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Review summary

Created with AI, based on recent reviews

Evaluating 66 reviews, most reviewers were unhappy with their experience overall. Many customers encountered significant issues with customer service, describing it as unhelpful, unresponsive, and difficult to reach. People frequently reported problems with orders, including items not arriving, incorrect products, or unexpected fees. Reviewers also expressed dissatisfaction with product quality, noting receiving used or damaged items, and found prices to be high. Some people were dissatisfied with the staff, mentioning experiences with unhelpful or rude employees. Conversely, a small portion of people felt satisfied with the product selection and found specific staff members to be kind, patient, and helpful, going above and beyond to assist them. A few other people also felt that customer service was exceptional and that the company made warranty processes swift.

What people talk about most

Product

People report ambiguous experiences with product. While some customers praise excellent product quality,... See more

Customer service

Reviewers highlight negative aspects of customer service, with many expressing dissatisfaction. Customers... See more

Order

Customers consistently note ambiguous experiences with order. Many reviewers report issues with orders being... See more

Price

Users describe negative interactions with pricing. Many customers report being "ripped off" and encountering... See more

Staff

Reviewers mention ambiguous feedback about staff. While some customers praise employees for being helpful,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

When a customer is told an item will be at the store on a certain date, customer should be notified when purchase is running late. I ordered the item on Black Friday was told it would be at the stor... See more

Company replied

Rated 2 out of 5 stars

I ordered a pair of Oboz Sawtooth II Mid hiking boots on 12/05/2025. Within 24-hours, the manufacturer, Oboz put the same exact boots on sale for $40 less. I tried to go through Scheels Price Match p... See more

Company replied

Rated 2 out of 5 stars

Overall the shopping at Scheels is good. Prices are pretty high though. The cashier talked me into applying for a credit card with them so I did and was approved, however I received a letter in the ma... See more

Company replied

Rated 2 out of 5 stars

The staff was very nice, but the expensive shirt I bought was at least 2 sizes smaller than other shirts I bought on the same trip (from other stores). I contacted their online customer service, but I... See more

Company replied


Company details

  1. Sporting Goods Store
  2. Bicycle Store
  3. Camping Store
  4. Clothing Store
  5. Hunting and Fishing Store
  6. Shoe Store

Written by the company

Scheels is an American privately held, employee-owned and operated sporting goods and entertainment chain store headquartered in Fargo, North Dakota.


Contact info

2.4

Poor

TrustScore 2.5 out of 5

570 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 79% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Kid friendly

Loads of games for the kiddos

October 2, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you for your review, Karan! SCHEELS strives for a 5-star experience for the whole family. We appreciate you spending your day with us and hope to see you again soon!

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Rated 5 out of 5 stars

Winning Team

From start to finish everyone in Customer Support was EXCELLENT in handling my small problem!!

October 2, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you so much for your kind words! We are thrilled to hear that our Customer Support team was able to assist you with your issue. We strive to provide excellent service to all of our customers and it's always great to hear when we hit the mark. If you ever need anything in the future, please don't hesitate to reach out to us. Thank you for choosing us!

Rated 5 out of 5 stars

Excellent Customer Service

This store really goes above and beyond with customer service. Keep up the good work

September 29, 2024
Unprompted review
Scheels logo

Reply from Scheels

Customer service is our #1 priority at SCHEELS! We appreciate your kind feedback and look forward to serving you in the future.

Rated 5 out of 5 stars

Scheels is simply the best… I had a…

Scheels is simply the best… I had a tree stand fail soon after buying it and they were amazing to work with and get a new stand… From the manager to the loading dock guys, each was kind and wanted to solve the problem immediately for me

September 26, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you so much for sharing your positive experience with us! We are thrilled to hear that our team at SCHEELS was able to quickly and efficiently resolve the issue with your tree stand. Our goal is always to provide exceptional customer service, and it's wonderful to hear that our manager and loading dock team went above and beyond to assist you. We truly appreciate your business and hope to continue serving you in the future. Thank you for choosing SCHEELS!

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Rated 5 out of 5 stars

The best experience in a sporting goods…

The best experience in a sporting goods store EVER. I’ve worked in corporate retail for 20 years, and this is BY FAR the best looking, well-stocked, and engaging store I’ve ever been in. The assortment is amazing. The prices are reasonable. And the employees are so engaged into their jobs and putting the customers first, it’s almost infectious. I walked out in such a good mood because of how well I was treated. 874/10 would recommend.

September 26, 2024
Unprompted review
Scheels logo

Reply from Scheels

Wow, thank you so much for your amazing review! We are thrilled to hear that you had the best experience ever at SCHEELS. We take pride in offering a wide assortment of products at reasonable prices, and we are so glad that our employees were able to make your visit so enjoyable. Thank you for recognizing their dedication to putting customers first. We are so grateful for your recommendation and can't wait to welcome you back in the future!

