rukahair.com Reviews 

158
TrustScore 4 out of 5

4.1

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Rated 5 out of 5 stars

I wanted to leave a review for Esther who works at Selfridges. I needed help with braiding hair options and also styling options and not only did she assist but she went above and beyond. I will defin... See more

Rated 2 out of 5 stars

Good product but terrible customer service. I have sent many emails about a refund I’m owed and received no response. So poor and undermines their ambitions.

Rated 5 out of 5 stars

Great experience at the selfridges stand today. Rayne had very good customer service and helped me find a suitable product I would like to purchase online.

Rated 5 out of 5 stars

The team is absolutely wonderful. I messaged via Instagram to get a texture match and product recommendations and they were spot on! As recommended, I got the corks crew clip ins and ponytail. They’re... See more

Company replied

Company details

  1. Hair Extensions Supplier
  2. Hair Product Store

Written by the company

We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.


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4.1

Great

TrustScore 4 out of 5

158 reviews

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4.1

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(158)

37 reviews in the last 12 months

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Rated 3 out of 5 stars

Website needs amending

Previously when I ordered the clip ins I had a really speedy service. The hair was delivered by the Friday after the order being placed on the Monday. The hair was great the only issue I had was the clips themselves being a bit weak however I redid these with my own clips and they’re perfect now.

Because I was so happy with them I placed another order for my sisters birthday present and the website said this would be delivered by the 1st March. There was no option available for express delivery despite the website stating this is available but as the website said they were due by the 1st I had no issues. Only it is now the 29th and these haven’t been dispatched.

Upon contacting them they’ve advised there is an additional processing time of 7 working days (which is not factored into the delivery date provided by the website) so these will in fact not arrive in time for my sisters birthday. They also advised there is no option for expedited delivery and they cannot amend my order (despite me offering further money to ensure delivery). I’m super disappointed by this experience as it is not clear that they have an additional processing time and you have to search this information via their FAQs and again the website gives you a date of estimated delivery which they clearly are unable to adhere to with these processing times so they should factor this in.

Not too sure if I will order again after this experience as I will have to wait longer and then sew the new clips in anyway. Please amend your website to reflect the correct information so consumers are not thrown off.

February 29, 2024
Unprompted review
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Reply from rukahair.com

Hello Tamara,
Thank you for taking the time to share your feedback here, we're truly sorry to hear about the challenges you've faced with your recent order, especially regarding the processing time discrepancy. Your concerns are extremely important to us, and I want to assure you that we're actively working on preventing such issues in the future.
If you could please reach out to me directly at help@rukahair.com, I would very much appreciate an opportunity to better understand what you experienced and offer a resolution that best suits you.
With love,
Nneka - Customer Experience Manager
Team Ruka, xx

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Rated 1 out of 5 stars

I’ve ordered from Ruka THREE TIMES and…

I’ve ordered from Ruka THREE TIMES and paid a lot of money each time, and each time the hair had a factory fault of some sort and hair quality was horrendous.

The first wig had the wig cap so large it was quite confusing as to what on earth was going on, even on a large head it left a massive gap and had no clips. So my wig maker had to put an elastic band in but even then it didn’t hold with any clips I got, it also matted and acts like synthetic hair and it cost 400 pounds!!!

The second wig I bought was curly and barely had any tracks on the wig which was disappointing. It had the potential to be lovely but there was no hair on the actual wig cap and cost over 300 pounds!

I tried my luck once more, and this third and final time I purchased a pony and it didn’t come with what was promised, the section of the hair to wrap around the top of the pony. It’s also matts and acts like synthetic hair…

Fool me once …shame on me, twice on you, but three times? I wanted to believe since it was a black owned business with great marketing, the hair would be quality and I trusted them hence why I just thought I got the bad batch. But it made me realise you shouldn’t receive “a bad batch” all three times if any, at all. If you’re paying £££ on hair you better get hair that behaves like £££. I’m really disappointed but have made my mind up never to shop with them again. I absolutely love shopping black owned but my money has to be worth it in this economy…

February 5, 2024
Unprompted review
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Reply from rukahair.com

Hey Nataline,

We appreciate you taking the time to share your experience, and want to extend our apologies for the challenges you've encountered with your orders thus far.

