NIQ - NielsenIQ Reviews 

190
TrustScore 2 out of 5

2.2

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Review summary

Created with AI, based on recent reviews

Looking at 48 reviews, most reviewers were unhappy with their experience overall. Many customers reported significant issues with the app, including being unable to scan items, log in, or access their accounts after phone number changes. People frequently found the customer service to be very poor, citing difficulties in contacting support, receiving no responses to emails, and experiencing long waiting times. Reviewers also expressed frustration with not receiving promised rewards or vouchers, with some even reporting unauthorized activity on their accounts. Some people were satisfied with the app, finding it easy to use for scanning items and collecting points, and appreciated the ability to redeem vouchers. A few other people also felt that initial login issues were resolved quickly and efficiently by customer support over the phone.

What people talk about most

Application

Users describe ambiguous interactions with the app, with some finding it easy to use for scanning receipts... See more

User experience

Customers consistently note ambiguous experiences with user experience, with many finding the app easy to use... See more

Website

Reviewers mention ambiguous feedback about the website, with many experiencing significant login issues and... See more

Customer communications

Customers had negative experiences with contact, reporting difficulties reaching the company and receiving... See more

Customer service

Reviewers highlight negative aspects of customer service, with many describing it as very poor or terrible,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

had old scanner for over ten years very few problems was told a few weeks ago had to have new scanner since it arived i have spent hundreds on exsmas food but unable to scan anything can not get this... See more

Company replied

Rated 1 out of 5 stars

Adding onto my previous review. I got locked out of my account on the 13th January due to a phone number change. On the 28th January after much back and forth with the customer service team (and l... See more

Company replied

Rated 1 out of 5 stars

Have had issues on and off with the app. It tells me it submits but it hasn’t gone through. Had a few weeks where I had a broken phone so was unable to log. Got a call as they hadn’t had a... See more

Company replied

Rated 1 out of 5 stars

Customer Service is very poor. I have waited a week for a problem to be resolved with no answer in sight. Reference is made to "the office" but no way to contact them. Unable to use the points I had c... See more

Company replied


Company details

Written by the company

The NielsenIQ Consumer Panel is a nationwide research community where real people share real shopping data. Members scan everyday purchases and share feedback using our app, helping brands improve products, prices, and innovation. Your insights help shape better, fairer shopping experiences, and you’re rewarded for taking part. We respect your privacy: we never use your personal data for advertising or marketing, and we never sell, publish, or license your personal information.


Contact info

2.2

Poor

TrustScore 2 out of 5

190 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 85% of negative reviews

Typically replies within 2 weeks

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2.2

All reviews

(190)

85 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Absolute scam and nothing else

Absolute scam and nothing else! Took all my details got the link, activated my account. Did a survey they suggested. Did 1 scan. 2 days later couldn’t log in. Error msgs stating I’m no longer part of Neilseniq panel. No reason. No email. No message. Just took my personal info and locked me out.

February 27, 2026
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for your review. It seems there's a technical error happening, for which we apologise. Can you please share more details so we can look better into this? Thank you.

Rated 1 out of 5 stars

I tried to cash in some of my points…

I tried to cash in some of my points for rewards £140 and they keep mucking me about. Never received my rewards and now that I send chasers to find out where my Wagamama vouchers went after diligently scanning my shopping almost every week for 2 years, I get ghosted. This would be very uncool if they don't deliver the vouchers that were promised after scanning for such a long time.

February 5, 2026
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for your review, we are sorry you're experiencing challenges with voucher redemption. If you opted for digital voucher, it should have been sent to your email connected to the account - can you please double check trash and spam folders just in case?

This process is usually quick and if you didn't receive it something must have gone wrong in the process and we'll need to find out what happened. Since I have no way to identify you here, can you please reach out the helpdesk 0800 373148 or WhatsApp so we can help? Thank you!

Rated 1 out of 5 stars

Issues with the app, cancelled account

Have had issues on and off with the app.

It tells me it submits but it hasn’t gone through.
Had a few weeks where I had a broken phone so was unable to log.
Got a call as they hadn’t had anything for a few weeks, I explained the situation.

Got a new phone and redownloaded the app. Started scanning, booked a holiday break, all showing in the app fine and getting the message that they had submitted.

Went to do it again and was able to submit (got the message it had submitted) but when I went into my more details it had nothing since October!!! They’ve closed and cancelled my account yet I have been scanning for the last few months with no apparent issue.

February 11, 2026
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

We’re very sorry to hear about the app issues you’ve experienced. Submissions showing as sent but not reaching us, and your account being closed despite regular scanning, definitely shouldn’t happen, especially after you explained the phone situation.

To properly check what went wrong with your account and recover your activity, our support team will need to look into your details directly.
📞 Please contact our helpdesk at 0800 373 148 or WhatsApp — they’ll be happy to assist and get this resolved for you.

Thank you for taking the time to let us know.

