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Rated 5 out of 5 stars

We've had a really positive experience working with Shoptimised. They've run an incremental campaign for us, and the Shoptimised platform is really easy to use and helps us track our progress clea... See more

Rated 1 out of 5 stars

Terrible company. Cold called offering their services and very poor/non existent results. They kept moving the goal posts on why the result were so poor. Parted company after 5 months. Promised the... See more

Rated 5 out of 5 stars

Without a doubt the best product feed management & CSS solution available. Excellent customer service makes the CSS switchover seamless alongside the perfect UX/UI allowing me to monitor multiple... See more

Rated 5 out of 5 stars

We have been working with Debbie at Shoptimised for around 18 months now, with them running incremental campaigns for us. Always hit ROAS targets and keep us up to date with monthly emails & meeting... See more

Company details

  1. e-Commerce Solution Provider

Written by the company

Shoptimised helps eCommerce businesses sell more products online through Google Shopping with our award-winning Feed Optimisation and Incremental Sales software. We work with retailers and agencies to improve product data, increase visibility, and get more from Shopping performance. Too often, brands try to scale through bidding changes and campaign tweaks when the real issue sits in the feed. If the product data is weak, everything built on top of it is harder to scale. That is where we come in. Our platform helps teams optimise feeds at scale, improve product data quality, strengthen catalogue visibility, and make faster changes without relying on developers. We also offer Incremental Sales, helping retailers unlock revenue from products that currently get no clicks or no conversions, without disrupting what is already working. Alongside this, we provide Premium Google CSS, helping retailers and agencies improve Shopping efficiency and reduce CPCs in Europe. We work with ambitious retailers and performance-led agencies that want more control, less wasted spend, stronger ROAS, and clearer visibility into what is driving performance. Intelligent software powered by people.


Contact info

4.2

Great

TrustScore 4 out of 5

299 reviews

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Replied to 33% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

We’ve worked with Shoptimised since May…

We’ve worked with Shoptimised since May 2021 and have been consistently impressed with their support, expertise and proactive approach. The team are always helpful, responsive and knowledgeable, managing our incremental campaigns and ongoing optimisation to help improve performance and drive results.

May 26, 2026
Unprompted review
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Rated 5 out of 5 stars

Lovely company

I have been with Shoptimised for some time now and they have always been helpful and have definitely contributed to an increase in my sales over the time we have been together

May 19, 2025
Unprompted review
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Rated 5 out of 5 stars

We've worked with Shoptimised for…

We've worked with Shoptimised for nearly two years and have utilised their CSS & incremental campaign services. They've delivered significant revenue for our company, provide frequent updates on performance and are a friendly, approachable team.

May 18, 2026
Unprompted review
Rated 4 out of 5 stars

Very happy

We have worked with Shoptimised for around three years now and have had a very positive experience throughout. Their team is responsive, proactive, and ensures we have regular review meetings to discuss performance and opportunities for improvement.

One thing we particularly value is their willingness to work with us on targeting new customer acquisition, rather than focusing solely on existing customers. This has helped us achieve stronger results with our acquisition campaigns.

We also find their feed optimisation tool useful for improving the performance of our Google Shopping campaigns. It has helped us maintain a well-optimised product feed and improve campaign efficiency.

The team responds quickly to requests and is easy to work with.

May 15, 2026
Unprompted review
Rated 5 out of 5 stars

We’ve had a really positive experience…

We’ve had a really positive experience using Shoptimised. The platform itself is excellent for managing and improving product feeds, especially for Google Shopping and Performance Max campaigns, and it gives us much more control than relying on standard website feeds.

What has really stood out, though, is the customer service. Any issues or questions we’ve had have been dealt with quickly and properly, and the team are always helpful, knowledgeable and easy to work with.

It’s made feed optimisation much more efficient for us and has become an important part of how we manage shopping campaigns for our clients. Would definitely recommend Shoptimised to other agencies or ecommerce businesses looking to get more from their product feeds.

May 12, 2026
Unprompted review
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Rated 5 out of 5 stars

Great People

Shoptimised have been managing our campaigns for over four years and they’ve been consistently strong. They’re professional, responsive, and proactive, and the results have been excellent for us. Communication is clear, reporting is easy to follow, and they understand our business and priorities. A reliable partner that we’re very happy to work with.

May 12, 2026
Unprompted review
Rated 5 out of 5 stars

Impressive Results

We employed Shoptimised's incremental services at the start of the year and they have exceeded all my expectations, providing impressive results right from the off. Since then, they have managed to sustain that growth and improve on those results month after month. Very happy with their services.

May 12, 2026
Unprompted review
Rated 5 out of 5 stars

A great team to work with overall!

We've had a really positive experience working with Shoptimised. They've run an incremental campaign for us, and the Shoptimised platform is really easy to use and helps us track our progress clearly.

Communication and support have been excellent — we have regular meetings, and there's always someone available when we need help. Claire has been especially helpful and understanding throughout. Whenever we need updates or specific collections pushed, Claire makes sure everything gets done quickly and efficiently.

A great team to work with overall!

May 1, 2026
Unprompted review
Rated 5 out of 5 stars

We’ve been working with Shoptimised and…

We’ve been working with Shoptimised and the results have been brilliant. We’re now selling products we had never sold before, and the support from our Customer Success Manager, Linda, has been amazing throughout. She’s always helpful, proactive, and genuinely cares about our growth. Highly recommend giving Shoptimised a try!

