Took just over a month from order date (1 Dec 25) to receive 1 T-shirt ( 9 Jan 26) inquiry emails very poor. I live in Melbourne, business is supposed to be in Brisbane?? Saw same product adverti... See more
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I ordered in December and honestly got pretty stressed reading the reviews while I was waiting. communication was slow and that part wasn’t great. but my order did arrive and the quality is actuall... See more
AVOID! Like many others, I placed my order weeks ago (21st November) and I'm still waiting for my shirts to arrive. It was an Xmas themed t-shirt for my wife and it took several emails... See more
Company replied
I ordered around the same time as a lot of the negative reviews and yeah… the wait was long. Communication could’ve been way better early on. That said, my order did turn up and I really like it. T... See more
Company details
Written by the company
At Selfawear, we believe in living with intention. Our mission is to create inspiring apparel and merchandise that spark acts of kindness, positivity, and self-reflection, igniting an optimistic mindset in our community to leave a lasting impact on the world. Unlike traditional clothing, Selfawear serves a deeper purpose. We understand that the way we think shapes our world around us, and we know you do too. That’s why we’ve consciously created products that you will not only love to wear but that also resonate with your true core. By wearing Selfawear, you're not just choosing a piece of clothing; you're joining a movement of kindness and positive transformation. Our community of changemakers uplifts others and encourages acts of kindness, transforming your outfit of the day into a statement of self-expression. Whatever and wherever the day brings you, you are wearing your true self, making space for heartfelt conversations and connections.
Contact info
2.8
Average
176 reviews
Replied to 82% of negative reviews
Typically replies within 1 week
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NO customer service
Still not received my Christmas T shirt and while they send numerous marketing messages to me NO response to my messages to them!!
I will not be ordering from this company again!
December 29, 2025
Unprompted review
Reply from Selfawear
Hi Lozz,
I’m really sorry this was your experience. Waiting on something you ordered for Christmas and feeling like no one is listening is incredibly upsetting and we genuinely hate that this is how it felt for you.
December was a very intense period for us, and while every order was being produced and sent out, we know that doesn’t make it okay for you to feel ignored when you reached out. You deserved better communication, and we’re truly sorry for that.
All of our T-shirts are printed on demand for each customer, which means they go through production before being shipped but none of that changes how stressful it is when you’re left wondering what’s going on. We completely understand your frustration.
If you’ve already emailed us, you don’t need to share your email here, just let us know your order number and we can find your message and make sure it’s looked after properly.
If not, you can reach us anytime at support@selfawear.com.au
and we will personally make sure you’re taken care of.
Thank you for being honest about how you felt, we truly do care, and we want the chance to make this right for you.
— The Selfawear Team 💛
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Dispatch takes too long
Like all the other poor reviews here, I thought it was like a normal business with inventory, not that they’d take weeks to make each item to order. Wish I hadn’t ordered at all as it was Xmas themed and now Xmas has passed without receiving it. They really should warn customers at checkout that it will take over a month to be supplied. Seems dishonest and I feel ripped off
December 15, 2025
Unprompted review
Reply from Selfawear
Hi Alison,
Thank you for taking the time to share this and I’m genuinely sorry for the frustration and disappointment this caused, especially with it being a Christmas order.
I want to be very clear and transparent: this extended timeframe is not our standard dispatch experience, and what you’ve described reflects an unusually challenging peak period for us in December, not how we normally operate.
Our garments are made to order (printed in-house in Australia), but outside of the Christmas rush, our usual production and dispatch timeframe is significantly shorter. Unfortunately, this year we experienced an unexpected surge in demand earlier than anticipated, and our communication did not keep pace, which understandably made the situation feel dishonest and unsettling. That’s on us.
We completely understand why, without clear updates, this felt misleading, and we’ve already taken steps to improve how turnaround times and peak-period expectations are communicated at checkout so this doesn’t happen again.
This was never intentional, and we’re truly sorry that the timing meant your Christmas item didn’t arrive as hoped. We’ll be reaching out directly to make sure this is resolved properly for you.
Thank you again for raising this. Your feedback is heard, and it’s helping us do better.
