ROL Cruise Reviews 

8,539
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 2,514 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the travel advisors are exceptionally helpful, polite, and very knowledgeable when guiding them through various holiday options and ship details. People also appreciate the competitive prices and find the overall booking process incredibly smooth, quick, and efficient from start to finish. However, some reviewers were not happy with the after-sales communication, noting that it takes too long to finalize travel arrangements and responses can be delayed once payment is made. A few individuals also mentioned experiencing difficulties with obtaining timely updates or feeling that certain requests were not handled with the usual efficiency.

What people talk about most

Staff

Customers consistently note positive experiences with staff, describing them as exceptionally helpful,... See more

Booking process

Users describe positive interactions with booking_process, highlighting that arrangements are handled very... See more

Service

Customers had positive experiences with service, frequently praising staff for being helpful, efficient, and... See more

Customer service

Reviewers highlight positive aspects of customer service, often praising representatives for being extremely... See more

Price

Clients share positive opinions on price, consistently noting that rates are very competitive and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The phone is answered very quickly and the staff are so helpful and friendly. I initially spoke to Nathan who answered all my questions which was so useful in making a decision. Subsequently booked... See more

Company replied

Rated 5 out of 5 stars

ROL sent out a mail shot with some last minute ideas. We rang through and got to speak to Julia who really was able to help. Afer supplying the Cruise information she laised with the cruise line Regen... See more

Company replied

Rated 5 out of 5 stars

We have been using ROL for a considerable number of years. All staff members have been polite, efficient, very friendly and knowledgeable. We have had many sea and river cruises and all have been exc... See more

Company replied

Rated 5 out of 5 stars

We Recieved brochure that morning on going through was interested in Oceania cruise, we watched a couple of clips on U.tube. we phoned and spoke to Jake Explained what we were interested in... See more

Company replied


Company details

  1. Cruise Travel Agency
  2. Cruise Agency

About ROL Cruise

Written by the company

ROL CRUISE, THE UK'S NO1 INDEPENDENT CRUISE SPECIALIST

At ROL Cruise, we're passionate about delivering exceptional cruise experiences that go above and beyond, creating unforgettable memories for our customers. With over 30 years of expertise in the travel industry, we specialise in crafting tailor-made cruise holidays that cater to the unique preferences and desires of each individual client.

As one of the UK's No1. Independent Cruise Specialist, we take pride in offering a wide range of cruise packages from renowned cruise lines, ensuring our customers have access to a diverse selection of destinations, itineraries, and ships.

Whether you're dreaming of exploring the stunning fjords of Norway, soaking up the sun on the idyllic beaches of the Caribbean, or embarking on an adventure to Antarctica, we have the perfect cruise holiday for you.

At ROL Cruise, our mission is to ensure our customers experience the difference and embark on extraordinary cruise adventures that surpass their expectations. Whether you're a seasoned cruiser or planning your first voyage, we're here to turn your cruise holiday dreams into reality.

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Contact info

4.9

Excellent

TrustScore 5 out of 5

9K reviews

5-star
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1-star

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4.9

All reviews

(8,539)

2,405 reviews in the last 12 months

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Rated 5 out of 5 stars

Quick and helpful.

July 25, 2026
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Reply from ROL Cruise

Thank you for your review. We're pleased to hear you found our service quick and helpful. We hope you have a wonderful holiday. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 4 out of 5 stars

Prompt action

Prompt action, courteous staff

July 24, 2026
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Reply from ROL Cruise

Thank you for your review. We're pleased to hear you found our team prompt, courteous and helpful. We hope you have a wonderful holiday. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

Pleasent Booking experience

Jo our agent was patient and helpful

July 23, 2026
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Reply from ROL Cruise

Thank you for your review. We're delighted to hear Jo was patient and helpful throughout your experience. We hope you have a wonderful holiday. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars
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Reply from ROL Cruise

Thank you for your review. We're pleased to hear that you found our team honest and helpful. We appreciate your feedback and thank you for choosing ROL Cruise. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 4 out of 5 stars

Oceania booking

Prompt telephone call in response to my enquiry, helpful information offered

July 24, 2026
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Reply from ROL Cruise

Thank you for your review. We're pleased that we were able to respond to your enquiry promptly and provide the information you needed. Thank you for choosing ROL Cruise, and we appreciate you taking the time to share your experience. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

Friendly helpful person on the end of…

Friendly helpful person on the end of the line.

