Red.co.uk Reviews 418

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, patience, and helpfulness, making the process of obtaining life insurance clear and stress-free. Many people highlight the excellent customer service, noting that advisors take the time to understand individual needs and explain complex information in an easy-to-understand manner. The overall service is frequently described as efficient, easy, and reassuring, with consumers appreciating the smooth user experience and the ability to find affordable policies tailored to their specific requirements. However, some customers also noted issues with customer service, describing it as poor or inconsistent. A few people felt that the company was pushy in trying to switch them to new policies, regardless of their current coverage, and others mentioned that the company was not consistent in following through with their commitments.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers praise the... See more

Service

Customers had positive experiences with service. Many reviewers praised the professional, friendly, and... See more

User experience

People report positive experiences with user experience. Customers consistently highlight the ease and... See more

Price

Clients share positive opinions on price. Many reviewers found the pricing to be very reasonable and... See more

Based on these reviews

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

My life insurance was so easy to get Noah was so helpful! So genuine and really helped me understand how my policy will work, as a young mum and wanting to leave something to help my child in the futu... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

Kieran was incredible during our entire conversation. He made sure I was understanding everything. When I told him where I am from, he made a quick research about my country and made feel comfortable... See more

Company replied


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency
  4. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.9

Excellent

TrustScore 5 out of 5

418 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 11% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Personable customer service

Lucy was very good at explaining everything you'd need to know and gave a great personable touch to the conversation

January 26, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Max,

Thank you so much for your kind words — we’re delighted Lucy gave you a clear, personable experience. We’ll pass your praise on to her. As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave feedback — it helps us keep delivering the best service.

Kind regards,
Nikki
Red Trustpilot Team

Rated 5 out of 5 stars

Matt was really helpful and friendly

Matt was really helpful and friendly.
Listened to what I needed and got me the right policy for me and my children.
Took away the stress of searching through policy’s.

January 26, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Alex,

Thank you for your lovely review — we’re so pleased to hear our agent Matt was helpful and friendly. It’s great he listened to what you needed and found the right policy for you and your children, and that he took away the stress of searching through policies. Don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Your feedback means a lot and helps us keep delivering the service customers expect.

Kind regards,
Nikki
Red Trustpilot Team

Rated 5 out of 5 stars

Owen was absolutely brilliant

Owen was absolutely brilliant, so friendly and was able to talk me through everything in order to get the best kind of cover for a more affordable rate
Highly recommended, thank you!

January 26, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Hayley,

Thank you so much for your lovely review. We're delighted our agent Owen was brilliant, friendly and talked you through everything to help you get the best cover at a more affordable rate — we’ll be sure to pass your thanks on to him. If you’d like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us. Thanks again for the recommendation!

Best wishes,
Nikki
Red Trustpilot Team

Rated 5 out of 5 stars

Very helpfull,friendly staff,with all…

Very helpfull,friendly staff,with all sorts of information and advise.Thank you!

January 23, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Adrienn,

Thank you so much for your lovely review. We’re delighted our friendly, helpful agents were able to provide useful information and support. Feedback like yours really helps us maintain high standards. If you know anyone who might benefit from our cover, remember our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in emails and texts from us.

Kind regards,
Nikki
Red Trustpilot Team

Rated 5 out of 5 stars

very respectfully and helped out massively

had a good laugh with the guy i spoke to he gave me the best advice and support would recommend

January 23, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Coby,

Thank you so much for your kind words — we’re delighted our agent was respectful, helped you massively and even gave you a good laugh. It’s brilliant to hear you found their support so helpful and that you’d recommend us. If you’d like to share Protect Line with friends, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it helps us keep delivering caring, friendly service.

Best wishes,
Nikki,
Red Trustpilot Team

Rated 5 out of 5 stars

Chris

Peace of mind explained and helped any stuff didn't understand

January 23, 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Christopher,

Thank you so much for your lovely review. I’m pleased to hear Chris explained things clearly and helped with anything you didn’t understand — it’s great to know we gave you peace of mind. If you know anyone who might benefit from our cover, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it really helps us maintain the standards our customers expect.

Kind regards,
Nikki,
Red Trustpilot Team

Rated 5 out of 5 stars

I recently submitted a life insurance enquiry

I recently submitted a life insurance enquiry with RED and was contacted by Owen, who was absolutely fantastic from start to finish.

He took the time to explain the whole process clearly, answered all of my questions, and made everything feel straightforward and stress-free. Nothing felt rushed, and I felt genuinely supported throughout.

The entire experience was seamless, professional, and reassuring — exactly what you want when dealing with something as important as life insurance.

Huge thanks to Owen for his help. I wouldn’t hesitate to recommend him and RED to anyone looking for expert, friendly advice

January 23, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Pete,

Thank you so much for your lovely review. I’m really pleased Owen was so helpful — it’s great to hear he explained the process clearly, answered your questions and made everything feel straightforward and stress-free. Hearing that the experience felt seamless, professional and reassuring means a lot to us. As a reminder, our Refer-a-Friend programme offers: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us. Thanks again for recommending us — we’ll be sure to pass your kind words on to Owen.

Best wishes,
Nikki
Red, Trustpilot Team

Rated 5 out of 5 stars

Such a lovely team for sure …

Today I had the pleasure to speak with Max Bird. Such a lovely person !! He was very friendly, very polite and clear about my process. Red definitely has an amazing team !! Thanks for today Max, and don’t forget that Zlatan will be a good player !!

