NewDay Reviews 

11,548
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,159 reviews, reviewers had a great experience with this company. Customers consistently praise the reliable service and positive user experience, noting how it helps improve credit scores and offers flexible products. Many appreciate the exceptional customer service, highlighting helpful agents, easy account management, and widely accepted cards with reasonable interest rates. Regular credit limit increases also contribute to satisfaction. However, some customers noted issues with customer service, feeling undervalued or frustrated by service changes. Others experienced problematic payment systems, including difficulties applying payments to specific plans, relentless reminders, or concerns about principal reduction. Technical problems with online access or app functionality also made account management challenging for a few.

What people talk about most

Payment

Reviewers mention ambiguous feedback about payment, with some customers reporting positive experiences such... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising the fantastic,... See more

Service

Clients share positive opinions on service, with many reviewers highlighting excellent service, hassle-free... See more

User experience

People report positive experiences with user experience, finding the app easy to use and flexible for... See more

Product

Reviewers highlight positive aspects of the product, with many expressing satisfaction with their Aqua and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The interest rate is high but I think u emailed me saying this is been reduced soon so would be very helpful when this happens A good card to have for things you need and a easy to use app and easy... See more

Company replied

Rated 4 out of 5 stars

I had bad credit till I was accepted by aqua few years ago now my credit is up to 95% acceptance approval with many lenders, it’s easy just keep up with payments but if you can pay a little more each... See more

Company replied

Rated 5 out of 5 stars

The service with this card is exceptional, like any sole trader cash flow can be a dream or a nightmare. Marbles (new day) app is easy to use unlike some of your competitors. If my credit limit incr... See more

Company replied

Rated 5 out of 5 stars

NewDay are just as loyal to their customers' as their customers' are to them, making you feel extremely valued. All-round great service, if you use your credit responsibly you will undoubtedly be han... See more

Company replied


Company details

  1. Non-Bank Financial Service

Written by the company

At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit. We provide nearly 4 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience.


Contact info

4.2

Great

TrustScore 4 out of 5

12K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(11,548)

1,076 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great experience

Great experience

July 16, 2026
NewDay logo

Reply from NewDay

Hi Miekel, thank you for choosing us as your card provider. We're pleased to have you as our customer 😊 Thanks, Michelle.

Rated 5 out of 5 stars

This is a great card

This is a great card. It's accepted everywhere, the interest rates are reasonable and the account is very easy to maintain. I highly recommend everyone get an Aqua card for their wallet/purse.

July 16, 2026
NewDay logo

Reply from NewDay

Hi Olukayode, thank you very much for the lovely review. We are happy to hear that you are enjoying your card 😊 Thanks, Michelle.

Rated 4 out of 5 stars

Hi there my trust in AQUA

Hi there, I have a AQUA card and I’m very happy with it and they treat me like individual. Any problem. I can discuss with them and they have been helping me so I’m very happy with it and I would recommend it to anybody.

July 16, 2026
NewDay logo

Reply from NewDay

Hi Mohammed, Thank you very much for the lovely review. We are happy to hear that you are enjoying your card 😊 best, Elan

Rated 1 out of 5 stars

charges are extreme doesnt give you…

charges are extreme doesnt give you chance to catch up

July 16, 2026
NewDay logo

Reply from NewDay

Hi John, If you contact our messaging team via the app, they will be able to take further details from you in order to setup a Payment Holiday on your account. To contact our team, please go to More > Help & Support > Contact Us > Chat Now. Thanks, Elan

Rated 5 out of 5 stars

A very convenient service

A very convenient service
Highly recommended

July 16, 2026
NewDay logo

Reply from NewDay

Hi Adrian, Thank you very much for the lovely review. We are happy to hear that you are enjoying your card 😊 best, Elan

Rated 1 out of 5 stars

These guys are scammers. Avoid at all costs!

Newday Limited charges astronomically high interest rates and also dishonestly misleads its customers. I received and accepted a six-month 'interest free' balance transfer offer from Newday Pulse. I transferred the sum of £4,850 to two other credit cards and naively and in good faith paid Newday the sum of £145.02 for this facility. This was the legally binding contract that I entered into with them and I fully expected them to keep their side of our contract. But I was robbed!! Beware their dishonest 'small print'!