July 24, 2026
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Reply from ROL Cruise

Thank you for your review. We're pleased to hear that you found our team member friendly and helpful. Thank you for choosing ROL Cruise, and we look forward to assisting you again in the future. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 4 out of 5 stars

When booking the original assistant was…

When booking the original assistant was great but when a question about part of the holiday needed confirmation he promised to phone us back within a few minutes. 2 hours later we rang again as no phone call to get an answer. It was a question of space on the guided part of a cruise/touring Italy holiday. We could have lost this holiday due to the delay as very few places left. Not the usual efficiency of ROL

July 22, 2026
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Reply from ROL Cruise

Thank you for your review. We're delighted that your initial booking experience was a positive one. However, we're sorry that there was a delay in getting back to you with the information you needed. While we're pleased you were ultimately able to secure your holiday, we regret that this part of your experience fell short of the high level of service you have come to expect from ROL Cruise. Thank you for bringing this to our attention. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

Helpful agent

Helpful agent, easy booking

July 20, 2026
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Reply from ROL Cruise

Thank you for your review. We're delighted to hear that you found our agent helpful and that your booking experience was straightforward and easy. Thank you for choosing ROL Cruise, and we hope you have a wonderful holiday. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

I had already chosen the cruise that I…

I had already chosen the cruise that I wanted to go on. Rang ROL to see if they could better the brochure price and they were able to do so.

July 23, 2026
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Reply from ROL Cruise

Thank you for your review and for choosing ROL Cruise. We're delighted to hear that, after finding your ideal cruise, our team was able to secure you a better price than the brochure fare. Providing great value alongside expert service is something we always strive for, so it's wonderful to know we could help you save on your holiday. We appreciate you taking the time to share your experience and look forward to assisting you with your future cruise plans. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 2 out of 5 stars

They don’t call you to book!

I joined ROL cruises online. Love that escapism which comes with their almost daily brochures through the post. But when I tried to book a cruise I missed their call once. Tried returning the call but it was a long process. Never heard from them again so we booked with Iglu Cruises! All that money on promotion and they don’t bother ringing you.

July 24, 2026
Unprompted review
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Reply from ROL Cruise

Thank you for your review. We're sorry to hear that your experience fell short of expectations. We understand how disappointing it must have been after missing our call and then not receiving any further contact, particularly when you were looking to make a booking. Thank you for taking the time to share your feedback. We have passed your comments to our Sales Team for review, as we are always looking for ways to improve our service and follow-up processes. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 4 out of 5 stars

Online Price always seems to increase when going to booking

Received email giving a price for the cruise. Within an hour price had gone up by £200pp. It seems to happen all of the time hence 4 stars not 5.

July 23, 2026
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Reply from ROL Cruise

Thank you for your review. We're sorry to hear of your frustration regarding the price change. Cruise pricing is fluid and can fluctuate frequently based on availability, demand, and promotional offers from the cruise line. Unfortunately, this can sometimes result in fares increasing or decreasing within a short period of time. We do understand how disappointing it can be when a price changes after you've received a quotation, and we appreciate your feedback. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

Very friendly and helpful when booking…

Very friendly and helpful when booking first cruise

July 22, 2026
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Reply from ROL Cruise

Thank you for your lovely feedback. We are delighted to hear that you found our team friendly and helpful when booking your first cruise. We hope you have a wonderful holiday and look forward to assisting you again in the future. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

Service and Value

Logan was very professional and knowledgeable. He went over and above to get us the best deal without being pushy. Great Service

July 22, 2026
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Reply from ROL Cruise

Thank you for your wonderful review. We're delighted to hear that Logan provided such professional and knowledgeable service. It's great to know that he went above and beyond to secure the best deal for you while ensuring you felt comfortable and never under pressure. We'll be sure to pass on your kind comments to him. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars
ROL Cruise logo

Reply from ROL Cruise

Thank you for your kind review. We're pleased to hear that you found a great price and that our agent was understanding and helpful throughout the booking process. We truly appreciate your feedback and are delighted we could assist you in finding the right cruise. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars

Staff were very good

Staff were very good, knowledgeable and most helpful . Happy with what I booked.

