NA-KD.com Reviews 13,715

TrustScore 3 out of 5

2.9

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the fashionable clothing and, in some cases, the good quality of the items, noting that the products often look as pictured online and sizing recommendations can be accurate. Some people also highlight positive interactions with customer service, describing them as helpful, kind, and efficient in resolving issues like lost packages or incorrect refunds. However, a significant number of people express dissatisfaction with the return and refund processes, citing long delays in receiving refunds, charges for returns, and a restrictive return policy. Some customers also report issues with product quality, mentioning items that fell apart quickly or did not match the online descriptions. Additionally, some reviewers found the customer service to be unhelpful or unresponsive, particularly when dealing with complex order or return problems.

What people talk about most

Return policy

Reviewers express significant dissatisfaction with the return policy. Many customers describe the return... See more

Product

Users describe ambiguous interactions with product. While some customers praise the amazing quality, accurate... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers praise the support... See more

Order

People report ambiguous experiences with order. While some customers praise the support team for handling... See more

Refund

Clients share negative opinions on refund, with many reviewers expressing significant frustration over the... See more

Based on these reviews

Rated 3 out of 5 stars

Love some of the clothes but received a faulty item and after returning it, silence for a month. It’s not unexpected after reading the reviews but pointing it out here in the hope they might improve a... See more

Company replied

Rated 3 out of 5 stars

They charge you a 59kr return which I was aware but then when reading the stipulations more clearly, they then charge an extra 10kr per article if you return more than 3 items. Strange and cheap behav... See more

Company replied

Rated 2 out of 5 stars

Items quite high price compared to the quality. Ordered a suede jacket, felt like a paper bag. Pay for shipping, paid the same for return. Refund takes forever, they claim 14-21 business days from rec... See more

Company replied

Rated 1 out of 5 stars

Winter-boots that split in half. Simply terrible quality, when the sole literally split in half after having been used sparsely. The price certainly does not reflect the quality here. It is shameless... See more

Company replied


Company details

  1. Shopping & Fashion

Written by the company

NA-KD is one of Europe's top 20 fastest growing companies, breaking new records every month and showcasing ourselves as one of the leading fashion company in the world. At NA-KD you will find the most passionate and talented employees in the industry, with a combined knowledge of 50 years in both fast and high fashion. We were born in 2015 and have been growing ever since, creating the hottest fashion trends across the globe and being seen on all the hottest influences and celebrities. We push the envelope daily with our social media content and art direction. NA-KD is dedicated to breaking the mold and showing our followers what it means to be unique and stand out from the crowd. Top follow us on our journey, be sure to follow us here for all the latest updates! With love, NA-KD.com


Contact info

2.9

Average

TrustScore 3 out of 5

14K reviews

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Replied to 99% of negative reviews

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Rated 5 out of 5 stars

My favorite clothes are from here

My favorite clothes are from here! I ordered about 5 times, and I always had a good experience including when I returned(/exchanged) an item (although it's not the best when you have to pay 5€ to return something). The items are beautiful, and very good quality for the price.
Another downside I would want to mention is that most clothes are made with polyester.

December 9, 2025
Unprompted review
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Reply from NA-KD.com

Hi Teodora,

We’re pleased to hear that our styles have become some of your favorites and that your overall experience with orders, including returns and exchanges, has been positive. Your feedback regarding the return fee and fabric composition is greatly appreciated, and we will ensure it’s conveyed appropriately.

Kind regards,
Michaela Airam, NA-KD.com

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Rated 5 out of 5 stars

Costumer service

Really nice costumer service, they reply fast and are available and kind.
I really had a nice experience

December 9, 2025
Unprompted review
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Reply from NA-KD.com

Hi Alice,

Your kind words about our customer service truly resonate. We’re pleased that the prompt responses and warm support helped make your experience enjoyable.

Best regards,
Michaela Airam, NA-KD.com

Rated 1 out of 5 stars

Feels like they profit from return fees

I bought a Moa Mattsson x NA-KD item in size EU32(UK6). The piece I received was so large that even my sister, who usually wears UK10, could wear it with room to spare. The size guide on the website says EU32 should fit a 62 cm waist, but the garment I received measures 82 cm.

I questioned whether this was a manufacturing mistake, but their response was that their quality department had confirmed “this is not a manufacturer error and it will likely not lead to the product breaking and becoming unusable.” I mean...the issue isn’t about the item breaking. The sizing is nothing like what’s shown in the photos, and I looked like a kid trying on my mum’s clothes.

