Lovely experience with Nicole. As an account manager trying to gain authority on an account, this can be difficult sometimes. However, Nicole has made this process very simple and has helped me manage... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Amelia is very pro-active dealing with our multiple business premises utilities, you request a quote and it arrives in hours by the end of the day you have signed your contracts. We have all our pre... See more
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Sjivonne was most helpful in sorting out my inability of accessing our account which had for some unknown reason stopped allowing me to load the portal. This has now been resolved. Your agent was mo... See more
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I called today to report the reading of our Electricity and the person who take my call is Joseph a polite man and very nice to talk too. He knows Customer Care and I will rate him 10 out of 10. Good... See more
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Company details
Written by the company
Welcome to Ruby Energy Ruby Energy is the UK’s leading independent energy supplier, rooted in Fleetwood, Lancashire. We’re dedicated to empowering SMEs nationwide with bespoke energy solutions. As champions of progress, our foundation is built on innovation, adaptability, and a human touch. We understand the unique challenges faced by small and medium-sized enterprises, and our mission is to ensure businesses thrive through tailored energy strategies. We’re here to support those who dream big; the risk-takers, innovators and drivers of industry. With Ruby Energy by your side, you can expect the exceptional, with tailored services that enable businesses to propel forward.
Contact info
Ruby Energy, Parkside Stand, Park Avenue, FY7 6TX, Fleetwood, United Kingdom
- 0344 5678 427
- hello@rubyenergy.uk
- rubyenergy.uk
4.5
Excellent
20K reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Qwan is very good and easy to speak and…
Qwan is very good and easy to speak and handle all my Bill issue thank you so much Qwan
April 28, 2026
Unprompted review
Reply from Ruby Energy
Good afternoon Owner of Rennards,
Thank you so much for your wonderful feedback. We’re thrilled to hear that Qwan was easy to speak to and provided excellent support in resolving your billing issue. That level of helpful, friendly service is exactly what we aim to deliver, and it’s fantastic to know Qwan made such a positive difference for you.
Kind regards,
Keenan S.
linda she done an excellent service
linda she done an excellent service
April 28, 2026
Unprompted review
Reply from Ruby Energy
Good afternoon Baz,
Thank you so much for your fantastic review. We’re thrilled to hear that Linda delivered such excellent service and made a positive difference to your experience. Feedback like this really means a lot to us and highlights the high standard of care we aim to provide every customer.
Best wishes,
Keenan S.
Having pleaseure to speak with lily
Having pleaseure to speak with lily , she was veryhelpfull
April 28, 2026
Unprompted review
Reply from Ruby Energy
Dear Ali,
Thank you for your 5‑star review. We’re delighted to hear that Lilly provided you with such a positive experience. Delivering helpful, friendly, and professional service is very important to us, and your kind feedback is truly appreciated.
Kind regards,
Keenan S.
Maneeb was an excellent person in…
Maneeb was an excellent person in resolving the situation
April 28, 2026
Unprompted review
Reply from Ruby Energy
Hello Hallpark,
Thank you for your 5-star review. We’re delighted to hear that Muneeb provided excellent support and was able to resolve the situation for you effectively. Delivering professional and reliable service is very important to us, and it’s great to know this was reflected in your experience. We’ll be sure to pass your appreciation on to Muneeb.
Best wishes,
Keenan S.
Reply from Ruby Energy
Good afternoon Shapur,
Thank you for your feedback and 5-star review. We’re thrilled to hear that Linda was kind, very helpful, and provided such excellent service. Feedback like this really means a lot to us and highlights the level of care we aim to deliver for every customer. Thank you again for choosing Ruby Energy.
Kind regards,
Keenan S.
Avoid at all costs
Avoid at all costs. This is a terrible company that seems intent on driving customers out of business with relentless price increases and aggressive tactics.
I’ve just received a call from Ruby Energy informing me that prices will rise again by a further 35% tomorrow — despite already having a price increase on 14th April 2026 which is completely unreasonable.
During the call, I was told I could leave my contract without penalty — but only if I went through a specific company, Business Energy Direct. I was also told I wouldn’t be allowed to switch to any other supplier, which immediately raised red flags. After speaking with Business Energy Direct, their prices also seemed unusually high, and I’ve since discovered the two companies are connected. That feels incredibly misleading.
