Red.co.uk Reviews 417

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, patience, and helpfulness, making the process of obtaining life insurance clear and stress-free. Many people highlight the excellent customer service, noting that advisors take the time to understand individual needs and explain complex information in an easy-to-understand manner. The overall service is frequently described as efficient, easy, and reassuring, with consumers appreciating the smooth user experience and the ability to find affordable policies tailored to their specific requirements. However, some customers also noted issues with customer service, describing it as poor or inconsistent. A few people felt that the company was pushy in trying to switch them to new policies, regardless of their current coverage, and others mentioned that the company was not consistent in following through with their commitments.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers praise the... See more

Service

Customers had positive experiences with service. Many reviewers praised the professional, friendly, and... See more

User experience

People report positive experiences with user experience. Customers consistently highlight the ease and... See more

Price

Clients share positive opinions on price. Many reviewers found the pricing to be very reasonable and... See more

Based on these reviews

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

My life insurance was so easy to get Noah was so helpful! So genuine and really helped me understand how my policy will work, as a young mum and wanting to leave something to help my child in the futu... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

Kieran was incredible during our entire conversation. He made sure I was understanding everything. When I told him where I am from, he made a quick research about my country and made feel comfortable... See more

Company replied


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency
  4. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.9

Excellent

TrustScore 5 out of 5

417 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 11% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Really appreciated the call from Kieran…

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made me feel relieved that I had chosen the right policy that covered my needs with no added pressure. Thanks again 👍

March 11, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Ben,

Thank you for your lovely review — we’re so pleased Kieran took the time to talk things through and that you felt confident your policy covers your needs without any pressure.

It’s great to hear the call left you feeling relieved — your feedback really helps us keep doing what matters.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

My call handler was excellent

My call handler was excellent. Very thorough.

March 11, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you for your lovely feedback. We’re delighted your call handler was excellent and very thorough — I’ll pass your kind words on to the team. Hearing this helps us continue to care and deliver the best service.

If you’d like to refer a friend, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

I had a very lovely conversation with…

I had a very lovely conversation with Claire. She explained everything in detail and made sure i was aware of all the details including the minor ones. Would definitely recommend all my friends to have a quick chat with her.

March 10, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Khadija,

Thank you so much for your lovely feedback — we’re really pleased Claire took the time to explain everything in detail and made sure you were aware of the smaller points. It’s great to hear you’d recommend us to your friends.

If you’d like to share Red with others, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — your comments help us keep delivering the service our customers expect.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Dennis the advisor was clear ..concise…

Dennis the advisor was clear ..concise & honest ..he took time to look & get a good deal for what suits me & my familys needs

March 9, 2026
Unprompted review
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Reply from Red.co.uk

Hi Jane,

Thank you so much for your lovely feedback — we’re really pleased agent Denis was clear, concise and honest, and that he took the time to find a good deal that suits you and your family. It’s great to hear we delivered on what mattered to you.

As a reminder, our refer-a-friend programme offers "for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share this — we really appreciate it.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Peace of mind

Very nice and informative gentleman Kiren( sorry for misspelling).

Very good options to keep your self and your family safe in hard times like critical times or after you left the world so they don’t struggle financially for at least some time.

March 2, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi,

Thank you so much for your lovely review. We're really pleased to hear Kieran was informative and helped give you peace of mind — and that you found our options useful for protecting your family financially in difficult times.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience — we'll be sure to pass your kind words on to Kieran.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The gentleman has explained in a calm…

The gentleman has explained in a calm way that was easy to understand

March 4, 2026
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your kind words. I’m glad our agent explained everything in a calm, easy-to-understand way — we’ll pass your feedback on.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Amazing and helpful

Had a great experience and the person was so helpful

March 3, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Chantelle,

Thank you so much for your lovely feedback — we're delighted you had a great experience and that our agent was so helpful. Hearing this really motivates the team to keep delivering excellent service.

If you’d like, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Mrs Claire is a proffesaional in…

Mrs Claire is a proffesaional in explaining very well and fullfulling our mother dreams

March 3, 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Cristodo,

Thank you for your lovely review. We're delighted that our agent Claire was professional, explained everything clearly and helped fulfil your dreams — we’ll be sure to pass on your kind words to her.

If you’d like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Great deal Great tim mega helpful…

Great deal Great great team mega helpful supportive and professional highly recommendet .
Thank you so much for you time
And persist with great service !

March 2, 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Zana,

Thank you so much for your lovely review — we’re delighted you found a great deal and that our team were so helpful, supportive and professional. Your recommendation means a lot to us.