What you've described is far from the standard we strive for at Ruka Hair and so it's significantly important to us to address this matter and the concerns you've raised thoroughly. We'd like to invite you to share more details with us directly either over a zoom call or in person if you would prefer as your insights will be crucial in helping us to identify what has happened here, as well as contribute to the future versions of our products. Please do get in touch with us at help@rukahair.com and let us know what date/time works best for you.
We genuinely value the opportunity to connect with you and hope to hear from you soon.

With love,
Nneka - Customer Experience Manager
Team Ruka, xx

Rated 1 out of 5 stars

Really bad experience

I placed an order with Ruka hair for next day delivery I didn’t get it so Ruka hair gave me an refund, the next day i ordered from Amazon because they sell Ruka hair and I received it today , I can only say I am very disappointed of the quality of the hair and the packaging , firstly the packaging has black hair dye all over it , then some of the tracks of hair are shorter than 16 inches ( tracks has been cut) and the shedding is a lot .
This is my first time ordering from this company and it will be the last time . The whole experience has been so bad.

February 22, 2024
Unprompted review
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Reply from rukahair.com

Hello Jennifer,

Thank you for bringing this to our attention - we want to assure you that this is not the norm, nor the standard we usually pride ourselves on. We take matters like these seriously, and want to make sure we investigate the specific details surrounding what you received in your Amazon order to better understand what went wrong. (I would also recommend raising a return with Amazon directly as it sounds like there was a spillage that caused damage to your packaging).

Could you please email us at help@rukahair.com with the batch number for the extensions you received along with some photos of the issues you describe? Your insights are invaluable to us, so we appreciate your patience and cooperation as we address this matter, and look forward to the opportunity to rectify this for you.

With love,

Nneka - Customer Experience Manager
Team Ruka, xx

Rated 5 out of 5 stars

GO RUKA!!

I am very pleased and excited for doing business with Ruka. The team is very communicative and accommodating! Quality care 10’s across the board!!!!

January 30, 2024
Unprompted review
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Reply from rukahair.com

Really appreciate you sharing your review Ronnie, and we're so glad to have been able to get you the products you wanted!

We look forward to serving you again🫶🏾

With love - Team Ruka, xx

Rated 5 out of 5 stars

I received my extensions so so quick

I received my extensions so so quick, I was shocked when I came through the post!

I will say it would’ve been nice if they was instructions when purchasing the hair to let buyers know that the colour of the hair my not match their own! I was a little shocked when the colour of the hair was lighter than my natural hair colour (this was a quick fix, but didn’t know that was going to happen or was a possibility when ordering)

After reaching out to customer service for advice on what hair dye to use, they responded in two days with so much detail of what to do photos, Examples hair dyes, you name it!

I was too excited to wait for a response from them, so I went ahead and rectified the hair colour myself, but I really do appreciate the speed in their reply and the detail of the email

The hair itself is soft and I really like it however, I will have to wear the hair for longer to give that a detailed review

But at the moment I can say, I will be ordering again

January 10, 2024
Unprompted review
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Reply from rukahair.com

Hey Amelia,

Thanks ever so much for taking the time to leave this review, we're really glad to hear that you're enjoying your order and to have been able to help!

You may have missed it but we do detail on our website that we don't chemically alter our 100% human hair extensions at all - so they will always come in their natural colour, either resembling a #1B (natural black) or #2 colour (brown-black). You can however dye and personalise them to suit your needs.

With love - Team Ruka, xx

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Rated 1 out of 5 stars

Follow up review.

Follow up review.

I bought a couple of RUKA hair wigs last February. I ended up returning one and keeping the curly headband wig because it looked really good upon receipt.