May 12, 2026
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Rated 1 out of 5 stars

Stay away from this company they don't…

Stay away from this company they don't do nothing only take sales on your brand traffic take all the sale from brand traffic just to make there commission if you want to lose money use them best of luck,other than that they don't do nothing we work more than year with them all we see is steal the branded traffic to keep the commission amount high stay away at all cost

May 22, 2025
Unprompted review
Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️

⭐️⭐️⭐️⭐️⭐️

We’ve had a great experience working with Shoptimised for the management and ongoing maintenance of our Google Ads campaigns.

From the outset, their team demonstrated a strong understanding of campaign structure, keyword targeting, and budget optimisation. They took the time to properly review our existing setup, identify inefficiencies, and implement clear improvements that quickly made a noticeable difference in performance.

Communication has been consistent and transparent throughout. We receive regular updates, clear reporting, and practical recommendations rather than generic advice. It’s clear they actively monitor and refine the campaigns rather than simply “set and forget.”

Since working with Shoptimised, we’ve seen improved lead quality, better cost control, and a stronger overall return on ad spend. Their proactive approach and attention to detail have given us confidence that our advertising budget is being managed effectively.

Big shout out to Zach for his ongoing technical support, keeping things running super smoothly! His responsiveness and technical know-how have been a real asset to our campaigns.

We’d highly recommend Shoptimised to any business looking for reliable, results-driven Google Ads management.

February 13, 2026
Unprompted review
Rated 1 out of 5 stars

Very bad experience

Very bad experience. Made a lot of losses and then was forced to pay their bills. I would highly recommend on not using as they will force you to scale your campaign for their commission but it will not be profitable.

January 1, 2026
Unprompted review
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Reply from Shoptimised

We take feedback seriously, but this statement is misleading. Allow us to add some context.

ROAS expectations were discussed during onboarding, and a target ROAS was agreed with your team on 2 June, alongside the outlined strategy. Your account had multiple overdue invoices, and, in line with our process, campaign activity was paused while the account was in arrears.

Our agreement also states that campaigns must not be altered by the client or a third-party agency. This happened on several occasions, despite being raised with your team, and it negatively impacted performance. There were also instances where account access was removed, and communication stalled while we were actively working to restructure and improve the account, which limited what we were able to implement and support.

We made several attempts to support performance and restructure the account. On 17 October, our Head of Performance reviewed the setup with you and supported a margin-based approach, and it was agreed that one of the overdue invoices would be paid. Here, you confirmed in writing that Google Ads access had been restored and requested the outstanding invoice with a proposed payment plan. You also noted that you had not realised your Google campaigns had been loss-making. For clarity, our reporting separates Shoptimised incremental activity from your core campaigns, which remain under your control unless otherwise agreed.

Following your decision to end services, you contacted us again on 7 January for tracking support, and we responded as a gesture of goodwill.

If you would like a formal review, please email hello@shoptimised.co.uk with your business name and the email linked to the account. A senior member of the team will review the timeline and respond directly.

Regards,

Team Shoptimised

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Rated 1 out of 5 stars

Didn't end well!

Shoptimise performance was average while we were actively using their services, communication was ok and support was helpful at the time. However, our experience changed significantly once we decided to leave.

After exiting, an invoice was very quickly passed to a debt collection agency without any meaningful attempt to resolve it directly with us. This resulted in an additional cost of £355, which felt completely disproportionate and unnecessary.

The main issue wasn’t the service while onboard, but how aggressively things were handled once we were no longer a client. It felt like there was little interest in discussion or resolution once our business relationship ended.

I’m leaving this review to warn other businesses: Shoptimise are fine when they have your business, but be extremely careful when leaving and make sure everything is clearly settled in writing before you do.

January 18, 2026
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with my…

I had a terrible experience with Shoptimised. I ended our services in February and made it clear we were no longer working together, yet months later they went ahead and spent £138 on a Google campaign without my permission. They told me they were deleting and pausing their campaigns, but instead they ended up spending my money. Because of that, I had to pay my marketing team £1000 to fix the damage and lost a further £1800 deposit. All of this over a mistake that should never have happened.

When I called them, I was spoken to like an idiot and treated with no respect at all. They tried to make it sound like it was my fault and claimed we were notified, which is completely untrue. They also made changes to my Google account without approval and caused a lot of disruption to my business.

I have already told other retailers I know about what happened and will keep doing so. No one should have to deal with a company that acts this carelessly and unprofessionally.

October 28, 2025
Unprompted review
Shoptimised logo

Reply from Shoptimised

Hi Jewel, we’re sorry to hear you feel this way. We take concerns like this seriously, so we want to add some factual context.

Your campaigns were paused after multiple overdue invoices remained unpaid. Once the account was brought up to date, activity was restarted in line with the existing agreement, and a notification email was sent to the account contact confirming campaigns were live again.

You then contacted us to cancel and stated you had not received any notification to inform you that campaigns would resume. Shortly afterwards, you replied to that same email.

You also mentioned you had been in touch with our credit control team to request that the campaigns not be restarted. We reviewed our records and could not find any correspondence to support this.

The campaigns ran for a short period on a small budget. We appreciate you may have been unhappy with the restart, but we do not recognise the claim that spend was applied “without permission” or that changes were made outside of agreed terms.

We cannot discuss further account specifics publicly, but we are happy to review everything with you properly. Please email hello@shoptimised.co.uk with your business name and the email linked to the Google Ads account, and a senior member of the team will confirm the full timeline directly.

Regards,

Team Shoptimised

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