Opinium Reviews 562

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the payment process, noting its promptness and reliability, with many appreciating the option for direct bank transfers. The user experience is frequently highlighted as positive, with people finding the surveys engaging, varied, and easy to complete. Many consumers also commend the website's functionality, emphasizing its user-friendliness and the accuracy of survey time estimates. However, some customers also noted issues with response times, particularly regarding customer support inquiries. A few people mentioned not receiving replies to their emails or experiencing delays in resolving problems with surveys or payments.

What people talk about most

Payment

Users describe positive interactions with payment, with many reviewers highlighting quick and efficient... See more

User experience

Clients share positive opinions on user experience. Many reviewers find the surveys well-designed,... See more

Website

Reviewers mention positive feedback about the website, often describing it as one of the best survey sites... See more

Value for money

Customers had positive experiences with value for money. Many reviewers found the rewards fair for the time... See more

Response time

Customers consistently note ambiguous experiences with response times. Many reviewers express frustration... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I’ve been answering surveys with Opinium for some years. It is one of the very few companies I will still answer questions for these days as the surveys are sensible, not over repetitive, treat respon... See more

Rated 4 out of 5 stars

There are plenty of opportunities to complete politically based surveys and its quite quick and easy to rack up the payment threshold. On the down side this is 25 pounds which could.ideally be set a b... See more

Rated 4 out of 5 stars

I have been using Opinium for over 5 years and always had a great experience. I receive several invites to surveys every week by email. The time estimate to complete each survey is not always accurate... See more

Rated 4 out of 5 stars

In general survey companies operating in the UK give poor rewards and do not design their surveys to be convenient for respondents. Opinium Research however is one of the better ones. From 10 February... See more



Contact info

4.3

Excellent

TrustScore 4.5 out of 5

562 reviews

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Hasn’t replied to negative reviews

How this company uses Trustpilot

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Rated 4 out of 5 stars

great site

great site, quick easy surveys & very few screenouts..
simple site to navigate, would recommend

August 12, 2025
Unprompted review
Rated 5 out of 5 stars

Opinium review

Brilliant market research website with very interesting and high rewarding surveys.

August 12, 2025
Unprompted review
Rated 5 out of 5 stars

Honest and upfront

I feel that Opinium are very honest and upfront and especially fair with the amounts they award for the time spent doing the survey. The questions are always relevant, interesting and sometimes a little lighthearted- eg give 3 words to describe lego! They often have many different topics in the surveys, from politics to finance which keeps it interesting.

August 12, 2025
Unprompted review
Rated 5 out of 5 stars

Best place to make a bit of extra…

Best place to make a bit of extra money. The amount for each survey so reasonable. The surveys are quick to complete. I’m always amazed at how quickly I earn enough for a payout. I’ve had hundreds of pounds from doing them. I like how you get an email and a link to the survey. You complete it and that’s it. I used to get so frustrated with other companies because you would answer a load of questions for them to say sorry you do not qualify for this survey please try this one instead. Round and round you go. Never earning anything. This company is completely legit. Pleasure.

August 12, 2025
Unprompted review
Rated 4 out of 5 stars

Pleasure to Review

Generally the surveys are straight forward and not too tedious. I like that you constantly get update on progress (% survey completed), and the payout is hassle free.

August 12, 2025
Unprompted review
Rated 5 out of 5 stars

All good

Been asked member of opinium for many years and never had any issues. A fair amount of surveys come through, any screen outs are at the start of the survey rather than the end and the payment rates are fair. Takes a little while to receive your £25 once claimed but it always arrives with no issues. Certainly one of the best survey sites out there.

August 12, 2025
Unprompted review
Rated 5 out of 5 stars

I enjoy being part of an active panel

I enjoy being part of an active panel. the surveys are interesting and rewarding and the topics vary. the surveys can be done on mobile or laptop at your convenience and are a great way to share a general view and opinions and recieve incentives for honest and genuine feedback

August 12, 2025
Unprompted review
Rated 2 out of 5 stars

Used to decent but not so good anymore

Update: I have lowered my rating to 2 stars as being sent broken surveys half of the time and panellist support is non-existent. I have recently reached out due to a survey (Project: UK29603) that broke as I completed it, which did not bank the points I was supposed to get for completing the survey - still no reply.

But more tellingly, they sent a survey invite for Project code: UK29063 Financial Fairness Tracker 12 Only sat, which was offering 200p for completion. I did the entire survey and finished it, only to be told at the very end that somehow I was not eligible (usually the elimination question(s) are at the beginning to prevent wasting time). I contacted them about this and received a "We experienced a technical error on our side and we are actively looking into it". Nothing came of it despite following up a couple more times. Basically they got me to complete a survey but didn't want to give the advertised reward in the end. Very poor in quality compared to the likes of YouGov.

Original review: I've been a panellist with Opinium for a few years now and for the most part the experience has been decent (with the occasion glitches where my points weren't getting banked). Compared to a well-known survey company, I was getting more surveys and found it easier to accrue points to then redeem money. However, since the start of this year, I have started receiving broken surveys, which I cannot complete and accrue points (let's be honest about why we're doing these surveys). I have reached out to their support team each time, only to get the usual apologies. Even as I write this, I sent an e-mail to let them know yet another survey is broken (this is after trying the same survey both on my smartphone and on my PC) - UK28592. So now half the time I accept the survey invites from Opinium, I expect the survey to break somewhere along the way.

