Pure Pet Food Reviews 

16,519
TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

My dog loves his new food, unfortunately he got one he wasn't too keen on (Herring). The guys at Pure Pet Food gave me a refund and we kept the food. I purchased another flavour (Lamb) which was shipp... See more

Rated 5 out of 5 stars

Our miniature dachshund was very fussy when she was a puppy. We tried multiple different options from other online delivery sites but she would just refuse to eat. We had a trial of pure pet f... See more

Rated 5 out of 5 stars

My dog was really picky before giving her Pure Pet Food, I tried about 10 different brands and she’s eventually lose interest or refuse to eat it. I’ve been feeding her Pure for about 2 years now an... See more

Rated 5 out of 5 stars

My dog, Buster loves his meal times. He has never been healthier. This brings all of the benefits I’ve seen advertised by raw diets, but without the risks of having raw meat around the house dispersed... See more

Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

17K reviews

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Asks customers to review

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Replied to 98% of negative reviews

Typically replies within 24 hours

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4.6

All reviews

(16,519)

4,674 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

So much better

Changed to pure after my 12 yr old cairn had lots of tummy issues … 8 months later she is so much better and all systems are fine

August 14, 2026
Unprompted review
Rated 5 out of 5 stars

Great food for dogs on the move

Purepet has been fantastic for my picky little Cavapoochon Molly. I wanted a nutritious dog food and initially tried Butternut. Although she enjoyed that food too, we travel frequently and it was inconvenient to keep it in a fridge or freezer. I love that we can now go anywhere, and I can feed her easily on the move.

August 14, 2026
Unprompted review
Rated 5 out of 5 stars

Great Food

My dog, Buster loves his meal times. He has never been healthier. This brings all of the benefits I’ve seen advertised by raw diets, but without the risks of having raw meat around the house dispersed by the dog, nor does it take hip half of your freezer. Really good quality, excellent customer service, quick and well communicated deliver. Couldn’t recommend more highly

August 14, 2026
Unprompted review
Rated 5 out of 5 stars

Very good quality food

Very good quality food, it looks and smells appetising.
My dog loves it, she thrives on it and never leaves anything in her bowl .
Excellent delivery service straight to the door , saves carrying.

August 14, 2026
Unprompted review
Rated 5 out of 5 stars

Communication was easy

Communication was easy, the questions I asked were answered promptly and I am satisfied with the results.
My dog loves this food.

August 14, 2026
Unprompted review
Rated 5 out of 5 stars

Great delivery

Great delivery, Doogie loves his food, the only food that prevents any dodgy tummies and he is happy with no itchiness, and is comfortable and really enjoys his food too.

August 14, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent product and even better customer service

Excellent customer service - efficient in responses, communication felt personal and they went well above to solve my problem. I originally thought that I would have to cancel due to a new dietary requirement my cockapoo has developed. However, they have offered an alternative and sent me a trial (free) rather than cancelling, and have also mentioned they will make contact in a week to see how he has got on.
I can not recommend Pure Pet Food highly enough.

August 14, 2026
Unprompted review
Rated 5 out of 5 stars

Pure Pet Food my dog is so fussy when…

Pure Pet Food my dog is so fussy when it comes to dog food I have tried every other food and she just wouldn't eat it I was advised to try her on pure I ordered it and I couldn't believe she loves it I emailed pure to ask if it could be sent by royal mail they were so accommodating and changed it straight away it's so lovely to see that they put there customers first not like other's that don't ❤️

August 12, 2026
Unprompted review
Rated 3 out of 5 stars

Delivery was okay

Delivery was okay, a day later than we were told. Buddy will not eat the food without something else mixed in with it. Will try the other flavour to see if he likes that better.

August 5, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi John,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear your delivery arrived a day later than expected, and that Buddy hasn't taken to the food straight away.
It can take a little time for some dogs to adjust to a new food, and trying a different recipe can sometimes make all the difference. There are also lots of different ways to prepare Pure, including adjusting the amount of water to create different textures, which some dogs have a preference for.
If Buddy still needs a little encouragement, please feel free to reach out to our team and we'd be more than happy to share some tips and tricks to help with introducing the food and preparing it in a way he might prefer.
We hope Buddy gets on better with the other flavour!
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Excellent customer service, healthy and convenient dog food

We have been using Pure since our borador was about 14 weeks old. He's now 8 months and he absolutely loves it. His coat is so shiny and I love that you can actually see the fruit and vegetable pieces in the food. We was really keen to feed him natural and we was overwhelmed by all the food choices out there. We decided to give PURE a go and we haven't looked back. We have been camping through the summer and the food is super easy to prepare and use on the go as you just add water. We really love the brand and the convenience of it being delivered to your door. Also I have to say their customer service is great we had one problem with the salmon oil pump and they promptly fixed the issue and sent out a replacement. I don't often contribute or write reviews but PURE is really worth talking about.

August 13, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for taking the time to share your experience! 🐾❤️ We’re delighted to hear how much your Borador loves Pure and that you’ve been enjoying seeing the natural ingredients in his meals. A shiny coat and a happy pup are always wonderful to hear about! - GC

Rated 5 out of 5 stars

Excellent

The after service is excellent mak8ng sure yr furbaby is doing well on there food and give advice if not... would definitely recommend.. delivery was super fast product simple and easy

August 12, 2026
Unprompted review
Rated 5 out of 5 stars

Mel loves the food and now different…

Mel loves the food and now different flavours have been added she loves it even more. But I have had a couple months when it hasnt lasted, I have had to change the date of my delivery. I do love that you get to enter draws and spin the wheel to get free gifts Mel has treats coming this month which is a nice ☺️

August 14, 2026
Unprompted review
Rated 2 out of 5 stars

Lottie is not eating the food

Lottie is not eating the food! Other than starving her so she will eat anything I don’t know what to do! She is no longer interested when I make up balls of food and hand feed her! Have you any ideas what my next step should be?

August 13, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Malcolm,
I’m sorry to hear Lottie still isn’t taking to her Pure. It sounds like you’ve already put a lot of effort into encouraging her, including hand feeding.
We’d really like to understand a little more about Lottie and what you’ve tried so far, and see if there’s anything else we can suggest to help.
Please could you email hello@purepetfood.co.uk with the subject “URGENT – FAO KIT”? This will make sure it comes directly to my attention and we can have a proper chat about Lottie and the best next step.
Thanks,
Kit
Head of Customer Care

Rated 5 out of 5 stars

Good quality dog food

Bailey looks forward to meal times with Pure. She has enjoyed all the flavours we have tried so far with Game being a favourite.
Pure food gives Bailey what she needs in her diet to explore and have fun every day, and gives us peace of mind that we are feeding her good healthy food.

August 13, 2026
Unprompted review

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