Pure Pet Food Reviews 

16,538
TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

My dog loves his new food, unfortunately he got one he wasn't too keen on (Herring). The guys at Pure Pet Food gave me a refund and we kept the food. I purchased another flavour (Lamb) which was shipp... See more

Rated 5 out of 5 stars

Our miniature dachshund was very fussy when she was a puppy. We tried multiple different options from other online delivery sites but she would just refuse to eat. We had a trial of pure pet f... See more

Rated 5 out of 5 stars

My dog, Buster loves his meal times. He has never been healthier. This brings all of the benefits I’ve seen advertised by raw diets, but without the risks of having raw meat around the house dispersed... See more

Rated 5 out of 5 stars

My dog was really picky before giving her Pure Pet Food, I tried about 10 different brands and she’s eventually lose interest or refuse to eat it. I’ve been feeding her Pure for about 2 years now an... See more

Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

17K reviews

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Replied to 98% of negative reviews

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4.6

All reviews

(16,538)

4,693 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Dogs love the food

Dogs love the food

August 9, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

So pleased to hear it, Karl! Thanks for taking the time to leave your review - GC

Rated 5 out of 5 stars

Great product

Website is very user friendly, our dog love the food and as it is I subscription you don’t need to worry about anything. Our dog used to get sick very often however this has not been the case since changing to pure.

August 9, 2026
Unprompted review
Rated 5 out of 5 stars

Very good service

Very good service. Can change what food you receive easily. Plenty of time to add or change things before delivered. Delivered when they say and on time.
I always add more water than it states as my dog likes it more runny.

July 31, 2026
Unprompted review
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Reply from Pure Pet Food

Thanks Emma, it's great to hear you've been pleased with the service and found the consistency that's just right for your pup - Thanks for taking the time to leave your lovely review! - GC

Rated 4 out of 5 stars

Since swapping over to pure our dog…

Since swapping over to pure our dog hasnt dare I say farted to clear a room as if there's a fire.... And his temperament has improved too.

The bags go a long way. The smell of aromas from the bag/when rehydrating the food. Makes me hungry. Never mind the dogs drawling waiting for its dinner!

August 9, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving your lovely review, Mr Ross! We’d love to help make sure you always have a 5 star experience going forward. Please email us at
hello@purepetfood.co.uk with the subject ‘FAO Jess’ so
we can look into anything for you - GC

Rated 5 out of 5 stars

Hope this helps

Buster is very happy with his meal times, he looks well and has plenty of energy. The choice is good but we mainly go with chicken and the turkey. It is very easy to portion with the scoops provided and I get about 6 weeks of meals every time. A great job.

August 9, 2026
Unprompted review
Rated 5 out of 5 stars

My dogs have been using this food now…

My dogs have been using this food now for two plus years and they are doing amazing with it and love the variety and taste of it. Their coats look amazing and they have lots of energy as well.

August 9, 2026
Unprompted review
Rated 5 out of 5 stars

Awesome

Very easy to arrange and make changes to order. It’s had a very positive impact on our dog too.

August 9, 2026
Unprompted review
Rated 3 out of 5 stars

Ok. Just the expense 😞

Ok. Good reminders of when the next order is due but very expensive. Unable to afford to feed all 3 twice a day with pure. It amounts to £150 alone.

August 8, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi there,
Thank you for taking the time to leave us a review and share your feedback. We're pleased to hear that you've found our order reminders helpful, although we completely understand your concerns around the cost, especially when feeding three dogs.
We appreciate that feeding multiple dogs on Pure can become a significant monthly expense, and we'd be happy to look at your plans to see whether there may be a more cost-effective option that still works well for your dogs.
My name is Jess, and I'm the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd be happy to review your dogs' feeding plans and see if there's anything we can do to make Pure more manageable for you.
If you'd like me to take a look, please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", and I'll be happy to help.
Thank you again for your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

The best choice we made with Pure

Our George can be very fussy and like many bulldogs, don't appreciate change.
We tried everything we could to spice his food up with the kibble he used to be on but still he kept skipping meals and wasn't really interested.
Raw was out of the question.
Well that all changed when we found out about Pure.
We were unsure but was worth a try.
OMG from the start of his transition stage, every bowl cleared. He even waits now whilst we prepare it .
3 weeks on and still going well.
He seems happier and more content .
Price comparison is the same too but for a healthier meal.
Wish we did this sooner.

Great customer service and advice all the way.
To be honest, cant fault anything and 100% recommend.

Thankyou team Pure
Graeme and George

August 8, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much, Graeme, for taking the time to share such a wonderful review! 🐾❤️ We’re absolutely thrilled to hear that George has taken to Pure so well — especially after being such a fussy eater!

Hearing that he’s cleared every bowl from the very start of his transition, and now even waits for you to prepare his meals, is fantastic. It’s lovely to know that he seems happier and more content too. 🐶 - GC

Rated 5 out of 5 stars

Clean food bowel every time

Great service and the pup loves the food so much. Coat looks amazing and he’s a lot more relaxed. Even better is doesn’t take up much space to store and convenient when going away

May 1, 2026
Unprompted review
Rated 5 out of 5 stars

Rupert loves it and is really thriving.

