My dog loves his new food, unfortunately he got one he wasn't too keen on (Herring). The guys at Pure Pet Food gave me a refund and we kept the food. I purchased another flavour (Lamb) which was shipp... See more
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See what reviewers are saying
Our miniature dachshund was very fussy when she was a puppy. We tried multiple different options from other online delivery sites but she would just refuse to eat. We had a trial of pure pet f... See more
My dog, Buster loves his meal times. He has never been healthier. This brings all of the benefits I’ve seen advertised by raw diets, but without the risks of having raw meat around the house dispersed... See more
My dog was really picky before giving her Pure Pet Food, I tried about 10 different brands and she’s eventually lose interest or refuse to eat it. I’ve been feeding her Pure for about 2 years now an... See more
Company details
Written by the company
Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Contact info
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
- 0113 868 4737
- hello@purepetfood.co.uk
- purepetfood.com
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Great product
Website is very user friendly, our dog love the food and as it is I subscription you don’t need to worry about anything. Our dog used to get sick very often however this has not been the case since changing to pure.
Very good service
Very good service. Can change what food you receive easily. Plenty of time to add or change things before delivered. Delivered when they say and on time.
I always add more water than it states as my dog likes it more runny.

Reply from Pure Pet Food
Since swapping over to pure our dog…
Since swapping over to pure our dog hasnt dare I say farted to clear a room as if there's a fire.... And his temperament has improved too.
The bags go a long way. The smell of aromas from the bag/when rehydrating the food. Makes me hungry. Never mind the dogs drawling waiting for its dinner!

Reply from Pure Pet Food
Hope this helps
Buster is very happy with his meal times, he looks well and has plenty of energy. The choice is good but we mainly go with chicken and the turkey. It is very easy to portion with the scoops provided and I get about 6 weeks of meals every time. A great job.
My dogs have been using this food now…
My dogs have been using this food now for two plus years and they are doing amazing with it and love the variety and taste of it. Their coats look amazing and they have lots of energy as well.
Awesome
Very easy to arrange and make changes to order. It’s had a very positive impact on our dog too.
My dog can be really fussy and Pure Pet…
My dog can be really fussy and Pure Pet Food have been great for suggesting tips and alternative flavours for my dog to try.
Very responsive when messaging and overall a nice positive experience
Because it’s measured we always get…
Because it’s measured we always get food delivered at the perfect time, one less thing for me to think about - which make my life easier :)
She loves this food and it really helps…
She loves this food and it really helps her tummy, which can be a little runny! But not on this food. The company is also super easy to deal with - so glad I chose them
Pure pet has been a life saver for me…
Pure pet has been a life saver for me and my two dogs, easy ordering, quick delivery and they eat every last bit!
Ok. Just the expense 😞
Ok. Good reminders of when the next order is due but very expensive. Unable to afford to feed all 3 twice a day with pure. It amounts to £150 alone.

Reply from Pure Pet Food
The best choice we made with Pure
Our George can be very fussy and like many bulldogs, don't appreciate change.
We tried everything we could to spice his food up with the kibble he used to be on but still he kept skipping meals and wasn't really interested.
Raw was out of the question.
Well that all changed when we found out about Pure.
We were unsure but was worth a try.
OMG from the start of his transition stage, every bowl cleared. He even waits now whilst we prepare it .
3 weeks on and still going well.
He seems happier and more content .
Price comparison is the same too but for a healthier meal.
Wish we did this sooner.
Great customer service and advice all the way.
To be honest, cant fault anything and 100% recommend.
Thankyou team Pure
Graeme and George

Reply from Pure Pet Food
Clean food bowel every time
Great service and the pup loves the food so much. Coat looks amazing and he’s a lot more relaxed. Even better is doesn’t take up much space to store and convenient when going away
Rupert loves it and is really thriving.
Rupert, a poodle cross, had been struggling with inflammatory bowel disease and taking steroids for several years as recommended by his vet. He had gained a few kilos was still having pain and upsets despite the meds and trying various recommended dog food.
Then we switched to pure, he has been off steroids for 8 months, zero flare ups and his weight is back to normal.
Within days he was a happy healthy dog. Completely brilliant. Wish we had known about it before as he loves it and he is really well. Can’t recommend it enough.

Reply from Pure Pet Food
Our dog really loves Pure
Our dog really loves Pure; the variety of flavours and natural ingredients make it so much better than just dry food or dog meat.
Also, if there is ever an issue with an order the customer service team are quick to respond and helpful whilst resolving the issue.
Thoroughly recommend Pure…go on, give it try, your dog won’t be disappponted!

Reply from Pure Pet Food
Rolo loves it!
Rolo loves his food and the variety of flavours. Always a clean bowl. Easy to change orders or add in items. Delivery always on time. Reminders of last chance to amend are great. Thank you.
Good service but the actual star for…
Good service and the actual star for today is the food which is minimalist and very convenient aswell as reasonably priced.
Fantastic food and even better customer service
I honestly can’t recommend Pure Pet Food enough. We decided to switch our dog over after becoming increasingly concerned about his weight and general diet, and the whole experience has been fantastic from start to finish.
The team have been incredibly helpful, knowledgeable and genuinely caring. Whenever I’ve had questions about portions, his weight or how much he should be eating, they’ve taken the time to explain everything properly and make sure we were happy with the plan. It’s really reassuring to know there’s someone at the other end who actually cares about getting it right for your dog rather than just trying to sell you more food.
Most importantly, our dog absolutely LOVES it. He gets so excited for mealtimes now and happily clears his bowl every time. We’ve also really appreciated being able to adjust things as his needs have changed, and the customer service has been brilliant throughout.
Yes, it is more expensive than the food we were feeding previously, but for the quality of the food, the convenience and the support from the Pure Pet Food team, we genuinely feel it’s worth it.
My only complaint? We’ve created a monster. 🤣 He now constantly moans at me around mealtimes because apparently breakfast and dinner cannot possibly come quickly enough. I’ve basically trained my own dog to bully me for food. 😂
5 stars from us - and apparently 5 stars from the dog too! 🐾❤️

Reply from Pure Pet Food
Absolute con artists
Absolute con artists. Beware !! they will con you into a half price package for your dog. Then your fooled into subscription which is completely baffling on the website. Before you know it 2 weeks later. Bang. 59 quid taken out of my account for my dogs next batch of food. no refunds was the reply when I contacted them. My dog hadn't even tried his first delivery !! So now I have a ton of food which hasn't even been tried by my dog yet and if he doesn't like it tough is this companies attitude. Awful business AVOID for your own sanity before your buried in their dog food before you know it and conned out of money which they wont refund.

Reply from Pure Pet Food
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