Service was seamless and the advisor I spoke to was very knowledgeable and helpful. I will definitely recommend Smart formations for a well priced and curated service
Company replied
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See what reviewers are saying
I used Smart Formations to set up a company with alphabet shares for a client, and the experience was excellent. The online process was very straightforward, thanks to a well-designed order form tha... See more
Company replied
Ronnie was absolutely amazing. 10/10 service. He was helpful, patient and resolved my issue so quickly. I cannot thank him enough. I He was efficient, professional, patient and knew his work.which I l... See more
Company replied
Excellent Brilliant service, i got reffered to smart fomartions by a friend and they did a MLR check which came back very compliant after checking my documentation. I got certificate of incorporation... See more
Company replied
Company details
Written by the company
We are company formation agents and address service operators, authorised by Companies House to submit online applications. We are the same team that operates www.1stChoice-Formations.co.uk and have been involved in company formations since 2011. This site has been set up to provide heavily discounted limited company packages to first-time clients. We also offer VAT registration assistance, Certificates of Good standing and Apostille services. Our Holborn address service is in one of central London's leading business areas.
Form LTD Company With Address Service £62.99+VAT
Written by the company
- Form LTD Company With London Office Address
- Form your LTD Company with central London registered office address with FREE service addresses for directors and shareholders in the first year.
Contact info
27 Old Gloucester Street, WC1N 3AX, London, United Kingdom
- 02039664860
- admin@smart-formation.co.uk
- smart-formations.co.uk
4.6
Excellent
884 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Lost its way
I have used this company in the past for a registered officer and directors service office and found the quality excellent, but how things have changed. Tried to pay for a service yesterday via online and was told the payment had not gone through. Checked my bank account which was fine but when I called the company was just told that the server is fine and try later. I did and the same thing happened. Then spent nearly 1 hour on the phone with my bank who were very helpful and they found out that there was a link broken which would stop payment. Called the company again to suggest I pay using a sort code and account number but was told it has to be through the server, but how do you pay if there is a broken link????????? Found another company to deal with and extremely happy as this company has lost its way.
IN REPLY TO THE ANSWER FROM A PERSON WHO DOES NOT NAME THEMSELVES. ON MANY OCCASIONS I ASKED YOUR AGENT IF I COULD PAY AS YOU SUGGESTED AND I WAS PUT ON HOLD WHILST HE ASKED HIS MANAGER AND HIS RESPONSE WAS ‘WE HAVE NEVER DONE THIS AS ITS NOT THE WAY WE OPERATE’. WOULD YOU LIKE TO DISCUSS COMPENSATION AS I INTEND TO MAKE SURE THIS DOES NOT HAPPEN TO OTHERS
April 28, 2025
Unprompted review
Reply from Smart Formations
Hi We continue to use the same payment systems that we have had in place for many years. We do not know why your card was refused, our systems process hundreds of payments weekly. Your bank should have an explanation. In the meantime you should have been offered the facility to make a direct payment to our bank and we regret that the agent was not more helpful. Please accept our apologies for the inconvenience.
Smart Formations
Very good and recommended.
April 8, 2025
Reply from Smart Formations
Dear Mr Arvin,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
Wasn't great experience at 3rd time
They used to be a good company and have form many companies via them but not anymore as last experience wasn't that great, paid for sameday service with same account that i have used to form other companies and despite that they were asking me why i am forming another company which wasn't their jurisdiction to ask so no more Smartformations for me :(
April 4, 2025
Reply from Smart Formations
Dear Mr Shahzad
We are sorry to learn that you are not happy with the service.
You have objected to being asked to provide a reason for forming your third company.
We are required to comply with AML laws. We must also meet Know Your Customer (KYC) requirements within our obligations under AML laws and compliance with regulators' guidance.
To meet our AML obligations, we must check IDs, ask questions, and conduct risk assessments about our client's activities. These are hugely onerous obligations, which are explained on our website:
https://www.smart-formations.co.uk/identification-documents
Most clients only have one or two companies, so your third formation raised a question.
We hope that you understand that the purpose of our request was to enable us to meet our legal obligations and that you will continue to work with us in the future.
The support team
Great service with fast communication
Great service with fast communication. will recommend
March 19, 2025
Reply from Smart Formations
Dear Mr Agboola,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
What an easy process it was!
