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Simply Business Reviews 

7,745
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,613 reviews, reviewers had a great experience with this company. Customers frequently highlight that the support staff is exceptionally helpful, knowledgeable, and patient when guiding individuals through policy choices and answering questions thoroughly. Additionally, people deeply appreciate the user-friendly website and straightforward online application process, making it very simple to secure comprehensive insurance coverage quickly. However, some customers also noted frustrations regarding long waiting times on customer service phone lines and difficulties reaching the correct department. Some reviewers were not happy with renewal experiences, mentioning that renewal quotes significantly increased over time without adequate recognition of long-term customer loyalty.

What people talk about most

Service

Users describe positive interactions with service, highlighting fast, efficient, and professional experiences... See more

Staff

Customers consistently note positive experiences with staff, describing them as patient, knowledgeable, and... See more

User experience

Consumers find user experience to be very positive, highlighting that the platform is easy to navigate,... See more

Price

People report ambiguous experiences with price, as opinions on insurance costs vary widely among consumers.... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying widely from praise to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Richard at Simply Business was very helpful and flexible, and he reassured me as I bought a product I had never explored before. I required several callbacks which he did flexibly and promptly. He was... See more

Company replied

Rated 5 out of 5 stars

The experience went very well, despite the Agent trying to sell insurance to my dead wife! Once this embarrassment had been overcome the Agent was most helpful and informative. There was another prob... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend using simply business. I spoke to Zack. He was extremely helpful and talked me through everything. simply business is the correct name because everything is made so simple... See more

Company replied

Rated 5 out of 5 stars

Dan was very helpful in explaining everything for my business insurance and confirming everything was covered that I needed. I would highly recommend. The website was easy to use to get the initial qu... See more


Company details

  1. Business Insurance Company
  2. Insurance Broker
  3. Landlord Insurance Company
  4. Liability Insurance Company

Written by the company

Simply Business is one of the UK’s largest business insurance and landlord insurance providers. Launched in 2005, we now protect over one million customers with their insurance, from public liability to business equipment. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Our UK-based contact centre has a team of experts who are ready to help online and over the phone. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. Working with the King’s Trust’s Enterprise programme, Simply Business is on a mission to champion the next generation of small business owners. We've also been shortlisted for the Insurance Broker Customer Service Award at the Insurance Age UK Broker Awards 2026 (winner to be announced in October). And our UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best" about their business insurance.


Contact info

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4.2

Great

TrustScore 4 out of 5

8K reviews

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4.2

All reviews

(7,745)

1,569 reviews in the last 12 months

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Rated 1 out of 5 stars

I had a really disappointing experience…

I had a really disappointing experience with simply business. I opened an insurance policy with them but while I was on holiday in Africa they contacted me the signal was bad so I told them I couldn't talk at that moment then on my way back I realised they cancelled my policy and my commercial building insurance honestly they are terrible company. I wouldn't recommend them at all.

August 7, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi, thank you for sharing your feedback. We're really sorry to hear about your experience and understand how frustrating it is to have your policy cancelled, especially while you were away. When we're unable to get in touch regarding essential details on your policy, there are times we have to cancel cover in line with specific regulatory or insurer guidelines. Please reach out to our team for further clarification if needed. If you wish, you can also submit a formal complaint via our website which will trigger an investigation into what happened. Thank you again for your feedback, we wish you all the best.

Rated 1 out of 5 stars

You automatically renew without looking…

You automatically renew without looking for best deal available.

August 3, 2026
Simply Business logo

Reply from Simply Business

Hi James, thank you for sharing your feedback. We understand your frustration regarding auto-renewals and price increases. Automatic renewals are designed to save you time and keep your property seamlessly covered, but we know it's not for everyone, and it is entirely optional. Your renewal price can change for a variety of reasons, including changes in your insurer's rates or wider market trends. If you're unhappy with your quote, we're always happy to help you explore alternative options from across our panel. Please give our team a call on 0333 014 6683 if you'd like us to check for more competitive options or turn off your auto-renewal. Thanks again and take care.

Rated 5 out of 5 stars

Very easy and straightforward process

Very easy and straightforward process. Everything was clearly explained, and the service was quick and professional. I’m very happy with my experience and would highly recommend Simply Business.

August 8, 2026
Unprompted review
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Reply from Simply Business

We really appreciate your recommendation, Wah. Thanks for taking the time to share your thoughts. If you have any follow up questions or queries about your policy, please reach out to our team on 0333 014 6683. All the best.

