My dog loves his new food, unfortunately he got one he wasn't too keen on (Herring). The guys at Pure Pet Food gave me a refund and we kept the food. I purchased another flavour (Lamb) which was shipp... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Our miniature dachshund was very fussy when she was a puppy. We tried multiple different options from other online delivery sites but she would just refuse to eat. We had a trial of pure pet f... See more
My dog was really picky before giving her Pure Pet Food, I tried about 10 different brands and she’s eventually lose interest or refuse to eat it. I’ve been feeding her Pure for about 2 years now an... See more
My dog, Buster loves his meal times. He has never been healthier. This brings all of the benefits I’ve seen advertised by raw diets, but without the risks of having raw meat around the house dispersed... See more
Company details
Written by the company
Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Contact info
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
- 0113 868 4737
- hello@purepetfood.co.uk
- purepetfood.com
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
So much better
Changed to pure after my 12 yr old cairn had lots of tummy issues … 8 months later she is so much better and all systems are fine
Great food for dogs on the move
Purepet has been fantastic for my picky little Cavapoochon Molly. I wanted a nutritious dog food and initially tried Butternut. Although she enjoyed that food too, we travel frequently and it was inconvenient to keep it in a fridge or freezer. I love that we can now go anywhere, and I can feed her easily on the move.
Great Food
My dog, Buster loves his meal times. He has never been healthier. This brings all of the benefits I’ve seen advertised by raw diets, but without the risks of having raw meat around the house dispersed by the dog, nor does it take hip half of your freezer. Really good quality, excellent customer service, quick and well communicated deliver. Couldn’t recommend more highly
Very good quality food
Very good quality food, it looks and smells appetising.
My dog loves it, she thrives on it and never leaves anything in her bowl .
Excellent delivery service straight to the door , saves carrying.
Communication was easy
Communication was easy, the questions I asked were answered promptly and I am satisfied with the results.
My dog loves this food.
Murphy's Pure food
Our question was dealt with professionally
and it gave us piece of mind knowing that our black Labrador will not run out of Pure food
Great delivery
Great delivery, Doogie loves his food, the only food that prevents any dodgy tummies and he is happy with no itchiness, and is comfortable and really enjoys his food too.
Excellent product and even better customer service
Excellent customer service - efficient in responses, communication felt personal and they went well above to solve my problem. I originally thought that I would have to cancel due to a new dietary requirement my cockapoo has developed. However, they have offered an alternative and sent me a trial (free) rather than cancelling, and have also mentioned they will make contact in a week to see how he has got on.
I can not recommend Pure Pet Food highly enough.
Pure Pet Food my dog is so fussy when…
Pure Pet Food my dog is so fussy when it comes to dog food I have tried every other food and she just wouldn't eat it I was advised to try her on pure I ordered it and I couldn't believe she loves it I emailed pure to ask if it could be sent by royal mail they were so accommodating and changed it straight away it's so lovely to see that they put there customers first not like other's that don't ❤️
Delivery was okay
Delivery was okay, a day later than we were told. Buddy will not eat the food without something else mixed in with it. Will try the other flavour to see if he likes that better.

Reply from Pure Pet Food
Excellent customer service, healthy and convenient dog food
We have been using Pure since our borador was about 14 weeks old. He's now 8 months and he absolutely loves it. His coat is so shiny and I love that you can actually see the fruit and vegetable pieces in the food. We was really keen to feed him natural and we was overwhelmed by all the food choices out there. We decided to give PURE a go and we haven't looked back. We have been camping through the summer and the food is super easy to prepare and use on the go as you just add water. We really love the brand and the convenience of it being delivered to your door. Also I have to say their customer service is great we had one problem with the salmon oil pump and they promptly fixed the issue and sent out a replacement. I don't often contribute or write reviews but PURE is really worth talking about.

Reply from Pure Pet Food
Excellent
The after service is excellent mak8ng sure yr furbaby is doing well on there food and give advice if not... would definitely recommend.. delivery was super fast product simple and easy
Luna's Pure dog food
My dog loves 5he food. Seems to be happier and healthier since starting PURE. I would recommend giving it a go
No problems after a year or so
No problems with deliveries and getting food a little earlier or later option is a good option and our Denzel still loves the food
Mel loves the food and now different…
Mel loves the food and now different flavours have been added she loves it even more. But I have had a couple months when it hasnt lasted, I have had to change the date of my delivery. I do love that you get to enter draws and spin the wheel to get free gifts Mel has treats coming this month which is a nice ☺️
BENJI JUST LOVES IT
Good stuff
Good stuff. My cockapoo condition is now purfect. She loves the food and truly lick the bowl clean !
Lottie is not eating the food
Lottie is not eating the food! Other than starving her so she will eat anything I don’t know what to do! She is no longer interested when I make up balls of food and hand feed her! Have you any ideas what my next step should be?

Reply from Pure Pet Food
Good quality dog food
Bailey looks forward to meal times with Pure. She has enjoyed all the flavours we have tried so far with Game being a favourite.
Pure food gives Bailey what she needs in her diet to explore and have fun every day, and gives us peace of mind that we are feeding her good healthy food.
The thought that goes into all aspects of the package.
The thought that goes into the products, not just recipes but the fact packaging is recyclable, that packages are personalised & that Frankie finds the products delicious.
Delivery is good & undamaged.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







