Principal Insurance Reviews 

3,579
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 414 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, professional, and patient during policy setups, ensuring that all individual questions are thoroughly answered. Many consumers also appreciate receiving very competitive quotes and finding surprisingly good deals for their vehicles compared to alternative market providers. Some reviewers were not happy with the communication and noted exceptionally long waiting times on hold before finally managing to speak to a customer service agent. A few people experienced frustrating difficulties when trying to process important policy updates or when dealing with unexpectedly unrealistic renewal quotes.

What people talk about most

Staff

Consumers find staff to be positive, highlighting professional, helpful, and courteous service from various... See more

Customer service

Clients share ambiguous opinions on customer_service, highlighting a stark contrast in their experiences.... See more

Price

Customers had ambiguous experiences with price. Many reviewers report securing highly competitive initial... See more

Service

Reviewers highlight ambiguous aspects of service, with many expressing deep frustration while others report... See more

Response time

People report ambiguous experiences with response_time, reflecting a high level of disagreement among... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful

Rated 4 out of 5 stars

Phoned up customer services today to amend estimated mileage and ask questions about endorsements. Adijat was extremely polite and helpful (and patient!) with all my queries.


Company details

  1. Call Center

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(3,579)

404 reviews in the last 12 months

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Rated 1 out of 5 stars

I have a motorcycle insurance policy

I have a motorcycle insurance policy, the price was competitive, but since then I have found it impossible to contact their customer service number to make changes to my policy.
Today, I'm still in a queue, so far I've been waiting for 40 minutes. This is not the first time this has happened.
Pretty disappointing, will be going elsewhere at renewal.

July 21, 2026
Unprompted review
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Rated 5 out of 5 stars

An absolute pleasure to deal with.

An absolute pleasure to deal with.

These guys renewed my faith in Insurance Companies. After being ripped off for an incident that I was admitting too a few years ago, I was told that I didn't need to own up to the incident as there was no claim made, no-one else was involved, and that I was doing myself no favours by admitting to it.

Yet other insurers didn't tell me this and I had been paying way too much for my insurance. Imagine how I felt after being ripped off by the very people (insurance companies) that want us to be honest when declaring insurance issues. I wonder how they treat real crooks?

My annual price has now dropped dramatically. Thank you so much Principal. Top marks to your man on the end of my phone call.

July 20, 2026
Unprompted review
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Rated 5 out of 5 stars

Ashley was excellent!

Ashley was excellent when I rang about my motorhome renewal. Quote was way lower than last year. Nice to actually find an insurance company that recognises loyalty and rewards you for it.
Thanks again Ashely... top bloke!

July 9, 2026
Unprompted review

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