Rated 1 out of 5 stars

Simply business Worst Insurance broker

My experience with Simply Business has been extremely disappointing. I took out landlord insurance through them and renewed for a second year after a claim-free first year.
Before renewing, I specifically asked how claims would be handled and what is percentage of successfull claim from Insurance provider ARAG because of renters right bill and was assured that Simply Business could manage the claims process. However, when I eventually needed to make a claim, I was told by their customer service team to deal directly with the insurance company, with no meaningful support from Simply Business.
The legal services provider, ARAG, was enen more worst and frustrating . Instead of helping with my landlord claim, their legal team seemed determined to find reasons to reject it.
I would not recommend Simply Business to anyone looking for reliable support. In my experience, they were helpful when selling the policy but absent when I actually needed assistance.

June 5, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Anurag, thank you for sharing your feedback. We're really sorry to hear about your experience and understand how frustrating it is when a claim decision doesn't go your way. We're keen to look into your communications with us to make sure everything was handled correctly. Please reply to the request we've sent via Trustpilot with your policy details when you have a moment. Thanks and take care.

Rated 5 out of 5 stars

Very straightforward form to complete…

Very straightforward form to complete and fair pricing

August 7, 2026
Simply Business logo

Reply from Simply Business

Thank you for your excellent feedback, Louise! Just call us if you have any follow up questions: 0333 014 6683. Take care for now.

Rated 2 out of 5 stars

Avoid

This company increases premiums with almost zero notice and takes payment automatically at almost the same time. They make it very difficult to cancel policies or question price increases.

I will not use them again.

August 7, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Richard, thanks for sharing your feedback. Sorry to hear you're not happy, we understand your frustration around the price increase. Your renewal price can change for a few reasons, such as your insurer changing their rates or a general rise in claims across the market in your area. If you're unhappy with your quote, you can call 0333 014 6683 and our team will be happy to check for more competitive options across our panel.

We always email a renewal quote three weeks before your policy expires to give you plenty of time to review your options. Automatic renewals are designed to save you time and keep you seamlessly covered, but we know it's not for everyone and you can ask our team to opt out at any point. Thanks again for your comments, take care.

Rated 3 out of 5 stars

Great concept. BuT took forever for call centre to answer!

Great concept. Once connected to a call centre agent, I'd give 5 stars. BUT i had to wait, on the three occasions I had to call (not able to do online) - over 40 minutes for each call. For that, 1 star.

August 6, 2026
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Reply from Simply Business

Hi, thank you for taking the time to share your review. We're sorry to read your comments as we appreciate how precious time is when running a business. These queues are much longer than what we'd expect to see, and we're looking into what happened. Thanks again for your feedback, we're pleased to hear you were happy with the service once you got through to our team.

Rated 4 out of 5 stars

Sorted a glitch on signing into account…

Sorted a glitch on signing into account quickly. Only problem there was a glitch needing sorting!

August 5, 2026
Simply Business logo

Reply from Simply Business

Sorry to hear about this technical issue, Jon. We appreciate you getting in touch to let us know and we're pleased to hear our team were able to resolve it for you. Thanks for your feedback!

Rated 1 out of 5 stars

Unprofessional

I purchased sole trader insurance from this company last year. They have an auto renew system and, since I do not require the insurance going forward, I am trying to stop the auto renewal. To do this Simply Business require me to ring their team - that's the first thing that annoys me....it surely should be simple to close my account but they obviously want the opportunity to persuade me not to. OK, so, this morning I have tried to call them twice during their opening hours which start at 0900. I called at 0905 and then again at 0915 and both times I get a recorded message saying they are closed and to call in their opening hours (from 0900!!). I am now very frustrated - like most of us I have an extremely busy life and things like this get in the way. My advice - DO NOT insure with these guys, they seem to be very unprofessional.

August 6, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Sue, thanks for your review. We're really sorry to hear about your frustration and understand how busy you are, especially when trying to manage your policy before it renews. For future reference, our phone lines open at the slightly later time of 9.30am on Thursdays to allow for training: https://help.simplybusiness.co.uk/hc/en-gb/articles/5080507883037-Opening-hours.

Our aim with automatic renewals is to provide a hassle-free option to keep our customers covered, but we know it's not for everyone and you can opt out at any time. While our customer service team currently handles cancellations by phone, we're actively exploring self-serve options to make managing your account simpler in the future. Thanks again for your valuable feedback.

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