While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and friendly demeanor, making the entire process smooth and reassuring. The customer service is frequently highlighted as excellent, with many people appreciating the clear, detailed responses and quick communication. The service itself is described as efficient, easy to use, and well-organized from start to finish, including prompt delivery and pickup services. However, some customers experienced issues with the delivery and pickup process, noting delays or unusual collection methods for the kit. A few also mentioned some confusion or stress regarding the phlebotomist's arrival time or location at the hospital.

What people talk about most

Service

Clients share positive opinions on service, highlighting its efficiency and professionalism. Many reviewers... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff's professionalism,... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers describe the process as... See more

Customer service

Consumers find customer service to be positive. Reviewers consistently highlight the excellent customer... See more

Delivery service

Customers had positive experiences with delivery service. Many reviewers found that the kit arrived quickly... See more

Based on these reviews

Rated 5 out of 5 stars

Amazing experience and seamless! On the day we didn’t need to worry about anything and they kept in touch on time and everything was very professional. Even following up after they were prompt with re... See more

Company replied

Rated 5 out of 5 stars

Process for Stem cell collection was very easy and smooth. The collection was well organised, even though we had an unplanned c-section couple of days ahead of the due date. We had to wait for 8 hours... See more

Company replied

Rated 5 out of 5 stars

This is our second experience with Smart Cells. Everything was organised brilliantly. We were provided with the information in advance, phlebotomist was on time and great. DHL picked up the collected... See more

Company replied

Rated 5 out of 5 stars

Great experience with Smart Cells. Really easy service to use, their phlebotomist was amazing and super responsive (throughout my whole 30 hours labour!) she came on time for the birth and collected e... See more

Company replied


Company details

  1. Medical Laboratory
  2. Diagnostic Center
  3. Medical Equipment Supplier
  4. Medical Supply Store

Written by the company

Smart Cells is the UK's first umbilical cord blood stem cell storage company. Since 2001 we have been safely and successfully collecting & storing stem cells.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

64 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I’d highly recommend smart cells they…

I’d highly recommend smart cells they were incredibly efficient - I only registered to have the cord blood collected one day before our due date and they were able to still carry out the procedure

January 8, 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words! We’re thrilled we could support you even on such short notice and ensure the cord blood collection went smoothly. It’s wonderful to hear that you had a positive experience, and we really appreciate you recommending Smart Cells.

Advertisement
Rated 5 out of 5 stars

Great service

Great service! Chloe was amazing at explaining the whole process!
Phlebotomist was easy to reach and wonderful to work with! All in all, I’m very happy and pleased

January 7, 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your lovely feedback! We’re delighted to hear that Chloe and our phlebotomist team made the process clear and easy for you. It’s wonderful to know you had a positive experience, and we really appreciate you taking the time to share it.

Rated 5 out of 5 stars

I would fully recommend Smart Cells

I would fully recommend Smart Cells and would definitely use them again. Their customer service was excellent from start to finish, with a very supportive and helpful team throughout. The kit arrived quickly and on time, and the collection process was straightforward and hassle-free.

January 1, 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words! We’re thrilled to hear that your experience with Smart Cells was smooth and supportive from start to finish. Our team takes pride in making the process as straightforward and stress-free as possible, so it’s wonderful to know that came through for you.

We’d be delighted to assist you again in the future whenever the need arises. Thanks again for recommending us!

Rated 5 out of 5 stars

Great service provided

Great service provided, Mei was such a lovely lady and made the whole process easy!

December 2, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for your kind feedback! We’re so pleased to hear that Mei made the process easy and comfortable for you — we’ll be sure to pass on your lovely comments to her.

Rated 5 out of 5 stars

This is our second time engaging Smart…

This is our second time engaging with Smart Cells for our second child and I can’t fault it. Their customer service is fantastic - the kit arrived incredibly quickly, and the collection and processing was incredibly easy.

December 8, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for your lovely review and for choosing Smart Cells again. We’re so pleased to hear everything went smoothly and that you found the process quick and easy. It means a lot to have your continued trust!

Advertisement
Rated 5 out of 5 stars

Great Service from Smart cells & Phlebotomist

Initially we thought collection would be a bit complicated than usual due to our location far away from the phlebotomist availability but smart cells arranged everything seamlessly. Chloe and Danielle have been incredibly responsive, promptly addressing all of our questions right from the beginning to the end. The phlebotomist ( Mei ) support too top notch , highly responsive and she reached hospital on time and explained everything to midwife. All these gave us reassurance, especially as this was our first time using the stem cells service.

