Nippy little stroller. No clear update as to when the stroller would be back in stock when pre-ordering, so if you need something for a specific date and can't afford to wait, go for something that's... See more
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Silver Cross pushchairs, car seats, prams & nursery furniture will give your baby the best start in life. Buy from a trusted British brand.
Contact info
Micklethorn, BD23 3JA, Broughton, United Kingdom
- 0345 872 6900
- customerservice@silvercrossbaby.com
- silvercrossbaby.com
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Replied to 96% of negative reviews
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When ordering the stroller I ordered…
When ordering the stroller I ordered black but when the order was complete got a email and there sending sage

Reply from Silver Cross
Two days to deliver which was really…
Two days to deliver which was really quick. Seat has lots of room for a growing baby. Quick and easy to put together. Comfortable to push. Lightweight.
I rarely leave negative reviews
I rarely leave negative reviews, but after spending around £1,200 on the Silver Cross Cove travel system, I feel other parents should know about my experience.
I bought this travel system because Silver Cross has a reputation for producing premium products. Unfortunately, after just four months of use, I genuinely don’t feel the quality reflects the price. I completely understand that a pushchair will pick up the occasional mark through everyday use, but the amount of wear ours has developed in such a short space of time is shocking. The chassis and carrycot are covered in scuffs, and the metal chassis has a deep gouge that has left a sharp edge. As my baby gets older and taller, I have genuine concerns that it could catch or cut their leg.
The problems don’t end there. The ISOFIX base has developed a split despite never leaving the car or being knocked around, which raises serious concerns about the durability of the product. The hood on the infant car seat also constantly pings off instead of staying securely attached, meaning it doesn’t properly protect my baby from the sun.
What has disappointed me even more is the customer service. When I first contacted Silver Cross, I made it clear from the outset that I wasn’t happy with four separate products. Rather than addressing the issues I’d raised, I was repeatedly asked for serial numbers for each item. At no point was I told where these serial numbers could actually be found or what they looked like. Each product has multiple labels and numbers on it, so it became a frustrating guessing game trying to work out which one they needed.
Even more frustrating was that on different occasions it felt as though only part of my email had been read. One issue would be acknowledged while others were ignored, meaning I had to keep going back over the same points. I was then asked again for serial numbers I’d already been trying to provide, making the whole process feel unnecessarily drawn out and far more stressful than it needed to be.
I wasn’t looking for excuses—I simply expected a level of aftercare that matched the premium price I’d paid. Instead, I was told they could collect the chassis and carrycot and repair them “to the best of their ability.” For a four-month-old travel system at this price point, that response was incredibly disappointing.
Communication throughout has been poor. They asked if I needed boxes for collection, and I confirmed that I did. I later replied again to say they could collect the items whenever from that point onwards. Despite this, I was then told I hadn’t responded to their questions, even though I had. It genuinely felt as though my emails hadn’t even been read properly.
I was also told they couldn’t provide a loan pushchair while mine is being inspected and repaired, even though they advised the process could take around five days. As a first-time mum with a four-month-old baby, I find it unreasonable that I’d be expected to stay at home without any way of transporting my baby. For a premium brand, I would expect much better support.
To make matters even more frustrating, they continue to request the serial number from the ISOFIX base before sending a replacement. The base is securely installed in the car, and removing and refitting it isn’t a simple task. Considering they have already agreed to replace it, this feels like an unnecessary inconvenience.
My mum is a childminder and owns pushchairs that cost a fraction of the price of this travel system, yet they have stood up to years of use far better than my Silver Cross has after just four months.
Overall, I feel completely let down. The quality does not justify the price, and the customer service has left me feeling like my concerns haven’t been taken seriously. I expected exceptional quality and support from a premium brand, but unfortunately my experience has been the exact opposite.
I would not recommend the Silver Cross Cove travel system based on my experience.

