Principal Insurance Reviews 

3,580
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 414 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, professional, and patient during policy setups, ensuring that all individual questions are thoroughly answered. Many consumers also appreciate receiving very competitive quotes and finding surprisingly good deals for their vehicles compared to alternative market providers. Some reviewers were not happy with the communication and noted exceptionally long waiting times on hold before finally managing to speak to a customer service agent. A few people experienced frustrating difficulties when trying to process important policy updates or when dealing with unexpectedly unrealistic renewal quotes.

What people talk about most

Staff

Consumers find staff to be positive, highlighting professional, helpful, and courteous service from various... See more

Customer service

Clients share ambiguous opinions on customer_service, highlighting a stark contrast in their experiences.... See more

Price

Customers had ambiguous experiences with price. Many reviewers report securing highly competitive initial... See more

Service

Reviewers highlight ambiguous aspects of service, with many expressing deep frustration while others report... See more

Response time

People report ambiguous experiences with response_time, reflecting a high level of disagreement among... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful

Rated 4 out of 5 stars

Phoned up customer services today to amend estimated mileage and ask questions about endorsements. Adijat was extremely polite and helpful (and patient!) with all my queries.


Company details

  1. Call Center

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(3,580)

405 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Ashley was excellent!

Ashley was excellent when I rang about my motorhome renewal. Quote was way lower than last year. Nice to actually find an insurance company that recognises loyalty and rewards you for it.
Thanks again Ashely... top bloke!

July 9, 2026
Unprompted review
Advertisement
Advertisement
Rated 5 out of 5 stars

Excellent service and help from Ashley

Excellent service and help from Ashley. Would highly recommend Principal. Needed to make a change, Ashley was amazing at getting this sorted, very clear in speaking and an all around polite chap. Great service Principal and great job from your customer services too.

July 6, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Amazing helpful and informative staff at principal insurance

I had to call principal insurance today regarding my policy, and I was met with a very lovely well spoken person called queeny, who helped me today with my inquiry and helped me resolve my problem. She was very patient, respectful and incredibly helpful over the phone today and I appreciate how quickly and smoothly she was able to resolve my issue and she represented the company very well 10/10 experience would definitely get insurance from principal again , friendly staff, quick response, helpful and informative ⭐️⭐️⭐️⭐️⭐️

July 4, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Almost impossible to make contact with…

Almost impossible to make contact with them once you have a policy. Every time I call they say 'they are experiencing an unusually high call volume'. When you try webchat you get 'We currently have no available agents, please contact us during office hours on 0330 024 1730.'
Will definitely not be using them again!

July 3, 2026
Unprompted review
Rated 5 out of 5 stars

Renewal

It took a very long time to answer my call, well over a hour.

But Ashley Croft did a great job, and good price.

Cheers

July 2, 2026
Unprompted review
Rated 1 out of 5 stars

Outrageous cancellation fees

I took out a motorcaravan insurance policy which started on 1.5.26. I then cancelled it 49 days later. I paid £460.41 for the policy and this was the cancellation fee breakdown:

Return Premium (GWP Inc IPT): £310.02
Insurer Canx Fee: £16.80
Addon Refund: £0.00
Nominal Fee Refund: £0.00
Discount Clawback: £53.45
Commission Clawback: £45.81
Broker Fee: £62.50
Refund Due: £131.46

So I paid £328.95 for 49 days cover. That's extortionate, immoral and unjustifiable. I'll be speaking to the insurance ombudsman about this..

If there's any possibility that you may need to cancel your policy mid term, don't use Principal insurance, or you'll get robbed, like I did..

June 18, 2026
Unprompted review
Advertisement
Rated 2 out of 5 stars

I assumed the call centre was winding me up

The insurance and price is adequate. Just thought I'd comment of the ironic phone experience. While you wait (wait time estimate grows rather than shrinks... unusual) there are endless messages reiterating the exceptional personal human contact you can expect from such a caring company. Sounds good. But then when the call is answered, the response is quite the opposite; charmless, blunt, patronising, machinelike. I even wondered if I was speaking to AI. I kept checking around the room for TV cameras. I thought it had to be a wind-up. Nobody could be so intentionally unhelpful. It was laughably bad

June 30, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look