Principal Insurance Reviews 

3,580
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 414 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, professional, and patient during policy setups, ensuring that all individual questions are thoroughly answered. Many consumers also appreciate receiving very competitive quotes and finding surprisingly good deals for their vehicles compared to alternative market providers. Some reviewers were not happy with the communication and noted exceptionally long waiting times on hold before finally managing to speak to a customer service agent. A few people experienced frustrating difficulties when trying to process important policy updates or when dealing with unexpectedly unrealistic renewal quotes.

What people talk about most

Staff

Consumers find staff to be positive, highlighting professional, helpful, and courteous service from various... See more

Customer service

Clients share ambiguous opinions on customer_service, highlighting a stark contrast in their experiences.... See more

Price

Customers had ambiguous experiences with price. Many reviewers report securing highly competitive initial... See more

Service

Reviewers highlight ambiguous aspects of service, with many expressing deep frustration while others report... See more

Response time

People report ambiguous experiences with response_time, reflecting a high level of disagreement among... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful

Rated 4 out of 5 stars

Phoned up customer services today to amend estimated mileage and ask questions about endorsements. Adijat was extremely polite and helpful (and patient!) with all my queries.


Company details

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Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

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No recent history of asking for reviews

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4.2

All reviews

(3,580)

404 reviews in the last 12 months

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Rated 1 out of 5 stars

No way to contact

Absolutely no way to get through to the company on the phone. I have spent 2 hours today trying to cancel my insurance, my vehicle purchasers turned up in the time I was waiting to speak to an agent and were waiting at my property. I finally got through to someone and they disconnected the call. AVOID. Customer service is disgraceful.

May 26, 2026
Unprompted review
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Rated 5 out of 5 stars

Impeccable customer service

I had an issue with my insurance (my error) and only discovered it last minute on Saturday as i was about to set off. Called customer service in a panic and spoke to someone called Liz. She was so helpful and did everything to sort it out for me, she was efficient, pleasant and effective!! It was very refreshing to talk to an actual human and not some automation and not only did she rectify my mistakes, she turned a bad start to the day into a great start to the day! Faultless customer service

May 23, 2026
Unprompted review
Rated 1 out of 5 stars

No response till you cancel then they charge you instantly.

Opened a policy. A day later I realise a claim had gone through on my previous insurance so my NCB was incorrect. Tried numerous ways to get in touch with these people with absolutely no luck for a week. So I decided to cancel as my insurance policy would be invalid. They are now asking me for £53! Oh and they are suddenly extremely quick to reply. 100% scamming people.

May 21, 2026
Unprompted review
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Rated 1 out of 5 stars

Poor customer service

I had taken out this insurance for a motorhome 4 weeks in they sent me an email looking all documents within 7 days or my insurance would be cancelled, all was sent within 3 days, a day before we where to go camping with our 8 year old son, this company cancelled my insurance with no explanation and no refund to date......customer service is so difficult to get through, they dont even answer emails .....terrible experience

May 14, 2026
Unprompted review
Rated 1 out of 5 stars

Very poor, would avoid

Charged an admin fee to correct a mistake I identified in their own paperwork well within a reasonable time of receiving it and within the 14 days cooling off. Not overly impressed and won’t be insuring with them again.

May 19, 2026
Unprompted review
Rated 2 out of 5 stars

Just took out motorhome…

Just took out motorhome insurance,filled out the forms on the portal,waiting on reply or some kind of acknowledgment but nothing,calling customer services and on hold for an hour thus far,said I will be over 10
Mins,then 3 mins and now back to 10 mins
Shocking

May 20, 2026
Unprompted review
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Rated 1 out of 5 stars

Misleading Information, Ignored Emails and Still No Refund

Absolutely terrible experience from start to finish.

I attempted to cancel my policy after discovering my RAC policy had auto-renewed. I was initially refused cancellation because I was told their policy had started before the RAC one. This turned out to be completely false, as both policies started on the exact same date.

After misleading me and refusing cancellation on incorrect information, they then suddenly reversed their position and agreed to cancel the policy from inception without any explanation or apology for the contradictory information I had been given.

On 29 April I was then told I would receive a refund of £210.78 within 3–5 working days. The refund never arrived.

I chased on 6 May and again on 11 May and both emails were completely ignored. No update, no response, no explanation.

The communication throughout has been unacceptable and the handling of the situation has been incredibly unprofessional. I am now having to escalate the matter formally due to the lack of response and failure to issue the agreed refund.

Would not recommend.

April 22, 2026
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Rated 5 out of 5 stars

i had a query about my insurance cover…

i had a query about my insurance cover and breakdown cover. Naomi answered my call and was the most efficient and helpful customer care operative i have spoken to in a long time. She was calm and reasuring, quickly rectifying a postal omission and confirming my motorhome cover. Well Done

May 14, 2026
Unprompted review
Rated 1 out of 5 stars

Cancelled a policy that had not yet…

Cancelled a policy that had not yet commenced. They charged £55 to cancel. I was told the refund will take 3/5 days . 2 weeks later No refund. Trying to contact this company is terrible. I sent emails with NO response. Called them and waited over 30 minutes few times before being answered. Refund had not been processed!! Now am being told I have to wait 60 days to get a refund. Customer service is total RUBBISH. Holding customers money is UNACCEPTABLE. AVOID AVOID AVOID THIS COMPANY.

May 1, 2026
Unprompted review
Rated 1 out of 5 stars

Cancelled a policy that had not yet…

Cancelled a policy that had not yet commenced. They charged £55 to cancel. I was told the refund will take 3/5 days . 3 weeks later No refund. Trying to contact this company is terrible. I sent 5 emails with NO response. Called them and waited 40 minutes to be answered. Refund had not been processed!! Now am being told I have to wait 60 days in an email that is generic. Customer service is total RUBBISH. Holding customers money is UNACCEPTABLE. AVOID AVOID AVOID THIS COMPANY.

May 12, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this awful company

Avoid this awful company. I called in as I couldn't log in on website and it took over an hour and 10 mins to speak to anyone. Based on this I then decided to cancel the policy as it was within the 14 days cooling off period. The advisor made it incredibly difficult and said I would be charged a £55 broker fee even though this directly contradicts the distance selling regulations.

May 12, 2026
Unprompted review
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Rated 5 out of 5 stars

Principal were really good

Principal were really good. Easy to understand and explained everything so that I understood. It was so simple to set up a multi bike policy for my moped and motorcycle. I would recommend

May 6, 2026
Unprompted review
Rated 4 out of 5 stars

I recently took out a new policy on a…

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted customer services, I did have a VERY long wait on hold of approximately 32 minutes (busy Monday morning) before speaking to an actual person, but once connected, my problem was very quickly and professionally resolved. Grateful to have had the option to speak to a real person here in the UK rather than a chat bot or far eastern call centre. Hopefully I shall have no further need to contact customer services though the duration of the policy. The price for the policy was extremely competitive.

May 11, 2026
Unprompted review

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