— The Selfawear Team
If I could give a zero I would
If I could give a zero I would. Place order for Christmas shirts for work in November, still haven’t arrived and it’s the 27th Dec. emailed the company to cancel my order, they replied 5 days later, stating that the shirts had been already shipped, they were shipped 4days after my email. Bad service. Not very selfawear !! Will never use this company again. I always try and support Aussie businesses, not this one!!!
December 27, 2025
Unprompted review
Reply from Selfawear
Hi Carmen,
We’re really sorry for how this experience unfolded, especially with these being Christmas items, we completely understand why this was frustrating.
We want to be transparent, as many customers reading this review thread were impacted by the same situation. In the lead-up to Christmas, we experienced an unprecedented surge in orders alongside delays with machinery, which placed significant pressure on both our warehouse and customer support teams. As reflected in other reviews here, this wasn’t an isolated issue, and it was absolutely not intentional.
To clarify the timeline for accuracy:
• Your order (#208447) was placed on 1 December
• We received your refund request on 21 December at 10:41pm
• At that time, our warehouse was still actively processing and dispatching Christmas orders at full capacity
• Due to the backlog across support and fulfilment, we weren’t able to action the cancellation before the parcel was dispatched on 24 December
We fully acknowledge that our response time during this period was slower than it should have been, that’s on us. While our team was working around the clock to get orders out before Christmas, we should have communicated sooner and more clearly.
We’ll be reaching out to you directly to get this resolved properly and make things right.
We’re genuinely sorry for the disappointment caused and appreciate you sharing your feedback, it helps us improve.
— The Selfawear Team
Ordered T-Shirt on Nov 27.
Ordered T-Shirt on Nov 27.
Aramex had it onboard for delivery on Dec 22. Delivered on Dec 26.
I've read many of the responses from Selfawear to complaints here, all of which show a complete lack of self-awareness. Their response (only one) to "where is my package" email enquiry was totally inadequate.
When it eventually arrived, I noted that the label on the shirt shirt has been scissored off (badly). Why was it removed?
Taking orders in Australia, outsourcing to Bangladesh, carries timeline risks.
We will not be buying from Selfawear again.
December 26, 2025
Unprompted review
Reply from Selfawear
Hi Malcolm, Thank you for taking the time to share your experience. We’re genuinely sorry for the frustration you’ve had, particularly around delivery timing and communication.
At this stage, we’re unable to locate an order under the name used in this review, which means we can’t see the specific email correspondence you’re referring to. We’d be more than happy to look into this properly if you’re open to reaching out to us directly with your order number or the email address used at checkout.
To clarify a couple of points for context:
The neck label on our garments is intentionally removed as part of our print-on-demand process, so we can apply our own branding and ensure comfort and consistency across styles.
Our blank garments are manufactured in various locations depending on the style, and are then picked, printed, packed, and dispatched from our Gold Coast facility in Australia. We don’t claim that our garments are manufactured in Australia, but they are decorated and fulfilled locally.
We acknowledge that delays and communication during this period fell short of the experience we aim to provide, and we’re actively improving our processes as a result of this feedback.
If you’d like us to review your order specifically, please feel free to contact our support team directly so we can assist further.
— The Selfawear Team
Pendant that gets noticed
Wore my new pendant necklace to dinner and had two people ask where it was from. Simple, elegant, and easy to wear daily.
November 13, 2025
Unprompted review
Reply from Selfawear
Thank you so much, Eve 💛
We love hearing this! There’s nothing better than a piece that gets noticed without trying too hard. So glad you’re enjoying it, and thank you for taking the time to share!
— The Selfawear Team
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HOPELESS
Stay away. These guys are HOPELESS. I ordered and paid Dec 2. Today is Dec 23. Nothing. Have enquired once. No response. Inquired again today. Received an auto response that they are experiencing heavy demand and there is a 5-7 day delay expected just to respond to my inquiry. STAY AWAY. Hope they are enjoying a nice Christmas holiday on the customers they are shafting.
December 23, 2025
Unprompted review
Reply from Selfawear
Hi Graeme,
We understand how frustrating it is to be waiting on an order, and we’re genuinely sorry for the delay and the lack of a timely response, that part is on us.
