Sarraf Jewellers Reviews 

97
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 84 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extremely friendly staff and exceptional service, noting that team members are always attentive, welcoming, and ready to assist visitors with any needs. Many people also appreciate the remarkably quick and reliable jewelry repair solutions, often getting their precious items fixed professionally right on the spot. Some people were dissatisfied with product quality, mentioning specific issues like weak chain links, flimsy materials, or bracelets easily bending out of shape. A few reviewers additionally experienced problems with repairs not holding up over time or unauthorized alterations made to their treasured pieces.

What people talk about most

Staff

Consumers find staff to be positive, highlighting that the team is extremely kind, welcoming, and... See more

Product

Users describe positive interactions with product, expressing satisfaction with beautiful jewelry... See more

Customer service

Reviewers highlight positive aspects of customer service, noting that staff members are consistently kind,... See more

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the reliable service... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I cannot recommend these guys highly enough! I took in a very sentimental piece of jewellery for repair and they could not have shown myself and my ring more care. They talked me through the options,... See more

Rated 5 out of 5 stars

Excellent store have been going here for years bought my daughter chain here with a cross and a bracelet love you their service always greated with a smile I recommend this store bless you guys alway... See more

Rated 5 out of 5 stars

The team have great communication and customer service. They made our experience great and have fantastic range of gold. No need to go to North London anymore.

Rated 5 out of 5 stars

Sarraf team never disappoints with any of my resize adjustments or jewellery fixes or cleaning. My wedding set is from them and is absolutely gorgeous! Thanks for your consistency in business.


Company details

  1. Jewelry Store

Information provided by various external sources

We are a professional Jewellery Seller in London, UK for the past 10 years. Making jewellery from scratch, custom made jewellery, bespoke wedding bands, include gold and silver baby bangles, bracelets, ladies tennis bracelets, ring, necklaces, pendants, mens id bracelets and curb chains.


Contact info

4.8

Excellent

TrustScore 5 out of 5

97 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically takes over 1 month to reply

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4.8

All reviews

(97)

86 reviews in the last 12 months

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Rated 1 out of 5 stars

I've used this jewellers 2 once about 5…

I've used this jewellers 2 once about 5 years ago when they were suggested but Lyons jewellers that was in Croydon and the work was absolutely excellent.

Had the same item that needed mending again as it's a reoccurring problem with my chain.

Put it in for repair 2 months ago and today the repair has detached from the chain, something that has never happened in my 40 years of owning the chain.

I've also discovered under closer inspection my chain hasn't been damaged in their repair, and they have made alterations to the suction to the original issue, which didn't need anything with out discussing or me agreeing to said changes, which has compromised my chain and damaged it.

I would strongly advise not using these guys because I will now have to pay to get someone to fix and repair my chain due to shoddy work.

My chan was in a better state when I brought it is no.

The standard in relation to repairs has fallen I can't vouch for anything else.

September 23, 2026
Unprompted review
Sarraf Jewellers logo

Reply from Sarraf Jewellers

Jason,

As the owner of Sarraf Jewellers, I feel it is important to respond personally and provide the full context for anyone reading this review.

There are several important facts which are not reflected in your review.

Firstly, as you subsequently confirmed to me yourself, we had previously repaired this very same chain for you and you described that repair as “excellent.”

On this occasion, we were dealing with an approximately 40-year-old, highly complicated three-colour twisted rope chain. The repair was completed, checked and collected from our shop. We understand it was then worn for approximately a month before a further problem occurred.

Most importantly, after this problem occurred, the chain was never brought back to us for inspection. Instead, it was taken to another jeweller. We were therefore never given the opportunity to physically examine the alleged problem, establish exactly what had happened or rectify it ourselves.

It was only after I personally contacted you following your review that you explained your specific concern regarding how the white-gold section had been joined to the yellow-gold section. I had not previously been made aware of this concern and have still never had the opportunity to examine the chain myself.

