The car itself was great, but unfortunately, the camping equipment was in a very poor and worn-out condition, especially considering the price we paid. One of the two camping chairs was already... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Absolutely great ! The Dacia Dokker was fine and confortable. The best prices I've found to Iceland for one month. No trouble, all was great. Star Car Rental's Owners are very helpful. Great experie... See more
Straight forward rental process. Helpful staff from Ring rentals with short shuttle to edge of airport. Competitive pricing with a separate insurance provider working on pay and claim. Vehicle was eco... See more
Vehicle collected at tip top condition, handover was smooth and MYCAR team has been really responsive. The rental was the best we could found too. We had fun, smooth and memorable trips with this To... See more
Company details
Written by the company
Founded in 2015, Northbound is a growing travel service platform where visitors to Iceland can, in time, find everything they will possibly need to piece together an amazing experience while in the land of ice and fire. Northbound was established with the main principles of quality service and traveler experience in mind. We aim to become the leading platform in the travel industry in terms of service to the customer. The great majority of travel services platforms focus on accumulating a vast amount of service suppliers such as hotels, tour operators and car rentals. This is where Northbound steps in a different direction by choosing quality over quantity.
Contact info
Flugvallarbraut 941, 262, Reykjanesbær, Iceland
- +354 539 3009
- info@northbound.is
- northbound.is
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great experience
Great experience. Everything went well. Good value for money.
Straight forward rental process
Straight forward rental process. Helpful staff from Ring rentals with short shuttle to edge of airport. Competitive pricing with a separate insurance provider working on pay and claim. Vehicle was economic to run, setup with winter tyres and a useful iPhone integrating HUD.Not the newest vehicle at 41k with some gravel damage ( to note at start), slightly clunky gear changes and high handbrake lock. A very good vehicle to tour in potentially challenging very changeable conditions.
It was a great experience
It was a great experience. Good communication with Northbound, and between them and Go Car rental. Everything was perfect.

Reply from Northbound
Kind staff
Droppoff service.
Phone service during trek, because of some minor errors on the dashboard and because we got stuck halfway up on a 13% hill

Reply from Northbound
Will use again
Excellent prices and easy to amend the booking afterwards when I needed to change my dates. Everything was transparent and there were no hidden costs
Best price for car rental
Best price for car rental. Excellent service. Will use again.
really nice rental company
really nice rental company, enjoyed every bit of our time using their rental car, and we got to travel the whole southern coast of Iceland, which I think is very impressive 😃🇮🇸. overall no problems with their car and had a comfortable cozy (and most importantly warm, cos its dead cold outside) ride with their car😃. would recommend, for their ease of business, booking, getting the car, returning it and all the packages that they offer to make sure we are safe during our rental period. their cars are nice too 👍🏼😃 totally recommended🇮🇸

Reply from Northbound
Super tool!
Convenient service for comparing prices, confirmation comes instantly. Excellent customer service, we made a mistake in the date when booking and they changed the date to the correct one without any problems. The rental went without any issues, all the indicated services were included. We are very satisfied!
Everything was excellent
Everything was excellent.
The car was like we expected.
The shuttle service to pick up us and drop of at the airport was accurate and punctual.

Reply from Northbound
We got stuck on the way to return the…
We got stuck on the way to return the vehicle, and needed a tow truck to get free. Which should have been on our bill, but the company decided to give us a late christmas present, and fixed everything themselves completely free of charge, so that we didnt miss our flight.
Excellent service from Northbound
Excellent service from Northbound, always answered my questions, rearranged bookings because we kept having to cancel because of covid and then when we were to eventually fly there was a 2 day delay due to Kevlavik being snowed in! Cannot fault and would definitely use again.
2022 Toyota RAV4 - an awesome car!
The 2022 Toyota RAV4 was an awesome car and a joy to drive in Iceland. We drove to many places in the South and had no issues at all. The cost of rental was reasonable even with the additional insurance coverage. Pickup of the car could be improved. I had to find the car in the carpark. Would have been better if the staff showed me the car and went through some key functions. Would also be good for the staff and I to visually confirm the condition of the car prior to signing off on the rental. Overall, it was a good experience and would rent again if I visited Iceland again. Cheers.
The experience was increddible
The experience was increddible. The vecicle was in good condition and we didn't face any problem in all of the Ring Road we made even though the snow on the road in the most of our journey. Special thanks to the first and last communication ladies, Camila and Iris.

Reply from Northbound
Overall I was very happy with the car
Overall I was very happy with the car, it served me well and was a great little car. The collection was great, even though I arrived an hour earlier than expected the guys had the car ready and after a brief chat about the roads and conditions in Iceland I was on my way. Very happy with the service, I just wish I'd known the collection point was a 5 minute walk from the terminal. I ended up getting the bus but it would have been quicker for me to just walk over but this is no way is the fault of Go Rental as it was only when I dropped the car back off again I realised how close it was. I probably wouldn't have found the collection point if I had just walked from the airport but it is a very short distance.
Perfect!
Vehicle collected at tip top condition, handover was smooth and MYCAR team has been really responsive. The rental was the best we could found too. We had fun, smooth and memorable trips with this Toyota Proace Verso across the south island, it fits comfortably for 6 adults full of big luggage and huge jackets.
All of us are really satisfied with the service and vehicle provided by MYCAR, thank you.
The customer service was excellent
The customer service was excellent. Car was ok! Overall, good experience.

Reply from Northbound
Excellent experience with Northbound
Northbound is an excellent rental car company operating in Iceland. If you have the opportunity to come to Iceland don't hesitate to choose it. I have rented the 2022 Toyota Yaris Automatic and it was the best option for the Ring Road: comfortable, excellent driving experience and low fuel consumption (4,2 L /100km). The customer support was also fantastic: fast reception in the airport and the same for the return. Thank you for making my 9 days in Iceland a great experience. I would recommend it to everyone. 100/100 🇮🇸✨

Reply from Northbound
I am very happy with all aspects of…
I am very happy with all aspects of this booking.
The staff at MyCar were amazing, when it became apparent that our luggage and wheelchair were not going to fit in the RAV4, they upgraded us to a Landcruiser at no extra cost! I also witnessed some very patient customer service with another customer who was being quite awkward and picky.
The vehicle was clean, well maintained and performed perfectly throughout the trip. Airport pick up and drop off were prompt and efficient too. All in all, excellent!

Reply from Northbound
Excellent
Excellent. Car that suited our needs. Very friendly and helpful staff. Fast and easy communication.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