However, we do want to clarify one point. Our team is not “on holiday”, we are working through the Christmas period and will close over Christmas this year. Every order and enquiry is being handled as quickly as possible, in the order it was received, during what has been an unusually high volume period.
The auto-response you received reflects the current response time due to demand, not a lack of care or effort. While we appreciate how disappointing the wait has been, we want to be clear that no customer is being ignored or intentionally delayed.
Your order and enquiry are in the queue and will be addressed. If you’d like us to look into your order specifically, our support team will follow up directly.
We appreciate your patience while we work through this backlog, and we’re sorry this experience hasn’t met expectations.
The Selfawear Team
Do not waste your time
UPDATE: To add insult I have been requesting a refund since the 19/12 and still they email on the 29/12 to give me an alternate option. I said NO just a refund and yet I am STILL waiting. Hopeless!!
Do not waste your time! Terrible service - misleading delivery information and no customer updates! Ordered 28/11 in time for Christmas and nothing - order has not even started. Refunds all the way!
November 29, 2025
Unprompted review
Reply from Selfawear
Hi there, we’re really sorry for the frustration this has caused, especially with Christmas timing. We understand how disappointing it is when an order doesn’t move as expected.
The end-of-November period was impacted by unusually high demand and production delays, and we acknowledge that our updates should have been clearer during this time, that’s on us. Our team has been working through orders daily and supporting customers with updates and refunds where requested.
If you haven’t already, please reach out to us via email with your order number so we can resolve this for you as quickly as possible. We genuinely appreciate your patience, and we’re sorry that this experience didn’t reflect the standard we aim to uphold.
— The Selfawear Team
Don’t bother
Update - Feb 25th
I told myself not to buy from this business again after they let me down so much over Christmas. However, their product is good and I purchased again. They shipped fast this time so I just wanted to be fair in my review of them.
Update - Jan 13th.
Order has arrived. Even with such a delay, they still sent it via a slow courier. An express package might have made me feel a little less negative towards this business. Initial thoughts…..product seems pretty good. But I still wont be buying from this business again.
Original review
Ordered at the start of December. The website suggested it would arrive in plenty of time. It’s now December 21 and nothing. You know the worst part? They continue to spam my inbox with offers and they’re running sponsored ads on Facebook. They can’t even deliver the orders they have. It’s beyond frustrating. They’ve let so many people down this Christmas. You try to support an Aussie business and they do this. What a fail.
December 21, 2025
Unprompted review
Reply from Selfawear
Hi Kim,
We’re genuinely sorry this has been your experience, especially so close to Christmas. We completely understand how upsetting it is when an order doesn’t arrive in the timeframe you were expecting.
Early December orders were impacted by a combination of peak seasonal demand and production delays, and we acknowledge that this wasn’t communicated as clearly or quickly as it should have been. That’s on us, and we’re actively working through the backlog while supporting customers with updates and refunds where requested.
Regarding emails and ads, our marketing runs separately from order fulfilment, but we understand how frustrating it feels to receive promotions when you’re still waiting on an order. That feedback has been taken on board.
If you haven’t already, please email our support team with your order number so we can resolve this for you directly. We’re an Australian business that genuinely cares about our community, and we’re sorry that this experience fell short of the standard we aim to uphold.
— The Selfawear Team
I ordered four items all Christmas…
I ordered four items all Christmas presents on 30th November. I haven’t received or had a reply from my email/messages. Disgusting sn oz company can take money from people and not send the items. I’m so upset as three of the items were special sentimental bracelets. A company that promotes calm, mental health and wellness that is ripping people off is a joke!!
December 20, 2025
Unprompted review
Reply from Selfawear
Hi Amanda,
I’m really sorry you’ve been feeling so upset, I can completely understand how stressful this would be, especially when the items were intended as Christmas gifts.
I just want to let you know that orders from the 30th were dispatched last week, and we’re absolutely not ignoring your messages. During late November and December we experienced an unusually high volume of orders and enquiries, which unfortunately caused delays in response times, but we’re working through every message as quickly as possible.
We would never intentionally take payment without sending items, and we truly regret the stress this delay has caused you. If you’re happy to confirm whether you’ve now received the parcel (or if not), we can immediately look into the tracking and next steps for you.
