I have been doin business with Primera for many years and the same employees are still on staff. Kelli has always been helpful and incredibly resourceful, knowledgable and most of all, kind !! Speaks... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Primera's customer service is top notch. My orders ship quickly, often same day as placed, and if there is an issue, they reach out immediately so an order is only delayed by one day. Important when y... See more
Company replied
I had label printer issues and Primera was the on k y one who saw the problem. My computer guy followed I we'd yo I r instructions and got my label printer working again.
Company replied
Primera Technology, to their credit, has worked hard to change my mind. A shift in customer service has moved them from the bottom to the top. They still have things to work on, such as a ridiculous... See more
Company replied
Company details
- #1 of 3 best companies in Printing Equipment Supplier
- #19 of 59 best companies in Computer Accessories Store
About Primera Technology
Written by the company
A world-leading developer and manufacturer of specialty printing equipment including the LX-Series Color Label Printers, AP-Series Label Applicators, Eddie - The Edible Ink Printer, Bravo-Series CD/DVD/BD Disc Publishers, Signature Slide and Cassette Printers and more.
Like us on Facebook
Join our Facebook User Groups:
Primera Label Printers User Group
Eddie, The Edible Ink Printer, User Group
Follow us on Twitter:
@PrimeraTech
Instagram:
@primeralabelprinters
@eddie_edibleinkprinter
See our products in action: YouTube
Our Promise To You
Written by the company
- We're 100% committed to our customers!
- At Primera, providing innovative products along with world-class customer support is baked into our DNA. We strive to make every encounter with our customers a 5-Star experience.
30-Day, 100% Satisfaction Guarantee
At Primera, we make products that are designed and built to work well and make your job easier. We want you to be 100% satisfied with your purchases from us. If you’re not, we want to know about it.
First and foremost, we’d like to help you fix any problems. If that doesn’t work, we’ll take your product back. So if in the first 30 days of you owning a Primera product you find that it doesn’t work as you expected, or if it is just not the right fit for your intended purpose, contact customer support. We’ll arrange to take back the product and refund your money.
Contact info
2 Carlson Pkwy N, Ste 375, , 55447, Plymouth, United States
- 763-475-6676
- mstrobel@primera.com
- primera.com
4.7
Excellent
5K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Fast shipping and doing and tansaction…
Fast shipping and doing a transaction is a breeze! Love it! I also love eddie too! Customer service took care of me too. Because I messed up my order and get me situated! Thank you!
April 29, 2026
Reply from Primera Technology
Dear Guest,
We’re so glad to hear everything went smoothly for you!
It’s great to know your order was easy to place, arrived quickly, and that our team was able to step in and help when needed. We’re especially happy to hear you’re loving your Eddie. It’s what we love to hear!
Thanks so much for sharing your experience.
Best regards,
The Primera Team
My ink is always shipped super fast
My ink is always shipped super fast. I haven’t had an issues. But I’ve heard the customer service will do whatever they can to help if there are any issues. Also appreciate there’s an option to live chat!
April 29, 2026
Reply from Primera Technology
Dear Life’s a Batch,
We’re glad to hear your orders are arriving quickly and that everything has been running smoothly for you.
It also means a lot that you recognize our commitment to customer service—we truly do our best to help whenever needed. And we’re happy to hear the live chat option is a valuable resource as well!
We appreciate your support and your thoughtful feedback.
Best regards,
The Primera Team
Best Automatic Labeler I've Used
I've been using a manual, hand crank label machine for about a year. It has been great, but it is much more tedious in every aspect of the labeling process. From having to turn the handle for each label, to having to line them up perfectly, to taking so much time to switch out labels, you basically have to take the machine apart to swap on label rolls. I can across your labeling machine in my search and I tried to read as many reviews as I could. And from some of the reviews, I was worried about labels wrinkling or not always be applied to the bottles perfectly because some of my bottles are small, lightweight, and I sometimes I will fill label my bottles while they are still empty, making them either lighter. This machine is a beast! My only regret is not getting it sooner. This thing is FAST. It's way more accurate than the manual machine. And swapping out label rolls, thank you! Because the way you guys have it, it couldn't be easier. I can swap a roll of labels and be ready to go in seconds. I love the labeling machine! Thank you!