It’s been about a year and I’ve worn that wig all of 10 times if even.
I hate it!
For a headband wig that’s supposed to be an easy to wear and go option, it definitely has fallen short.
The texture and quality of the hair is extremely disappointing after a couple of wears. The hair at the nape of the neck gets matted within a couple of hours of wear, even after I’ve spent time and my best products to look after it and style it.
The full head of hair gets matted, poofy and stiff as hell by the end of the day, i got the 4A texture and my natural 4C texture performs better than it. I hate it so much and for a headband wig that was over £250, that heavy of a price tag should’ve come with the bestest of hair!
Their quality control definitely seems to be an issue from the numerous reviews I’ve seen, and their price tag is not reflective of the quality.
For a Black owned and ran company, I was expecting them to know so much more and handle the quality of hair way better because you know what Black women who are your primary customer base need!
You’re better off buying cheaper wigs from china, you’re getting the same quality anyway without the mad price tag of RUKA.

January 8, 2024
Unprompted review
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Reply from rukahair.com

Hey Sanusia,

Thank you for your review. Though we're deeply sorry to hear about your experience, we appreciate you taking the time to share your feedback on this.

As a Black women-owned-and-run business we know firsthand the impact that a negative hair-shopping experience can have, and as our 4.7 average product review score reflects, we take immense pride in not only providing quality products but ensuring every customer is left feeling happy with their purchase - which includes passing every extensions we sell through our own quality control process and having the best customer care service available to help as and when needed.

We are also extremely conscious that despite our best efforts, operating within the hair industry which is known for being largely unregulated means we remain vulnerable still to faulty goods and poor supplier behaviour, and this occasionally and unfortunately leads to us discovering that some of our intended stock is simply unfit for use.

We sincerely apologise for this being your experience on this occasion, however feedback like yours is what allows us to trace exactly where your extensions came from and hold the production partners in question to account.

Please also keep in mind that even though you placed this order a year ago, we here at Ruka Customer care are always eager to help and learn from a customers experience with our products no matter how long it's been since you purchased, and we're also proud to have one of the most generous human hair extensions returns policies in the world - simply reach out to us at help@rukahair.com, explain what's happened (include any photos or videos to demonstrate the issue) and we'll be able to assist you further.

We do hope to hear from you soon.

Nneka - Customer Experience Manager
Team Ruka, xx

Rated 5 out of 5 stars

Great Products

Bought the hair perfume, spray bottles, etc. One of the items I received was damaged; however, I reached out and they immediately replaced the item hassle free.

Very happy w my purchase and will continue to buy more!

November 1, 2023
Unprompted review
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Reply from rukahair.com

Thanks so much for leaving this review Lauren!💖
If you ever need help again or have any questions please feel free to get back in touch with the Ruka Customer Care team.
Team Ruka, xx

Rated 4 out of 5 stars

Had a query about colour and had a…

Had a query about colour and had a quick helpful honest answer. 4 stars because I wish they had slightly lighter colours! But the service was great!

November 9, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much for your suggestion Cynthia!
We look forward to serving you again in future💗 - Team Ruka, xx

Rated 5 out of 5 stars

Think kink clip ins

After having a not so great last experience when it came to a return that was rectified plus some. I decided to get some more clip ins in a longer length. They came well before delivery time. Very thick hair great quality, true to length love them. You also get a lot of clip ins in various length's. Great value for money.

November 8, 2023
Unprompted review
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Reply from rukahair.com

Thank you for taking the time to leave this review Rene!🫶🏾💛
We're thrilled to hear you're enjoying your most recent order. If you do ever need any assistance at all please don't hesitate to drop our Customer care team a message - Team Ruka, xx

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Rated 5 out of 5 stars

Brilliant company for hair extensions

Brilliant company for hair extensions. I have been using them for a while now and their products are great quality. Customer service is always prompt and resolves issues very quickly. Would highly recommend Ruka.

