Red.co.uk Reviews 417

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, patience, and helpfulness, making the process of obtaining life insurance clear and stress-free. Many people highlight the excellent customer service, noting that advisors take the time to understand individual needs and explain complex information in an easy-to-understand manner. The overall service is frequently described as efficient, easy, and reassuring, with consumers appreciating the smooth user experience and the ability to find affordable policies tailored to their specific requirements. However, some customers also noted issues with customer service, describing it as poor or inconsistent. A few people felt that the company was pushy in trying to switch them to new policies, regardless of their current coverage, and others mentioned that the company was not consistent in following through with their commitments.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers praise the... See more

Service

Customers had positive experiences with service. Many reviewers praised the professional, friendly, and... See more

User experience

People report positive experiences with user experience. Customers consistently highlight the ease and... See more

Price

Clients share positive opinions on price. Many reviewers found the pricing to be very reasonable and... See more

Based on these reviews

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

My life insurance was so easy to get Noah was so helpful! So genuine and really helped me understand how my policy will work, as a young mum and wanting to leave something to help my child in the futu... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

Kieran was incredible during our entire conversation. He made sure I was understanding everything. When I told him where I am from, he made a quick research about my country and made feel comfortable... See more

Company replied


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency
  4. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.9

Excellent

TrustScore 5 out of 5

417 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 11% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

He was very helpful gave alot of…

He was very helpful gave alot of information it was so easy to set up my life insurance i now have peace of mind

March 25, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely review. I’m really pleased our agent was so helpful and gave you lots of information — and that setting up your life insurance was easy so you now have peace of mind.

If you know someone who might benefit, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it means a lot to the team.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Denis was absolutely a star he went the…

Denis was absolutely a star he went the extra mile to make you understand and was very warming to talk too

March 25, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi MISS DIONNE JONES,

Thank you so much for your lovely review. We're delighted Denis went the extra mile, made things easy to understand and was warm to talk to — we'll be sure to pass your kind words on to him and the team.

If you know anyone who might benefit from our service, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Red don't mean danger, with this company

I first started dealing with Red a year ago. At the time, it was discovered I had a health issue. Russell stayed both professional and friendly. Very dedicated. A whole year of checking in and seeing what could be done.
Today, Russell passed me to Ollie to finish off setting up the policy. He was also friendly and professional. Even when I went off topic (a lot), they were both good enough to put up with me.
They both deserve a raise. 😊

March 25, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Miss Bowes,

Thank you so much for your lovely review. We’re really pleased Russell and Ollie were friendly, professional and so supportive throughout the year — especially while you were dealing with your health issue. I’ll be sure to pass your kind words on to them and the team; they’ll be thrilled to hear it.

If you’d like to share Red with friends, remember our Refer a Friend: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave feedback — it means a lot to us.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Spoke with Dennis today

Spoke with Dennis today, very pleasant guy & was happy to work around what was affordable to me, very clear on what he was saying.

March 25, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Kayleigh,

Thank you so much for your lovely review. I’m really pleased to hear our agent Denis was so pleasant, clear and happy to work around what was affordable for you — that’s exactly the kind of care we aim to deliver.

If you’d like to spread the word, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it really helps us keep improving.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Thanks Kieran

Thanks Kieran , Great customer experience.

Was treated with respect and courtesy. Would highly recommend especially with the professional service.

March 24, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Martin,

Thank you so much for your 5 star feedback — we're thrilled to hear Kieran treated you with respect and courteously; exactly the service we aim to achieve. We will make sure your feedback is passed on to him.

If you'd like to recommend us, we have a refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Excellent service and genuine care

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all the benefits and extras that come with a life insurance policy, and answered all my questions with patience.

He also helped me choose a monthly payment that fits my situation, and throughout the whole process I felt that my best interests were the priority. Professional, friendly, and reliable service — I can confidently recommend them to others.

March 24, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Arvai,

Thanks so much for your lovely review — we’re really pleased to hear our agent took the time to understand your circumstances and what you wanted to leave behind for your daughter.

Professional, friendly and reliable service is what we aim to achieve, your comments will be shared with the team.

Don’t forget our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your review.

Best wishes
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Great staff

Great staff, very friendly, helpful and good sense of humour.

March 23, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Emilia,

Thank you so much for your lovely feedback — we're thrilled to hear our staff were friendly, helpful whilst maintaining a good sense of humour. Feedback like this helps us maintain the customer service we're proud of.

If you'd like to recommend us, we have a refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Tom was so understanding

Tom was so understanding, kind and efficient made me feel at ease.

March 19, 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Annalise,

Thank you so much for your lovely feedback — we're thrilled to hear Tom was understanding, kind and efficient making you feel at ease; we will make sure your feedback is passed on to him.