During the following 3 months I very carefully maintained the balance of my Newday account below £4,850 and assumed that I would not be charged ANY interest charges by the company during the 6 month offer period.

However, 3 months into the 6 month 'interest free' period the company added an interest charge of £71.60 to my account. On the same day I discovered this unacceptable and dishonest charge I sent the company a strong written complaint, requesting a response within 14 days.

It is now 14 days later and I have received no response from the company. If the company fails to refund me the £71.60 that they have deviously and dishonestly debitted to my account, I will shortly fully repay the outstanding balance on my account with them.

I will then make a formal complaint to the Financial Services Ombudsman, seeking the repayment of the set-up fee of £145.02 that they charged me, plus the sum of £71.60 that they wrongly charged me and compensation in the sum of £250 for the inconvenience that their conduct has caused me.

Thereafter, and if necessary, I will make a County Court claim against them for the above amounts, totalling £466.62 plus court costs.

I will not trust this 'loan shark' company again and I strongly advise members of the public not to apply for any Newday credit card, as they dishonestly treat their customers with contempt, and as 'cash cows'. Scammers!!

POSTSCRIPT (25.07.2026)
On 21st July I received an email from Laura Muriel of the Complaints Department of Newday Ltd. She rejected my complaint but agreed to refund the interest charge of £71.60 on an 'ex gratia basis'! (😂).

She refused to repay me the sum of £145.02 that I had paid the company in good faith for a 6-month interest free balance transfer of £4,850. I am now only receiving the 'interest free' offer on a reduced sum of £2,774. This is £2,076 less than the facility of £4,850 that I paid the company for the facility.

The company applied my credits to my 0% balance transfer offer, rather than to my current purchases, as I had intended and anticipated would be the case. The balance transfer offer of £4,850 should in my view, and without any doubt, have been 'ring-fenced', rather than 'pillaged' by the company, a blatant fraud in my view.

The above reinforces my opinion that Newday Limited scam their customers, and I am proceeding to make a formal complaint against the company to the Financial Services Ombudsman. Avoid this company, as they will take you to the cleaners!

July 4, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hello Clive,
I’m very sorry to read that you’ve not had the experience you expected with us, I appreciate the time you’ve taken to write the above. With regards to what you have mentioned, I would like to pass your concerns on to our Specialist Team to review. I've sent you a private message and if possible, please may you provide:
- A reference number (your account number or postcode)
- Your email address
- Your phone number
- Your full name
We hope to hear from you soon so that we can investigate these concerns in more depth. As this is a public platform, we’re unable to discuss account details over here, which I trust you appreciate.
Take care,
Claire

Rated 5 out of 5 stars

Excellent!!

Excellent!!

July 16, 2026
NewDay logo

Reply from NewDay

Hi Andrew, Thank you very much for the lovely review. We are happy to hear that you are enjoying your card 😊 best, Elan

Rated 5 out of 5 stars
NewDay logo

Reply from NewDay

Hi Graham, Thank you very much for the lovely review. We are happy to hear that you are enjoying your card 😊 best, Elan

Rated 4 out of 5 stars

MARBLES PROVIDE A GOOD SERVICE TO THEIR…

MARBLES PROVIDE A GOOD SERVICE TO THEIR CREDIT CARD CUSTOMERS AND REWARD THEM WITH OFFERS AND SERVICES ATTRIBUTABLE WHEN THE CUSTOMER MANAGES THEIR ACCOUNT CORRECTLY. I AM A CONTENT CUSTOMER.

July 16, 2026
NewDay logo

Reply from NewDay

Hi Robert, thank you for choosing us as your card provider. We're pleased to have you as our customer 😊 Thanks, Michelle.

Rated 4 out of 5 stars

affordable

It's better reasonable to customers and simply the best 👌

July 16, 2026
NewDay logo

Reply from NewDay

Hi Daniel, thank you for taking the time to leave us a review. We're excited to have you on board 😊 Thanks, Michelle.

