Pure Retirement Ltd Reviews 

565
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 150 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being polite, knowledgeable, and always ready to answer any questions or queries with a personal touch. People also appreciate the prompt and efficient service, noting that requests and general applications are handled smoothly without any unnecessary hassle. Some reviewers were not happy with the processing speed, mentioning that accessing funds can sometimes take longer than expected or require careful planning. Consumers also pointed out that specific procedures like requesting funds or property valuations can sometimes feel quite slow and could definitely be improved.

What people talk about most

Service

Users describe positive interactions with service, highlighting the friendly, helpful, and professional... See more

Staff

Customers consistently note positive experiences with staff, highlighting a professional, friendly, and... See more

Customer service

People report positive experiences with customer service, noting that real people answer phone calls... See more

User experience

Clients share positive opinions on user experience, describing the overall process as seamless, quick, and... See more

Response time

Customers report great satisfaction with response times, highlighting prompt answers to questions and smooth... See more

Reviews shaping this summary

Rated 5 out of 5 stars

It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more

Rated 5 out of 5 stars

The whole experience was very easy and clear to understand. Every step was explained clearly with a kind and respectful understanding. There were regular updates of each process and short courtesy cal... See more

Rated 5 out of 5 stars

Pure retirement are an excellent provider for later life schemes enabling you to stay in your home and enjoy Your life without the extra cost of selling and upheaval of finding a new home. The... See more

Rated 5 out of 5 stars

Once again excellent response from Pure Retirement Ltd. They dealt with my request promptly and efficiently also with a good personal touch from their staff which is a pleasant change from talking to... See more


Company details

  1. Non-Bank Financial Service

Written by the company

Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

565 reviews

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No recent history of asking for reviews

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4.7

All reviews

(565)

144 reviews in the last 12 months

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Rated 3 out of 5 stars

Service to the vulnerable

Being in my eighties I guess I can be considered in the “vulnerable “ category. Initially i contacted Pure Retirement directly who after I identified myself advised that they didn’t see any issues regarding my application. They did say that I needed to apply through a financial advisor. I thank god that I had previously used the services of Best4umortgages. Without Natalie’s help and persistence I may not have been successful. I accept that I had solar panels installed did incur some questions. However when the surveyor inspected my home I thought I had answered all the questions correctly. However this was not the case. But instead of taking the surveyor’s word, Pure Retirement decided to start questioning. Whereas I understand why they had to ask the questions. Why oh why couldn’t they ask all the questions at once. No they asked one which was answered immediately, a week later another question which was answered immediately. Then a week later another query. This went on week after week. So much that I thought that the person in Pure Retirement only worked one day a week and really wasn’t knowledgeable. So if Pure Retirement want a positive feedback then they should get their own house in order. As it stands I personally would not recommend them to anyone. However I most definitely would recommend Natalie and her team at Best4umortgages.

June 25, 2026
Unprompted review
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Reply from Pure Retirement Ltd

Thanks so much for sharing your experience with us. We are sorry to hear our service fell short on this occasion. We are using your feedback to improve and make changes and really appreciate you taking the time to leave feedback on this occasion.

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Rated 5 out of 5 stars

I made my request on line

I made my request on line, I followed it through by receiving information by email. I received a call confirming it was me . Once my form was signed and sent back I received the funds in my account within 4 days

June 8, 2026
Unprompted review
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Rated 1 out of 5 stars

Exorbitant interest

My Dad used this service to release £35,000, he’s sadly now passed away and I’m dealing with his estate. The amount due to repay now stands at an eye watering £120,000! The balance increases by approximately £700 per month. I urge anyone considering this service to look in to in throughly, the interest is exorbitant, license to print money.

June 5, 2026
Unprompted review
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Reply from Pure Retirement Ltd

Thank you for taking the time to leave a review, and we’re very sorry to hear about your loss. We appreciate this must be a difficult time, and that dealing with financial matters can add further stress.

We understand your concern regarding the loan balance. Lifetime mortgages are long-term products with no required monthly repayments, so interest accrues over time and compounds. This can lead to the balance increasing, particularly over a longer period.

At the outset, these features and their potential impact over time should be explained by a qualified financial adviser, along with whether the product is suitable for individual circumstances.

If you would like to discuss your dad’s account in more detail, please contact us at customerfeedback@pureretirement.co.uk, and we’ll do everything we can to help.

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Rated 5 out of 5 stars

Prompt Service

The process of borrowing more funds from my drawdown reserve was fully explained to me and the required amount was paid into my account within two weeks of my application.

May 29, 2026
Unprompted review
Rated 5 out of 5 stars

Drawdown fund request

The request I made for drawdown funds proceeded without a glitch. It did take a bit longer than I anticipated but in retrospect I feel the security was solid which I like. All round good job.

May 26, 2026
Unprompted review
Rated 5 out of 5 stars

Pure Retirement are experts.

Pure Retirement are experts in their field, the services they offer are excellent and their staff are extremely knowledgeable, professional and friendly without being pressuring. Highly recommended.

May 19, 2026
Unprompted review

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