If you'd like to recommend us, we have a refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

A very polite professional guy

A very polite professional guy. Very easy to talk too. IEasy understood

March 18, 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Debbie,

Thank you so much for your lovely feedback — we're thrilled to hear our agent was professional and easy to talk to. Comments like yours really brighten the team's day.

If you'd like to recommend us, we have a refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Easyer than i expected.

This review is based on the customer service and set up of the policy. They were very helpful and answered all my questions around the policy. I would recommend this company so far, as the simplified the process. Very friendly staff.

March 18, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Todd,

Thanks so much for your lovely review — we’re really pleased set-up was easier than you expected. It’s great to hear our agents were helpful, answered all your questions and that our friendly team simplified the process. We really appreciate the recommendation.

Don’t forget our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Absolutely perfect

Absolutely perfect!
The two members I spoke to Maddie and Kieran were absolutely fantastic and insured I got the right cover for my family! Highly recommend
Thank you very much!

March 17, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Zoe,

Thank you so much for your lovely review — we're delighted Maddie and Kieran were fantastic and helped secure the right cover for your family. We’ll pass on your kind words to them.

Don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for recommending us — your feedback helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Patient kind and thoughtful woman who…

Patient kind and thoughtful woman who arranged cover

March 16, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Carole,

Thank you so much for your lovely feedback. We're delighted our agent was patient, kind and thoughtful and that they were able to arrange cover for you. If you’d like to recommend us, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Best wishes,
Nikki Red,
Trustpilot Team

Rated 5 out of 5 stars

Very helpful

Very helpful

March 16, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Tracey,

Thanks so much for your lovely feedback — we’re really pleased to hear you found our team very helpful. It’s great to know we could make things straightforward for you. If you’d like to recommend us to friends, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us. Thanks again for your kind words.

Best wishes,
Nikki Red,
Trustpilot Team

Rated 5 out of 5 stars

Superb Customer Service

I requested a call back, which I received the day after the request. The person on the other side of the line was really helpful and personable, which made the whole experience a lot more enjoyable. The offers came back at very reasonable pricing, we had Claude and ChatGPT look up some figures for us, and we were certainly not hard done by by Red.

March 12, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Alexander,

Thank you for your lovely review — we’re so pleased you found our call back helpful and that the agent was personable and made the process enjoyable. As a quick reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience — your feedback helps us keep delivering the service our customers deserve.

Best wishes,
Nikki Red,
Trustpilot Team

Rated 5 out of 5 stars

I would recommend Red to friends

A positive experience securing the cover I wanted. Lots of questions to answer but Tom was efficient in taking me through it and found cover to meet my requirements and budget. Recommend.

March 13, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Katie,

Thanks so much for recommending Red — we’re delighted Tom was efficient in taking you through the questions and found cover that met your requirements and budget. It’s great to hear the process worked well for you. If you’d like to refer friends, for every person you refer you’ll receive a £40 gift card once they’ve made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it really helps us keep improving.

Nikki Red,
Trustpilot Team

Rated 5 out of 5 stars

Taylor was such a wonderful person he…

Taylor was such a wonderful person he explained the process and listened stayed calm with me all through the call I recommend

March 12, 2026
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely feedback. I’m delighted to hear that our agent Taylor was so calm, listened and clearly explained the process — we’ll pass your kind words on to him.

As a thank you, don’t forget our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for recommending Red — your feedback really helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service, friendly call handlers and quick, easy and reliable service

March 12, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Georgia,

Thank you so much for your lovely review — we’re thrilled to hear our agents were friendly and that you found the service quick, easy and reliable. We really appreciate you recognising the team.

If you know anyone who may benefit, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for the kind words — your feedback helps us continue to deliver great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Keiron and matt helped me find the best…

Keiron and matt helped me find the best covers suitable to me and my family as well as making sure its affordable

March 12, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Shahena,

Thank you so much for your lovely review. We’re delighted Keiran and Matt were able to help you find the right cover for you and your family and make sure it was affordable — we’ll pass on your thanks to them. Your feedback really helps us keep delivering great service.

If you know anyone else who might be interested, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Dennis was very helpful and I’m very…

Dennis was very helpful and I’m very thankful for his help with the next steps for life insurance. Thank you Dennis!

March 12, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Catherine,

Thank you for your lovely review — we’re so pleased Denis was able to help and that you found his support with the next steps for your life insurance useful.

If you’d like to recommend us to friends or family, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience — your feedback helps us continue to deliver great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Dennis was very friendly and explained…

Dennis was very friendly and explained everything in detail. He was extremely patient and polite throughout the call and answered all my questions and queries regarding the policy excellently.

March 12, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Johnny,

Thank you for your lovely review. We’re thrilled Denis was friendly, patient and explained everything in detail while answering all your questions — I’ll pass your praise on to him.

If you’d like to share the same experience with friends, don’t forget our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in emails and texts from us.

Thanks again for your feedback.
Nikki Red, Trustpilot Team

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