Rated 1 out of 5 stars

Locked out of my account

Adding onto my previous review. I got locked out of my account on the 13th January due to a phone number change. On the 28th January after much back and forth with the customer service team (and leaving a bad review) they told me they had unlocked my account and gave me steps to follow to get back into the app.

None of these steps work, I just get an error code - 202602090951554251294

On the 2nd February I emailed back informing the team that I'm still unable to access my account. I was told it would have to be referred to the technical team. This was a week ago and I still haven't had any updates and still can't access my account. This issue has been going on for almost a month

February 2, 2026
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

We’re sorry you still can’t access your account. Since we can’t identify you here, the quickest way to solve the login error and number change issue is to contact our support team directly.

📞 Helpdesk: 0800 373 148
💬 WhatsApp also available

They can check your account details and validate escalation status. Thank you!

Rated 5 out of 5 stars

I have been using the scanning panel…

I have been using the scanning panel for 2 years now I have accumulated over £200 in vouchers however I tend to only scan my main food shop each week I've recently started scanning everything and its going up alot quicker

February 3, 2026
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for sharing such positive feedback, we are happy you are enjoying participating in our consumer research for 2 years already - that's a wonderful milestone!

To help you stay on track here are a few gentle reminders:
1. Online and offline shopping is eligible, as well as on the go
2. Weekly activity consistency is important (trips, no trip and/or vacation) to unlock additional bonuses and perks
3. Add our email as a contracts in your email so you don't miss surveys and additional campaigns.

Thank you for being part of NielsenIQ Panel!

Rated 1 out of 5 stars

Very poor customer service

Very poor customer service. The staff were rude and unhelpful. I missed submitting for one week and immediately started receiving chasing alerts, which felt unnecessary and stressful. When I contacted customer service to resolve it, I was left waiting for a long time. Overall, a frustrating experience and not user-friendly at all.

February 3, 2026
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for sharing your feedback and I'm sorry to hear about the helpdesk experience.

Reminders are indeed triggered when there are weekly "holes" in the data reporting. To remind, it can be trip submission, vacation or "no shopping" if you/your household didn't buy anything that week. While we try keeping reminders minimal, it is indeed VERY important for the research to have this reporting without "holes" - it's not only about you keeping on track with your rewards/bonuses faster, but also about data quality of the research which is the whole purpose of why this panel and app exist.

Would this help understand better what is expected and how app operates? I'm happy to clarify any additional questions. Thank you for your kind understanding.

Rated 5 out of 5 stars

Easy to use rewarding app.

I have used this app for years, first of all it started with my daughter, with the hand held scanner, she then got married and moved away so I opened my own account and it's brilliant. I downloaded the app onto my phone and it's so easy to scan all items I buy, anywhere I buy them. It's second nature now to do this scanning and the rewards are fair. I tend to save up my points throughout the year and around xmas time I convert the points into vouchers to do my xmas shopping. It really takes the expense down a lot. When I order the vouchers they come through really quickly and within minutes they are ready to spend. What's not to like for a minute or 2 of your time every time you shop?

February 1, 2026
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you so much for such positive feedback, we are very happy you are enjoying being part of our research panel! There are more improvements coming this year, as our team is working hard on making experience as enjoyable as possible - we hope you'll like them. Thank you for being part of the panel and making the difference with your consistent support of consumer reseach!

Rated 1 out of 5 stars

No Compensation Received

Registered for trial with Nielseniq. Completed all the requirements. Received an email stating that I would receive a voucher after completing all the requirements.

No voucher received. I emailed at least 3 times to support, and nobody responded.

Wasted my time participating, and I didn’t get compensated.

December 19, 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for your review. The email you are referring to seems to be the initial one, at trial start. Upon closure of the trial, all participants have received another closure email, have you checked your inbox on it? Depending on eligibility, it contains all details and next steps. Thank you.

Rated 1 out of 5 stars

Horrendous Customer Service

Where do I start, tried to update my contact details with customer service, was advised that they have completed my updated details. Lies! I had to phone up again to update to which was told my details to Which given was incorrect. Was told to send in identification to complete verification, which completed.

Then to receive a email to say they are closing my account, and I have 90 days to withdraw my points. I emailed NielsenIQ to request my points to be released to claim my gift card. Then the agent replied saying im unable to gain my points and unable to claim my gift card as my account is closing. Absolute loads of lies this company tells customers. They expect you to waste time scanning shopping, give you points which takes months to gain enough points, then close account.

If I was anyone who reading this I would not at all be using this company, stay away from them.

January 26, 2026
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for sharing your feedback. We sincerely apologise for this experience, and ensure this is not what we aim for as customer service. I was looking for your account but with Wilson name alone I couldn't identify it so I'll try helping in the ways I can.

In your termination email there should be an information on dates, but also saying points can be also redeemed using website. Have you tried this? Thank you.

Rated 1 out of 5 stars

NielsonQ panel is just a scam

This is the worst service I've ever received from any panel, last week I sent the email as instructed but nobody has responded back to me. Why make us work and not pay?