I asked them to provide the actual measurements for this specific item so I could compare and understand whether there was an error, but they refused. On top of that, they charge a £4.95 return fee. I would absolutely pay the fee if I had ordered the wrong size or simply didn’t like the style. But in this case, they won’t provide any proof, yet expect me to cover the cost, which is extremely unfair.

December 8, 2025
Unprompted review
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Reply from NA-KD.com

Hello there,

Thank you for sharing such a detailed account of your experience. Your insights regarding the sizing, measurement transparency, and return fee highlight important points that help us understand where expectations weren’t met. Feedback like this is extremely valuable for improving both our product information and internal processes.

Best regards,
Michaela Airam, NA-KD.com

Rated 5 out of 5 stars

I’ve had a very pleasant experience…

I’ve had a very pleasant experience with this company recently, my first parcel was considered lost in the post but the level of customer care I have received since this has been incredible. Their customer service has been impeccable, especially Rose who I have been in contact with over the last couple of weeks and has gone above and beyond for me. Thank you, can’t wait to shop with you again in the future.

December 8, 2025
Unprompted review
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Reply from NA-KD.com

Hello Chloe,

Your kind words mean a lot. We’re delighted that Rose was able to guide you through the situation and make things easy despite the initial issue. It’s great to know the care you received stood out. We can’t wait to have you shop with us again soon.

Warm regards,
Michaela Airam, NA-KD.com

Rated 1 out of 5 stars

😂 One Star: NA-KD's Return Policy Turned My Wardrobe into a High-Interest Loan

Listen, I love NA-KD's look. I really do. The problem is, their return policy makes me feel like I'm charged interest and end up with no purchases —thanks to their wildly inconsistent sizing.
The drama starts when I actually try on the items. I ordered three pairs of pants in my usual size—the size I wear across brands, the one whose measurements I carefully double-checked against their own guide. One pair fits. It fits beautifully. It’s a dream. The other two? They are monuments to fabric excess. We're talking "wear-them-over-a-snowsuit" large! They don't just not fit; they exist in a different dimension of sizing entirely.
And this is the real shame: The items are genuinely gorgeous! If I were shopping with virtually any other modern retailer, I would simply initiate an exchange for the correct size and continue my life. But not with NA-KD. They don't do easy exchanges. I have to process a return (and pay the penalty), wait for the refund (which takes longer than a transatlantic flight), and then re-order the items (at the risk of the size being sold out, and the black friday sale offer expired).
NA-KD made the mistake. Their size guide is a fun, theoretical exercise, and their production consistency is a joke. Yet, who gets to pay for this comedy of errors? Me!
I now have to initiate a return, and that's where the financial mugging begins. Forget the original shipping cost; I am now being charged a hefty 59 DKK non-refundable return fee (plus 10 DKK per extra item after the fourth, just for good measure). That's a high expense to charge a loyal customer for an error they created. I’m essentially paying a fine for their manufacturing inconsistency.
It’s like ordering a pizza, receiving a deflated volleyball, and then having to pay the delivery driver an extra 69 DKK for the effort of driving the volleyball back. I didn't get a full refund; I got a bill for my trust in their size chart.
They often market themselves as a sustainable choice, but forcing customers to choose between financially punishing returns for quality issues or just keeping the wrong items is not a solution to fashion waste; it’s a recipe for losing loyal customers. They’re essentially making me subsidize their quality control problems.
The bottom line? Buying from NA-KD is a commitment, a gamble, and an expensive lesson in tailoring. Do yourself a favor: only order if you are 100% certain. If there is a 1% chance of a return, accept that you are the one footing the bill for their sizing roulette.

——-
Thanks for the reply, but the point remains, you’re charging your customer’s for providing them items far from what was described. If they buy “X” with “Y” measurements and then send them something with measurements that are clearly far off, then charge them for your mistake. Shame on you.

December 7, 2025
Unprompted review
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Reply from NA-KD.com

Hi Kelly,

Thank you for sharing your detailed feedback.

Please note that our return fee, and additional fee for fourth item, remains applicable in all cases, including returns or exchanges due to sizing issues. We understand this may feel unfair, but this is part of our standard return policy.

Your concerns about sizing consistency, return costs, and the lack of an easy exchange option are valid, and we will pass this feedback along to the appropriate teams as we continue working on improving our products and services.

Best regards,
Janice, NA-KD.com

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Rated 5 out of 5 stars

Customer obsessed

Very responsive, customer obsessed.

December 5, 2025
Unprompted review
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Reply from NA-KD.com

Hi dear customer,

We’re passionate about being responsive and customer-focused. It's the heart of everything we do, and it’s wonderful to hear that it made a difference for you!

