Reassured - Life Insurance Reviews 

102,719
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 14,119 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and clear explanations. Many people found the service excellent, appreciating the stress-free process and feeling at ease. Reviewers often highlight that agents provided options without pressure, making the experience comfortable and affordable. Consumers frequently noted the staff's extensive knowledge and ability to explain complex information simply. People also appreciated the personalized and compassionate approach, which made them feel understood and supported throughout the process.

What people talk about most

Staff

Customers had positive experiences with staff, consistently praising their helpfulness, professionalism, and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the helpfulness and... See more

Service

Customers consistently note positive experiences with service, often highlighting the helpfulness and clarity... See more

User experience

Reviewers mention positive feedback about user experience, highlighting that the process was easy to... See more

Price

Clients share positive opinions on price, with many finding the monthly premiums affordable for the level of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Connor helped me organise my life insurance. I’ve just recently lost my mom & it made me realize I need to get things put in place for myself and mostly for my family whenever I pass away. He made it... See more

Rated 5 out of 5 stars

I was really nervous about getting life insurance they’d lots of questions to answer and it does take a little while getting through it all. But I’m so glad I did make the move and get cover and it’s... See more

Rated 5 out of 5 stars

Service was very professional Staff took me through step by step guide giving me options on what policies were appropriate for my needs Every question asked was answered, stress free Overt all... See more

Rated 5 out of 5 stars

Lauren, the agent, was polite, cheerful and a delight to talk to. She was well informed and explained everything very clearly. I have a hearing problem, but not once did i have to ask her to repeat an... See more


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency

Information provided by various external sources

Here at Reassured Ltd, we specialise in finding you the cheapest life insurance cover, whatever your needs. We are one of the UK’s largest brokers of Protection Insurances specialising in life insurance, and have the experience and expertise you need to secure your cheaper, better life insurance policy. We understand the world of life insurance can be confusing, which is why we’re here to demystify the jargon and make it simpler for you to choose your ideal policy. We make it easy for you to find, set up and start your perfect life cover today, giving you peace of mind that your family are protected.

Free Trust Service

Reduce and potentially avoid Inheritance Tax and delays due to probate

When your life insurance pays out, it may be subject to inheritance tax if your money goes into your legal estate, also, it will normally go through probate. By putting your policy into trust, the money will be paid directly to the beneficiaries which will usually avoid the inheritance tax calculation and probate process. Our Customer Team (0808 168 2025) can help you to set this up. This will help to ensure that the people that you have nominated get the insurance payment as soon as possible.

Contact info

4.8

Excellent

TrustScore 5 out of 5

103K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(102,719)

13,356 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Constant calls

Absolutely fine and helpful when I wanted something done last year / couple of years ago.
But now keep getting calls about changing things and I have told them numerous times I am not intrested at the moment and am leaving things as they are. At least 3 calls in one morning is just a nuisance and unnecessary when I’ve told them I’m not interested. Puts me off actually speaking to them when I actually do want something.

July 29, 2026
Unprompted review
Reassured - Life Insurance logo

Reply from Reassured - Life Insurance

Thank you for providing us with your review, and first of all, we apologise for any inconvenience caused.

Please ensure that, should you receive any further calls, you request for your details to be removed and no further contact to be made. Alternatively, you can email us with your contact number to compliance@reassured.co.uk so we can remove your details.

Once again, please accept our apologies for any inconvenience caused.

Kind regards,

Reassured Ltd.

Rated 5 out of 5 stars

Elliot Doney

Elliot Doney
Was Very good with the explanation of the policy and answered all the questions I had either in the information I was given or if I asked anything

July 30, 2026
Rated 5 out of 5 stars

I had excellent customer service from…

I had excellent customer service from Eddie because he was very emphatic and asked if I wanted to increase my insurance with sunlife I had rang after my husband died almost two years ago and I didn’t know then how much I could afford. He wasn’t pushy as some people are and talked about the increasing expenses with funerals and such. Really pleased with service and will be asking for Eddie again if I decide to increase cover.

July 30, 2026
Rated 1 out of 5 stars

Do not join this company they will give you a headache.

Do not join this company they will give you fault promises and will keep on taking money from your bank account by direct debit even when they promise
To cancel it.I was also promised £150 Amazon voucher by them some time ago by an agent and I have called them up at several times now reminding them off it.Originally I was promised £100 with my old existing policy but decided to cancel this.I then complained I didn’t receive the voucher they promised me which was £100 so as a good will gesture they promised they would give me £150.Perhaps it was a tactic to get me of the phone! I’ve had nothing but hasslewith this company they changed it At each and every time that I do they are delaying this causing considerable distress to me.I would not recommend this company to anyone and I advise anyone to not consider this company.The soon this company liquidates the better.Awful customer service.

July 30, 2026
Unprompted review
Reassured - Life Insurance logo

Reply from Reassured - Life Insurance

Thank you for your review. First and foremost, we would like to apologise for any inconvenience this matter may have caused.

We can confirm that your case is currently being investigated as part of an active complaint. Please note that we have up to 8 weeks to provide a final response, in line with our complaints process. However, we are actively reviewing your concerns and will be in contact with you as soon as possible.

Kind regards,

Reassured Ltd.

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