Silver Cross Reviews 

1,053
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 301 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the products for their excellent quality, practical features, and ease of use, highlighting items like beautiful prams, sturdy ride-on boards, and lightweight, easy-to-fold strollers. Many people also commend the outstanding customer service, noting helpful, polite, and fast responses that efficiently resolve issues. Consumers consistently report very quick and seamless delivery, with items often arriving sooner than expected. However, some customers noted dissatisfaction with product quality, citing instances of items arriving with defects or breaking prematurely. Additionally, some reviewers experienced issues with customer service, including slow responses, unfulfilled replacements, or a lack of resolution for complex problems.

What people talk about most

Product

Customers had positive experiences with product quality, often praising the ease of assembly, comfort, and... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the helpfulness, quick... See more

Quality

Users describe ambiguous interactions with quality, with many customers expressing satisfaction, praising... See more

Delivery service

Customers consistently note positive experiences with delivery service, frequently highlighting the speed and... See more

Service

Reviewers highlight positive aspects of service, with many expressing satisfaction with the seamless process,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

It’s an incredibly beautiful pram. The only downside is mine arrived with a fabric pull and still waiting for customer services to get back. They said 2 days but I only sent it yesterday - I have f... See more

Rated 4 out of 5 stars

Nippy little stroller. No clear update as to when the stroller would be back in stock when pre-ordering, so if you need something for a specific date and can't afford to wait, go for something that's... See more

Rated 5 out of 5 stars

This high chair is ideal to use from birth, it is easy to clean, unfold and fold, when folded it takes up very little space. Delivery was very quick, ordered on 24 June and was delivered 26 June. My d... See more

Rated 5 out of 5 stars

Ordered official carry bag for our Nia pram and it was delivered less than 24hours after ordering despite only paying for standard shipping. Product is as described and fits our pram perfectly, includ... See more


Company details

  1. Shopping & Fashion

Information provided by various external sources

Silver Cross pushchairs, car seats, prams & nursery furniture will give your baby the best start in life. Buy from a trusted British brand.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 96% of negative reviews

Typically replies within 2 weeks

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4.5

All reviews

(1,053)

308 reviews in the last 12 months

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Rated 5 out of 5 stars

5 Stars

Customer service was fantastic in helping me before the purchase with questions about the product.
Delivery was quick!
Quality: AMAZING

May 5, 2026
Unprompted review
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Rated 1 out of 5 stars

Such a disappointment

Such a disappointment! I always planned to get a silver cross pram but was so disappointed by not only the product but also the customer service.

The pram broke in several areas and was just bulky and awkward to use and not the quality of other brands.

The car seat straps get jammed. They are so stiff and actually hurt your hands to tighten.

The pram stopped folding and the brakes broke making it unsafe.

Overall, pretty much every element of the silver cross products that we bought were a complete disappointment.

I was not given an email receipt as we purchased the items directly from the shop floor in store from John Lewis, Newcastle. We received a small discount but this unfortunately meant that when the paper receipt was lost, we had no proof of purchase available. As a result, when we later sought assistance regarding the numerous issues we experienced, very little support was offered and we were repeatedly passed back and forth between John Lewis and Silver Cross, with neither party seeming willing to take ownership of resolving the situation.

I am so tired of sending emails, calling silver cross, sending videos of the faults I’m experiencing. So much time lost for zero resolution.
Case number : 29589017

Silver cross do better ! You were supposed to be the no1 brand

May 27, 2026
Unprompted review
Silver Cross logo

Reply from Silver Cross

Thank you for taking the time to share your feedback, and we are sorry to read about your experience.

This is clearly not the level of quality or service we aim to provide, and I completely understand how disappointing this must feel.

As we’re unable to access your details from this review, could you please respond to our request via the Trustpilot platform with your contact information? This will allow our team to get in touch directly and support you further.

Once again, please accept our apologies and we look forward to hearing from you.

Regards
Silver Cross Customer Service Team

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Rated 5 out of 5 stars

Perfect!

Quick delivery and perfect size travel cot. We managed to use our bedside cot mattress in the newborn insert as same size which made our baby girl feel right at home, she slept like a dream! Cot is sturdy and well made, easy to put up and take down, lightweight to carry.

May 17, 2026
Unprompted review
Rated 5 out of 5 stars

New Parent.

No requirement to contact customer service, but I love this brand. Their strollers are well assembled, the colour choices are great and the range of accessories is second to none.

Easy to put together, with options to change from bassinet, to seat and even car seat compatibility, including 3rd party car seats.

I bought both the Cove & Nia options for home and travelling overseas. Both are great and work really well.

May 6, 2026
Unprompted review
Rated 5 out of 5 stars

I’m absolutely in love with my compact…

I’m absolutely in love with my compact stroller. Fits perfectly in my boot, the strap makes carrying it and the baby so easy. It’s easy to manoeuvre but still very sturdy. Overall extremely impressed. So much I’m posting it on my online platforms to explain why I love it so much.