To make matters worse, I received another call from Ruby an hour later and I was pressured to make an immediate decision. I was told that if I didn’t agree right away, I would automatically be moved onto the new, higher rates the next day. When I asked for the new prices in writing, I was refused — I was told that sending them via email would count as me agreeing to them, which makes no sense at all.
The entire experience has been shocking, stressful, and deeply unprofessional. I would strongly advise anyone to stay well clear of this company.
April 28, 2026
Unprompted review
Reply from Ruby Energy
Good afternoon Emily,
Thank you for taking the time to leave a review. We’re sorry to read about your experience, what you’ve described is not how we operate.
Having reviewed this internally, we confirm that Ruby Energy has not contacted you by phone in the manner you’ve described. In particular, we do not:
- apply next-day price increases following a call
- require customers to switch via a specific third party in order to leave without penalty, or
- refuse to provide prices in writing
Based on the detail in your review, this does raise concerns that you may have been contacted by a third party acting without authority, or potentially the victim of energy-related fraud or misrepresentation.
While we do not have a relationship with Business Energy Direct, we have since contacted the legitimate organisation and understand they are also a victim in this situation, with their name being impersonated by overseas call centres. They have confirmed they do not operate from overseas and are taking steps to prevent further misrepresentation of their business.
In the meantime, we would strongly encourage you to contact us directly so we can:
- confirm the position on your account,
- ensure no unauthorised activity has taken place, and
- help you with any legitimate change of supplier if that is your intention.
Please contact our Change of Tenancy Team on 0344 5678 427 so that we can support your account changes.
Best regards,
Keenan S.
Phoned customer service very…
Phoned customer service very professional helped with what i needed. Thank you to Manueeb (hope ive spelt your name correct) fantasic job 🙂
April 28, 2026
Unprompted review
Reply from Ruby Energy
Dear Charlotte,
Thank you for your kind feedback. We’re pleased to hear that our customer service team was professional and able to help you with what you needed. We’re especially glad to know that Muneeb provided fantastic support and your appreciation will certainly be passed on to him. Thank you for taking the time to share your experience and for choosing Ruby Energy.
Kind regards,
Keenan S.
Great service from lily in the customer…
Great service from lily in the customer service team
April 28, 2026
Unprompted review
Reply from Ruby Energy
Hello Richard,
Thank you for your 5-star review. We’re delighted to hear that Lilly from our customer service team provided you with great service. Delivering helpful and friendly support is something we take great pride in, and it’s lovely to know this was reflected in your experience.
Warm regards,
Keenan S.
Quick and easy chat thank so you much Faatima
Quick and easy chat thank so you much
April 27, 2026
Unprompted review
Reply from Ruby Energy
Good afternoon Mohammad,
Thank you for your feedback and 5-star review. We’re delighted to hear that your chat was quick and easy, and that Faatima was able to assist you so effectively. Your kind words are very much appreciated. We’ll be sure to pass your thanks on to Faatima. Thank you for choosing Ruby Energy.
Kind regards,
Keenan S.
I didn't ring them
I didn't ring them, they rang me for a meter reading. Customer service assistant was very polite.
April 27, 2026
Unprompted review
Reply from Ruby Energy
Good morning Liz,
Thank you so much for your 4‑star review. I’m really glad to hear you had such a great experience with us. Your feedback truly means a lot and encourages us to keep giving our best every day.
Kind regards,
Keenan S.
Lilly give good assist and good…
Lilly give good assist and good customer service.
April 27, 2026
Unprompted review
Reply from Ruby Energy
Good morning Hetalben,
Thank you for your 5-star review. We’re absolutely thrilled to hear that Lilly made such a positive impression during your interaction with us. It truly means a great deal to our team, and your review motivates us to continue delivering exceptional service.
Warm regards,
Keenan S.
Sinazo Dalasile was the agent that…
Sinazo Dalasile was the agent that helped me today, and they were very good and polite the entire time. I couldn’t have asked for better service!
April 27, 2026
Unprompted review
Reply from Ruby Energy
Dear Wang,
Thank you for your 5-star review. We’re delighted to hear that Sinazo provided such a polite and supportive service and helped you throughout your query. Knowing that you couldn’t have asked for better service is fantastic to hear and truly means a lot to us.