Rated 5 out of 5 stars

Great Company

I have had nothing but great help with NewDay they look after you and keep you informed of all that's happening with your account I would give them 5*****

July 16, 2026
NewDay logo

Reply from NewDay

Hi Lewis, thank you for taking the time to leave us a kind review, we appreciate it! We are delighted to hear that you've had a good experience 😊 Thanks, Michelle.

Rated 5 out of 5 stars

Good service

Good service

July 16, 2026
NewDay logo

Reply from NewDay

Hi, Thank you for choosing us as your card provider. We're pleased to have you as our customer 😊 Thanks, Michelle.

Rated 1 out of 5 stars

Very bad experience.New Day have no…

Very bad experience.New Day have no option for people to email them. Have had to resort to complaining via Resolver.co.uk, and they have ignored that.

Stop denying customers who can't talk on the phone, give them the option to email. Some don't want to talk on webchat.

All the while this is taken to resolve, interest and late payment fees are being added to my accounts.

July 17, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi Anthony,

I am very sorry to read that you have not had the experience that you expected with us. I appreciate the time that you’ve taken to write the above. We work hard to give all our customers a great experience whenever they contact us or use our services. I’m sorry we didn’t manage that for you this time. Please be assured that this feedback will be passed on to the relevant team.

Kind regards,
Josh

Rated 4 out of 5 stars

Interest rate high but other than that…

Interest rate high but other than that a fantastic card to have. People at Marbles are also really helpful with any query.

July 15, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi Lisa, We do aim to provide a high level of customer service, so it is great to see you received this when contacting us. Thank you for taking the time to leave us a positive review 😊 best, Elan

Rated 5 out of 5 stars

Excellent

Excellent! Great experience all round

July 15, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi Mark,

Thank you for choosing us as your card provider - and for leaving us a positive review!

Best,

Stephanie.

Rated 1 out of 5 stars

Be careful of AO annual fee you may…

Be careful of AO annual fee £39.99 , no reminder. Then a £5 payment. didn't assoiciate Newday with AO. Then £12 late payment making £58 debt. Settled and closed account, not happy. Won't buy or use either of these company's again.

July 13, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi Steve,

I am very sorry to read that you have not had the experience that you expected with us. I appreciate the time that you’ve taken to write the above. Please be assured that this feedback will be passed on to the relevant team.

Best,

Stephanie.

Rated 5 out of 5 stars

Excellent credit card

Excellent credit card. All the information you need on the app. First class.........

July 9, 2026
NewDay logo

Reply from NewDay

Good Morning, Andrew,

Thanks for taking the time to share your review, we're thrilled to ehar you're happy with everything!

- Kenith

Rated 5 out of 5 stars

This is where loyalty is a two-way thing

NewDay are just as loyal to their customers' as their customers' are to them, making you feel extremely valued.
All-round great service, if you use your credit responsibly you will undoubtedly be handsomely rewarded. All the features you could want and expect from a first class lender. Go on give them a go, you will not be disappointed - guaranteed.

July 9, 2026
NewDay logo

Reply from NewDay

Good Morning, Nikita,

We greatly appreciate you taking the time to share you review and kind words with us, and we're thrilled to hear you're loving everything!

- Kenith

Rated 1 out of 5 stars

Argos Card customers must be leaving in droves..

Argos has been awful since New Day took control of Argos Card. Relentless reminders and harassment for payments resulted in the closure of my account. I no longer purchase any goods from Argos as 'Argos Pay' & New Day are insufferable. All complaints are ignored, they just want your money and more with the ridiculously high interest rates, late payment fees and anything else they can find to bleed you dry with.

July 10, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi Timothy,

I am very sorry to read that you have not had the experience that you expected with us. I appreciate the time that you’ve taken to write the above. Please be assured that this feedback will be passed on to the relevant team. Unfortunately, due to the public nature of this platform we are unable to discuss account specific information from here. We would however love to look into this further for you.

Please reach out to our Customer Service team on 0333 220 2532 at your next convenience, so that we can discuss your concerns in more detail.

Best,

Stephanie.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look