Sample collection and transport has also been quite smooth , within few hours collection too done.

I would highly recommend this organisation and service to all my friends.

November 27, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for taking the time to share such a detailed and thoughtful review. We’re delighted to hear that, despite the distance and initial concerns, everything came together smoothly for your collection.

Chloe and Danielle will be thrilled to know their responsiveness and support helped guide you through the process, especially as this was your first time using a stem cell service. We’re also very pleased to hear that Mei provided excellent care — arriving on time, coordinating with the midwife, and making you feel reassured throughout.

It’s wonderful to know that the collection and transport went smoothly and quickly, giving you confidence during such an important moment.

Thank you again for your trust in Smart Cells. Wishing you and your family all the very best.

Rated 5 out of 5 stars

Recommended

Good experience overall. The parcel arrived quickly once we ordered the collection kit. Very responsive and helpful when we had questions or concerns. After the birth, we received regular updates on the storage status.

November 16, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for taking the time to share your experience with us. We're delighted to hear that your collection kit arrived quickly and that our team was able to support you with any questions along the way. Providing timely updates after birth is an important part of our service, so we're glad you found the storage updates helpful and reassuring.

Thank you again for choosing Smart Cells. Wishing you and your family all the very best.

Rated 5 out of 5 stars

The service was quality

The service was quality, the collection was successful and the phlebotomist was very flexible with the unpredictability of my labour. I also felt the flexibility of the payment structure of not paying the full amount until the sample had been processed gave me piece of mind.

November 22, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your wonderful review. We’re delighted to hear that you found our service to be of high quality and that your collection went smoothly. Our phlebotomy team understands how unpredictable labour can be, so it’s great to know their flexibility made the experience easier for you.

We’re also glad that our payment structure provided you with peace of mind — ensuring families feel confident and supported throughout the process is very important to us.

Thank you again for choosing Smart Cells and for taking the time to share your experience. Wishing you and your family all the very best.

Rated 5 out of 5 stars

Easy and comfortable service

Easy and comfortable service. Danielle and Chloe were very helpful since the beginning of the process. Sunday -the phlebotomist was great too. We've had a little delay or misunderstanding when the Courier has to pick up the box, but also the storm and the rain - not helpful. Very quickly everything was resolved and now everything is stored accordingly. Many thanks to the whole team!

November 13, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for sharing your lovely review. We’re so pleased to hear that you found the service easy and comfortable, and that Danielle, Chloe, and Sunday were all able to support you so well throughout the process. We’ll be sure to pass on your kind words to them.

We appreciate your patience during collection but we’re glad everything was quickly resolved and that your samples are now safely stored.

Thank you again for choosing Smart Cells and for taking the time to share your experience. Wishing you and your family all the very best.

Advertisement
Rated 5 out of 5 stars

Great company, great experience

We did a bit of research and found Smart Cells to be well ranked in the UK top 3, if not the top provider. They do have sales on so do enquire if budget a barrier. We have used before so made sense to use again.

Engagement from the start was responsive, informative and friendly, which continued throughout. Lots of emails tell you what to expect and what to do, and process is simple enough to follow when the time hits.

Icing on the cake would be if same person who took the samples could deliver to lab, but all firms use a separate delivery partner it seems for valid reasons. Overall, a great experience. Thank you

November 21, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for taking the time to share such a thoughtful and detailed review. We truly appreciate your continued trust in Smart Cells — it means a great deal to us that you chose to return for your latest collection.

We're delighted to hear that you found our team responsive, informative, and friendly throughout the process, and that our communications helped make everything clear and straightforward when the big moment arrived.

Thank you also for your feedback regarding courier handover. You're absolutely right — for regulatory and operational reasons, all providers use secure delivery partners — but we understand how reassuring it can feel to have a single point of contact. Feedback like yours helps us continue improving the overall experience.

We’re so pleased you had a great experience with us. Wishing you and your family all the very best, and thank you again for choosing Smart Cells.

Rated 5 out of 5 stars

Easy to sign up and deal with at…

Easy to sign up and deal with at hospital. A hassle free way to safeguarding my babies health for the future!