Thank you for your patience, we genuinely want to resolve this for you.
The Selfawear Team
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Avoid at all costs
Avoid at all costs. No response to questions about delivery time and it looks like my daughters Christmas Tshirt will not be here in time even though I ordered over a month ago. I should have read the feedback before ordering.
December 20, 2025
Unprompted review
Reply from Selfawear
Hi Ryan
We’re really sorry for the experience you’ve had and for the lack of communication regarding your order and we completely understand how upsetting this is, especially when it was intended as a Christmas gift for your daughter.
You’re right to expect timely updates and realistic delivery expectations. During this period, we didn’t meet that standard, and we take responsibility for it.
We want to reassure you that every order will be fulfilled or refunded, and every customer will be responded to. We’re currently working through a significant backlog following Black Friday and early December, which has impacted both fulfilment and response times.
We’ve shared a transparent update outlining what’s happening and what to expect here:
https://selfawear.com.au/pages/a-transparent-update-on-orders-support
We’re genuinely sorry for the disappointment this has caused and appreciate you taking the time to share your feedback Ryan.
The Selfawear Team
No order
Ordered on 30/11/25, no delivery and no response to emails.
December 19, 2025
Unprompted review
Reply from Selfawear
Hi Melinda,
We’re really sorry for the experience you’ve had, we completely understand how frustrating this is, especially when you’ve reached out and haven’t heard back yet.
We’re currently dealing with a significant backlog of orders and customer enquiries following Black Friday and early December. This isn’t because messages are being ignored, but because our team has been overwhelmed during this period while prioritising order fulfilment.
We want to reassure you that every order will be fulfilled or refunded, and every customer will be responded to. It’s taking longer than it should, and we take full responsibility for that.
We’ve shared a transparent update on our website outlining what’s happening and what to expect, which you can view here:
👉 https://selfawear.com.au/pages/a-transparent-update-on-orders-support
Thank you for taking the time to leave your feedback, we’re genuinely sorry for the stress this has caused and are actively working through this.
The Selfawear Team
Is this another dodgy business?
I've ordered online on the 11th December 2026, now the 19th and no reply to one follow up email asking for an update on my order. As usual - no phone numbers are locatable - not good enough Selfawear.
I'd like a reply and a phone number please!
December 11, 2025
Unprompted review
Reply from Selfawear
Hi Rachel,
We’re really sorry that your experience has left you feeling this way, we completely understand how frustrating it is to be waiting for an update, especially after ordering and attempting to contact us.
We want to reassure you that this is not a dodgy business situation. During the busy period following Black Friday and early December, our team became overwhelmed by the volume of orders and enquiries, which impacted both our fulfilment and response times. That’s on us, and we sincerely apologise for the lack of timely communication.
We’re currently working through the backlog in the order the messages and orders were received, and we’re prioritising responses as quickly as possible. While we don’t list a public phone number right now, all enquiries are being addressed through our support channels, and we will respond to yours as soon as it’s reached in the queue.
We’ve shared a transparent update outlining what’s happening and what to expect here:
https://selfawear.com.au/pages/a-transparent-update-on-orders-support
We genuinely appreciate your patience and your feedback, we’re actively working to resolve this and improve our communication going forward.
— The Selfawear Team
Absolutely pathetic customer service
Absolutely pathetic customer service. Put an order in 3rd December and have received nothing. They don't respond to emails or messages on Facebook. I'm surprised they're still in business after reading the other reviews
December 19, 2025
Unprompted review
Reply from Selfawear
Hi Juanita,
We’re really sorry for the experience you’ve had, we completely understand how frustrating this is, especially when you’ve reached out and haven’t heard back yet.
We’re currently dealing with a significant backlog of orders and customer enquiries following Black Friday and early December. This isn’t because messages are being ignored, but because our team has been overwhelmed during this period while prioritising order fulfilment.
We want to reassure you that every order will be fulfilled or refunded, and every customer will be responded to. It’s taking longer than it should, and we take full responsibility for that.
