I was apprehensive of pure at first , was this just another gimmick, overpriced subscription? Etc. However I'm happy that I've been proven wrong! I've an EXTREMELY fussy collie and this is the fir... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Our dog really loves Pure; the variety of flavours and natural ingredients make it so much better than just dry food or dog meat. Also, if there is ever an issue with an order the customer service t... See more
Company replied
Rupert, a poodle cross, had been struggling with inflammatory bowel disease and taking steroids for several years as recommended by his vet. He had gained a few kilos was still having pain and upse... See more
Company replied
My two dogs really enjoy the food, it’s great to see a blueberry and the small wild strawberries and I’m sure those are savoured by both. The littler younger dog can be chonky, but her weight has stab... See more
Company details
Written by the company
Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Contact info
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
- 0113 868 4737
- hello@purepetfood.co.uk
- purepetfood.com
4.6
Excellent
16K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 97% of negative reviews
Typically replies within 24 hours
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Pure dog food is excellent
Pure dog food is excellent for those with sensitive digestion. Orders are easy to alter regarding delivery’s or contents. Meals are quick and easy to prepare. Happy to recommend to any dog owners.
August 10, 2026
Unprompted review
Pure Pet Food were unexpectedly kind…
Pure Pet Food were unexpectedly kind when we lost our pet last week and had just received our first box of food for her. They told us that we could not give it to our other dog as he has pancreatitis and said they would reimburse us and asked us to donate the food. They offered support and condolences in their messages.
August 7, 2026
Unprompted review
Great service all round
Great service all round, delivery, /product...I've got a senior Bishon Fresie who is loving the choices and to top it, so easy to prepare for my Teddy who has few teeth I make it looser, specialoffers and great valueformoneyif youpurchase 3 monthly. Thanks Pure x one happy customer 😊
May 2, 2026
Unprompted review
Good company
Good company to deal with, very responsive. At first our dog wasn't too sure but we were given helpful advice.He is ready and excited about his food now and is doing well on it. Excellent delivery service.
July 6, 2026
Unprompted review
I’m very pleased with the food
I’m very pleased with the food - my dog is much healthier on it. Very reliable form to deal with. I find the website a bit confusing if I want to change anything! I tend to ring up your very helpful customer service team
August 10, 2026
Unprompted review
Excellent food and service!
Excellent food from a company who really cares about what is right for your dog. I have a pedigree dog which as a breed has issues with urinary track crystals - I was impressed that her diet we immediately modified to take this into account! Lucky for us our fury baby doesn’t have issues with this so has been able to have all the yummie flavours - she’s loves them!
August 10, 2026
Unprompted review
Gourmet health food for dogs
Excellent product, the dog scoffs it down and is looking very sleek and shiny. Good packaging, easy to seal and store. Not keen on the default subscription ordering. Would prefer a simpler way to order as and when I need to
August 10, 2026
Unprompted review
Smooth transition to Pure food
Transfer to Pure food has been relatively seamless and both my dogs love it; especially Stan our Border Terrier who has always been a picky eater. He loves the turkey mix.
August 10, 2026
Unprompted review
Reply from Pure Pet Food
So good to hear Stan is loving his Pure, Judith - Thanks for taking the time to leave your review! - GC
Absolutely amazing food
Absolutely amazing food! My frenchie has always struggled with a bad tummy and also skin allergies - she is the best I’ve ever known her!
August 10, 2026
Unprompted review
I started pure pet foods with one of my…
I started pure pet foods with one of my dogs first because she was putting on a lot of weight and her coat lacked shine. Changing her food to pure pet food was the best decision I made. I put her on a diet plan and after a few months she is at the right weight and has a lovely shine to her coat. My other dog is on pure pet food now. He was never interested in food and would just grease throughout the day. He loves pure pet food and can’t get enough of it.
August 9, 2026
Unprompted review
Reply from Pure Pet Food
Thank you so much for sharing your experience, Daryl! 🐾❤️ We’re delighted to hear about the positive changes you’ve seen in both of your dogs.
It’s wonderful to know that your first dog has reached a healthy weight and that you’ve noticed such a lovely shine to her coat. And we’re thrilled that your second dog, who was previously uninterested in food, now gets so excited for mealtimes and can’t get enough of Pure! 🐶
Happily proven wrong!
I was apprehensive of pure at first , was this just another gimmick, overpriced subscription? Etc. However I'm happy that I've been proven wrong!
I've an EXTREMELY fussy collie and this is the first food that she actually likes to eat and doesn't get bored of half way through!
You can actually see the pieces of fruit and veg too!
Would definitely recommend
August 9, 2026
Unprompted review
Reply from Pure Pet Food
It's great to hear you've found something your fussy collie loves, Dan! Thanks for your recommendation and taking the team to leave your review - GC
Reply from Pure Pet Food
So pleased to hear it, Karl! Thanks for taking the time to leave your review - GC
Great product
Website is very user friendly, our dog love the food and as it is I subscription you don’t need to worry about anything. Our dog used to get sick very often however this has not been the case since changing to pure.
August 9, 2026
Unprompted review
Very good service
Very good service. Can change what food you receive easily. Plenty of time to add or change things before delivered. Delivered when they say and on time.
I always add more water than it states as my dog likes it more runny.
July 31, 2026
Unprompted review
Reply from Pure Pet Food
Thanks Emma, it's great to hear you've been pleased with the service and found the consistency that's just right for your pup - Thanks for taking the time to leave your lovely review! - GC
Since swapping over to pure our dog…
Since swapping over to pure our dog hasnt dare I say farted to clear a room as if there's a fire.... And his temperament has improved too.
The bags go a long way. The smell of aromas from the bag/when rehydrating the food. Makes me hungry. Never mind the dogs drawling waiting for its dinner!
August 9, 2026
Unprompted review
Reply from Pure Pet Food
Thanks for leaving your lovely review, Mr Ross! We’d love to help make sure you always have a 5 star experience going forward. Please email us at
hello@purepetfood.co.uk with the subject ‘FAO Jess’ so
we can look into anything for you - GC
Hope this helps
Buster is very happy with his meal times, he looks well and has plenty of energy. The choice is good but we mainly go with chicken and the turkey. It is very easy to portion with the scoops provided and I get about 6 weeks of meals every time. A great job.
August 9, 2026
Unprompted review
My dogs have been using this food now…
My dogs have been using this food now for two plus years and they are doing amazing with it and love the variety and taste of it. Their coats look amazing and they have lots of energy as well.
August 9, 2026
Unprompted review
Awesome
Very easy to arrange and make changes to order. It’s had a very positive impact on our dog too.
August 9, 2026
Unprompted review
My dog can be really fussy and Pure Pet…
My dog can be really fussy and Pure Pet Food have been great for suggesting tips and alternative flavours for my dog to try.
Very responsive when messaging and overall a nice positive experience
August 9, 2026
Unprompted review
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