Principal Insurance Reviews 

3,580
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 414 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, professional, and patient during policy setups, ensuring that all individual questions are thoroughly answered. Many consumers also appreciate receiving very competitive quotes and finding surprisingly good deals for their vehicles compared to alternative market providers. Some reviewers were not happy with the communication and noted exceptionally long waiting times on hold before finally managing to speak to a customer service agent. A few people experienced frustrating difficulties when trying to process important policy updates or when dealing with unexpectedly unrealistic renewal quotes.

What people talk about most

Staff

Consumers find staff to be positive, highlighting professional, helpful, and courteous service from various... See more

Customer service

Clients share ambiguous opinions on customer_service, highlighting a stark contrast in their experiences.... See more

Price

Customers had ambiguous experiences with price. Many reviewers report securing highly competitive initial... See more

Service

Reviewers highlight ambiguous aspects of service, with many expressing deep frustration while others report... See more

Response time

People report ambiguous experiences with response_time, reflecting a high level of disagreement among... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful

Rated 4 out of 5 stars

Phoned up customer services today to amend estimated mileage and ask questions about endorsements. Adijat was extremely polite and helpful (and patient!) with all my queries.


Company details

  1. Call Center

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(3,580)

405 reviews in the last 12 months

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Rated 5 out of 5 stars

1st class service

This morning I spoke to one of call center staff her name was queeni, This staff member was amazing, in fact more than amazing, she was so polite, understanding, credit to the company, queeni went above and beyond, it's a shame that there are more companies out there with the same customer care that queeni showed today would def give 10 stars if it was possible

June 6, 2026
Unprompted review
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Rated 1 out of 5 stars

Customer service is terrible i have…

Customer service is terrible i have sent out two emails in the last five days and no response, i tried ringing but on both occasions had to hang up after 45 minutes. I have had a policy accepted but have no insurance certificate. They may provide cheap insurance cover but customer service is non existent buyer beware!

June 6, 2026
Unprompted review
Rated 1 out of 5 stars

The scam is you can't leave...

As multiple others have said, absolutely impossible to get through on the phone despite multiple attempts to cancel the 'automatic renewal' that they have put on my account. I have sent an email to them confirming I wish to cancel the automatic renewal but can't imagine I will get a response. I will speak to the bank about blocking payment. Total scam.

June 5, 2026
Unprompted review
Rated 1 out of 5 stars

Abysmal service

Abysmal service. I hung on the phone for 3/4 hour this morning and again this afternoon. I have auto renewal on one of my bikes which I have sold. If I don't speak to them they will automatically renew 7 days prior to renewal date. Don't use this company. They don't answer the phone

June 5, 2026
Unprompted review
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Rated 1 out of 5 stars

Wouldn’t recommend to anyone

Wouldn’t recommend to anyone. I was on an hour before finally being able to speak to someone about cancelling my policy.

The best part is when I cancelled my policy after being insured since November there wasn't any refund as they added cancellation charges and broker fees wiping out the £200+ I should have received.

Don’t always go with the cheaper option for insurance.

June 3, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID at all costs

Terrible experience with this insurance company.
After 15+ of trading with insurance company's this one has got to be the worst so far. AVOID!
Great price to begin with but as soon as you want to amend your policy they give you a ridiculous price. After paying in full for the insurance to begin with i needed to take the deal.
Then! I had been send a auto renewal which did not renew leaving my vehicle uninsured!
After being on hold for 40+mins i got put through to a rude employee that told me i have been contacted multiple times (yet he had no record) as i told him i always answer my phone he also said they have tried to email multiple times (yet i had no emails from them)
Even if in future this insurance company is the cheapest i will avoid and pay more just out of "PRINCIPAL"

June 3, 2026
Unprompted review
Rated 1 out of 5 stars

Zero stars for zero performance.

Zero stars for zero performance.
Absolutely pathetic. Called them today to talk about new insurance. A guy picked up call after 7 minutes. took some details and transfered to some other dept. for next 40 minutes i could only listen to piano. Seriously? You lot think people are dumb and free all day? Dont get into their trap. They are absolutely horrible. I can see where this would go after purchasing insurance. horrible company, ludicrous service. A BIG FAT NO.

June 3, 2026
Unprompted review
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Rated 1 out of 5 stars

Have been trying to phone everyday for…

Have been trying to phone everyday for 2 weeks to cancel my insurance and on hold for more than 1 hour each day, I get so depressed listening to a message "we are experiencing high call volumes and estimated wait time is more than 10mins" cant even cancel by email, shockingly poor!!

June 2, 2026
Unprompted review
Rated 1 out of 5 stars

Very difficult to get any response from…

Very difficult to get any response from either calling or emailing, I called customer service again no joy, tried both to stop auto renewal, I did get an acknowledgement of my email 5 days before the payment was due, the payment was still taken.
So I then had to call the no customer service again, eventually;;y someone answered, I explained what had happened after speaking with a moderately helpful rep, although I think he may have been off the day they were on customer service training, I would not use these again as stopping auto renewal has been difficult.
I wonder what it would have been like with a claim?

June 1, 2026
Unprompted review
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Rated 4 out of 5 stars

Great price for the cover

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within can't be click as it was not an embedded link. Little things like that make it difficult to send required documents.

May 18, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible service

I needed to change something on my policy, I rang three times, holding on for up to an hour each time, emailed four times and received no response. Absolutely rubbish, hope I'm still covered ...it's not my fault nobody is there to answer calls or emails

May 28, 2026
Unprompted review
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Rated 1 out of 5 stars

Appalling customer service

Appalling customer service, nobody answers telephone and no virtual assistant available. Needed to switch vehicles on a policy, sat at a dealership listening to a recorded message telling me how much they value their customers for over an hour. In the end I phoned another company and took out a new policy so I could drive away. Not Happy. 😡

May 27, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible experience

Terrible experience. They never answer the phone, would seriously avoid this insurance company. I’m still trying to cancel my insurance with no luck. They ignore emails and phone calls it seems. Completely unacceptable.

May 27, 2026
Unprompted review

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