If you need the items delivered fast – order elsewhere. Ordered on Sunday and paid extra for a 2 day delivery. Order was dispatched on Monday, yet no further updates received by Friday. 'Hopeful... See more
Company replied
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See what reviewers are saying
Excellent! Used this company for the first time after reading the positive reviews on Trustpilot. My order arrived really quickly and well packed (in eco friendly materials - spot on, no plas... See more
Recently ordered from this website for the first time as I wanted to purchase some natural and organic makeup. I found the price of most products to be extremely reasonable, with a great selection of... See more
Superb products All amazing ingredients. You can choose 5 free samples with every order which is great as I’ve bought a few things that I’ve tried from the samples. Packaged well with no excess packag... See more
Company details
Written by the company
Founded in 2004, MyPure curates a clean beauty edit powered by nature and guided by science, bringing together some of the world’s most effective natural and organic beauty brands. Over the years we’ve earned the trust of our customers, with more than 40,000 authenticated five-star reviews collected across independent review platforms, reflecting our commitment to quality products and great service. When you shop with MyPure, you know you’re onto something good.
Contact info
Unit 1 Bethersden Business Centre, Chequer Tree lane, TN26 3JL, BETHERSDEN, United Kingdom
- enquiries@mypure.co.uk
- mypure.co.uk
4.5
Excellent
484 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
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Great company
Great company - have used before. Easy ordering, well packaged and quick delivery.
January 16, 2026
Unprompted review
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Late order again
I have been a loyal customer of Mypure for some time, but this is now the second occasion where my order has arrived more than a week late, despite paying for 48-hour delivery. When I contacted customer service, I did not receive an apology, instead, responsibility was attributed to Royal Mail. The response I received essentially advised me to sit and wait, which I found disappointing and really unhelpful. Given this experience, I am considering taking my business elsewhere.
December 8, 2025
Unprompted review
Reply from mypure
I’m really sorry to hear about your experience. Please could you email us at enquiries@mypure.co.uk with your full name so we can look up the exact circumstances of your order.
Just to explain more generally: our Royal Mail 48 service is advertised on our website as taking 2–5 working days. During exceptionally busy periods like Black Friday, Royal Mail can experience delays that are unfortunately completely beyond our control — but we always want to help where we can.
If you ever need something urgently over peak times, we’d recommend choosing Royal Mail 24, as Royal Mail prioritises these parcels over their other services.
Thanks for giving us the chance to put this right — please drop us an email so we can look into your specific order.
Thanks
MyPure HQ
Excellent!
Excellent!
Used this company for the first time after reading the positive reviews on Trustpilot.
My order arrived really quickly and well packed (in eco friendly materials - spot on, no plastic!)
Great prices, will definitely be a returning customer,
Thank you!
August 1, 2025
Unprompted review
Disappointed
Exciting to see a brand that reports to sell natural and organic products however I wanted to buy their organic and natural nail polish which says it's organic and 90% natural which I thought is great and better than most but has a toxic chemical (titanium dioxide) which in several studies has been linked to DNA damage. If you are going to sell natural and organic products with the brand value of committing "to offering products free from harmful chemicals" and "avoiding any chemicals with dubious safety records" perhaps that should be further research. It shouldn't be my job to have to check especially if you are promising natural products that are chemical and worrying free for your consumers. Health contious person here. I'm glad to learn everyday as it seems we are in a world were everything seems to be created to steal our attention or harm us.
March 6, 2025
Unprompted review
Reply from mypure
Thank you for sharing your concerns—we completely understand that ingredient safety is important, and we appreciate you taking the time to research what’s in the products you use.
There are actually two types of titanium dioxide: nano and non-nano. The concerns around titanium dioxide relate to its nano form, which can be absorbed into the body at a much smaller particle size. However, we only stock products that contain non-nano titanium dioxide, which sits on the skin’s surface and is not absorbed, making it a safe and widely accepted ingredient in natural cosmetics.
Non-nano titanium dioxide is permitted by COSMOS, the EU organic cosmetic regulator, and is commonly used as a natural mineral pigment and UV filter in organic and natural beauty products. Many brands choose to include it because of its safety, stability, and ability to provide coverage without synthetic alternatives.
We really appreciate your commitment to researching ingredients, and we completely respect your choices. If you have any further questions or concerns, feel free to reach out—we’re always happy to help!
MyPure HQ
Is this company even genuine?
Is this company even genuine?? Never recieved an order,had to involve paypal for a refund. No communication from them absolutely horrible! AVOID!!!!
