Incredible prices and service!!!! Purchased my rayban clubmaster reverse from these guys who i wasnt aure of at first as they were so cheap compared to all other outlets!!! After reading reviews i... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Needed a replacement pair of prescription sunglasses urgently and spoke to Elizabeth in customer service who said yea, we can do that no problem. Order placed and sunglasses were with me in 5 days - o... See more
Great service I’ve recently purchased my second pair of sunglasses from these guys & they arrived within a couple of days. My first purchase was more complicated as I ordered the wrong size by acciden... See more
Though the glasses were too big and had to be returned, the returns process was very simple and refunded quickly. Its when it goes wrong that really matters. I would not hesitate to buy from this sit... See more
Company details
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company
- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
4.5
Excellent
14K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 88% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very swift
Very swift, high quality service, the product was delivered exactly how it was described on their website. Very happy with my purchase and same Persol glasses were selling for at 30 percent higher price on high street
May 20, 2026
I had ordered sunglasses at the…
I had ordered sunglasses at the beginning of May. 13 days later I emailed and I asked for an update, as going by reviews they won’t be issued for a long period of time. I got an email back they assured me they would be delivered by the 14 working days mark. 15 working days later I emailed for an update and they stated they had been delivered to them from supplier and they will be processed for dispatch. A few days later I received no tracking email or update online, again a few days later I emailed and they stated again they were just received and would be processed for dispatch to me. Then a few days later I emailed again, and they have now said there was an issue with the frame so they had to return it and I would get it within a week. On all occasions I asked for a refund as I no longer wanted the order and have still not received the refund, just more excuses which have been different on each email they have sent me. Something is seriously bad with this company and can’t be trusted. Seems the reasons have been common going by reviews here! Bad experience
May 5, 2026
Unprompted review
Really speedy service received my…
Really speedy service received my glasses in a couple of days. Great price as well!
May 19, 2026
Unbelievable
Last Tuesday 19th cancelled the item (0485855) , they told me 3-5 working days refund will be processed … today is Alredy second Tuesday and still nothing. just received email from them : today is only a second day of the refund ! they don't understand themselves, they say. It was a mistake to order something from them … Never again ! I have no trust at all .
May 19, 2026
Unprompted review
Reply from Opticians Direct
We are sorry to hear that you feel disappointed with your experience.
Your refund was processed from our side within the advised timeframe. Once the funds have been released by us, the time it takes for them to appear back in your account can vary depending on your bank or payment provider’s processing times.
We understand how frustrating delays can be and apologise for any confusion caused during the communication regarding your refund status. If you have still not received the funds, please contact your bank directly.
Excellent price
Excellent price, genuine product and fast secure delivery. Highly recommended.
May 26, 2026
Excellent service
Excellent service, thank you. Delivered very quick and love the sunglasses
May 26, 2026
Very quick delivery
May 24, 2026
Great support with amendments to order
Great support with amendments to order, this was resolved quickly without delay to delivery date . I am glad I didn’t had to reorder and cancel to get my issue fixed like other companies do, but quick conversation over the phone was great and helpful for the issue I have encountered
May 25, 2026
If you're looking for quick delivery
If you're looking for quick delivery, please avoid this company at all costs. I ordered my sunglasses on 30 April and I’m still waiting for them. There has been little to no communication regarding the delay, which is extremely disappointing. Overall, a very frustrating experience and not the level of service I expected.
May 24, 2026
Unprompted review
Reply from Opticians Direct
We are very sorry to hear about your experience and completely understand your frustration regarding the delay and lack of communication.
Unfortunately, there have been unexpected delays with receiving certain stock from our supplier, which has impacted the dispatch timeframe for your order. We appreciate that this is disappointing, especially after waiting since 30 April, and we sincerely apologise that we did not provide the level of communication and service you expected.
Your feedback is important to us, and we are reviewing this internally to help improve our customer experience moving forward. If you would still like an update on your order or wish to discuss alternative options, please contact our customer service team and we will do our best to assist further.
Great offer for first brands
Great offer for first brands. Very happy with the Ray Ban sunglasses I bought, got them at a very good price and they are excellent.
May 24, 2026
Great company great customer service
Great company great customer service. I bought a pair of sunglasses but changed my mind on the colour so requested an exchange. Very easy process, received my exchange quickly,
May 23, 2026
Ordered sunglasses over 3 weeks ago
Ordered sunglasses over 3 weeks ago, they told me 5 to 14 working days, then on the 14th working day after chasing them every day for a week they finally said there would be a further 2 to 4 week delay.
Ordered from another website in the end and received glasses in 3 days.
Poor communication, awful customer experience, I just want my money back now and won’t use them again.
May 23, 2026
Unprompted review
Reply from Opticians Direct
We are very sorry to hear about your experience and understand your frustration regarding the delay and communication surrounding your order.
Unfortunately, the additional delay only became apparent once we received an updated timeframe from our supplier, and we apologise that this was not communicated to you sooner. We appreciate that this caused significant inconvenience and understand your decision to purchase elsewhere.
If you have requested a refund, please be assured this will be processed as quickly as possible. Once the refund has been released from our side, the time it takes to appear back in your account can vary depending on your bank or payment provider.
We sincerely apologise again for the experience you have had and appreciate your feedback, as it helps us improve our service going forward.
Incredible prices and service!!!!
Incredible prices and service!!!!
Purchased my rayban clubmaster reverse from these guys who i wasnt aure of at first as they were so cheap compared to all other outlets!!! After reading reviews i bit the bullet and in 48 hours my new sunglasses were at my door! Incredible service !
April 2, 2026
LOOK AT GOOGLE REVIEWS
LOOK AT GOOGLE REVIEWS.
Google tell us the real picture here, sunglasses being ordered and told 2-5 working days, this doesn’t happen and there’s no update from anyone, anywhere
May 22, 2026
Unprompted review
Reply from Opticians Direct
Hi,
We’re sorry to hear you feel disappointed with your experience.
Our dispatch timeframe is 7–14 working days, which is advised within our order information and terms. We understand delays can be frustrating, and we apologise if you felt communication could have been clearer during this process.
We always aim to keep customers updated where possible and appreciate all feedback as it helps us improve our service moving forward.
Kind regards,
Opticians Direct
Great customer service
Great customer service, there was a small issue with my order and they rectified it in quick and efficient manner. Provide good quality products too.
May 21, 2026
Unprompted review
Though the glasses were too big and had…
Though the glasses were too big and had to be returned, the returns process was very simple and refunded quickly. Its when it goes wrong that really matters. I would not hesitate to buy from this site again! Recommended!
May 21, 2026
Very good and rapid
Very good and rapid. Cheaper than the high street but you must know what you are doing.
May 14, 2026
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.