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Simply Business Reviews 

7,748
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,613 reviews, reviewers had a great experience with this company. Customers frequently highlight that the support staff is exceptionally helpful, knowledgeable, and patient when guiding individuals through policy choices and answering questions thoroughly. Additionally, people deeply appreciate the user-friendly website and straightforward online application process, making it very simple to secure comprehensive insurance coverage quickly. However, some customers also noted frustrations regarding long waiting times on customer service phone lines and difficulties reaching the correct department. Some reviewers were not happy with renewal experiences, mentioning that renewal quotes significantly increased over time without adequate recognition of long-term customer loyalty.

What people talk about most

Service

Users describe positive interactions with service, highlighting fast, efficient, and professional experiences... See more

Staff

Customers consistently note positive experiences with staff, describing them as patient, knowledgeable, and... See more

User experience

Consumers find user experience to be very positive, highlighting that the platform is easy to navigate,... See more

Price

People report ambiguous experiences with price, as opinions on insurance costs vary widely among consumers.... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying widely from praise to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Richard at Simply Business was very helpful and flexible, and he reassured me as I bought a product I had never explored before. I required several callbacks which he did flexibly and promptly. He was... See more

Company replied

Rated 5 out of 5 stars

The experience went very well, despite the Agent trying to sell insurance to my dead wife! Once this embarrassment had been overcome the Agent was most helpful and informative. There was another prob... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend using simply business. I spoke to Zack. He was extremely helpful and talked me through everything. simply business is the correct name because everything is made so simple... See more

Company replied

Rated 5 out of 5 stars

Dan was very helpful in explaining everything for my business insurance and confirming everything was covered that I needed. I would highly recommend. The website was easy to use to get the initial qu... See more


Company details

  1. Business Insurance Company
  2. Insurance Broker
  3. Landlord Insurance Company
  4. Liability Insurance Company

Written by the company

Simply Business is one of the UK’s largest business insurance and landlord insurance providers. Launched in 2005, we now protect over one million customers with their insurance, from public liability to business equipment. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Our UK-based contact centre has a team of experts who are ready to help online and over the phone. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. Working with the King’s Trust’s Enterprise programme, Simply Business is on a mission to champion the next generation of small business owners. We've also been shortlisted for the Insurance Broker Customer Service Award at the Insurance Age UK Broker Awards 2026 (winner to be announced in October). And our UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best" about their business insurance.


Contact info

Promotion box for Simply Business

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4.2

Great

TrustScore 4 out of 5

8K reviews

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4.2

All reviews

(7,748)

1,569 reviews in the last 12 months

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Rated 1 out of 5 stars

Unprofessional

I purchased sole trader insurance from this company last year. They have an auto renew system and, since I do not require the insurance going forward, I am trying to stop the auto renewal. To do this Simply Business require me to ring their team - that's the first thing that annoys me....it surely should be simple to close my account but they obviously want the opportunity to persuade me not to. OK, so, this morning I have tried to call them twice during their opening hours which start at 0900. I called at 0905 and then again at 0915 and both times I get a recorded message saying they are closed and to call in their opening hours (from 0900!!). I am now very frustrated - like most of us I have an extremely busy life and things like this get in the way. My advice - DO NOT insure with these guys, they seem to be very unprofessional.

August 6, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Sue, thanks for your review. We're really sorry to hear about your frustration and understand how busy you are, especially when trying to manage your policy before it renews. For future reference, our phone lines open at the slightly later time of 9.30am on Thursdays to allow for training: https://help.simplybusiness.co.uk/hc/en-gb/articles/5080507883037-Opening-hours.

Our aim with automatic renewals is to provide a hassle-free option to keep our customers covered, but we know it's not for everyone and you can opt out at any time. While our customer service team currently handles cancellations by phone, we're actively exploring self-serve options to make managing your account simpler in the future. Thanks again for your valuable feedback.

Rated 1 out of 5 stars

Unhelpful and arrogant experience.

My policy as up for renewal and premium has gone up 45% from last years premium. The renewal team representative ALISON just wouldn't stop and listen! And also was lying out of her teeth. Trying to give less cover than last year for more money. I just couldn't be bothered, I just told them not to renew the policy just because of her arrogant attitude. Again if you're dealing with someone called ALISON just hang up! It's a shame because I've been with them for many years and it takes 1 Yo Yo to lose business!

August 5, 2026
Unprompted review
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Reply from Simply Business

Hi Nad, thanks for sharing your thoughts. We're disappointed to read your comments. While we recognise there may be room for growth for this member of our team, we kindly request that all future communication be conducted with courtesy and respect. If you'd like to submit a complaint via our website we'd be very happy to look into your comments. Thank you for your feedback.