What an easy process it was. There are videos to watch if you struggle and everything is just so straightforward.
I highly recommend Smart Formations.
March 14, 2025
Reply from Smart Formations
Dear Mrs Thomas,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us. .
Regards,
Subir, on behalf of the Admin team
Reply from Smart Formations
Dear Mr Coombs,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
i am happy with the online portal
March 3, 2025
Reply from Smart Formations
Dear Ponnambalam,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
The strict application of MLR was…
The strict application of MLR was perfect. Thank you for taking the time to explain and follow up for me.
January 29, 2025
Reply from Smart Formations
Dear Mr Alan,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us. .
Regards,
Subir, on behalf of the Admin team
Reply from Smart Formations
Dear Mrs Zehra,
Thank you for taking the time to post your review.
Regards,
Subir, on behalf of the Admin team
Nice and quick eperience
It was a nice and quick eperience. They handled my case in a few days and did it quick and well. I'm sure a UK citizen can get his company up and running within 4-48 hours true them.
January 24, 2025
Reply from Smart Formations
Dear Mr Ferry,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us. .
Regards,
Subir, on behalf of the Admin team
Best Experience
They know what there are doing, I cant wait to recommend there services
January 16, 2025
Reply from Smart Formations
Dear Mr Phiri,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.
Regards,
Chandan, on behalf of the Admin team
Excellent service
Excellent service. Friendly, helpful and patient.
December 6, 2024
Unprompted review
Reply from Smart Formations
Dear Client,
Thank you for taking the time to post your review.
Regards,
Subir, on behalf of the Admin team
Fantastic customer support
Ronnie was fab, helpedus with everything i needed help with and explained it all perfectly. Went above and beyond.
November 26, 2024
Unprompted review
Reply from Smart Formations
Dear Rosa,
Thank you for taking the time to post your review. We are delighted to learn that you are happy with us. .
Regards,
Subir, on behalf of the Admin team
Reply from Smart Formations
Dear Client,
Thank you for taking the time to post your review.
Regards,
Subir, on behalf of the Admin team
Fast and efficient
You have been fast, efficient and your staff are very helpful.
November 8, 2024
Unprompted review
Reply from Smart Formations
Dear David,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
VAT Registration Failed
I have selected non resident Package with VAT registration. National insurance number is mandatory to register VAT.
How can a foreign national can get National Insurance Number without having UK address or any status or rights to live.
They need to mention that to VAT registration must need NIN or UK address. They haven't mentioned this anywhere on their site.
October 18, 2024
Unprompted review
Reply from Smart Formations
Dear client
We are sorry to learn that you are unhappy with our service.
We appreciate your feedback, and we want to address your concerns. You are correct in pointing out that some non-residents will have difficulties with VAT registration, which should have been mentioned on our website.
The VAT registration service for non-residents is being removed following your complaint, even though some non-residents are UK nationals with NI numbers, and some non-residents with UK agents are not subject to the NI requirement.
We are happy to refund you the portion of the fee you paid related to the VAT registration. That refund will be actioned today. Please accept our apology for the inconvenience.
Yours sincerely
Smart Formations
Staff are very helpful
Staff are very helpful. Made my life so much easier when I set up my company. Totally recommend
October 17, 2024
Unprompted review
Reply from Smart Formations
Dear Client,
Thank you for taking the time to post your review.
Regards,
Subir, on behalf of the Admin team
The whole process was easy and very…
The whole process was easy and very quick.
October 18, 2024
Unprompted review
Reply from Smart Formations
Dear Mr Ross,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
Needs to tell users what info is needed…
Needs to tell users what info is needed before they start. Needs to help select correct package before starting
October 8, 2024
Reply from Smart Formations
Dear Alison
Thank you for taking the time to review our service. We have endeavoured to make as much information available as possible to help our clients.
The heading on the home page, "Before you start," links to several pages that detail the information required to complete an application. There are also links to "how-to" videos, which are provided to help our users.
Each package contains details of its content and suitability for users to help the selection process.
Finally, chatbox support is available during office hours to help our clients further.
Yours sincerely
Support
Smart Formations
Ronnie helped me a lot through the chat…
Ronnie helped me a lot through the chat service
October 1, 2024
Unprompted review
Reply from Smart Formations
Dear Mr Lopez,
Thank you for taking the time to post your review.
Regards,
Chandan, on behalf of the Admin team
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