All the best,
Janice, NA-KD.com

Rated 4 out of 5 stars

Long refund process but customer…

Long refund process but customer service did their job

December 5, 2025
Unprompted review
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Reply from NA-KD.com

Hi Mateeva,

We completely understand how frustrating delays can be, and we truly appreciate your kind words about our customer service team.

Please note that the return process typically takes 14 to 21 days, and during high-volume periods, occasional delays may occur. We’re genuinely sorry for any inconvenience this may have caused.

Kind regards,
Janice, NA-KD.com

Rated 5 out of 5 stars

Great customer service with fast help!

Great customer service with fast help!

December 4, 2025
Unprompted review
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Reply from NA-KD.com

Hi Annemijn,

We’re so pleased to hear that our team could assist you efficiently and make the process smooth.

We hope you continue to enjoy shopping with us and look forward to having you again!

Warmly,
Janice, NA-KD.com

Rated 1 out of 5 stars

Wish I had read the other reviews…

Wish I had read the other reviews before ordering. Fell for the social media influencer advertising. Customer service is appalling and regretting ordering.

December 3, 2025
Unprompted review
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Reply from NA-KD.com

Hi McIntosh,

We appreciate all feedback, as it helps us continue to improve and provide the best possible experience for our customers. We hope you enjoy your items and wish you all the best with your future purchases.

Thank you for sharing your thoughts with us.

Kind regards,
Janice, NA-KD.com

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Rated 5 out of 5 stars

My own fault was solved perfectly

Due to my own fault, something went wrong with the delivery of my order. The communication about this went superb, quickly and friendly. My problem was solved within a few days, and I got a refund. Thank you Na-kd! I will soon place a new order and check my own administration twice this time ;-)

December 3, 2025
Unprompted review
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Reply from NA-KD.com

Hello Anna,

It’s great to know that your issue was handled smoothly and to your satisfaction.

We can’t wait to welcome you again for your next order.

All the best,
Janice, NA-KD.com

Rated 1 out of 5 stars

Lost parcel and now out of stock items!!!

placed an order of discounted items, two coats. Waited two weeks. Was reassured that due to Black Friday it might take longer than usual. Courier evri said it was delivered and so did the site. Evri can’t provide proof of delivery. Was offered refund from company. However sizes I ordered are now sold out which makes me wonder if they even sent the items to begin with. Very unhappy as I wanted the coats and now can’t have them. Would suggest they changed couriers. They did offer to discount the coats as if I was buying them in the sale so they were the same price. I believe they’re still in the sale however the sizes have now become out of stock so in able to purchase!!! Furious to think if I was all correct I would have my size and my coats already!

December 3, 2025
Unprompted review
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Reply from NA-KD.com

Hi Harriet,

We understand how disappointing it can be when items go out of stock, especially after waiting for delivery.

Occasionally, carriers may face situations beyond our control that affect the delivery process. Please know that you are still entitled to the same discounted price, simply place a new order once the items are back in stock and send us the new order number.

Thank you for sharing your experience.

Kind regards,
Janice, NA-KD.com

Rated 5 out of 5 stars

Very helpful!!

December 2, 2025
Unprompted review
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Reply from NA-KD.com

Hello Felicia,

Your five-star feedback is truly appreciated. Knowing that our support was very helpful to you motivates us to keep delivering the service you deserve.

Warm regards,
Michaela Airam, NA-KD.com

Rated 5 out of 5 stars

Had a great time

Had a great time
Very good things and a very good discount ☺️🫶🏽

December 2, 2025
Unprompted review
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Reply from NA-KD.com

Hi Natush,

Your five-star review is greatly appreciated. We are glad to hear that your experience was enjoyable and that the discount made it even better. Thank you for choosing us and we hope to serve you again.

Kind regards,
Michaela Airam, NA-KD.com

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Rated 1 out of 5 stars

Refund takes too long

Refund takes too long! We live in 2026 soon wth? It should not take 2/3weeka for refund other places max. 1week and free return nakd wants 5£ and takes ages.
Never ever would i order something from nakd again

December 1, 2025
Unprompted review
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Reply from NA-KD.com

Hi Hazal,

We hear your concerns regarding the refund process. Our full return process takes up to 21 days from the day the parcel is sent, with refunds reaching you 2–5 business days afterward. The return fee is displayed upfront for transparency. If your refund has not arrived after 21 days, please reach out via https://www.nakd.com/en/kundenservice/contact-us with “Trustpilot” in the subject line, and our team will prioritise your case.

Best regards,
Michaela Airam, NA-KD.com

Rated 1 out of 5 stars

Avoid

NA-KD's website and customer service are an absolute joke. I made an order, and for some reason, their dead system decided to change my delivery address to my local shop. I emailed their team minutes after placing my order to get this sorted, and they responded saying it's my fault for not double-checking, even though their broken website made me enter my address twice + I've never had this issue before lol.