January 15, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Denise,

Thank you for your lovely review — we’re so pleased Max was friendly and polite. We’ll pass your kind words on to him and remind him Zlatan will be a good player.

If you’d like to share Red with friends, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Professional and very helpful

Professional and very helpful. Call took about an hour while I had my kids running around, very understanding when I had to stop and deal with kids.

January 22, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Daniel,

Thank you so much for your lovely review. I'm delighted our agent was professional, helpful and understanding.

If you know anyone who might be interested, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the "Refer a Friend" link in our emails and texts to share.

Thanks again for your feedback — it helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Insurance broker review

Red were very easy to deal with. Whilst not the cheapest of quotes, their service was worth it. Owen was chatty and able to make the process painless. Accommodating to my time requirements, even when I had to move the appointment at the last minute. Communication great, not just a faceless company.

January 22, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you so much for your lovely review. We're delighted our agent Owen was chatty and able to make the process painless.

If you’d like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for the 5 star review!

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The guy I spoke with was amazing very…

The guy I spoke with was amazing very helpful and also had a good laugh why everything was being filled in made everything a bit easier

January 22, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Beth,

Thank you so much for your lovely review. We’re delighted our agent was helpful and managed to have a good laugh during the process. Feedback like yours really helps us maintain high standards.

If you know anyone who might benefit from our cover, remember our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in emails and texts from us.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Was a smooth call and all went quickly…

Was a smooth call and all went quickly staff are really friendly and put you at ease had a good laugh doing it.

January 21, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Emma,

Thank you for your lovely feedback — I’m so pleased your agent was friendly and made you feel at ease (and gave you a good laugh!). I’ll pass your kind words to the team.

If you’d like, don’t forget our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share this — your feedback helps us keep delivering great service.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

So lovely and got things done quickly

So lovely and got things done quickly . Feel amazing knowing my baby will be covered

January 21, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Malika,

Thank you so much for your lovely review. We’re delighted our team were so friendly and got everything sorted quickly — and that you feel reassured knowing your baby will be covered.

If you’d like to recommend us to friends or family, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your kind words — your feedback helps us continue to deliver the care and service our customers expect.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Ollie made the experience nice and easy…

Ollie made the experience nice and easy from start to finish, let me amend where necessary and didn’t pressure into going for higher rates. Highly recommend.

January 21, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Macauly,

Thank you for your lovely review. We’re delighted Ollie made the experience nice and easy from start to finish, amended things where necessary and didn’t pressure you into higher rates. We’ll pass your kind words on to him — feedback like this helps us keep delivering great service.

If you know anyone who might benefit from our service, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Really great guy really helpful got me…

Really great guy really helpful got me the cover that I needed for my family really friendly really nice person to deal with and I’m so happy that he will be dealing with any problems that I have with the company or anything like that I would give him more than five stars, but unfortunately there are only five stars

January 19, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Raymond,

Thank you so much for your lovely review. I’m thrilled our agent was friendly, helpful and got the cover you needed for your family — it means a lot to hear you’d trust them with any future issues. Your feedback really helps us maintain the high standards we aim for.

If you’d like to recommend us, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Kind regards,
Nikki Red, Trustpilot Team

Rated 4 out of 5 stars

Broker went into great depth and detail…

Broker went into great depth and detail to find what suited me best very professional 👌

January 16, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Neil,

Thank you for your lovely review — we’re so pleased to hear our agent was professional and went in to great depth to find what suited you best.

Don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Your feedback means a lot and helps us keep delivering the service customers expect.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Eye opening in a good way


I had a really smooth and reassuring experience with Red Life Insurance. Everything was explained clearly, the process was straightforward, and I felt supported throughout. It gave me real peace of mind knowing I’d made a well informed decision. Highly recommend.

January 16, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi,

Thank you so much for your lovely review. We’re delighted you found the experience smooth and reassuring, and that everything was explained clearly — it’s wonderful to hear you felt supported and confident in your decision. Your recommendation means a lot to us.

If you know anyone who could benefit, please remember our Refer a Friend scheme — for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Kind regards
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

great customer service

January 16, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you for your lovely feedback — we’re delighted you found our customer service great. Your comments help us continue to deliver high standards of care and support.

As a quick reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

If there’s anything else we can do, please let us know.

Thanks,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Recommended- Get Clapping in that office 🤣

Very informative and actually listened to our needs rather than just selling us the most expensive policy possible.

January 16, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Martyn,

Thank you so much for the recommendation — your "Get clapping in that office" made us smile! We’re really pleased to hear our agent was informative and listened to your needs rather than pushing the most expensive option. Feedback like yours helps us keep doing what matters: caring for customers and delivering the right service.

If you know anyone who might benefit from our service, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Kieran is an excellent consultant

Kieran was incredible during our entire conversation. He made sure I was understanding everything. When I told him where I am from, he made a quick research about my country and made feel comfortable and confident talking with him. He has an amazing communication skill I can tell you that. Thank you !! He definitely made my day.

January 15, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you so much for your lovely review. We're delighted Kieran made you feel comfortable and confident — it's wonderful to hear he took the time to ensure you understood everything and even researched your country. We'll be sure to pass your praise on to him.

If you know anyone who might benefit from our service, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the "Refer a Friend" link in your emails and texts from us.

Thanks again for sharing your experience.

Best wishes,
Nikki Red, Trustpilot Team

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