July 20, 2026
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Reply from ROL Cruise

Thank you for your lovely review. We're delighted to hear that our team was knowledgeable, helpful, and able to assist you in finding the right cruise. It's wonderful to know you're happy with your booking, and we truly appreciate you taking the time to share your experience. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars
ROL Cruise logo

Reply from ROL Cruise

Thank you for your kind review. We're delighted to hear that you found our service quick and helpful. We really appreciate your feedback and hope to assist you again in the future. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 1 out of 5 stars

Great at Selling — Terrible at Supporting Once You've Paid

This is my first experience booking with ROL Cruise and, unfortunately, it will also be my last.

Booking reference QB:600390. I first requested a quotation on 19 June to add the APT Hanoi extension to my holiday. More than a month later, despite several follow-up emails and a formal complaint, I still have not received the quotation or any meaningful update. A deadline I set for a response has now passed without any reply.

ROL seems very keen to market and sell cruises, with regular brochures and promotional material arriving, but once you've booked and paid, the level of customer service appears to change dramatically.

I appreciate that APT uses a third party for flight quotations, but as ROL's customer I expect ROL to manage that process and keep me informed. Waiting over a month for a simple quotation is unacceptable.

I paid for this holiday in full and expected a much higher standard of after-sales service. Based on this experience, I would not book through ROL again or recommend them to others.

July 22, 2026
Unprompted review
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Reply from ROL Cruise

Thank you for taking the time to share your feedback. We are very sorry to learn of your experience and sincerely apologise for the frustration and disappointment caused by the delay in receiving your quotation.

We note that a member of our Customer Services team has now spoken with you directly regarding this matter. However, we fully appreciate that this should not have taken so long and that the lack of updates throughout the process fell short of the level of service you rightly expected after booking your holiday with us.

Whilst we work closely with our travel partners and suppliers to obtain quotations and arrange booking amendments, we recognise that it is our responsibility to keep our customers informed and updated. We understand how disappointing it must have been to wait more than a month for a response, particularly after making several follow-up enquiries and submitting a formal complaint.

Please accept our sincere apologies for the inconvenience and frustration this has caused. Your comments have been noted and shared with the relevant teams as we continually review our processes and customer communications to help prevent similar situations from occurring in the future.

Thank you again for bringing this to our attention, and we are sorry that your first experience with ROL Cruise has left you feeling disappointed.

If we can be of further assistance, please do get in touch.

Kind regards,
The ROL Cruise Team

Rated 5 out of 5 stars

Good service

Good service. Really helpful.

July 21, 2026
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Reply from ROL Cruise

Thank you for your review. We’re pleased to hear that you received good service and found our team really helpful. Your feedback is greatly appreciated, and we’re delighted that we could assist you. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars

Yet another cruise booked through ROL

Yet another cruise booked through ROL! The staff at ROL are always very helpful, knowledgeable and professional, as was my experience with Leona when booking this latest cruise. Many thanks Leona.

July 21, 2026
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Reply from ROL Cruise

Thank you for booking another cruise with ROL and for taking the time to leave such a lovely review. We're so pleased to hear that you continue to find our team helpful, knowledgeable and professional. It's great to know that Leona made your latest booking experience an enjoyable one, and we'll be sure to pass on your kind words to her. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars

Excellent help with booking a cruise

Excellent help with booking a cruise

July 20, 2026
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Reply from ROL Cruise

Thank you for your wonderful review. We’re delighted to hear that you received excellent help with booking your cruise. Our team is dedicated to making the booking process as smooth and enjoyable as possible, so it’s fantastic to know we were able to assist you in finding the perfect cruise. We truly appreciate your kind feedback and look forward to helping you plan another unforgettable holiday in the future. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

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