December 15, 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

We’re sorry to hear about your experience. We’d like to check your account and resolve this as quickly as possible. Please contact our helpdesk at support@smb.nielseniq.com or , as we need a few details to identify your profile and look into your reward status. Thank you for bringing this to our attention.

Rated 2 out of 5 stars

I have been with NIQ for over 15 years…

I have been with NIQ for over 15 years when I first started there were no problems. I used to get newsletters every month with details of everything including my rewards now I don’t get any updates, I have tried to connect to the website, but no good I am asked to change my password which I have tried on several occasions no luck there so rang their helpline, but tried again and still nothing, also the first scanner I had I had no problems. A month ago I received a new scanner and it seems to have a mind of its own and works when it wants to and is hard to use and takes a lot longer. I hope this will be sorted shortly thank you

January 8, 2026
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for your many years with the panel. We’re sorry for the issues with the website, password reset and your new scanner. So we can identify your account and fix this quickly, please contact our helpdesk at 0800 373148. Thank you for your patience.

Rated 1 out of 5 stars

Harassment

I used this app for a few weeks at the begining of last year, got bored and stopped using it as it is a slow process. I was fine until I started relieving calls from them daily, kept asking them to remove my number and blocked each number they called on but they kept calling

June 2, 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

We’re very sorry for the inconvenience caused. Our team does make follow‑up calls when an account has been inactive for a long period, but you should never feel harassed.

Thank you for letting us know, and again, we apologise for this experience.

Rated 5 out of 5 stars

Just earned my first £30

Just earned my first £30, have no complaints with the ap

January 4, 2026
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for sharing your experience. We’re happy to hear you are enjoying the app, and have earned your first £30! Thank you for being part of our panel, and we're looking forward your next reward!

Rated 1 out of 5 stars

had old scanner for over ten years very…

had old scanner for over ten years very few problems was told a few weeks ago had to have new scanner since it arived i have spent hundreds on exsmas food but unable to scan anything can not get this useless piece of crap to work phoned them over a week ago was told they would sort it out have heard f.... all

December 20, 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

We’re sorry to hear about the trouble with your new scanner.

We understand how frustrating it must be, especially during the busy holiday season. Please contact our UK Helpdesk at 0800 373148 so they can assist you in getting your scanner up and running as quickly as possible.

Thank you for letting us know, we appreciate your patience and the opportunity to resolve this for you.

Rated 1 out of 5 stars

Don't bother!! You won't get any rewards.

I applied for my gift card on Oct 30. It was an invalid Visa card that didn't work. Visa confirmed it was invalid and when I uploaded to amazon they sent a email saying the card was invalid. I have sent countless emails and called a few times but didn't get any help either way. Everyone passes it on to some other department. No one wants to give me a rewards card that works!!!! don't waste your time. this company needs new management.

December 16, 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

We’re very sorry to hear about your experience.

Receiving an invalid gift card and not getting timely support is frustrating, and this is not the level of service we aim to provide. Please reach out directly to our Canadian Helpdesk so they can resolve this for you as quickly as possible.

Rated 5 out of 5 stars

I love this app

I love this app ! I’ve been with them 2 years and they have significantly helped towards my Christmas ! I scan everything! The vets prescriptions petrol the LOT and each Christmas I have enough points to get Amazon vouchers ! AND it’s done straight away when you redeem them ! I couldn’t be happier with this app ! A little bit of effort but fab rewards!

December 6, 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for your amazing feedback!

We’re thrilled you’ve enjoyed the app for two years and that it’s helped make your Christmas special. It’s great to hear you’re making the most of scanning everything and that redeeming points for Amazon vouchers is quick and easy.

We appreciate your loyalty and effort, thank you for being part of our panel!

Rated 2 out of 5 stars

Very slow & often won’t open

December 4, 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for taking the time to give us your feedback and we are indeed very sorry to hear that you are having problems with the scanning app. Please call our free helpline telephone number on: 0800 373148 as we are here to help you.

Rated 1 out of 5 stars

Don’t waste your time

Don’t waste your time. Collected points and vouchers never sent . Had to chase for about 2 months last time before I got voucher . This time not getting any response to help requests . Not
Worth wasting your time

In response to reply , I
Emailed help request 5 times and had no response !!bad review stands

November 30, 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for your reviews, we sincerely apologise the experience hasn't met your expectations. Have you tried reaching out helpdesk number? I'd be happy to help escalate this but I can't do so without any way to identify your account. Thank you!

Rated 1 out of 5 stars

Don't use this app it is a fraudulent app to expect voucher its a con

Got points through for a £30 voucher, only to realise that when went to use it argos could scan voucher code so I was very annoyed after adding receipts in for a con voucher that u can't use . Very disappointing service will be reporting to Google 2moro, This is a Fraudulent app to make u think u will get a voucher but in the end no store is accepting and voucher at all

October 24, 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for taking the time to give us your feedback and we are indeed very sorry to hear that you are having problems with the scanning app. Please call our free helpline telephone number on: 0800 373148 as we are here to help you.

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