May 22, 2026
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Rated 5 out of 5 stars

Great

I have used silver cross car seats for both of my children and always thought the quality was great. I especially like that the fabric is breathable (my baby had a different brand infant car seat and used to get very sweaty and hate the car - swapping to Silver Cross made all the difference).

I had a problem arise when the product was out of warranty and emailed customer services for advise who were brilliant, checked my issue with their safety team who were able to advise me on how to fix the problem, saving me having to replace the car seat. The online chat feature was easy to use and customer services responded via email very promptly. Would definitely recommend them as a brand.

May 20, 2026
Unprompted review
Rated 1 out of 5 stars

Disappointing, not worth the money

The quality of the Dune 2 has been extremely disappointing for a ‘premium, brand.
The frame feels ridiculously flimsy and folding it down is far harder than it should be. There have been times I’ve had to put it into the car still upright because collapsing it is such a struggle. I’m not the only one either — other parents with different pushchair models have commented on how awkward and impractical it is to use.
It also struggles with even the tiniest kerbs. When I contacted Silver Cross about this, their advice was essentially to lift the front wheels up… which is obvious and not exactly helpful from a premium brand.

When my baby is in the pushchair, the chassis also doesn’t move up and down properly, so she’s stuck in one position constantly. It only moves position when she’s not in it which defeats the object really.

The footmuff already looks scruffy, and the holes where the straps pull through look as though they’ve been hacked open with a penknife rather than properly finished. The hood is also wonky, something multiple people have noticed, and it barely shields my baby’s eyes from the sun.
Customer service was equally disappointing. I felt as though they treated me like I was exaggerating or making things up. They took the pushchair away for inspection and then simply sent the exact same one back with no explanation, no email, and no real attempt to resolve the issues.

To top it off, I previously left a negative review on the Silver Cross website and it has been removed, which doesn’t inspire confidence in the authenticity of their reviews.
If I’d known the quality would be this poor, I never would have spent the money on it. I genuinely wish I’d gone with iCandy instead.

May 20, 2026
Unprompted review
Silver Cross logo

Reply from Silver Cross

Dear Rachel

Thank you for your feedback.

We are very sorry to hear that you aren't happy with your Dune 2.

We understand that a member of our team has been in touch with you to discuss this further and get this resolved to your satisfaction.

Once again, please accept our apologies for the difficulties that you have experienced.

Regards
Silver Cross Customer Service Team

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Rated 1 out of 5 stars

Ordered a travel system the dune the…

Ordered a travel system the dune the pushchair is so difficult to fold down cannot adjust the back rest when baby is in it and its absolutely awful to push cant even handle a crack in the pavement. Sent in photos and videos of everything mentioned they sent packaging to send it back they had it for 6 days no replacement so couldn't go anywhere with the baby .heard absolutely nothing no updates it arrived back this morning exactly as we sent it no explanation or anything. Oh and they deleted our honest review off their website

May 10, 2026
Unprompted review
Silver Cross logo

Reply from Silver Cross

Dear Heather

We are very sorry to hear about your experience and the issues you’ve encountered with your Dune travel system. We fully appreciate how important reliability and ease of use are, particularly when caring for your baby, and we sincerely apologise for the frustration and inconvenience this has caused.

We are also sorry to learn about the delays and lack of communication while your item was with us, and that it has been returned without explanation. This is certainly not the level of service we aim to provide.

Thank you for sharing your contact details, a member of our Customer Services team will be in touch with you shortly to review your case in full and ensure this is resolved for you as quickly as possible.

Regards
Silver Cross Customer Service Team

Rated 5 out of 5 stars

Amazing

I love silver cross i had a little issue with my changing bag for my pram and it was sorted and dealt with straight away. I ended up swapping to another bag an paying the difference an even that was so helpful they sent me the payment links an it was done would definitely recommend, ive used silver cross before for my boys an loved them from travel systems to buggys you cant go wrong

May 21, 2026
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Rated 5 out of 5 stars

Glide Plus 360 is great!

Overall, the shopping experience was really good. The website is informative and is easy to navigate.

The Glide Plus 360 is absolutely amazing. Love the color, clicks right in and baby is super comfortable.
Website lacks a few information points I think you should add.
1) it will actually click onto a Cybex Priam frame
2) it will fit into a 2021 Porsche Taycan backseat (not listed on your overview currently)

International shipping? Add that. I had to go through hoops to get it. That’s how much I wanted it.

May 7, 2026
Unprompted review
Rated 5 out of 5 stars

A few months ago I ordered a pushchair…

A few months ago I ordered a pushchair through the website. They were offering 10% welcome email. I have signed for the marketing but the welcome email never came so decided to order without the 10%. The next they the email came so I gave them a call to see if I can get at least credit for the 10%. I was surprised when the offered to apply the 10% to my order and fully refunded me the money( also the pushcair was already reduced so I wouldn't be able to apply the discount myself anyway) . The lady on the phone was super nice and this was a huge help for a family trying to save money when you have your first child. I would highly recommend them as their customer service is amazing.

March 2, 2026
Unprompted review

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