Rupert, a poodle cross, had been struggling with inflammatory bowel disease and taking steroids for several years as recommended by his vet. He had gained a few kilos was still having pain and upsets despite the meds and trying various recommended dog food.
Then we switched to pure, he has been off steroids for 8 months, zero flare ups and his weight is back to normal.
Within days he was a happy healthy dog. Completely brilliant. Wish we had known about it before as he loves it and he is really well. Can’t recommend it enough.

August 8, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for sharing Rupert’s story with us. ❤️ We’re absolutely delighted to hear that he is doing so well and is back to being a happy, healthy dog who loves his mealtimes!

It means so much to hear how positive your experience with Pure has been, particularly after such a difficult time trying to find something that worked for Rupert. Knowing that he’s enjoying his food, maintaining a healthy weight and that you’ve seen such a positive change is wonderful to hear. 🐾

Thanks for your lovely review, Rosemary! - GC

Rated 5 out of 5 stars

Our dog really loves Pure

Our dog really loves Pure; the variety of flavours and natural ingredients make it so much better than just dry food or dog meat.
Also, if there is ever an issue with an order the customer service team are quick to respond and helpful whilst resolving the issue.
Thoroughly recommend Pure…go on, give it try, your dog won’t be disappponted!

August 8, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for your fantastic review, Andrew! 🐾 We’re thrilled to hear that your dog loves Pure and enjoys the variety of flavours and natural ingredients.

It’s also wonderful to know that you’ve found our Customer Care team quick, helpful and supportive whenever you’ve needed us. We really appreciate your recommendation and your encouragement for others to give Pure a try - GC

Rated 5 out of 5 stars

Rolo loves it!

Rolo loves his food and the variety of flavours. Always a clean bowl. Easy to change orders or add in items. Delivery always on time. Reminders of last chance to amend are great. Thank you.

August 8, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic food and even better customer service

I honestly can’t recommend Pure Pet Food enough. We decided to switch our dog over after becoming increasingly concerned about his weight and general diet, and the whole experience has been fantastic from start to finish.

The team have been incredibly helpful, knowledgeable and genuinely caring. Whenever I’ve had questions about portions, his weight or how much he should be eating, they’ve taken the time to explain everything properly and make sure we were happy with the plan. It’s really reassuring to know there’s someone at the other end who actually cares about getting it right for your dog rather than just trying to sell you more food.

Most importantly, our dog absolutely LOVES it. He gets so excited for mealtimes now and happily clears his bowl every time. We’ve also really appreciated being able to adjust things as his needs have changed, and the customer service has been brilliant throughout.

Yes, it is more expensive than the food we were feeding previously, but for the quality of the food, the convenience and the support from the Pure Pet Food team, we genuinely feel it’s worth it.

My only complaint? We’ve created a monster. 🤣 He now constantly moans at me around mealtimes because apparently breakfast and dinner cannot possibly come quickly enough. I’ve basically trained my own dog to bully me for food. 😂

5 stars from us - and apparently 5 stars from the dog too! 🐾❤️

August 8, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for taking the time to share such a thoughtful review. ❤️ We’re absolutely delighted to hear how positive your experience with Pure Pet Food has been, and especially that your dog is now so excited for mealtimes!

We’re also really pleased that our team have been able to support you with portions, weight and adjusting his meals as his needs have changed. We know how important it is to feel confident that you’re feeding your dog the right amount, so it means a lot to hear that you’ve felt genuinely supported throughout.

Most importantly, we’re thrilled that he’s loving his food and happily clearing his bowl! 🐾 Thank you for trusting us with his meals and for recognising the quality, convenience and care that goes into what we do. It’s wonderful to have you both as part of the Pure Pet Food family! ❤️

Rated 1 out of 5 stars

Absolute con artists

Absolute con artists. Beware !! they will con you into a half price package for your dog. Then your fooled into subscription which is completely baffling on the website. Before you know it 2 weeks later. Bang. 59 quid taken out of my account for my dogs next batch of food. no refunds was the reply when I contacted them. My dog hadn't even tried his first delivery !! So now I have a ton of food which hasn't even been tried by my dog yet and if he doesn't like it tough is this companies attitude. Awful business AVOID for your own sanity before your buried in their dog food before you know it and conned out of money which they wont refund.

August 7, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Des,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that you were left feeling frustrated and disappointed by the sign-up and subscription process.
Just to clarify, when ordering online, our plans are set up as a subscription, and this is explained throughout the sign-up process before completing the purchase. The first order is a two-week transition pack, designed to help dogs gradually move onto Pure, with the ongoing plan following afterwards. The ongoing pricing and delivery options are also shown before checkout so customers can review these before placing their order.
We also understand your frustration around receiving further food before your dog had fully tried the first delivery. We don't accept returns of food products for safety and quality reasons, which means we're unable to take food back once it has left our facility. We appreciate this can be disappointing if a dog ultimately doesn't take to the food.
There are lots of different ways to prepare Pure to create different textures and consistencies, and our team is always happy to offer tips and tricks to help dogs who are unsure at first. Of course, we appreciate that Pure won't be right for every dog.
My name is Jess, and I'm the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to look into your experience personally and make sure everything has been explained clearly.
If you'd like me to review this for you, please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", and I'll be happy to help.
Thank you again for taking the time to share your feedback, Des.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

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