I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Information provided by various external sources
A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?
Contact info
CityGate 2, Cross Street, M33 7JR, Sale, Manchester, United Kingdom
- 0330 024 1730
- customerservice@principalinsurance.co.uk
- principalinsurance.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Ashley was excellent!
Ashley was excellent when I rang about my motorhome renewal. Quote was way lower than last year. Nice to actually find an insurance company that recognises loyalty and rewards you for it.
Thanks again Ashely... top bloke!
Ashley was genuinely helpful and worked…
Ashley was genuinely helpful and worked through all of the available options to get a good end product.
Wouldn’t hesitate to recommend Principal Insurance and will definitely be renewing with them again.
easy and striaght forward
Very professional and competent…
Very professional and competent insurance renewal by Mr Croft. Made the whole process quick and simple. Thanks
Very helpful and knowlegable chap ,
Extremely helpful with the changes…
Extremely helpful with the changes needed on the account
Excellent service and help from Ashley
Excellent service and help from Ashley. Would highly recommend Principal. Needed to make a change, Ashley was amazing at getting this sorted, very clear in speaking and an all around polite chap. Great service Principal and great job from your customer services too.
Very helpful and understanding
Well my renewel quotation made me very…
Well my renewel quotation made me very happy,even happier with the straight forward quick application process.as simple as 123 apply except and pay.brilliant thank you.
Amazing helpful and informative staff at principal insurance
I had to call principal insurance today regarding my policy, and I was met with a very lovely well spoken person called queeny, who helped me today with my inquiry and helped me resolve my problem. She was very patient, respectful and incredibly helpful over the phone today and I appreciate how quickly and smoothly she was able to resolve my issue and she represented the company very well 10/10 experience would definitely get insurance from principal again , friendly staff, quick response, helpful and informative ⭐️⭐️⭐️⭐️⭐️
Ashley was extremely professional
Ashley was extremely professional, very easy to talk to and was very knowledgable!
The company offered insurance at a…
The company offered insurance at a good price
Very helpful polite and a credit to…
Very helpful polite and a credit to your team
Almost impossible to make contact with…
Almost impossible to make contact with them once you have a policy. Every time I call they say 'they are experiencing an unusually high call volume'. When you try webchat you get 'We currently have no available agents, please contact us during office hours on 0330 024 1730.'
Will definitely not be using them again!
Renewal
It took a very long time to answer my call, well over a hour.
But Ashley Croft did a great job, and good price.
Cheers
Easy straightforward process
Easy straightforward process. Competitive pricing.
Outrageous cancellation fees
I took out a motorcaravan insurance policy which started on 1.5.26. I then cancelled it 49 days later. I paid £460.41 for the policy and this was the cancellation fee breakdown:
Return Premium (GWP Inc IPT): £310.02
Insurer Canx Fee: £16.80
Addon Refund: £0.00
Nominal Fee Refund: £0.00
Discount Clawback: £53.45
Commission Clawback: £45.81
Broker Fee: £62.50
Refund Due: £131.46
So I paid £328.95 for 49 days cover. That's extortionate, immoral and unjustifiable. I'll be speaking to the insurance ombudsman about this..
If there's any possibility that you may need to cancel your policy mid term, don't use Principal insurance, or you'll get robbed, like I did..
I assumed the call centre was winding me up
The insurance and price is adequate. Just thought I'd comment of the ironic phone experience. While you wait (wait time estimate grows rather than shrinks... unusual) there are endless messages reiterating the exceptional personal human contact you can expect from such a caring company. Sounds good. But then when the call is answered, the response is quite the opposite; charmless, blunt, patronising, machinelike. I even wondered if I was speaking to AI. I kept checking around the room for TV cameras. I thought it had to be a wind-up. Nobody could be so intentionally unhelpful. It was laughably bad
Never buy your bike insurance of the…
Never buy your bike insurance of the company I a week before i went live now they said the it will take 60days before I receive my money back on the they said would take up to 5 to 7 days
Very professional customer service…
Very professional customer service provided with great outcome. Many thanks
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