October 19, 2023
Unprompted review
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Reply from rukahair.com

We really appreciate this review so much, thanks Sam!
Until next time and with love,
Team Ruka, xx

Rated 5 out of 5 stars

Customer service

Customer service, was very helpful, supported me to resolve the issue.

September 26, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much for your review sis, we're always happy to help!
With love - Team Ruka, xx

Rated 4 out of 5 stars

Good synthetic pony

Currently growing out my hair from a pixie cut so needed a clip in ponytail for work. I’m pleasantly surprised with my purchase. For a synthetic peace ok happy with the length, softness and how it attaches to your head without causing tightness or pain. Happy overrall

September 7, 2023
Unprompted review
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Reply from rukahair.com

Thanks so much for your review sis!💕
With love - Team Ruka, xx

Rated 5 out of 5 stars

Thank you Sashawna!

I recently encountered amazing customer service that left me truly impressed. The Ruka team's attentiveness, knowledge, and willingness to help were exceptional. Sashawna made my experience effortless and enjoyable. Kudos to them for setting a high standard for customer care!

September 1, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much Hillary, you're most welcome!
Until next time and with love,
Team Ruka, xx

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Rated 5 out of 5 stars

Amazing quality all round

Amazing quality products and amazing customer service!

September 5, 2023
Unprompted review
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Reply from rukahair.com

Thanks so much for your review sis!💕

With love - Team Ruka, xx

Rated 2 out of 5 stars

I received my Ruka hair and initially…

I received my Ruka hair and initially was really pleased. It felt thick and good quality, just what you might expect for the premium price tag. However a week following its installation the hair had become matted despite my attempts of caring for the hair. I have emailed the company twice now to complain and ask for a refund but

have received no reply. This really isn’t acceptable. I have requested a copy of the organisations complaints policy but have heard nothing.

This seems to be the only way of contacting this company. I have sent two further emails and returned the hair frontal and wefts that had become matted . It so rude and unprofessional to ignore my complaint. It’s so frustrating that the only response you get is through this site.
I really wanted to love your product but on this occasion the quality was really poor.
I have received no acknowledgement of my emails or of the samples I returned. You need to do better.

Ruka have now responded to my complaint and the situation is now resolved. Thank you .

July 21, 2023
Unprompted review
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Reply from rukahair.com

Hey Tricia,

Thank you for taking the time to leave this review, we're so sorry for this experience and to have missed your previous email (this was a genuine oversight as we'd never intentionally not reply)!

I've sent you a direct response now with guidance on next steps to that we can understand the issues you've raised further, and from there we'll be able to arrange a return for a replacement or refund depending on what you would prefer.

Looking forward to getting this resolved for you without delay.

With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Super helpful and understanding!

Super helpful and understanding!
They handled my issue with true care and efficiency. One of the smoothest customer service experiences I’ve had.

August 8, 2023
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Reply from rukahair.com

Anytime CB! We're always happy help🫶🏾✨
Feel free to get back in touch if there's ever anything we can do for you.
With love,
Nneka - Team Ruka, xx

Rated 5 out of 5 stars

Great product and great team!

I had a wedding hair emergency. My hairdresser decided not to do my hair the week before the wedding and I needed help. My experience with Ruka really helped set me at ease. First, their website was easy to use, I was able to see what I was looking for: kinky straight clip ins. I had a few questions so emailed Ruka and immediately received a reply from Nneka. I made the journey to Selfridges to get the hair I wanted and Ebony was so lovely, helpful and accomodating. I bought the hair, found a new hairdresser and my hair looked so beautiful on the day. The clip ins were easy to use and style using heated tongs. The colour and texture matched my hair beautifully. Thank you, Ruka and the team for being amazing!

