Sewing Machines Direct Reviews 

20,993
TrustScore 5 out of 5

4.9

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Rated 5 out of 5 stars

The website was extremely informative. It gave an in depth description of every product and I was therefore able to order the item best suited for my needs. I was also very impressed by the after sal... See more

Rated 5 out of 5 stars

We have purchased many machines from Sewing Machines Direct over the years and have never been disappointed. It is the only place we will buy from. Excellent quality, very fast and efficient delivery... See more

Rated 5 out of 5 stars

A great machine at a bargain price, plus free extras that were actually really good (the huge sewing threads box was fantastic, I was expecting tiny spools but they're huge!). Fast delivery, well pack... See more

Rated 5 out of 5 stars

I spent a long time researching a replacement for my almost 50 year old Bernina after it stopped working. The new machine was delivered less than 24 hours after I placed my order and is as described... See more

Company details

  1. Sewing Machine Store
  2. Appliance Store
  3. Electronics Store
  4. Hobby Store
  5. Sewing Machine Repair Service
  6. Sewing Shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Asks customers to review

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Replied to 85% of negative reviews

Typically replies within 2 weeks

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4.9

All reviews

(20,993)

675 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

A recommended company

Very nice people to buy from. The staff are helpful and knowledgeable, and delivery was quick. They were very easy to contact with questions and responded immediately.

June 23, 2026
Rated 5 out of 5 stars

My order was dealt with very quickly…

My order was dealt with very quickly and delivered in no time at all, very pleased with the service.
The book doesn't really show you how to use the needle threader, I went on Utube where you can see what you are supposed to do a lot easier! I bought the machine as I have macular and was having difficulty threading my old machine, so I will hopefully master the threader!

June 21, 2026
Rated 5 out of 5 stars

I rang to ask a question regarding…

I rang to ask a question regarding purchase of an additional footer for a machine I wished to order. Russell was able to answer the question just like that and then was able to give me so good information on the machine I was purchasing. The machine arrived the next day. Fabulous service. I'm so please with my machine. It's great value for money. Would thoroughly recommend this company.

June 10, 2026
Rated 5 out of 5 stars

Great Customer Service

Great range of machines. I bought a budget overlocker (Amber S100) in 2024 and more recently upgraded my sewing machine to a DKS100.
Both really good machines, even though I still don't know how to use either of them to their full potential!
But what really stands out with SMD is the customer service. Firstly, Russell helped me with buying the Janome on credit, as the link to apply wasn't working. He made it very quick and seamless.
Then when there was an issue with the buttonhole settings, I had Dave guiding me through some simple checks via WhatsApp (including sending me a couple of videos to show me what to do). When this didn't work he had it collected (for free) to have a look. There was some sort of fault that couldn't easily be repaired and so it was swapped over. All done and back to me within a week.
Again, just really helpful, and resolved the problem with little effort from me.
Very grateful for service like this, which is what makes SMD my favoured & trustworthy choice.

June 27, 2026
Unprompted review
Rated 5 out of 5 stars

First rate

Ordering the sewing machine was very straightforward and ir was delivered the next day. Customer service was excellent, will definately look to use/recommend this company to friends and family

March 31, 2026
Rated 5 out of 5 stars

Excellent Customer Service

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure selling which was perfect. Price matched one I had seen elsewhere (only a few £ but they didn't have to). Super prompt delivery and great comms. Will definitely come back here to look for any other items for my craft room! This is what good customer service looks like :-)

June 19, 2026
Rated 5 out of 5 stars

Instant despatch

Instant despatch. Came next day. All new in the box so exactly what was required including the extra bobbins ordered.

June 19, 2026
Rated 5 out of 5 stars

Fantastic service.

I ordered a machine late on a Wednesday afternoon, got confirmation and it was delivered the very next morning - amazing service and a cheaper price than elsewhere

June 17, 2026

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