If you’d like to spread the word, remember our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your time and kind words.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

I am absolutely over the moon with the…

I am absolutely over the moon with the cover I got from Red!! I want to say a massive thank you to Dylan and Matt who supported me through this, not only did they give me the best deal they went through everything thoroughly but they made sure everything was right for me and my little boy. I really couldn’t recommend Red enough and especially Dylan and Matt I couldn’t be happier. You both definitely deserve a raise!! Thank you lads

February 20, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Shauna,

Thank you so much for your lovely review — we’re thrilled you’re over the moon with your cover. It’s brilliant to hear Dylan and Matt supported you, found you the best deal, and took the time to go through everything to make sure it was right for you and your little boy. We’ll pass your kind words on to them.

Don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for recommending Red.

Best wishes,
Nikki, Red Trustpilot Team

Rated 5 out of 5 stars

They were so polite and explained …

They were so polite and explained every think to me

February 27, 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Dawn,

Thank you so much for your lovely review — we’re delighted our agent was so polite and explained everything clearly.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

If you need anything else, please get in touch — we’re here to help.

Kind regards,
Nikki, Red Trustpilot Team

Rated 5 out of 5 stars

Matt was awesome

Matt was awesome. super patient when I needed extra explanation. And pretty funny. Made me laugh during something I thought would be super stressful.

February 27, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi,

Thanks so much for your lovely feedback — we’re really pleased our agent Matt was patient, explained everything clearly and even made you laugh when you expected it to be stressful. That kind of care means a lot to us.

Also, for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — we appreciate it.

Kind regards,
Nikki, Red Trustpilot Team

Rated 4 out of 5 stars

Great satisfaction that I have cover so…

Great satisfaction that I have cover so my family don't have payout anything if anything happens to me

February 20, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Dawn,

Thank you so much for your kind words — we’re really pleased to hear you’re satisfied that your cover helps protect your family and gives you peace of mind.

If you know anyone who might benefit, our refer-a-friend programme offers: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very informative and the person Clare…

Very informative and the person Clare dealing with my call was very helpful,honest and clear.

February 25, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Lauren,

Thank you so much for your lovely review. We’re really pleased Claire was informative and that she was helpful, honest and clear during your call — we’ll pass on your kind words to her.

If you’d like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in our emails and texts.

Thanks again for your feedback.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very polite staff

Very polite staff, and loads of information to ensure they get to exactly what you need.

February 20, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Henry,

Thank you for your lovely feedback — we’re so pleased our agents were polite and gave you loads of information to make sure you got exactly what you needed. We’ll pass your kind words on to the team.

If you’d like to refer a friend, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Quick and easy to set up friendly and…

Quick and easy to set up friendly and knowledgeable

February 25, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Gemma,

Thank you so much for your lovely review. We're delighted it was quick and easy to set up and that our agent was friendly and knowledgeable — I’ll pass your feedback on to the team.

For every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in our emails and texts.

Thanks again for choosing Red.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Explained well

Explained well. Everything was clear.

February 16, 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Shumirai,

Thank you for your lovely review — I’m so pleased everything was explained well and was clear. We’re glad our team could make the process straightforward.

If you know someone who might benefit, remember our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Kieran patani went the extra mile to…

Kieran patani went the extra mile to ensure our family is covered on the basis of our unique situation. We were on the phone for two hours then he had calles back later in the day to confirm all my queries and concerns. Great service. Very happy to be insured. He's very relatable and kind.

February 23, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Skye,

Thank you so much for your lovely review. I’m delighted Kieran went the extra mile for your family — spending two hours on the phone, calling back to confirm your queries, and being so relatable and kind. It’s great to hear you’re happy and feel covered. I’ll pass your kind words on to Kieran and the team.

If you’d like to share Red with friends or family, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave feedback — it helps us continue to deliver great service.

Kind regards
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The advice and support through getting…

The advice and support through getting the best cover was amazing!

February 19, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Josh,

Thanks so much for your lovely review — we’re really pleased our support helped you get the best cover and that the experience was amazing for you.

If you know anyone else who might benefit, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your feedback — we really appreciate it.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Excellent service tailored to my needs

Patient, not pushy. Went through the different options and helped me decide what was best short term to be covered whilst awaiting hospital results. Polite and easy to talk to.

February 19, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Rachel,

Thank you so much for your kind words — we’re really pleased our agent was patient, not pushy and helped you choose the best short-term cover while you waited for hospital results. It’s great to hear you found the team polite and easy to talk to.

If you’d like to share the same experience, for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it helps us continue to care, collaborate and deliver the right support.

Best wishes,
Nikki Red, Trustpilot Team

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