April 4, 2026
Reply from Primera Technology
Dear Andrew,
We really appreciate you taking the time to share such a detailed review. Thank you!
It’s great to hear how much of an upgrade the machine has been from your manual process. Saving time, improving accuracy, and making label changes quick and easy are exactly the benefits we designed it for, so it’s fantastic to know it’s delivering for you. We’re especially glad to hear it’s performing well even with smaller and lighter bottles—that’s often a key concern.
Your comment about wishing you had gotten it sooner means a great deal to us!
Thanks again for your support, and we’re excited to be a part of your workflow moving forward.
Best regards,
The Primera Team
Excellent service and technical support!
April 28, 2026
Reply from Primera Technology
Dear James,
We’re delighted to hear you had an excellent experience with both our service and technical support.
Your feedback means a lot to our team. Thank you for taking the time to share it!
Best regards,
The Primera Team
Reply from Primera Technology
Dear Jorgie,
We’re happy to hear your experience was easy and fast. That’s exactly what we aim for.
Thanks for sharing your feedback and for choosing Primera!
Best regards,
The Primera Team
Quick turn around after ordering.
March 30, 2026
Reply from Primera Technology
Dear LeAnne,
We’re glad to hear your order was turned around quickly—that’s exactly what we strive for.
We appreciate you taking the time to share your experience!
Best regards,
The Primera Team
Helpful tech associate.
March 28, 2026
Reply from Primera Technology
Dear Dan,
We’re glad to hear our tech associate was helpful. Providing knowledgeable support is always our goal!
Thanks for sharing your feedback and for choosing Primera. It is appreciated very much.
Best regards,
The Primera Team
Super excited
Customer service is absolutely fantastic. I highly recommend Primera and also Fedex as courier company. Excellent service! I have not received my printer yet, but both companies update me frequently. I am excited
April 21, 2026
Reply from Primera Technology
Dear Wanda,
It’s wonderful to hear how positive your experience has been so far. Thank you for sharing!
We’re especially glad that our team has kept you well informed throughout the process, and we appreciate your kind words about both Primera and FedEx. Keeping you updated every step of the way is very important to us.
We’re excited for you to receive your printer and can’t wait for you to get started. Let us know if we can ever be of further assistance!
Best regards,
The Primera Team
We love your product it produces a…
We love your product it produces a quality image on our sugar cookies and has been a great resource of revenue.
March 28, 2026
Reply from Primera Technology
Dear Joel,
That’s fantastic to hear. Thank you for sharing!
We’re thrilled that your printer is producing high-quality images on your sugar cookies and contributing to your business’s success. It’s always great to hear how our products are helping customers grow their revenue.
We truly appreciate your support and wish you continued success!
Best regards,
The Primera Team
I received fantastic help.
March 20, 2026
Reply from Primera Technology
Dear Kristen,
Thank you for your kind words and for taking the time to share your experience. We're delighted to hear that you received fantastic help — that’s exactly what we strive for with every interaction.
If there’s ever anything more we can assist you with, please don’t hesitate to reach out.
Best regards,
The Primera Team
Website easy to navigate
Website easy to use. Product information clearly labeled along with description and use. Helpful videos on how to maintain equipment and install parts. Customer service for Eddie printer has also been great!
April 16, 2026
Reply from Primera Technology
Dear Cynthia,
We’re so glad to hear you found our website easy to use and the product information and videos helpful—that’s exactly what we aim to provide.
It’s also great to know you’ve had a positive experience with our Eddie support team. We truly appreciate you taking the time to share this!
Best regards,
The Primera Team
I had the opportunity to speak with…
I had the opportunity to speak with Killi and Kate, and they were both very attentive and helpful. They answered all of my questions clearly, and I truly appreciated their support.