With a chain of this age and complexity, the condition of the existing gold is extremely important. Previously repaired or weakened sections may not safely tolerate further heat, and specialist repairers sometimes have to adapt their method to make an older piece secure. A subsequent problem developing on an ageing chain does not, by itself, establish that the previous repair was incorrectly carried out.

You have also stated that you were overcharged. We respectfully disagree. Complex repairs to old and fragile jewellery can require considerable specialist work.

Nevertheless, rather than argue about who was right or wrong, I personally offered you a full refund of the repair charge. I also offered to have the chain professionally examined and repaired again at our expense, completely free of charge to you.

Every customer has the right to express dissatisfaction and share their experience, and we fully respect that right. However, there is an important distinction between expressing dissatisfaction with a particular repair and publicly advising others “not to use” our business.

Such a statement can have serious consequences for the reputation and livelihood of a long-established independent business. We believe such statements should therefore be fair, proportionate and considered in the context of all the circumstances.

In this case, we were never given the opportunity to inspect the chain after the subsequent problem, yet once I became aware of your concerns, we offered both a full refund and a further specialist repair entirely at our expense.

For these reasons, while we respect your right to be dissatisfied, we strongly disagree with and consider unjustified the wider recommendation that members of the public should not use our business.

We do not claim that problems can never arise, particularly with complicated jewellery of this age. What a business should also be judged on is how it responds when something goes wrong.

We contacted you personally, listened to your concerns, offered a full refund and offered to rectify the matter at our own expense.

We have set out these facts so that anyone reading this review can see both sides and form their own opinion.
Our offer remains open, Jason.

Kamil
Owner,
Sarraf Jewellers

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Rated 5 out of 5 stars

Excellent store have been going here…

Excellent store have been going here for years bought my daughter chain here with a cross and a bracelet love you their service always greated with a smile I recommend this store bless you guys always..pop in today and my god the service wonderfull again and again.

September 22, 2026
Unprompted review
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Rated 5 out of 5 stars

I spoke to Asli today

I spoke to Asli today, had a great experience as I was purchasing a ring. She was very nice, welcoming and friendly and I would recommend to everyone in the area who is looking for jewellery

September 12, 2026
Unprompted review
Rated 4 out of 5 stars

Kamil fixed my watch

Kamil fixed my watch, very good customer service I’m very happy

September 10, 2026
Unprompted review
Sarraf Jewellers logo

Reply from Sarraf Jewellers

Thank you so much for your lovely feedback! We’re really happy to hear that you were pleased with your watch repair and our customer service. 😊

It was a pleasure helping you. As a small independent business, 5-star reviews mean a great deal to us, so we’re especially happy to hear that you were very satisfied with your experience.

Thank you again for choosing Sarraf Jewellers and we hope to see you again soon!

Sarraf Jewellers Team

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Rated 5 out of 5 stars

Excellent service!

Excellent service!
Been here on two occasions - to resize a watch and to fix a broken link in my chain.
Would 100% recommend!

August 28, 2026
Unprompted review
Rated 5 out of 5 stars

Just went in to have my daughter's…

Just went in to have my daughter's chain repaired, first class service received from Suat the gentleman who served me, will definitely recommend this jewellery shop to my family and friends - Thanks Moses

August 27, 2026
Unprompted review
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Rated 5 out of 5 stars

Very good customer service

I always come to Sarraf Jewellers!

The customer service is always excellent—everyone is so friendly and helpful. Whenever I have a problem with my necklaces or any other jewellery, they always solve it quickly and professionally.

I highly recommend them! 🤭

July 25, 2026
Unprompted review
Rated 5 out of 5 stars

Trusted jewellers

Trusted jewellers, very honest. Helped fixed my mothers earrings and fixed my daughters bracelet. Lovely pieces of jewellery in the shop at great prices.

July 22, 2026
Unprompted review

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