July 21, 2023
Unprompted review
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Reply from rukahair.com

You're so welcome Simone!
We're happy to have been able to help💖
If you find that you ever need guidance or assistance from us in future, please don't hesitate to reach out again.
With love,
Nneka - Team Ruka, xx

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Rated 5 out of 5 stars

Braid it french curl

Got the french curl braiding hair to do my own boho goddess braids at home and I was nervous to do this style using synthetic hair but it doesn’t feel synthetic at all and does not knot as long as you reapply leave in conditioner every so often for slip!

August 7, 2023
Unprompted review
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Reply from rukahair.com

Thanks for sharing this tip Fardous!
We're thrilled you're enjoying your braiding hair - feel free to tag us as we'd love to see your finished look🤩💛
Team Ruka, xx

Rated 4 out of 5 stars

My honest review and feedback of Ruka Hair…

ETA: 12th Sep 2023. I contacted Ruka and they went above and beyond to offer me either a replacement or store credit on return of the hair piece which I think was fair.
Thanks again for the help and resolving the issue Nneka! ☺️

Wanted to share my experience of Ruka Hair and my purchase of the Think Kink Ponytail.

Okay pros:
The delivery was super super quick - very impressed. I ordered on Friday afternoon and it arrived Monday morning.

The hair is a great match for type 4 hair. I have 4C hair and it’s perfect.

The hair is great quality, so lusciously soft, the curls are BEAUTIFUL and I can tell it’s going to last me a really long time.

It washes really well and hardly sheds.

I also love that it’s a UK black owned hair brand. We really need more of these.

Cons:
The smell was horrific. I’m quite sensitive to smells, and thought for the price of the hair it wouldn’t have that horrible, chemical, factory smell. Unfortunately it did. It was so bad I was contemplating to send it back. But I had accidentally ripped the tag off, so decided to keep.
I’ve given it 3 shampoos and a deep condition, but it still has a lingering smell which I’m praying goes after time.

This isn’t that bad, but I thought the packaging could have been a little more elevated. It came in a crumpled white bag and it felt a tad cheap. I was expecting more as I know they’re stocked in Selfridges and of course their online branding is top tier. I’m aware they’re still in their infancy as a company, so I’m sure this will improve over time.

Apart from the cons, I would highly recommend Ruka Hair. If you’re after something that blends well with 4C hair, the Think Kink Ponytail is the one! ☺️

July 31, 2023
Unprompted review
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Reply from rukahair.com

Thank you so much for this detailed review on your human hair extensions Nickelle, we're really happy to hear that you're enjoying how they look, feel and perform✨

Our decision to move over from non-recyclable packaging to biodegradable cornstarch packaging has indeed garnered some mixed feedback, but we truly appreciate your thoughts here because it's the honest feedback from customers like yourself that fuels further development and exploration.

The smell you describe however certainly doesn't sound right, so we'd like to learn more about your experience as well as offer a resolution that you're comfortable with.
Please do get in touch with us at help@rukahair.com - we look forward to hearing from you!

With love,
Nneka - Team Ruka, xx

Rated 1 out of 5 stars

Very knotted and matted hair

I was really reluctant to write this review as I wanted to like Ruka hair as a black business aswell as being stocked in Selfridges! The packaging was below average and the hair bundles when I first recieved them felt silky but really thin. It’s almost like dolly hair. I was soo disappointed, I’m not convinced this is human hair as by the second and third day it was just matted and tangled. I’ve tried all my good products on it . Not even olaplex can save these bundles . Such a waste of money and I’m sad I don’t have any thing positive to say.

July 30, 2023
Unprompted review
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Reply from rukahair.com

Hey Elaine,

Thank you for taking the time to leave your review.
We pride ourselves on being able to not only offer high quality products but exceptional customer service too and so we'd never wish to leave any customer disappointed! If your order arrives and isn't as expected, please do reach out to us in the first instance or check out our Help Centre for guidance on how to get the assistance you need.

Our customer care team will log all of your feedback, as well as help you with a return for a replacement or full refund so please do get in touch at help@rukahair.com

We hope to hear from you soon!

With love,
Nneka - Team Ruka, xx

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