We’ve shared a transparent update on our website outlining what’s happening and what to expect, which you can view here:
👉 https://selfawear.com.au/pages/a-transparent-update-on-orders-support
Thank you for taking the time to leave your feedback, we’re genuinely sorry for the stress this has caused and are actively working through this.
The Selfawear Team
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Should have read the reviews first!
Should have read the reviews first!
Ordered a T-shirt as a Christmas present for my daughter. Ordered Dec 2, figured a QLD company all sounded great…no reply to my email asking for an update and obviously not going to be here for Christmas. Makes it a wasted purchase
December 19, 2025
Unprompted review
Reply from Selfawear
Hi Julia,
We’re really sorry for the experience you’ve had, we completely understand how frustrating this is, especially when you’ve reached out and haven’t heard back yet.
We’re currently dealing with a significant backlog of orders and customer enquiries following Black Friday and early December. This isn’t because messages are being ignored, but because our team has been overwhelmed during this period while prioritising order fulfilment.
We want to reassure you that every order will be fulfilled or refunded, and every customer will be responded to. It’s taking longer than it should, and we take full responsibility for that.
We’ve shared a transparent update on our website outlining what’s happening and what to expect, which you can view here:
👉 https://selfawear.com.au/pages/a-transparent-update-on-orders-support
Thank you for taking the time to leave your feedback, we’re genuinely sorry for the stress this has caused and are actively working through this.
The Selfawear Team
Ordered 2 Christmas t-shirts on the 1st…
Ordered 2 Christmas t-shirts on the 1st December and still have received nothing! I have written emails and msg on their platform with no response. I thought I would use an Australian company rather than a cheap overseas one. But have been very disappointed by Selfawear!
December 1, 2025
Unprompted review
Reply from Selfawear
Hi there,
We’re really sorry for the delay and the lack of response you experienced. We completely understand how disappointing this would feel, especially when choosing to support an Australian business.
During the late November/ early December period, we experienced a significant surge in orders and enquiries that unfortunately impacted our response times. Orders are being processed in the order they were received, and we acknowledge that our communication during this time did not meet the standard we expect of ourselves.
We appreciate you taking the time to share your feedback and regret that this experience has caused frustration. We’re actively working through all outstanding orders and enquiries and making changes to improve communication and delivery expectations moving forward.
Thank you again for your patience and for supporting a local brand, even in challenging circumstances.
— The Selfawear Team
Wish I read the reviews🤦♀️
Wish I read the reviews🤦♀️
Ordered 2 xmas shirts + 1 other on 21 November.
Trusting their branding voice of kindness and sustainable approach.
Followed up multiple times - no answer.
Only after leaving messages on their Instagram posts I heard back. I received the order today. Wrong things where sent. 2 of the same xmas shirts instead of the non-xmas design. What am I supposed to do with that?
Waiting for a reply and refund/return instructions, I doubt I'll hear from them at all.
Worst thing is that they delete the comments on their Instagram requesting answers. So there's no transparency at all for the customer.
Spread kindness... yes... They're doing the opposite
December 18, 2025
Unprompted review
Reply from Selfawear
Hi Luli,
We’re really sorry for the experience you’ve had, receiving the wrong items after such a long wait is incredibly frustrating, and we understand why this has left you feeling disappointed and let down.
You’re absolutely right to expect clear communication and for your order to arrive correctly. During this period, we fell short on both, and we take responsibility for that. The delays in support also made resolving issues like this harder than they should have been, which isn’t acceptable.
We want to reassure you that incorrect items are eligible for resolution, and your order will not be ignored. Every customer will be responded to, and every order will be either resolved, replaced, or refunded as appropriate.
We’ve shared a transparent update outlining what’s happening and what to expect here:
https://selfawear.com.au/pages/a-transparent-update-on-orders-support
We’re genuinely sorry for the frustration and disappointment this has caused and appreciate you taking the time to share your experience.
The Selfawear Team
Horrible service
I placed an order on the 3rd of December for a Christmas present thinking surely it will arrive with plenty of time. It is now 18 and still saying order has been placed only. I emailed their support numerous times with no reply. Horrible company to deal with.