Reply from Silver Cross
Good customer service, quality not so much.
Ordered a while back before my son was born and parts of the order were missing so we had to contact customer service, they arranged for the missing parts to be sent. The quality of the products is not what I expected for such a name brand, the toddler bed (cot to toddler bed) is rather unstable and rocks back and forth but is sturdy as a cot and the mattress I purchased was never used yet the side busted open, thankfully the customer service team replaced it. The customer service is good, the quality not so much.
Excellent service
Easy and simple purchase
Faultless customer service
Faultless customer service - no question was too much when we first set up our purchases, and the team even went above and beyond to spot some things we needed to adjust without us asking. Excellent!
Great products
Easy to use the website, products coordinated for a seamless look, information given immediately.
Wish you had more varied products.
As iv said already it was delivered…
As iv said already it was delivered outside where anyone could help themselves to it shocking service won’t be ordering again from you

Reply from Silver Cross
Lovely pushchair little granddaughter…
Lovely pushchair little granddaughter loves it . Very good customer service highly recommend.
Amazing and fantastic
The item we wanted was in stock
The item we wanted was in stock, in the colour we wanted and arrived in a week.
Purchasing spare parts
I recently enquired via email about whether I could purchase a car seat liner as a spare part, despite it not being advertised as an option.
I was contacted promptly and the item was sourced and shipped very quickly.
I am hugely impressed with what a seemless process this was and I encourage others to do the same if they need additional parts that aren’t necessarily advertised as available.
Massive thanks to the customer service team who have been excellent.
A Premium Price Without Long Term Support
When you hear the brand name Silver Cross, you think of reliability and quality. Unfortunately, after our experience, I can't say I agree.
Three years ago, when we were expecting our first baby, we had our hearts set on a Silver Cross pram. We purchased the Earth Reef travel system package, which, as you can imagine, wasn't cheap. However, we believed we were investing in a high-quality product that would last for future children.
Not long after purchasing it, we experienced problems with the car seat. The harness buckle would sometimes fail to fasten or unfasten properly, which was clearly a serious health and safety concern. We contacted Silver Cross, and to their credit, their customer service was excellent. A friendly member of staff dealt with the issue promptly and sent us a replacement car seat.
Fast forward three years, and we're now expecting our second child. As we needed to purchase another car seat, I contacted Silver Cross, assuming it would simply be a case of buying one compatible with our existing pram. To my surprise, I was told there are now only two compatible car seat options, and neither is available in the same colour because the entire range has been discontinued.
As a result, we've had to purchase a completely new travel system.
We've spent a significant amount of money with Silver Cross, so it's incredibly frustrating that a premium product we bought just three years ago has already been discontinued. Parents buy these travel systems expecting them to last through multiple children, not to become obsolete after such a short period. The only goodwill gesture offered was a 10% discount, which doesn't come close to addressing the inconvenience or additional expense.
Sadly, I can no longer recommend Silver Cross. While their customer service was helpful when we had an issue with our original car seat, the products themselves haven't lived up to the premium price tag. For such an expensive investment, I expected much better long-term support and compatibility. It's extremely disappointing.

Reply from Silver Cross
It’s not upright to sit
I didn't like it because it doesn't sit upright. The baby is very uncomfortable sitting in it. My daughter is 11 months old.

Reply from Silver Cross
Excellent Customer service
Emailed customer services as my double pram unfortunately had a fault with part of the mechanism. As under warranty still was hoping the part could be fixed/replaced. Informed that my pram is no longer made and the part needed isn't available anymore. I was offered a brand new pram with accessories equivalent to what my I paid for my pram.
My new pram was sent out very quickly and the old one collected.
The customer service has been outstanding.
Everyone has been very helpful, quick to respond to messages and very organised. I can't praise Silver Cross enough and would always recommend to family and friends.
Very quick and seamless delivery
Very quick and seamless delivery. The Nia is a great travel buggy, well made and exactly what you’d expect from Silver Cross.
Fantastic service
Fantastic service. Perfect high chair for my little niece. Thanks
Super fast delivery and easy website to…
Super fast delivery and easy website to use.
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