Silver Cross Reviews 

1,060
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 301 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the products for their excellent quality, practical features, and ease of use, highlighting items like beautiful prams, sturdy ride-on boards, and lightweight, easy-to-fold strollers. Many people also commend the outstanding customer service, noting helpful, polite, and fast responses that efficiently resolve issues. Consumers consistently report very quick and seamless delivery, with items often arriving sooner than expected. However, some customers noted dissatisfaction with product quality, citing instances of items arriving with defects or breaking prematurely. Additionally, some reviewers experienced issues with customer service, including slow responses, unfulfilled replacements, or a lack of resolution for complex problems.

What people talk about most

Product

Customers had positive experiences with product quality, often praising the ease of assembly, comfort, and... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the helpfulness, quick... See more

Quality

Users describe ambiguous interactions with quality, with many customers expressing satisfaction, praising... See more

Delivery service

Customers consistently note positive experiences with delivery service, frequently highlighting the speed and... See more

Service

Reviewers highlight positive aspects of service, with many expressing satisfaction with the seamless process,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

It’s an incredibly beautiful pram. The only downside is mine arrived with a fabric pull and still waiting for customer services to get back. They said 2 days but I only sent it yesterday - I have f... See more

Rated 4 out of 5 stars

Nippy little stroller. No clear update as to when the stroller would be back in stock when pre-ordering, so if you need something for a specific date and can't afford to wait, go for something that's... See more

Rated 5 out of 5 stars

This high chair is ideal to use from birth, it is easy to clean, unfold and fold, when folded it takes up very little space. Delivery was very quick, ordered on 24 June and was delivered 26 June. My d... See more

Rated 5 out of 5 stars

Ordered official carry bag for our Nia pram and it was delivered less than 24hours after ordering despite only paying for standard shipping. Product is as described and fits our pram perfectly, includ... See more


Company details

  1. Shopping & Fashion

Information provided by various external sources

Silver Cross pushchairs, car seats, prams & nursery furniture will give your baby the best start in life. Buy from a trusted British brand.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 96% of negative reviews

Typically replies within 2 weeks

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4.5

All reviews

(1,060)

313 reviews in the last 12 months

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Rated 1 out of 5 stars

Ordered a travel system the dune the…

Ordered a travel system the dune the pushchair is so difficult to fold down cannot adjust the back rest when baby is in it and its absolutely awful to push cant even handle a crack in the pavement. Sent in photos and videos of everything mentioned they sent packaging to send it back they had it for 6 days no replacement so couldn't go anywhere with the baby .heard absolutely nothing no updates it arrived back this morning exactly as we sent it no explanation or anything. Oh and they deleted our honest review off their website

May 10, 2026
Unprompted review
Silver Cross logo

Reply from Silver Cross

Dear Heather

We are very sorry to hear about your experience and the issues you’ve encountered with your Dune travel system. We fully appreciate how important reliability and ease of use are, particularly when caring for your baby, and we sincerely apologise for the frustration and inconvenience this has caused.

We are also sorry to learn about the delays and lack of communication while your item was with us, and that it has been returned without explanation. This is certainly not the level of service we aim to provide.

Thank you for sharing your contact details, a member of our Customer Services team will be in touch with you shortly to review your case in full and ensure this is resolved for you as quickly as possible.

Regards
Silver Cross Customer Service Team

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Rated 5 out of 5 stars

Amazing

I love silver cross i had a little issue with my changing bag for my pram and it was sorted and dealt with straight away. I ended up swapping to another bag an paying the difference an even that was so helpful they sent me the payment links an it was done would definitely recommend, ive used silver cross before for my boys an loved them from travel systems to buggys you cant go wrong

May 21, 2026
Unprompted review
Rated 5 out of 5 stars

Glide Plus 360 is great!

Overall, the shopping experience was really good. The website is informative and is easy to navigate.

The Glide Plus 360 is absolutely amazing. Love the color, clicks right in and baby is super comfortable.
Website lacks a few information points I think you should add.
1) it will actually click onto a Cybex Priam frame
2) it will fit into a 2021 Porsche Taycan backseat (not listed on your overview currently)

International shipping? Add that. I had to go through hoops to get it. That’s how much I wanted it.

May 7, 2026
Unprompted review
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Rated 5 out of 5 stars

A few months ago I ordered a pushchair…

A few months ago I ordered a pushchair through the website. They were offering 10% welcome email. I have signed for the marketing but the welcome email never came so decided to order without the 10%. The next they the email came so I gave them a call to see if I can get at least credit for the 10%. I was surprised when the offered to apply the 10% to my order and fully refunded me the money( also the pushcair was already reduced so I wouldn't be able to apply the discount myself anyway) . The lady on the phone was super nice and this was a huge help for a family trying to save money when you have your first child. I would highly recommend them as their customer service is amazing.

March 2, 2026
Unprompted review
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Rated 5 out of 5 stars

Absolute amazing service from silver cross

Absolute amazing service from silver cross quick dispatch & delivery . But wow wow wo the cove in maple is stunning such beautiful colour so so light even with my 2 year old in seat unit . Baby’s so lost in it such spacious cot hods amazing sizing and such gud air flow threw out and flips down for sunny days. Highly recommend the cove and silver cross

May 14, 2026
Unprompted review
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Rated 5 out of 5 stars

Great service Shame about the discount…

Great service Shame about the discount it said get 10% off then once you get through to the check out you couldn’t have it as it then said you had to spend over £150 never said that at the beginning or I would have got it from the shop I normally go to I think that is false advertising

May 2, 2026
Unprompted review
Rated 5 out of 5 stars

Recycling used child car seat

We obtained a pre-used Silver Cross car seat from a friend for a newly born grandson.

It was well constructed and worked fine until the grandson outgrew it.

As it had been well used it was not really suitable to sell or hand on but landfill did not seem appropriate.

Fortunately Silver Cross operate a recycling scheme. They will pick up a car seat using a carrier (in our case DPD). They then strip it down and recycle the component parts as appropriate.

All very efficient and much better than landfill.

May 13, 2026
Unprompted review
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Rated 2 out of 5 stars

Terrible customer servixe

Love my pram but customer services have been absolutely painful to deal with. Had the incorrect item sent to me twice. Sent the pram for servicing due to one problem and was returned with two parts broken. Would not use Silver Cross again.

May 13, 2026
Unprompted review
Silver Cross logo

Reply from Silver Cross

Dear Ana

Thank you for taking the time to share your feedback with us.

We’re very sorry to hear about your experience, particularly the issues with receiving incorrect items and the condition of your pram following servicing. This is clearly not the standard we expect to deliver, and we fully understand how frustrating this must have been for you.

Thank you for providing your contact details, a member of our team will be in touch with you as a priority to ensure this is resolved for you as quickly as possible.

Regards
Silver Cross UK Customer Service Team

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