I have been doin business with Primera for many years and the same employees are still on staff. Kelli has always been helpful and incredibly resourceful, knowledgable and most of all, kind !! Speaks... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Primera's customer service is top notch. My orders ship quickly, often same day as placed, and if there is an issue, they reach out immediately so an order is only delayed by one day. Important when y... See more
Company replied
I had label printer issues and Primera was the on k y one who saw the problem. My computer guy followed I we'd yo I r instructions and got my label printer working again.
Company replied
Primera Technology, to their credit, has worked hard to change my mind. A shift in customer service has moved them from the bottom to the top. They still have things to work on, such as a ridiculous... See more
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Company details
- #1 of 3 best companies in Printing Equipment Supplier
- #19 of 59 best companies in Computer Accessories Store
About Primera Technology
Written by the company
A world-leading developer and manufacturer of specialty printing equipment including the LX-Series Color Label Printers, AP-Series Label Applicators, Eddie - The Edible Ink Printer, Bravo-Series CD/DVD/BD Disc Publishers, Signature Slide and Cassette Printers and more.
Like us on Facebook
Join our Facebook User Groups:
Primera Label Printers User Group
Eddie, The Edible Ink Printer, User Group
Follow us on Twitter:
@PrimeraTech
Instagram:
@primeralabelprinters
@eddie_edibleinkprinter
See our products in action: YouTube
Our Promise To You
Written by the company
- We're 100% committed to our customers!
- At Primera, providing innovative products along with world-class customer support is baked into our DNA. We strive to make every encounter with our customers a 5-Star experience.
30-Day, 100% Satisfaction Guarantee
At Primera, we make products that are designed and built to work well and make your job easier. We want you to be 100% satisfied with your purchases from us. If you’re not, we want to know about it.
First and foremost, we’d like to help you fix any problems. If that doesn’t work, we’ll take your product back. So if in the first 30 days of you owning a Primera product you find that it doesn’t work as you expected, or if it is just not the right fit for your intended purpose, contact customer support. We’ll arrange to take back the product and refund your money.
Contact info
2 Carlson Pkwy N, Ste 375, , 55447, Plymouth, United States
- 763-475-6676
- mstrobel@primera.com
- primera.com
4.7
Excellent
5K reviews
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Reply from Primera Technology
Dear Katherine,
Thank you for your wonderful 5-star review! We're so glad to hear that you've had a great experience with our customer service and that your orders are arriving quickly. Providing reliable service and fast delivery is very important to us, and we truly appreciate your support.
Best regards,
The Primera Team
I called customer service due to having…Cookie left inside error code.
I called customer service due to having a error code on the printer stating cookie left inside. The Customer service representative did trouble shoot via remote computer assistance. The issue did not resolve. I will say the tutorials that are provided on the website are very helpful and easy to follow. As it turned out I needed to replace the sensor which I had ordered anyway beforehand and that had solved the problem.
April 19, 2026
Reply from Primera Technology
Hi Cheryl,
Thank you for your review and for sharing your experience. As an electro/mechanical device, there can occasionally be issues like this during the life of a printer. However, when they do happen, we’re very proud of our fast, free tech support for the life of the machine.
We’re glad to hear our online tutorials were helpful and that replacing the sensor resolved the issue. If there’s anything we can do in the future to earn that 5th star, please let us know. We’re always here to help!
Best regards,
The Primera Team
Reply from Primera Technology
Dear Jerry,
Thank you for your feedback. We’re sorry to hear you’re still experiencing inconsistent label alignment issues, and we understand how frustrating that can be.
If we have your contact information, a member of our team will reach out directly to assist you. Otherwise, please contact us at the factory and ask specifically for a Level 3 support agent, who will stay with you until the issue is resolved.
USA & Canada: 1-800-797-2772
International: +1-763-475-6676
We appreciate your patience and the opportunity to help get this working properly for you.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Suzy,
Thank you for your 5-star review! We're glad to hear your experience with Primera was fast and easy. We appreciate you taking the time to share your feedback.