Rated 5 out of 5 stars

Great experience

Great experience. Several employees asked if I needed assistance.

September 24, 2024
Unprompted review
Scheels logo

Reply from Scheels

We are glad to hear that you had a great experience at our store. Our team members are always ready to assist customers and provide excellent service. We appreciate your business and look forward to serving you again in the future.

Rated 5 out of 5 stars

Sales gal informed me about applying…

Sales gal informed me about applying for credit card - no pressure, but it had enough incentive for me to sign up and get a bag I really loved. Normally, I pass on all in-store credit cards. Both she and the gal who processed my application were excellent at what they do.

September 24, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you for taking the time to share your experience with us! We're thrilled to hear that our sales team provided you with excellent service and made the process of applying for a credit card a positive one. We're glad to hear that you found a bag you really loved as well. We appreciate your business and hope to see you again soon at SCHEELS!

Rated 1 out of 5 stars

Prices are different at register than…

Prices are different at register than what is on shelf.

September 22, 2024
Unprompted review
Scheels logo

Reply from Scheels

Cynthia, thank you for your review! I apologize for the discrepancy in your experience. We would happily send further details of your experience to the store team. Customer service is our top priority and we are always looking to improve. If you would like further follow up, please email us at contactus@scheels.com providing further details regarding which SCHEELS location you were at, and your contact information.
We'd be happy to pass along this feedback for improvement. Thank you for choosing SCHEELS.

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Rated 5 out of 5 stars

This was my first time ordering from…Great experience!

This was my first time ordering from scheels. Easy to navigate their website. Their prices are very competitive. I ordered online, order was shipped fast and I recieved the order earlier than I expected. Updates were great.

September 20, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you so much for giving Scheels a try and for sharing your positive experience with us! We love to hear that you found our website easy to navigate, our prices competitive, and that your order arrived earlier than expected. We strive to provide excellent service and fast shipping, so we're happy to hear that we met your expectations. We appreciate your feedback and hope to have the opportunity to serve you again in the future.

Rated 5 out of 5 stars

Awesome Shopping Experience

My wife and I visited the store in Eden Prairie, MN. What’s great group of team members you have at this location. Everyone was super helpful. I was looking for a comfortable dress shoe for work and after trying on about 6 different pairs landed on some Cole Haan shoes the employee recommended. Everyone we encountered was friendly and helpful. Great experience!

September 7, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you so much for taking the time to share your positive experience at our Eden Prairie store! We are thrilled to hear that our team members were able to help you find the perfect pair of Cole Haan shoes for work. Customer satisfaction is our top priority, and we are glad to hear that our staff was friendly and helpful throughout your visit. We appreciate your feedback and hope to see you again soon!

Rated 1 out of 5 stars

Poor customer service Unapproachable staff

Honestly, it’s my first time coming to the store and actually I purchased 12 ga Winchester The guy that took my ID asked me what did I want it for and who was I buying it for which is super uncomfortable unprofessionally maybe because I was Mexican. He treated me that way he
back to the office to check my ID. Never heard from him again not even to buy thank you for buying. Thank you for coming. Nothing Customer service unapproachable staff maybe because I was only one that was Mexican and I was treated that kind of way trying to burst off the last time I come here again my name is Dario Jimenez

September 10, 2024
Unprompted review
Scheels logo

Reply from Scheels

We apologize for your experience at our store, Dario. We strive to provide excellent customer service to all of our customers. We would like to address this issue further and get more details about your visit. Could you please provide us with your contact information so we can reach out to you directly? Additionally, if you could share the store location and any other details regarding the interaction? This can be emailed to contactus@scheels.com. We value your feedback and are always looking to improve. Thank you for bringing this to our attention.

Rated 5 out of 5 stars

Great Shopping Experience

A great shopping experience today at Scheels with friendly knowledgeable staff, a plethora of fishing products, all ending with (I believe her name was) Billie Jo. Billie Jo was friendly and funny...just a nice way to end a great experience.

September 9, 2024
Unprompted review
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Rated 5 out of 5 stars

The salemen allowed me to look without…

The salemen allowed me to look without hovering over me, but were quick to assist anytime I had a question and checking out when I decided what I wanted to buy was quick and painless.

September 7, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you for your positive feedback! We strive to provide a comfortable and helpful shopping experience for our customers. We're glad to hear that our salesmen were able to strike the right balance of being available for assistance without being intrusive. We appreciate your business and hope to see you again soon!