December 3, 2025
Unprompted review
Reply from Selfawear
Hi Nicholas,
We’re really sorry for the experience you’ve had, we completely understand how frustrating this is, especially when you’ve reached out and haven’t heard back yet.
We’re currently dealing with a significant backlog of orders and customer enquiries following Black Friday and early December. This isn’t because messages are being ignored, but because our team has been overwhelmed during this period while prioritising order fulfilment.
We want to reassure you that every order will be fulfilled or refunded, and every customer will be responded to. It’s taking longer than it should, and we take full responsibility for that.
We’ve shared a transparent update on our website outlining what’s happening and what to expect, which you can view here:
👉 https://selfawear.com.au/pages/a-transparent-update-on-orders-support
Thank you for taking the time to leave your feedback, we’re genuinely sorry for the stress this has caused and are actively working through this.
The Selfawear Team
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NO REPLIES
NO REPLIES - terrible customer service
Like many on here, placed order along with two orders from other businesses on 1 December. Have received other orders from other businesses even though one was in the US and specified a significant delivery timeframe. Those t-shirts have been well received by the friends to whom they were gifted.
Sent emails to Selfaware on 10 December and 14 December. No replies to either. Was starting to think this was a complete scam where the business didn’t actually exist. But apparently they are just very bad at customer service based on the reviews here. Order number 208364 remains unfilled. So much for supporting Australian small business. Resorting to sending my friend a photo of the shirt I ordered letting them know it’s the thought that counts. ☹️
December 18, 2025
Unprompted review
Reply from Selfawear
Hi Meagan
We’re really sorry for the experience you’ve had, we completely understand how frustrating this is, especially when you’ve reached out and haven’t heard back yet.
We’re currently dealing with a significant backlog of orders and customer enquiries following Black Friday and early December. This isn’t because messages are being ignored, but because our team has been overwhelmed during this period while prioritising order fulfilment.
We want to reassure you that every order will be fulfilled or refunded, and every customer will be responded to. It’s taking longer than it should, and we take full responsibility for that.
We’ve shared a transparent update on our website outlining what’s happening and what to expect, which you can view here:
👉 https://selfawear.com.au/pages/a-transparent-update-on-orders-support
Thank you for taking the time to leave your feedback, we’re genuinely sorry for the stress this has caused and are actively working through this.
The Selfawear Team
BEWARE - SCAM COMPANY
Ordered over 2 weeks ago for pickup and NO RESPONSE from contacting them 3 times. Complete silence. Trying to support local business and you get this. They print Be Kind T Shirts - What a joke! Not again!
December 3, 2025
Unprompted review
Reply from Selfawear
Hi Wendy,
We’re genuinely sorry for the lack of response you experienced and understand how frustrating this would have been, particularly when selecting local pickup and expecting clearer communication.
We want to be clear that we are not a scam business, but we acknowledge that during this period our communication fell well short of what it should have been. A surge in orders and enquiries led to delays in both fulfilment and responses, and unfortunately your messages were not handled in a timely manner. That is on us.
Orders are being processed in the order they were received, and we are actively working through all outstanding pickups and enquiries. We also recognise how disappointing this experience feels, especially given the values our brand represents, and we regret that this situation did not reflect them.
Thank you for taking the time to leave your feedback, it has been noted and is helping guide improvements to how we manage communication and pickup coordination during peak periods.
— The Selfawear Team
Still waiting on communication from…
Still waiting on communication from shop regarding 5 X Christmas t shirts ordered 30 th November !
No replies to emails no phone number to speak to a representative, but keep getting sales promotions !
Not happy
December 17, 2025
Unprompted review
Reply from Selfawear
Hi Bec,
We’re really sorry for the lack of communication you’ve experienced and understand how frustrating this has been, especially with a larger Christmas order placed at the end of November.
During this period, we were working through a significantly higher volume of orders and enquiries than usual, and while orders were being processed in the order they were received, our response times did not meet the standard we expect of ourselves. We also recognise that continuing to receive promotional emails while awaiting updates added to that frustration, and we’re sorry for that.
Your feedback has been noted and is helping us improve how we communicate during peak periods, particularly around response times and delivery expectations.
Thank you for taking the time to share your experience.
— The Selfawear Team
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