GEM Motoring Assist Reviews 1,626

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the efficient service and the helpful, professional staff. Many highlight the quick response times and the exceptional customer service, noting that interactions are often reassuring and stress-free during challenging situations. People appreciate the clear communication and the prompt arrival of assistance, often within the estimated timeframes. However, some customers also noted issues with the product itself, with experiences varying. A few reviewers mentioned long wait times for recovery, particularly in remote areas or outside business hours, and some felt there was a lack of compassion or follow-up in these instances. There were also isolated reports of difficulty with communication, such as call handlers struggling to understand accents, or problems with specific policy coverages like lost keys.

What people talk about most

Service

Reviewers highlight positive aspects of service, consistently praising the quick response times and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Response time

Clients share positive opinions on response times. Many customers praise the quick and efficient service,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers found the operators to be very... See more

Product

Consumers find the product to be ambiguous. Many reviewers praise the comprehensive breakdown cover, noting... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Car would not start when we went to leave Cherwell Valley Services on M40. Contacted Gem for assistance using their app and within minutes a recovery agent was assigned to us. Kieran (BVS Motors)... See more

Company replied

Rated 5 out of 5 stars

GEM breakdown has been amazing. I was worried when my car broke down for a second time within a month of the previous rescue (different issue) , that I wouldn't be able to make use of recovery again.... See more

Company replied

Rated 5 out of 5 stars

You can’t trust a car! Had my car brakes gone, but had to cover a trip back home near 250 miles. I was really fortunate to have GEM Motoring for my Personal Road Assistance. Called GEM and no hassl... See more

Company replied

Rated 5 out of 5 stars

Van wouldn't start. Very helpful and polite initial phone conversation with GEM and, after some confusion over the eligibility of my van (ex HM Prison service van formerly used as a minibus) it got so... See more

Company replied


Company details

  1. Money & Insurance

Written by the company

For more information visit www.motoringassist.com GEM are multi-award winners and have been placed in the Top 3 breakdown recovery providers in the Auto Express Driver Power Survey for 12 years, coming first place 9 times. GEM Motoring Assist has also received a Defaqto 5 Star Rating for its Breakdown Cover, which means it provides one of the most comprehensive policies in the market.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
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1-star

Replied to 90% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Wow Just Wow

Wow, Just Wow. Breakdown to recovery, to delivery to my chosen garage, all in hour ! The service was incredible. If you’re thinking twice about choosing Gem , don’t !! They’re AWESOME !

May 6, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 1 out of 5 stars

Absolutely useless bunch of liars.

Absolutely useless bunch of liars.
I've been waiting for hours for a simple jump start. All I keep getting is excuse after excuse . What a waste of money, I mve been a member for over 4 years and this was my first time using these clowns. I gotta go sort this myself now ..

May 10, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear GEM Motoring Assist member,

We were sorry to read that the service you received to your recent breakdown was not up to our usual high standards.
We would like to investigate this further, so if your complaint has not already been logged with Customer Services please can you email customerservices@call-assist.co.uk with your name and registration number, so we can look into it for you.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Good price for comprehensive cover, easy to set up

Only recently joined and no callout experience, but all very easy to set up. I really like the inclusive package that is offered - no long list of optional bolt-ons, just comprehensive breakdown cover.

I should add that I have recently cancelled my cover with another major breakdown service as there were unexpected limits to cover that caught me out. I checked with GEM and I would have been covered with them so decided to make the move.

April 24, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,

Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Outstanding advice and help when…

Outstanding advice and help when joining. GEM provide a service where it is actually possible to speak to human being when calling for breakdown help, unlike the two main providers (AA and RAC).

May 1, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

I am a new member

I am a new member, not yet used the service and hope not to do. Good valve and did ask about our vehicles. Very easy to set up.

May 7, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Thank you for your positive feedback, rest assured we will be there when you do need us.

Rated 5 out of 5 stars

Excellent service!

The recovery company arrived quickly, within half an hour. Initially it was a man in a small van, who hoped to be able to get my van running again. When he realised that recovery to a garage was required, he arranged this and the recovery vehicle turned up about half an hour later. Both men were pleasant and helpful. GEM kept in touch by phoning me frequently to check that I was OK. Having previously used 2 big name breakdown companies who were terrible, I am pleased with GEM because they are far better and more efficient.

April 28, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member

Thank you for taking the time to provide such positive feedback about your recent recovery and the service we provide here at GEM.

We do pride ourselves on giving the personal touch. As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Excellent service...…

My partner's car broke down whilst towing a trailer on a busy A road. We called GEM. They arranged for a recovery truck which arrived within 50 minutes and took the car, us and the trailer home. GEM phoned me every 15 minutes to check that we were safe. Would thoroughly recommend GEM

April 26, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Excellent response from GEM

First-rate response from GEM when my battery failed after a short journey from home. Easily contacted the control centre who were very thorough, efficient and helpful, and then I had only a little more than 30 minutes wait for a very helpful and knowledgeable recovery engineer.

April 25, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Responsive and helpful

I switched to GEM. I considered remaining with Green Flag or joining AA orRAC.

Green Flag, AA and RAC could not satisfy me as to my needs. GEM did,

April 28, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 4 out of 5 stars

Easy to join and so much cheaper than…

Easy to join and so much cheaper than other organisations and offering more services

April 18, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,

Thank you for taking the time to give such positive feedback about joining GEM. It is great to know that we are achieving the high standards we set.