Don't waste your time ordering from these incompetent melons. Their customer service team also can't even send a 3-line email without using ChatGPT, which still sounded like robotic slop.

Praying for your downfall

- Yours truly

November 30, 2025
Unprompted review
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Reply from NA-KD.com

Hello Dan,

Please know that all delivery options and addresses must be confirmed by the customer before the order is placed.

In cases where the chosen carrier is unable to deliver directly to the provided address, the shipment may be redirected to the nearest available pickup point, this is a carrier decision meant to ensure the parcel can still be delivered successfully.

Thank you for your feedback!

Warm regards.
Janice, NA-KD.com

Rated 2 out of 5 stars

Don’t waste your money

Bad quality. I got my money back in the form of an e-gift card, so I could only spend it on their clothes, even though I don't even want to. Waste of money.

March 5, 2025
Unprompted review
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Reply from NA-KD.com

Hi there,

We’re glad you were able to receive a refund through the e-gift card, and we understand that it might not have been exactly what you wanted this time.

We hope you’ll find something in our collection in the future that you truly love, we’re always updating our range with new styles and pieces that our customers enjoy.

We appreciate you taking the time to leave a review!

Kind regards.
Janice, NA-KD.com

Rated 1 out of 5 stars

Awful customer service.

Awful customer service.
I placed an order on 9 November for items I needed for a trip. Nearly a month later, the tracking has never updated.
I contacted NAKD repeatedly. No response.
This is not my first issue with them. Back in September, my order was returned before any delivery attempts were made. Customer Service admitted the problem and promised to honour my 40% discount if I reordered. I reordered in November, contacted them to request the promised discount, and again received no reply at all.
This is genuinely the worst customer service I’ve experienced: no communication, no resolution, and no acknowledgement of multiple failed orders. Yet they continue sending constant promotional emails as if everything is fine.
Two orders in a row failed to arrive, and Customer Service has ignored every message for weeks.
I am now escalating this to my bank and consumer protection. Completely unacceptable. I strongly advise others to avoid this company.

November 30, 2025
Unprompted review
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Reply from NA-KD.com

Hi Asiya,

We sincerely apologize for the delayed response. We are currently experiencing a high volume of inquiries, but please be assured that your issue will be reviewed and resolved as quickly as possible.

Thank you for your patience.

Sincerely.
Janice, NA-KD.com

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Rated 1 out of 5 stars

My parcel was delivered to the wrong…

My parcel was delivered to the wrong address, and when I contacted customer service, they offered no support at all. They kept insisting it had been delivered, even though the proof of delivery clearly showed a photo of a completely different address. Definitely won’t be ordering from here again.

November 29, 2025
Unprompted review
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Reply from NA-KD.com

Hi there,

We’re very sorry for the confusion and any inconvenience this has caused. It seems there may have been a mistake in our previous communication.

Please know that if an order is delivered to the wrong address, it will automatically be returned to us and a refund will be issued. The refund process typically takes 14 to 21 days to complete.

We appreciate your patience and understanding as we work to resolve this.

Sincerely.
Janice, NA-KD.com

Rated 1 out of 5 stars

Terrible customer service and clothing

Terrible customer service and clothing. Tried to complain about a dress which I have worn a hand full of time and has ended up going baggy and looking terrible. Something which shouldnt happen for the price of the dress.Contacted customer service and my request was declined. No helpful response at all and I am now stuck with a dress I can no longer wear. Won’t be buying from them again.

November 28, 2025
Unprompted review
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Reply from NA-KD.com

Hi Charlotte,

While we understand that our resolution may not feel entirely fair, please be assured that the relevant team carefully reviews any reported faulty items.

Please note that reviewing faulty items is subject to certain restrictions and procedures, which depend on the nature of the complaint and the timeframe in which it is reported. This process helps us ensure that our products meet the quality standards we aim for and that similar issues are addressed in the future.

We truly appreciate your feedback!

Warm regards,
Janice, NA-KD.com

Rated 5 out of 5 stars

Extremely helpful and responsive…

Extremely helpful and responsive customer service! Karl was great in helping me with an issue I had with my order, and processed my return quickly and without fuss!

November 27, 2025
Unprompted review
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Reply from NA-KD.com

Hi Izzy,

It’s wonderful to hear that our customer service team made a difference for you.

We’ll be sure to pass on your kind words to Karl, he’ll be delighted to know his efforts were appreciated!

Best regards,
Janice, NA-KD.com

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