Best wishes,
Keenan S.
Cindy was very helpful and also…
Cindy was very helpful and also assisted me with alternative options for meter reading on the portal.
April 27, 2026
Unprompted review
Reply from Ruby Energy
Hello Dwayne,
Thank you for your kind feedback. We’re delighted to hear that Cindy was very helpful and took the time to assist you with alternative options for submitting meter readings on the portal. Providing clear guidance and practical solutions is very important to us, and it’s great to know Cindy delivered this for you. We’ll be sure to pass your appreciation on to her. Thank you for choosing Ruby Energy.
Kind regards,
Keenan S.
Liay was quick to solve the problem
Liay was quick to solve the problem, explanation great and polite
April 27, 2026
Unprompted review
Reply from Ruby Energy
Good afternoon Mr. Caddick,
Thank you for your kind feedback. We’re pleased to hear that Lilly was quick to resolve the problem and provided a clear, polite explanation throughout. Delivering efficient and professional support is very important to us, and it’s great to know Lilly reflected this in your experience. We’ll be sure to pass your comments on to her.
Best wishes,
Keenan S.
Reply from Ruby Energy
Good afternoon Ekweoba,
Thank you for your 5-star review. We’re delighted to hear you had an excellent experience with us. Your support is greatly appreciated. Thank you for choosing Ruby Energy.
Kind regards,
Keenan S.
excellent service and communication
April 27, 2026
Unprompted review
Reply from Ruby Energy
Dear Graham,
Thank you so much for your 5-star review. I’m really glad to hear you had a positive experience with us today. Your feedback truly means a lot and encourages us to keep giving our best every day.
Kind regards,
Keenan S.
Lily was very helpful today
April 27, 2026
Unprompted review
Reply from Ruby Energy
Good afternoon Ace LDN,
Thank you so much for your kind feedback. We’re delighted to hear that Lilly provided such helpful and friendly support during your interaction with us. It’s wonderful to know they made a positive impression, and we truly appreciate you recommending Ruby Energy.
Warm regards,
Keenan S.
Very professional and quickly resolved…
Very professional and quickly resolved the situation
April 27, 2026
Unprompted review
Reply from Ruby Energy
Hello Thomas,
Thank you so much for your 5-star review. I’m really glad to hear you had a positive experience with us today. Your feedback truly means a lot and encourages us to keep giving our best every day.
Kind regards,
Keenan S.
I strongly advise against signing any…
I strongly advise against signing any contract with Ruby Energy.
Our experience has been extremely frustrating and stressful from start to finish. We were misled during the contract signing process and ended up locked into a 4-year agreement where we were paying at least double the expected rate, with no realistic way to exit early.
As the contract was nearing its end, we started receiving persistent calls from different phone numbers, clearly trying to pressure us into a new agreement. Some of these attempts even involved false claims that we had already agreed to extend for another 3 years — which was completely untrue and caused unnecessary stress.
Leaving this company feels almost impossible. Even after finally ending the contract over two months ago, they are still holding onto our deposit from more than 4 years ago. I have repeatedly had to chase them for a refund. They send emails saying I need to call them to process it, but when I do, they just promise repayment “next month” — and nothing happens.
This has been, without question, the worst energy provider we have ever dealt with. Avoid at all costs.
April 27, 2026
Unprompted review
Reply from Ruby Energy
Dear Raf,
Thank you for sharing your experience. We’re committed to addressing your concerns but require more details to proceed. Please email us at complaintsupport@rubyenergy.uk with your account or contact information so we can assist you promptly. Your satisfaction is very important to us.
Best wishes,
Keenan S.
Excellent service from Lili at ruby…
Excellent service from Lili at ruby energy, very helpful
April 27, 2026
Unprompted review
Reply from Ruby Energy
Good afternoon,
Thank you for your kind review. We’re delighted to hear that Lilly provided excellent service and was very helpful while assisting you. Delivering friendly and effective support is something we take great pride in, and it’s wonderful to know this was your experience. We’ll be sure to pass your feedback on to Lilly. Thank you for choosing Ruby Energy.
Kind regards,
Keenan S.
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