You are welcome to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. Once their 14-day cooling off period is completed, you will both be eligible to receive your referral rewards. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM and your referred friends will also receive a £10 reward as well!

Kind regards
The GEM Team

Rated 5 out of 5 stars

First class car breakdown assistance

Following a call for assistance from GEM with a breakdown whilst on a walking holiday in North Yorkshire the response time was just 30 minutes. The problem was worked on diligently for over an hour but could not be resolved and the car was taken to a nearby garage of my choice for repairs. The car could not be dealt with until after the Easter Holidays and I was granted onward travel back to my home address in Norfolk. I couldn’t fault the service received and I am so relieved to have recently joined GEM as my car breakdown provider. - Brilliant!!

April 16, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,

Thank you for taking the time to give such positive feedback about the service recently provided to your breakdown and getting you home to Norfolk. It is great to know that we are achieving the high standards we set.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Kind regards
The GEM Team


Rated 5 out of 5 stars

I was VERY IMPRESSED by this company.

I was VERY IMPRESSED by this company.
Sadly I wasn’t able to take up the offer of £140 for breakdown etc
The AA played dirty and initially sent me a quote of £450 for my renewal. When I questioned it, they brought it down to £350! I said I’d come back to them. So when I eventually said I was cancelling their policy, as I’d had a quote of £140 - they came down to £200 with a few extras!!
I had no choice but to stay with the AA.
As a member I have passed this on to Which? Magazine. Awful me thinks!
I also complained to the AA who said it was due to a “computer generated quote”
Pathetic!

April 10, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member

Thank you for taking the time to provide such positive feedback about the service we provide here at GEM.

We do pride ourselves on giving the personal touch. As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Had a flat battery on my motorhome

Had a flat battery on my motorhome, I called them at 2.45, five minutes later the mechanic rang with an expected time of arrival, he arrived five minutes before the time given (15.30)...and within two minutes he, and I were on our way !.Can't fault them !!!.

April 16, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to give such positive feedback about the service recently provided to your breakdown. It is great to know that we are achieving the high standards we set.

You are welcome to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. Once their 14-day cooling off period is completed, you will both be eligible to receive your referral rewards. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM and your referred friends will also receive a £10 reward as well!

Kind regards
The GEM Team

Rated 5 out of 5 stars

Easy people to talk too no sales push

Easy people to talk too no sales push, smooth operators everything was easy. Better cover than the RAC for a third of the cost. Win Win.

March 26, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to give such positive feedback about the service recently provided to your breakdown. It is great to know that we are achieving the high standards we set.

You are welcome to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. Once their 14-day cooling off period is completed, you will both be eligible to receive your referral rewards. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM and your referred friends will also receive a £10 reward as well!

Kind regards
The GEM Team

Rated 4 out of 5 stars

Simple and clear information

Simple and clear information. Bought as a Which? recommendation. Not had to use so I've held back the final star to see if it is earned.

April 13, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member

Thank you for taking the time to provide such positive feedback about the service we provide here at GEM.

We do pride ourselves on giving the personal touch. As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Great service overall

Great service overall. The customer services staff at GEM Motoring Assist were great at first contact and also keeping me informed of what was happening. Also checked up on how everything was progressing whilst recovery operator was on site. Great Dunchurch Motors recovery operator who was courteous and friendly. Pre-booked recovery to tyre fitting shop from drive at home as vehicle does not have a spare wheel due to being a electric hybrid.

April 4, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you so much for taking the time to give positive feedback about the service recently provided. It is great to know that we are achieving the high standards we aim for.

You are welcome to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. Once their 14-day cooling off period is completed, you will both be eligible to receive your referral rewards. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM and your referred friends will also receive a £10 reward as well!


Kind regards
The GEM Team

Rated 5 out of 5 stars

Inexpensive cover

Inexpensive cover relative to the competition. Significant savings to be made on AA & RAC. I have not yet had to use their services but reviews seem very favourable.

April 11, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member

Thank you for taking the time to provide such positive feedback about the service we provide here at GEM.

We do pride ourselves on giving the personal touch. As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Kind regards
The GEM Team

Rated 5 out of 5 stars

None of us looks forward to breaking down, but...

None of us looks forward to having a breakdown, but if the service you receive when booking the job, completion of a repair/recovery, or poor/little follow up stresses one out as much as the breakdown itself, then it can become a nightmare.
After more than 50 years of motoring and plenty of experience of dubious 'service' from the big three providers, GEM Motoring was head and shoulders better in every aspect. Great initial call handling, timely response by the recovery team, and genuinely concerned follow up to ensure what was promised was delivered. First Class all the way.

March 27, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member

Thank you for taking the time to provide such positive feedback about the service you recently received from us.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 1 out of 5 stars

I waited over 5 hours for a recovery

I waited over 5 hours for a recovery, was lied to about alternative arrangements being made and as compensation was only offered 5% of the cost.

March 13, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear GEM Motoring Assist member

We were sorry to read that the service you received to your recent breakdown was not up to our usual high standards. We would like to investigate this further, so if your complaint has not already been logged with Customer Services, please can you email customerservices@call-assist.co.uk with your name and registration number, so we can investigate it for you.

Kind Regards
The GEM Team

Rated 5 out of 5 stars

Helpful and efficient

As always, my call was answered promptly by a very helpful person. The call out was really fast and very efficient from a local recovery garage. Also my kerbside and recovery costs were paid to me within a couple of working days, thank you

March 27, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

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