Best regards,
The Primera Team
Purchasing Primera Ink (53335) for our Bravo SE Printer
I usually make Purchases of Supplies for Individual Software Inc on Amazon - In purchasing Primera Ink (53335) for our Bravo SE Printer - Amazon Discontinued Supplying that Item - I searched for another Supplier and I Found Primera Technology - And When I contacted them - They said that They Could Help me and that they had Plenty in Stock - They really came through for me & I have Placed (2) Orders (QTY-8) since then
May 12, 2026
Reply from Primera Technology
Dear Paul,
Thank you for your wonderful 5-star review! We’re so glad you were able to find us when your usual supplier discontinued the Primera Ink (53335) for your Bravo SE Printer. It’s great to hear that our team was able to assist you quickly and keep you supplied with the ink carts you need.
We truly appreciate your continued business and are delighted that you’ve already placed multiple orders with us. Your feedback means a lot to our team, and we look forward to supporting you again in the future.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Juttie,
Thank you for your 5-star review! We’re happy to hear that you found our online ordering process easy and that your delivery arrived quickly. Providing a smooth shopping experience and fast service is always our goal.
We truly appreciate your feedback and your support of Primera!
Best regards,
The Primera Team
Extremely detailed and thorough customer service
Kelly from Primera was super helpful with the questions I had regarding custom label sizes— I gave her a list of the sizes I needed, and she replied back with a clear detailed breakdown including pricing for the custom die cut (1-time fee), along with the price for each roll.
She also told me the custom sizes they had in stock that were closest to the actual sizes I needed, in order to forgo the need to purchase and make a brand new die cuts.
We ended up going with the LX610, and after ordering I was immediately emailed a confirmation from Kate, letting me know the details and process of receiving my printer.
So far my experience with Primera has been great! Can’t wait to receive our label maker.
May 8, 2026
Reply from Primera Technology
Dear George,
Thank you for taking the time to share such a detailed review of your experience with our team!
We’re thrilled to hear that Kelly was able to help you navigate the custom label sizing process and provide clear recommendations that helped you make the best decision for your application. Finding ways to save customers both time and money whenever possible is exactly the kind of support we strive to provide.
It’s also great to hear that Kate kept the ordering and confirmation process smooth and informative from the very beginning.
We’re excited for you to receive your new LX610 and can’t wait for you to get started with it. Thanks again for choosing Primera!
Best regards,
The Primera Team
part replacement
needs a couple of replacements part for the AP 362, super easy and very helpful employees
May 6, 2026
Reply from Primera Technology
Dear Cody,
Thank you for the 5-star review! We're glad to hear our team was able to help you quickly with the replacement parts for your AP 362. Providing easy, reliable support is always our goal, and we appreciate you taking the time to share your experience.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Sean,
It’s always great to hear from our loyal, long-term customers. Thank you so much for your continued support!
We’re glad our team has consistently provided prompt and helpful service. Your feedback means a lot to all of us.
Best regards,
The Primera Team
Everything I needed to know before purchasing the Eddie Printer.
Everything I needed to know prior to purchasing my Eddie printer is on the Primera website, along with a Facebook page where I was able to do more personal research by looking at personal experiences of others who have purchased the Eddie printer. It made my decision making very easy and knowing that when purchasing the Eddie printer, it would be a great investment in my business long-term.
May 1, 2026
Reply from Primera Technology
Dear Yvette,
Thank you for taking the time to share such thoughtful feedback about your experience researching and purchasing your Eddie printer.
We’re especially glad to hear that our website and the Eddie Facebook community helped give you confidence in your decision and showed the long-term value Eddie can bring to your business. That’s exactly what we hope new customers experience when exploring our products.
We truly work hard to make every customer interaction a 5-star experience. If there’s anything more we can do to earn that extra star from you, we’d genuinely love to hear it.
Thank you again for choosing Primera, and please accept our most sincere welcome to Eddie's family!
Best regards,
The Primera Team
Your people are willing to work with us Till the problem Is resolved
Your People we willing to work with me till the issue was Resolved
May 4, 2026
Reply from Primera Technology
Dear Customer,
We truly appreciate you taking the time to share your experience.
Resolving issues completely is very important to us, and we’re glad our team stayed with you until everything was worked out. That level of support is exactly what we strive to provide every day.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Regina,
We’re happy to hear that ordering was easy and that you found our website simple to navigate.
It’s great to know your order arrived quickly as well. Thanks so much for sharing your experience!
Best regards,
The Primera Team
Reply from Primera Technology
Dear Jimmy,
We’re glad to hear your experience was so simple. That’s exactly what we aim for!
Thanks for taking the time to share your feedback. It's appreciated.
Best regards,
The Primera Team
Eddie will change your cookie business!