Just to clarify:
1 Why would I refuse to receive the order when I actually really wanted the items?!
2 Nobody was in the property when delivery was attempted by "royal mail " it was supposed to be 48 tracked del not signed for,that means they would of leave the parcel in chosen safe place, no note left by the royal mail ( wich is ALWAYS left if noone available on delivery time!!!) not even chance to rearrange delivery!
I have two emails from you asking me to pay £3.95 for redelivery and second one saying how busy it is for parcel to reach you back!
3 Managed to get a refund from PayPal as the case was closed in my favour!
Who are you trying to fool???
Quick enough to reply to negative feedback but unfortunately not quick enough to give a refund. Sad...
December 11, 2024
Unprompted review
Reply from mypure
Thanks for sharing your feedback. We’re really sorry you felt the need to leave this review, but we’d like to clear up a few things about your order.
According to Royal Mail tracking, your parcel was attempted for delivery twice, and on both occasions, you refused it. After that, we got in touch to let you know that your payment would be refunded once we received the returned parcel.
We actually communicated with you quite a bit—on the 19th, 26th, and 27th of November. We also know you received these messages because you replied on the 22nd and 26th of November.
We’re a bit disappointed that your review isn’t quite accurate since we’ve been in contact throughout and have been working to resolve this for you. Just to update you, the returned parcel has now been received, and your payment has been credited back to your card.
MyPure HQ
--------
Thanks for your clarification. We’d like to highlight that your order was dispatched using Royal Mail Tracked 48, a service that didn’t require a signature upon delivery. No safe space was nominated on your order. Here’s your parcel tracking number: OE445248969GB, and you can view the tracking details here: https://www.royalmail.com/track-your-item#/tracking-results/OE445248969GB
The Royal Mail tracking transcript for your order says:
Sorry, we were unable to deliver this item at 19-11-2024 as the recipient refused to accept it. It will now be returned to the sender.
15:50 Friday 15 November 2024
Sender has despatched item
11:54 Monday 18 November 2024
Refused
08:02 Tuesday 19 November 2024
Refused - Returned to Sender
While things didn’t go as planned, we always want you to have a great experience shopping with MyPure. As a gesture of goodwill, we’d like to offer you 20% off your next order. If you’d like to use this offer, just drop us an email at enquiries@mypure.co.uk.
Thanks for your understanding, and we hope to make things right!
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I bought a black mascara which was 100%…
I bought a black mascara which was 100% natural and I love it. I makes my lashes longer and do not make them stick.
July 14, 2024
Unprompted review
Very happy with my purchases so far…
Very happy with my purchases so far thank you so much, I especially love that you stock all of my favourite natural brands, and I don’t have to worry about any nasty ingredients, I love how quickly my order arrives and the sustainable packaging. I’m really looking forward to my next order with you, thank you so much Holly
July 30, 2024
Unprompted review
Easy to order efficiently delivered
Easy to order efficiently delivered, quality products.
July 9, 2024
Unprompted review
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Great service
Great service, efficient, good prices, will definitely use again!
July 9, 2024
Unprompted review
Satisfied long-term customer
I love the excellent service MYPURE provides and I appreciate the good range of natural products sold . Lots of organic and plant based make up and skin care products to choose from and, a great website which promotes a good standard of ethics for the consumer .
July 7, 2024
Unprompted review
First time using this company
First time using this company. Free samples were a nice touch. Will order again from here.
June 24, 2024
Unprompted review
MyPure has a great selection of natural…
MyPure has a great selection of natural products and quick delivery.
June 28, 2024
Unprompted review
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A regular repeat customer always for…
A regular repeat customer always for the sandalwood & patchouli soap bar 🧼 🪻🪵
June 19, 2024
Unprompted review
I absolutely LOVE your company… the…
I absolutely LOVE your company… the freebies are amazing especially the foundations as it’s so hard to get right so a sample is much appreciated.
June 20, 2024
Unprompted review
I have used My Pure many times
I have used My Pure many times. The customer service is very good and reliable, the products are a lovely quality and the free gift offers are an extra bonus
June 17, 2024
Unprompted review
Super fast shipping and a huge range of…
Super fast shipping and a huge range of natural products by an amazing selection of brands. Thank you!
June 6, 2024
Unprompted review
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Products were shipped fast and arrived quickly
Love how this website has clean beauty and skincare. My products were shipped fast and arrived quickly. :)
June 11, 2024
Unprompted review
MLLL
Prompt delivery withing 2-3 working days! Only disappointment is not all free gifts are available hence less choices to choose.
June 4, 2024
Unprompted review
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