November 7, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your lovely review! We’re thrilled to hear the sign-up process was easy and that everything went smoothly at the hospital. It means a lot to know you feel confident in safeguarding your baby’s health for the future.

Rated 5 out of 5 stars

Easy experience

Easy experience, smooth process, friendly and professional staffs.

October 24, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you! We’re happy to hear everything went smoothly and that our team took good care of you.

Rated 5 out of 5 stars

Very prompt with sending info and…

Very prompt with sending info and resources to complete the process. On hand for questions and seamless process overall!

October 20, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thanks for the great feedback! We're so glad you found the process smooth and that our team was able to support you along the way.

Advertisement
Rated 5 out of 5 stars

Great service

October 25, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

We truly appreciate your feedback — it’s great to know you were pleased with our service!

Rated 5 out of 5 stars

Really smooth experience

Really smooth experience from start to finish - the team made the process very clear and easy to understand. Thank you!

November 4, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words! Our team works hard to make things clear every step of the way — we really appreciate you noticing!

Rated 5 out of 5 stars

Best experience with Smart Cells

I would like to mention that it has been a very easy experience right from the beginning to the end. Chloe and Danielle were very kind and supportive with the entire discussion. They have provided all the required information. I have received the kit well in advance. And the sample collection and transport has been quite smooth as the kit was very self explanatory and has all return labels clearly. Also the finance team was very helpful during the payment process. I would highly recommend this organisation and service to all my friends.

September 30, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your wonderful feedback! We’re delighted to hear that your experience was smooth from start to finish. Chloe, Danielle, and our finance team will be thrilled to know their support made a difference. Your recommendation means a lot to us — thank you for placing your trust in our service!

Rated 4 out of 5 stars

Great experience

Great experience overall. Chloe was extremely helpful in answering all my questions promptly and clearly before I signed up. Smart Cells were also the best option cost wise. Once signed up, they were on top of the next steps and quick to share the necessary forms. The phlebotomist was great too, she arrived early and was in touch with us constantly. She spoke directly with the midwives to ensure she had what she needed. My only suggestion would be to relook at how boxes are collected once phlebotomist has completed their job, as our delivery person was not very accommodating and did not want to pay for parking at the hospital. Note that this is a third party and not Smart Cells directly. Smart Cells were great and would recommend.

October 15, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

We’re so glad to hear you had a great experience — from Chloe’s support before signing up to the care you received on collection day. Thank you for mentioning the issue with the box pickup as well; your feedback helps us work with our partners to make things even better.

We’re grateful for your recommendation and for choosing Smart Cells for your family’s cord blood banking.

Advertisement
Rated 5 out of 5 stars

Smooth and positive experience, would definitely recommend Smart Cells

Everything went smoothly from the very beginning. The customer service team was always easy to reach and gave clear, detailed responses to all my questions. On the delivery day, we easily got in touch with the phlebotomist, who arrived on time at the hospital to collect the sample. I’m very happy with the whole experience and would definitely recommend it.

October 14, 2025
Smart Cells logo

Reply from Smart Cells

Thank you for your kind feedback. We’re delighted to know that our customer service and phlebotomy teams met your expectations and made the experience straightforward and stress-free. Your recommendation is greatly appreciated, and we’re honored to have earned your trust.

Rated 5 out of 5 stars

Flawless service from start to finish

Flawless service from start to finish. Very straightforward process, and done in a stress free manner. All staff members we engaged with were extremely knowledgable and friendly, and made us feel confident in our choices. The phlebotomist Sunday was very professional, friendly and efficient, and the courier pickup service from the hospital was seemless. Could not recommend enough.

October 10, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your wonderful review! It's incredibly rewarding to know that our team – including your phlebotomist, Sunday – made you feel confident, supported, and well cared for throughout the process.

We’ll be sure to pass on your kind words to everyone involved. Your recommendation means the world to us, and we’re so grateful you chose us to be part of such an important moment for your family.

Rated 5 out of 5 stars

We had a really positive experience with Smart cells

We had a really positive experience. Everything went smoothly, and I felt we received all the support we needed. Ella, our phlebotomist, stayed in close touch with us throughout the process. The delivery and pickup of the kit were prompt and efficient. I highly recommend this service.

October 10, 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look