I considered getting the Eddie for over a year. I am not computer savvy and was very intimidated. Folks, don’t wait! The support available from Primera is top notch and I can do so many designs in literal seconds!!
April 9, 2026
Reply from Primera Technology
Dear Karen,
We love hearing this! Thank you for sharing your initial experiences with Eddie.
It’s especially great to know that you felt comfortable getting started, even after some initial hesitation. That’s exactly why our support team is here, and we’re thrilled they’ve helped make the process easy for you.
Enjoy creating with your Eddie. We can’t wait to see what you come up with! And welcome to the Eddie family. :-)
Best regards,
The Primera Team
Poor customer service
Poor customer service, very rude!! Sent my order to a different address and told me that I have to look for it.
April 8, 2026
Reply from Primera Technology
Dear Marjorie,
My name is Mark Strobel, VP of Sales and Marketing at Primera. I personally review and respond to situations like this to ensure we fully understand what occurred and that our customers are treated fairly. We do not take comments like this lightly.
After a thorough review of your order, all related communication, and our complete system audit trail, I’d like to clarify two important facts: (1) The shipment was sent to the exact address entered at the time the order was placed. Our system logs explicitly record that all original order details—including the shipping address—were entered directly by the customer. (2) The audit trail confirms that when our team assisted in updating the plug type, no changes were made to the shipping address at any point—only the SKU of the printer was updated.
We understand that this situation is frustrating. However, the documented order history clearly shows that the delivery was completed based on the information provided at checkout. Our team worked in good faith to help locate the shipment and resolve the issue as quickly as possible.
The unit is currently being returned to us, and we were prepared to promptly reship it to the correct address upon receipt. We also note that a chargeback has now been initiated through your credit card provider. Given the fully documented order history and confirmed delivery details, we will be submitting complete supporting documentation as part of that process.
At Primera, we take pride in being transparent and standing behind both our team and our systems. We are confident in the accuracy of the information outlined above. If you feel this provides helpful context, we would encourage you to update your review accordingly.
Best regards,
Mark Strobel
VP of Sales and Marketing
Primera Technology, Inc.
Eddie worked perfect right out of the…
Eddie worked perfect right out of the box...support very helpful.
April 8, 2026
Reply from Primera Technology
Dear Lois,
That’s great to hear! It's exactly the kind of initial experience we aim for.
We’re glad your Eddie worked perfectly right out of the box and that our support team was helpful along the way. Thanks so much for sharing your feedback.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Leeann,
It’s wonderful to hear that you found our customer service so helpful. It means a lot to our team!
We truly appreciate you taking the time to share your experience.
Best regards,
The Primera Team
quick delivery
April 6, 2026
Reply from Primera Technology
Dear Ann,
We’re glad to hear your order arrived quickly. That’s exactly what we aim for.
We appreciate your feedback and your support!
Best regards,
The Primera Team
the experience is great
the experience is great, delivery was fast, got everything I needed on time. The funny thing about the delivery is that I was talking to my husband about my order and saying that my order was supposed to be here by now and behold no more than an hour he calls me and says that the order just got here. Primera Thank You.
April 28, 2026
Reply from Primera Technology
Dear Leslie,
We love this story; what perfect timing!
It’s great to hear your order arrived quickly and right when you needed it. We’re glad everything showed up on time and that you had a great experience overall.
Thank you for sharing and for choosing Primera.
Best regards,
The Primera Team
Outrageous shipping and ink prices!
Ink is overpriced and shipping is outrageous. Why not offer post office delivery for a few dollar? I don't need to pay $18 for fast shipping!
* raised my rating to 4 stars after receiving an email explaining the pricing. I understand that tariffs are driving ink prices up and Primera is working on offering USPS shipping. I won't go to 5 stars because they should have addressed the shipping long before this.
April 27, 2026
Reply from Primera Technology
Dear Lance,
Thank you for updating your review. We truly appreciate your feedback.
You’re right that we should have addressed shipping sooner. With our recent eCommerce upgrade, we’re now actively working on adding USPS to provide lower-cost options, which we expect to have available within the next 30–45 days.
We also appreciate your understanding on ink pricing. Tariffs have impacted costs, and while we absorbed them for a period of time, we ultimately had to make adjustments. If conditions improve, we will revisit pricing.
Thank you again for your input and your business. It's appreciated.
Best regards,
The Primera Team
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