Pure Retirement Ltd Reviews 

565
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 150 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being polite, knowledgeable, and always ready to answer any questions or queries with a personal touch. People also appreciate the prompt and efficient service, noting that requests and general applications are handled smoothly without any unnecessary hassle. Some reviewers were not happy with the processing speed, mentioning that accessing funds can sometimes take longer than expected or require careful planning. Consumers also pointed out that specific procedures like requesting funds or property valuations can sometimes feel quite slow and could definitely be improved.

What people talk about most

Service

Users describe positive interactions with service, highlighting the friendly, helpful, and professional... See more

Staff

Customers consistently note positive experiences with staff, highlighting a professional, friendly, and... See more

Customer service

People report positive experiences with customer service, noting that real people answer phone calls... See more

User experience

Clients share positive opinions on user experience, describing the overall process as seamless, quick, and... See more

Response time

Customers report great satisfaction with response times, highlighting prompt answers to questions and smooth... See more

Reviews shaping this summary

Rated 5 out of 5 stars

It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more

Rated 5 out of 5 stars

The whole experience was very easy and clear to understand. Every step was explained clearly with a kind and respectful understanding. There were regular updates of each process and short courtesy cal... See more

Rated 5 out of 5 stars

Pure retirement are an excellent provider for later life schemes enabling you to stay in your home and enjoy Your life without the extra cost of selling and upheaval of finding a new home. The... See more

Rated 5 out of 5 stars

Once again excellent response from Pure Retirement Ltd. They dealt with my request promptly and efficiently also with a good personal touch from their staff which is a pleasant change from talking to... See more


Company details

  1. Non-Bank Financial Service

Written by the company

Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

565 reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.7

All reviews

(565)

144 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Professional approach.

Professional approach by all staff we were in contact with. Friendly approach in telephone conversations and documents are easy to complete.
Speed of service is very good.

August 7, 2026
Unprompted review
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Rated 5 out of 5 stars

The decisions were quick

The decisions were quick, the only thing i would say, they need look at more comparisons when it comes to the valuation of your property. I feel the serveyer was quite negative about our bungalow. The. Money came through on the date they said.

July 31, 2026
Unprompted review
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Rated 4 out of 5 stars

Straightforward but expensive!

The process of the application, now submitted by a third party was slow at times However, overall it was hassle free and straightforward. The cost of third party advice was surprising considering the commission paid by Pure Retirement, to the third party. Having previously applied via a national building society, we prefer the old process. However, risk management and woke has now overtaken common sense.

July 1, 2026
Unprompted review
Rated 1 out of 5 stars

Drawdown facility is very antiquated and slow.

The procedure to release funds from the agreed drawdown facility is very antiquated and slow. The customer service is not great at all, so make sure that you make any request for funds well in advance to avoid getting caught out. Three weeks minimum is required, which is totally unacceptable in the 21st century.

July 14, 2026
Unprompted review
Pure Retirement Ltd logo

Reply from Pure Retirement Ltd

Thank you for sharing your experience with us, and we are sorry that our timescales fell short of your expectations on this occasion.

As a responsible lender we do need to make a balance between speed of process and our responsibilities to have effective fraud, anti-money laundering and consumer protection elements in place.

Although we would never want to say that we get this one hundred present correct on every occasion, we do put the safety and protection of our customers first.

Best regards
Pure Retirement

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Rated 5 out of 5 stars

Helping through life

The paperwork is straightforward and subject to some slight delays from the postal service but what always struck as very good was the efficiency and pleasantness
of the staff on the phone.
It always felt like you were dealing with an old friend.

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

Pure retirement are an excellent…

Pure retirement are an excellent provider for later life schemes enabling you to stay in your home and enjoy
Your life without the extra cost of selling and upheaval
of finding a new home. The representatives are extremely helpful and a professional team. The first contact to helping you moving on in your new life.they
Couldn’t be faulted.

Mrs M Toop.

June 23, 2026
Unprompted review
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Rated 5 out of 5 stars

Once again excellent response from Pure…

Once again excellent response from Pure Retirement Ltd. They dealt with my request promptly and efficiently also with a good personal touch from their staff which is a pleasant change from talking to a machine.
Thank you once again Pure Retirement.

June 20, 2026
Unprompted review

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