Rated 1 out of 5 stars

Worst insurance 3rd party ever

Worst insurance 3rd party ever.
Don’t go with them they will roob you, they are just creepy greedy nothing else. When you wilp sign it will take 2-3 minutes to complete everything and wjen you need to cancell you need to write them call them and then they will charge you for cancellation🤣
Trust me you will get more cheaper policy and prompt customers service somewhere else.
I wish I read the review here before I signed with them.

August 5, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

We're sorry to hear you're diappointed with our service, Daniel. Self-serve cancellation is something we're currently exploring and we'll take your valuable feedback on board. You can also cancel in minutes by calling our UK based team on 0333 014 6683. Thank you for your feedback.

Rated 5 out of 5 stars

The agent was fantastic and so helpful…

The agent was fantastic and so helpful - they go and find out the answersw to the questions this is the reason I always reccomend your business to anyone who needs insurance -

August 3, 2026
Simply Business logo

Reply from Simply Business

Thank you for your lovely comments, Noelle. We will pass them on to the team! All the best.

Rated 1 out of 5 stars

Terrible

Terrible - Wait forever to get through after clicking the correct option for them then to try and pass you from pillar to post.

Will be moving all current policies elsewhere as and when they expire.

**Edited to respond to their reply**

This was not your chat bot this was your customer service line.

August 3, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Kaine, we're sorry to hear you're not happy with our service. It may be that the chatbot isn't able to help with your query, in which case we'd recommend giving us a call: 0333 014 6683. Customers usually get through to our UK based customer service team in less than a minute. Thanks for your valuable feedback.

Rated 5 out of 5 stars

The gentleman I spoke to -the phone…

The gentleman I spoke to -the phone call took quite a long time to answer--he was very helpful God bless him

August 4, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Sorry for the wait you experienced this time, Amarjit. We appreciate your positive feedback, thank you.

Rated 1 out of 5 stars

Disorganised and unhelpful

Disorganised and unhelpful.

Do not get insurance with MODUS through this company. Simply Business have not helped with my insurance claim. Not only did they wrongfully say that my insurance did not cover emergency call outs and I would be charged £150. When I had a leak in my property they failed to send out any plumbers to help with the repair. When I instructed my own plumber they then refused a payout, claiming the leak was caused by bad workmanship which is not covered. However they did no investigation into the leak themselves. The bathroom has been functioning perfectly for 10 years and they totally dismissed my case, taking months to reply to my claim. I am now in the process of raising a formal complaint while picking up the £5,000+ repair bill that they are refusing to pay out on. Various people I spoke to did not seem to be able to communicate with one another and I was misinformed on several occasions with one agent reassuring me that the damage would be covered.

July 6, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Lisa, thank you for sharing your feedback. We're really sorry to hear about your experience and understand how stressful it is to deal with a leak and an ongoing claim. We're keen to investigate your comments and ensure everything was handled correctly. Please reply to the request we've sent via Trustpilot with your policy details so we can look into this urgently and assist with your ongoing case.

Update: Thanks for your response, Lisa. However there is no match for the data you provided, which appears to be an apple ID. Kindly respond with your policy number. Alternatively, you can send it to any of our verified social media profiles where will pick this up. Thanks in advance.

Rated 4 out of 5 stars

I did not have any issues with them

I did not have any issues with them. I have given them 4 star simply because I did not remember receiving any renewal information - the money was taken out without notifying me. I really do not have much problem with that but would be lovely to have a reminder as to when the money will be taken out of my account. Otherwise, they are a good company to take out home insurance with. Price is also reasonable.

August 11, 2025
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Isabel, thanks very much for sharing your feedback with us. We're sorry to hear you didn't see an email from us about your renewal. We send one out 21 days prior to your expiry date containing your renewal quote and next steps. Could it possibly have gone into a Promotions or Spam folder? Hopefully everything is resolved for you now but if not, please call our team on 0333 014 6683. All the best!

Rated 5 out of 5 stars

It was as easy to raise communication…

It was as easy to raise communication with customer services however the outcome was disappointing. I don’t understand why when you are renewing a policy it always works out more expensive than doing a new quote

August 2, 2026
Simply Business logo

Reply from Simply Business

Hi Helen, thank you for taking the time to leave your review. We're really pleased to hear that you found it easy to get in touch with our team, though we're sorry to hear you're disappointed with your renewal outcome.

Renewal prices are calculated using a range of factors, including market trends or changes in insurer rates. A new quote online uses current market rates at that specific moment, which can sometimes differ from an existing policy's renewal price. If you'd like us to double-check your policy or look into alternative options across our panel, please give our team a call on 0333 014 6683. Thanks again and take care.

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