SekondaReviews 

8,369
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,291 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the products for their contemporary design, excellent quality, and attractive appearance, often noting that they look more expensive than their actual price. Many appreciate the competitive pricing, finding the items to be a bargain and offering great value for money. The ordering process is generally described as easy, with quick delivery and good communication regarding shipping and packaging. However, some customers experienced issues with product quality, such as manufacturing faults, watches stopping working prematurely, or straps breaking. There were also occasional concerns about charging mechanisms being difficult to use or failing, and some dissatisfaction with the accuracy of health readings or the limited choice of watch faces.

What people talk about most

Product

Consumers find product to be positive, with many reviewers expressing satisfaction with the watches'... See more

Quality

Users describe ambiguous interactions with quality, with many reviewers expressing significant... See more

Delivery service

People report positive experiences with delivery service, frequently praising the super fast and quick... See more

Price

Customers had positive experiences with price, often highlighting the great value for money and affordable... See more

Order

Customers consistently note positive experiences with order, highlighting the ease of the ordering process... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Knowing I dealt with a British manufacturer with a sound record. Liked the contemporary design of dial and steel mesh strap but would have been glad of tips on adjusting. Wide choice on user friendly... See more

Rated 4 out of 5 stars

Seems reliable but think sometimes undercounts steps. Nice design with change of face. Would like to extend period it is lit up when the button is pressed. Also sllep times sometimes inaccurate. Gen... See more

Rated 4 out of 5 stars

Quick delivery and fits well. Slightly disappointed as ordered direct from sekonda so that it was the same as my previous watch strap however its not the same colour and doesn't say Sekonda on the buc... See more

Rated 4 out of 5 stars

It would be nice to receive and make calls at this price, this model does not. All health readings must be 95% correct, which I have not checked. THE STEEL CASEING IS BRILLANT WITH GENUINE LEATHER S... See more


Company details

  1. Watch Store

About Sekonda

Written by the company

About:
Established in 1966, Sekonda is a British designed brand, well known for its quality watches at unbeatable prices. We feature an extensive range of men’s and women’s timepieces both online and in the highstreets.

Great quality at a great price:
Sekonda prides itself on selling great quality watches at great prices. With so many different designs and features, all at a range of affordable prices, there is a watch for anyone and everyone.

Delivery:
We offer delivery to anywhere in mainland UK including the Channel Islands, Isle of Man and Isle of Wight.

Standard delivery is free and will take 3-5 working days to arrive. Next day delivery is £5.99. Order by 2pm Monday-Friday to receive your order the next working day.

Not received your order? Please head to our contact us page here: https://www.sekonda.com/contact-us

Strap adjustment:
Need help adjusting your bracelet? We offer a free of charge service to remove or add bracelet links. Or to save you time, in some cases we can simply send out additional links so you can adjust your watch at home.

To get help with strap adjustment, please visit: https://www.sekonda.com/contact-us

2 year guarantee:
Your Sekonda watch is guaranteed against defects in materials and workmanship for a period of 2 years from the date of purchase. What is not covered by the guarantee is batteries, straps and bracelets, damage caused by accident, misuse or lack of care, and water penetration exceeding the watches’ water resistancy threshold, if applicable.

British designs:
All our watches are designed in our head offices in the UK. By buying with us, you know you are always getting a classic, British design.

Reviews:
Real reviews from real customers. Addressing both the good and the bad, we want our customers to help one another and gain a real insight of our brand. We want you to find the right watch for you and help others do the same!

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(8,369)

1,176 reviews in the last 12 months

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Rated 5 out of 5 stars

An all round bargain…

A bargain cheap watch for £40 that’s comfy, lovely looking and feels safe as it’s made by a proper watch maker (makes my dad happy). Free postage and quick delivery. Can’t ask for more.

January 27, 2026
Rated 1 out of 5 stars

Useless instructions to start...

Useless instructions: click English and you get all 13 languages in three unreadable columns.
Impossible to keep proper records.
Discarded.

January 27, 2026
Sekonda logo

Reply from Sekonda

Hi, we are very sorry to hear about your experience. If you wish to discuss this matter further, please contact our customer service team via the form on our contact us page on our website (https://support.sekonda.com/en-GB). We apologise for any inconvenience caused. Kind regards.

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Rated 5 out of 5 stars

Great customer service

After my watch breaking on me, I sent it back to Sekonda and was able to get and upgrade free of charge! Thanks to Amina and the rest of the team for helping me get the right watch best suited for my needs, I am very happy to have a new watch coming my way. Credit where credit is due, Amina was fantastic.

February 5, 2026
Unprompted review
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Rated 1 out of 5 stars

I’ve had to take 2 back in the space of…

I’ve had to take 2 back in the space of a month. The first one stopped registering my heart rate and the lights on the back wouldn’t off. The replacement one now won’t change or turn on. Really disappointing as I love the strap and can’t find another watch like it.

February 4, 2026
Unprompted review
Sekonda logo

Reply from Sekonda

Hi, we are very sorry to hear about your experience. If you wish to discuss this matter further, please contact our customer service team via the form on our contact us page on our website (https://support.sekonda.com/en-GB). We apologise for any inconvenience caused. Kind regards.

Rated 1 out of 5 stars

Not accurate for fitness

The watch itself is very well made and looks classy, but I was purchasing to replace my fitbit and unfortunately I found pretty much all of the fitness services it offers not at all accurate. It doesn't record steps very well and definitely doesn't record calories burned very accurately. I had the watch set to fitness in the gym and it told me after an hour working out, I'd burned only 3 calories. As a watch, it is very nice, but for fitness I found it to be lacking in all areas. It's also worth mentioning that the part that allows you to read your messages from your phone is also lacking, the font is very small and there is no option to zoom in or magnify at all and you can literally only read your messages, you can't send a reply or mark as read. The write up for this watch doesnt make that clear at all. I ended up returning my watch and I have to say Sekonda customer service was very prompt and made returning it for a full refund really easy. I wouldn't be able to fault them for that.

January 17, 2026
Rated 2 out of 5 stars

Sekonda Active smart watch (1912) rear…

Sekonda Active smart watch (1912) rear charge contacts failed. Started playing up around 24months (has 2yr warranty plastered on the box). Initially a wipe and a faff would get it charging. Didn't realise it would fail completely. Watch now dead and won't charge. Contacted Sekonda warranty 26months from purchase. Unit is to go to land fill. Very disappointing. You'd hope a branded smartwatch would last longer than 26month. Save your money and avoid. Stick to a 10quid casio digital, will last years and years and years.

Follow up (18.02.2026):
Following Sekonda's prompt reply on here advising me to contact their customer service team, I emailed them. A couple of week later now - not a peep heard back.😞

February 3, 2026
Unprompted review
Sekonda logo

Reply from Sekonda

Hi, we are very sorry to hear about your experience. If you wish to discuss this matter further, please contact our customer service team via the form on our contact us page on our website (https://support.sekonda.com/en-GB). We apologise for any inconvenience caused. Kind regards.

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Rated 5 out of 5 stars

Great buy

Bought the Sekonda Active Pro Smart Watch about 6 months ago, what a great buy. Multiple options to change the face display, the watch can track exercise, sleep, heart rate, steps and so much more. Best of all I only charge it once every 5 days or so.

February 2, 2026
Unprompted review
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