Rated 5 out of 5 stars

Great employee mark (114441)

I was shopping over at a few competitors stores looking for a stationary bike. Unfortunately I didn't find any good service in those stores! So I called over to scheels and got ahold of a guy named Mark (#114441) he helped me all the way through the whole service from explaining how the bike worked to signing me up for a credit card! I ended up saving money with a discount and the new credit card! He went above and beyond to help me out unlike other store employees! He's what more stores need. A employee who cares!

September 6, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you for sharing your experience with Mark! We are thrilled to hear that he provided you with exceptional service and went above and beyond to help you find the perfect stationary bike. We will be sure to pass along your kind words to Mark and the store management team. We appreciate your business and look forward to serving you again in the future.

Rated 5 out of 5 stars

It's not just a store. It's an experience!

We went on Labor Day. The whole store has such a great vibe.
There are always plenty of employees so there is never a wait to get help or check out.
Riley helped us in shoes. He was so helpful, knowledgeable, and efficient. What a great representation of Scheels. Thank you Riley!!

September 2, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you so much for your kind words and positive feedback! We are thrilled to hear that you had such a wonderful experience at our store on Labor Day. Our team at Scheels strives to provide exceptional customer service, and we are delighted to hear that Riley was able to assist you in finding the perfect shoes. We will be sure to pass along your praise to him. We look forward to seeing you again soon for another great shopping experience at Scheels!

Rated 2 out of 5 stars

I was extremely disappointed

I was extremely disappointed by the unwelcoming staff in the store. I visited the store looking for youth shoes and ankle support socks for sports for my daughter. I don't visit your store often, so I went to 2 different parts of your store (mens shoes, women's shoes) trying to find youth shoes and no one asked if I needed help despite standing next to 2 associates who were talking to eachother!!! I had to walk to another section of the store to ask another associate for directions. The youth shoes section only had 1 associate who was friendly but overwhelmed with 4 families needing help! After shopping in the shoe section, I asked how to find ankle braces and he pointed me upstairs. When I got upstairs, I asked someone else where to go and he pointed me to the sports section but admitted he didn't know about the other sections-only his! I was looking at ankle braces by myself and 3 kids for 30 mins, was passed by 3 associates and AGAIN was not asked if I needed help.
We were at the EP location on a Tuesday from 1-2:30pm. It was not rush hour by any means! I was highly disappointed by the staff here and felt very unwelcome. My kids were well behaved, stayed right beside me the entire time, were not whining or causing a disturbance but especially in the shoe sections- it felt as if we were not worth the associates time or money (if they work on commission). We felt very judged.
The only redeeming factor was the youth shoes associate who was kind but overworked.

September 3, 2024
Unprompted review
Scheels logo

Reply from Scheels

Hello, thank you for your review. I apologize for the experience in our store. I did pass this message along to the store and corporate leadership for review. If you would like direct follow-up, please email us at contactus@scheels.com and use "ATTN Bailey" as the subject line. If you would be able to reference this review and provide your contact information we can send this along to the store for direct follow-up. Thank you for taking the time to submit this review as we take customer feedback very seriously and are always looking to improve.

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Rated 2 out of 5 stars

I received an email from the company advising me as to the fact that the salmon brine kits are considered as good so could not be sent. They apologized and refundeorder 3 Atlantic salmon brine kits.

I order 3 gourmet fish brine kits and 3 Atlantic salmon brine kits. The gourmet kid arrived weeks ago but not the Atlantic salmon kits. They initially agreed to resend the salmon kits but never did. They ignore all further enquiries from me. Very disappointing and I recommend you use caution dealing here

July 28, 2024
Unprompted review
Scheels logo

Reply from Scheels

Rick, thank you for your review! The agent you worked with on 9/3 will be following up and seeking a resolution for you. We will be in touch soon. We apologize for any miscommunication or inconvenience. Thank you!

Rated 5 out of 5 stars

ABBY | Customer Experience Specialist - amazing!

ABBY | Customer Experience Specialist is wonderful! I made an error when placing my order with the delivery details. I contacted customer services and Abby was super responsive correcting the issue (a few times, my bad!!!). The sneakers arrived in perfect co during and on time. Highly recommended.

August 16, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you so much for your kind words! We are thrilled to hear that Abby was able to assist you with your order and ensure that your sneakers arrived on time. We appreciate your recommendation and hope to serve you again in the future. Thank you for shopping at SCHEELS!

Rated 5 out of 5 stars

Hunter was a huge help with setting up…

Hunter was a huge help with setting up my bow for me. Justin was also a great help.

August 27, 2024
Unprompted review
Scheels logo

Reply from Scheels

Thank you for your feedback! We're glad to hear that Hunter and Justin provided excellent service in setting up your bow. We strive to provide top-notch assistance to all of our customers and we're happy to hear that they were able to help you effectively. We passed this along to store leadership so they can be recognized. We appreciate your business!

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