyond your normal size.

July 14, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible Experience

Very Disappointing Experience
I would not recommend this company based on my experience.
The bikinis I ordered arrived significantly later than the delivery timeframe advertised on the website, meaning they were no longer suitable for the purpose for which they were purchased. When I contacted customer service to request a refund, I was disappointed to discover that despite the website advertising free returns, I was told that I would need to return the items to Germany or Asia at my own expense.
The products remain in the original packaging and unused, yet the company continues to insist that I pay for international return shipping before a refund can be considered. This feels misleading given the impression created by the "free returns" policy.
Customer service responses have been polite (AI generated), but the resolution offered does not reflect the circumstances of the order or the expectations set at the time of purchase. Weeks of correspondence have resulted in no fair solution.
Overall, this has been a frustrating and disappointing experience. Customers should carefully review the return process and associated costs before ordering. I recommend avoiding this company.

June 9, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM LUNE!!!!!

I would have left a No Stars review if possible. DO NOT ORDER ANYTHING FROM THIS COMPANY! My order was about 2 weeks in arriving and when it did arrive it was very cheap quality.... definitely not even worth the 'half price' amount I had paid. When I asked how to return it I was told that they only accept returns when the package is unopened!!!! They should not be allowed to trade as they are not a serious company. They are sending out the cheapest rubbish and refusing returns on ridiculous grounds.

July 16, 2026
Unprompted review
Rated 1 out of 5 stars

Dreadful quality product that smelt…

Dreadful quality product that smelt horrendously of chemicals arrived after two weeks, from a company that claims to be based in London. Very overpriced for the rubbish they sent. Currently trying to arrange a return, but not optimistic.

July 16, 2026
Unprompted review
Rated 1 out of 5 stars

DECEPTIVE SCAM - False advertising, out-of-stock stalling, and fake London address

"PLEASE NOTE: 'Lunelondon.co.uk', 'Lune-london.co.uk', and 'Chicundstil' are all the exact same outfit trading under different names to hide their bad reviews. They share the same system and customer service bots."

Do not buy from this company. Like many others, I was misled by the name "Lune London" into thinking I was buying from a UK-based business. In reality, they ship substandard items from China and expect customers to pay £20–£30 to return them to Canada.I ordered shoes that never arrived. When I requested a cancellation, customer service used textbook stalling tactics. First, they claimed the parcel was in transit, but when I provided tracking screenshots showing the package was damaged/returned, they immediately changed their story and admitted the item was completely out of stock. Instead of issuing a mandatory refund, they tried to force me to accept an unwanted alternative or a store gift voucher to trap my money.Fortunately, I refused to bargain with them and took my email trail straight to my bank (Barclaycard Business), who immediately initiated a formal chargeback and refunded my money. If you have been caught out by Lune London, do not waste time emailing their support—contact your bank or credit card provider immediately to open a dispute for "Goods Not Received."

July 1, 2026
Unprompted review
Rated 1 out of 5 stars

Coat is very poor quality and fit

Coat is very poor quality and fit. Very short refund window and refuses to offer a credit note if out with refund window. Coat was a gift and the arms are far too short - company refusing to exchange or refund. Do not buy from here.

July 15, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID!!!!!

I wish I had read these comments before placing my order. Like everyone here, I honestly believed Lune London was based in London and that I could return items I'm not happy with, just like in London shops, as long as they were unworn and had tags and hygiene stickers intact. I bought some swimwear, but it didn't suit me, and for the price I paid, it wasn't worth it. The quality was poor, and the details were misleading. When I asked for a refund, I was shocked to learn it was non-refundable simply because I opened the package. This company assumes customers have psychic abilities, expecting us to know we'll be 100% happy with our order—because once you open the package, it's automatically non-refundable. Whether you try it on or not, opening the package seals your fate.

I genuinely didn't see any swimwear return policy on their website unless you ask for a refund and get surprised. Beware! Don’t make the same mistake. Money wasted.

July 15, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look