I think I will still continue to accept the invites but will be focusing my time more on the well-known survey company instead as one can actually complete their surveys from start to finish. It's a shame that the quality of Opinium has dropped. Used to be fun but not so much anymore...

July 27, 2025
Unprompted review
Rated 2 out of 5 stars

Legit site but poor pay rates.

Original review 22/07/2025 [1/5 stars]: Have been great in the past, I have successfully recieved payment before. In recent months, points from surveys I completed have not been adding to my balance, and despite comtacting customer service multiple times, it is still occuring. I am stuck with an account balance halfway to being at the high withdraw minimum, so it is physically impossible for me to cash out. Avoid.

EDIT 22/10/2025 [2/5 stars]:
I returned doing low-value surveys and it seems the balance issues has been fixed. I have succesfully been paid out £25 through bank transfer, so the site is legit. But the pay rates are awfully poor (low as £3ph, high as £5ph in my experience), so I will continue to avoid.

July 22, 2025
Unprompted review
Rated 1 out of 5 stars

This was a good company - not anymore

This was a good company, surveys that don't just screen you out all the time and payments that could be relied upon. This has now changed.

I noticed that points were not crediting, and contacted them. I received no response and 3 weeks later, contacted them again. This time I did received a reply and they said that the problem was at their end. After a while I contacted again and they credited some of the studies that I had not been paid. I cashed out ok and continued doing surveys.

At just over £21 (the cashout threshold is £25) the same issue then started happening again. I reported this to them and received no response. I left it 2 weeks and contacted them, again, deciding to draw a line under this company now, and asked if I could withdraw my money. There has been no response. I tried doing some shorter 25p surveys now and again to see if the issue fixed itself but it has not. The radio silence from them is telling also.

Really disappointed and frustrated. Just wish I could get the money - I would have reached the threshold and passed it by now, had I been credited for the five surveys I have taken and not been credited for.

June 23, 2025
Unprompted review
Rated 1 out of 5 stars

I have been with this company for a…

I have been with this company for a long time. I have reached my threshold for a payment - the company are not sending me any payment, they have also stopped sending me survey invites and done reply to any of my emails
have been with them for yearrsssss and this is terrible and shocking - they are now with holding funds from me and not responding to me

June 13, 2025
Unprompted review
Rated 1 out of 5 stars

Opinium Research nil customer service

Time to reveal the demise of Opinium Research customer service. On 19/3/25 I redeemed a £25 voucher. This now goes through something called Prezzee. The voucher was never ordered, I complained and despite denials, OR offered to pay into my bank account. Despite scores of emails no payment has been made and OR now ignore me. Not paid for my time. AVOID.

March 19, 2025
Unprompted review
Rated 1 out of 5 stars

Subject: Account Blocked and Unpaid Reward - My Disappointing Experience with Opinium Research

I am writing to share my deeply frustrating experience with Opinium Research.I have been actively participating in their surveys for over three months.
Recently, I reached the redemption threshold and claimed a £25 bank transfer reward. I received the following confirmation:
"Congratulations! Thank you for claiming the following reward:
£25 bank transfer
Payments will be processed by our finance team and then processed to you. Vouchers will arrive via our voucher partner Prezzee - so look out for an email from them. Our terms are three working weeks, but should be shorter in practice. Bank transfers take 1 - 2 working days after being processed so please bear that in mind.
Regards
The Opinium Reward Team"
It has now been over three weeks since I claimed my reward, and I have yet to receive the £25 bank transfer. Despite this, I continued to receive numerous survey invitations from Opinium Research.
When I reached out to their support team to inquire about the delayed payment, I was shocked to discover that my account had been blocked without any prior notification or explanation. Furthermore, my inquiry has gone unanswered. It feels incredibly unfair and deceitful that my account was banned immediately after I raised a legitimate concern about my owed reward.
This is utterly unacceptable. After consistently contributing my time and effort to their surveys, to have my account summarily blocked and my rightful reward withheld is pure wickedness. I am left with no payment and no explanation.
I urge potential participants to be aware of this unethical practice. Opinium Research has failed to honour their terms and has unjustly banned my account for simply inquiring about a payment they confirmed.

May 26, 2025
Unprompted review
Rated 1 out of 5 stars

I have been a member of Opinium surveys for years…

I have been a member of Opinium surveys for many years. Having reached the payment threshold once again I claimed what was due. I received nothing. On contacting customer services I received a very breezy reply stating my account, 'was deactivated by our automated system due to breaking the terms and conditions of the company'. As this explains nothing I have sent several further emails requesting a more detailed explanation and have been totally ignored. I feel this is totally unprofessional and an extremely unpleasant way of treating someone who has been on their panel for years. In addition, if my account was deactivated why am I still receiving multiple surveys every day? Is it really assumed I will continue to participate for no payment?

April 24, 2025
Unprompted review

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