I thanked them, and I am now looking forward to receiving my printer and continuing with the follow-up.
April 14, 2026
Reply from Primera Technology
Dear Mina,
Thank you for taking the time to share your experience. We're glad to hear that Kelli and Kate were attentive and helpful, and that they were able to clearly answer your questions. We’ll be sure to pass along your kind comments to both.
We appreciate your business and look forward to supporting you as you get started with your new printer. If anything comes up along the way, our team is always here to help.
Best regards,
The Primera Team
They have communicated well for my…
They have communicated well for my missing ink order
Thank you
March 20, 2026
Reply from Primera Technology
Dear Somaya,
Thank you for your review and for your patience regarding the missing ink order. We’re glad to hear that our team has been communicating well and keeping you informed.
If there’s anything further we can do to assist or ensure everything is resolved to your satisfaction, please don’t hesitate to reach out.
Best regards,
The Primera Team
Great customer service
Great customer service. Fast shipping. Was quite disappointed with the speed of the 4202 unit, (replaced a 4102 publisher).
March 16, 2026
Reply from Primera Technology
Dear Gene,
Thank you for your review and for your kind comments about our customer service and fast shipping. We truly appreciate that.
We’re sorry to hear that the speed of the 4202 unit didn’t meet your expectations compared to your previous 4102 publisher. That’s helpful feedback, and we’d welcome the opportunity to better understand your workflow and see if there are any settings or optimizations that could improve performance for your specific application.
We’ve also alerted our Level 3 support team here at the factory, and they’ll be reaching out to you today with some suggestions. One example is ensuring the unit is connected to a USB 3.1 port instead of a USB 2.0 port. USB 3.1 offers significantly faster data transfer speeds, up to 10 Gbps compared to 480 Mbps for USB 2.0, which can make a noticeable difference in overall performance.
We look forward to working with you to get the best possible results from your system.
Best regards,
The Primera Team
Worth it
I love love, love our new printer. It allows us so much diversity and creativity. It’s going to make a huge difference in our product.
December 17, 2025
Reply from Primera Technology
Dear Paris,
We love hearing this—thank you for sharing your excitement!
It’s fantastic to know your new printer is opening up more creativity and flexibility for your products. That’s exactly what we hope to deliver, and we’re thrilled it’s making such a positive impact for you.
We appreciate your support and can’t wait to see what you create!
Best regards,
The Primera Team
simply and fast
April 13, 2026
Reply from Primera Technology
Dear Willie,
We’re glad to hear your experience was simple and fast—that’s exactly what we aim for.
Thanks for sharing your feedback and for choosing Primera!
Best regards,
The Primera Team
Excellent Customer Service
The marketing team went above and beyond to assist me with a purchase and even upgraded my shipping to assist my needs.
April 13, 2026
Reply from Primera Technology
Dear Rodwell,
Thank you so much for the kind words and the 5-star review! We're delighted we were able to help make your purchase experience a smooth one — and that we could get your order to you when you needed it. That's exactly the kind of service we strive to provide every day. We hope you enjoy your new Primera product and look forward to supporting you for years to come.
Best regards,
The Primera Team
Love my Eddie
Love my Eddie and that Primera is always so quick with getting my order to me.
March 18, 2026
Reply from Primera Technology
Hi Dana,
Thank you for the 5-star review. We’re so glad to hear you love your Eddie and that your orders are arriving quickly.
We appreciate your business and your kind words.
Best regards,
Mark
Quick response and following up
March 18, 2026
Reply from Primera Technology
Hi Florence,
Thank you for the 5-star review. We're happy to hear our team responded quickly and followed up as expected.
That level of responsiveness is very important to us. We appreciate your business and your feedback.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Bernie,
We’re glad to hear that ordering was easy and your delivery arrived quickly—that’s exactly the experience we aim to provide.
Your feedback is greatly appreciated, and we’re grateful for your support!
Best regards,
The Primera Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.