Initially had a bumpy ride since the original quote was MUCH LOWER than expected. Finally managed to get the right email address to deal with this and my issue was sorted super quick. Thanks to Jake a... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The phone I received was in very good condition and I’m pleased with the product itself. However, the customer service and delivery process need serious improvement. I wasn’t given any updates, and wh... See more
Company replied
I was offered £120 before I sent my 1 year old Google pixel 7a phone but then offered £20 once they received it. They said the condition was not good.( It was kept in a case from new with a scree... See more
Company replied
I was initially offered £25 for my phone online, which i had described in 'poor' condition due to the battery being just less than 80%. I was shocked to receive an offer of £5, asked for the handset... See more
Company replied
Company details
- Cell Phone Store
- Cell Phone Recycling and Unlocking Service
- Electronics Store
- Online Marketplace
- Recycling Center
Written by the company
SmartCellular.co.uk is the quick and easy way to order at ease with just a click of a button. If you are looking to upgrade your mobile phone, or buy it as a gift for someone, we have the solution. Our smartphones are sim free avoiding you the hassle of changing your number, and we post it to your destination free of charge. We offer high quality tech and deliver a great standard of customer service. We are an established business that is unique in sourcing the best smartphones. We operate online, telephone and mail-order. Smart Cellular have varied ranges of mobile phones, from Apple to Samsung, to the latest accessories. Smart Cellular commits to provide the right product, right price together with reliable delivery to our customers. You can rely on us as our experts have taken care of the products, quality check, inspection as well as factory audit. You can contact us on Facebook, Crisp and can email us as we will be responding to all and any enquirers. You can also call us on 02039358546 as our operators are available and more than happy to help. Kind regards, Thank you and Happy shopping
Contact info
Waterfront Studios, 1 Dock road, London, United Kingdom
- 02039358546
- sales@smartcellular.co.uk
- smartcellular.co.uk
3.5
Average
18K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
iPhone 15 pro max
Purchased an iPhone 15 pro max. Very fast delivery and excellent quality so really happy with the phone.
May 20, 2026
Unprompted review
Reply from Smart Cellular
Thank you so much for the fantastic feedback!
We are thrilled to hear that your iPhone 15 Pro Max arrived quickly and that you are really happy with the excellent quality. Providing great devices with fast delivery is exactly what we aim for.
If you ever wish to buy, sell, or trade in a device in the future, please feel free to reach out anytime. Thank you for choosing us!
Kind regards,
Team Smart Cellular
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Hi just had a conversation with tony…
Hi just had a conversation with tony great communication would highly recommend this company
May 27, 2026
Unprompted review
Reply from Smart Cellular
Thank you so much for your kind words and high recommendation!
We are absolutely thrilled to hear that you had a great conversation and that you experienced such clear communication. Our team always strives to provide a helpful and professional experience, so it is wonderful to know that your interaction left such a positive impression.
If you ever wish to buy, sell, or trade in a device in the future, please feel free to reach out to us anytime. Thank you again for choosing us!
Kind regards,
Team Smart Cellular
Fantastic service and friendly team
Fantastic service and friendly team, especially Tony that was extremely polite and friendly. Will recommend this company to family and friends
May 27, 2026
Unprompted review
Reply from Smart Cellular
Thank you so much for the fantastic feedback and for your kind words!
We are absolutely thrilled to hear that you experienced friendly service from our team and that your interaction left such a positive impression. Your high recommendation to family and friends means a great deal to us, and we will be sure to share your lovely compliments internally.
If you ever wish to buy, sell, or trade in a device in the future, please feel free to reach out to us anytime. Thank you again for choosing us!
Kind regards,
Team Smart Cellular
Reply from Smart Cellular
Thank you so much for the great feedback!
We are thrilled to hear that you found our service easy to use and that your interaction left such a positive impression. We always aim to make the process as straightforward and helpful as possible.
If you ever wish to buy, sell, or trade in a device in the future, please feel free to reach out anytime. Thank you for choosing us!
Kind regards,
Team Smart Cellular
Got my money after nearly 2 months and…
Got my money after nearly 2 months and threats of legal action.
Avoid them if you care about your money.
April 3, 2026
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Terrible!
This is a continuation of the ongoing fiasco with Smart Cellular. Today, 26th They replied to my review of their lack of customer service, including chat transcripts. Again, they asked me to email for priority service. Same email address as Rachell. And Steven. And Claire.
On the 19th, Rachel replied to my email(s) stating,
"Please note that your order is expected to be delivered by the end of this week, or by mid next week at the latest"
So, this morning at 09.34 UK time I sent a reply
"Hi Rachell
It is now the 26th, and order is still showing as processed, not packed. Remind me, when will my daughters phone be arriving? Latest middle of this week? That’s tomorrow.
Awaiting your response.
Mike"
It's now 22.52, and no response?
On my orders page, it's still showing as processed, due for delivery on 8th May. My daughter's 16th birthday (her main present) was on 12th.
27th May: Got phone call from Smart Cellular. When I said wasn't interested in more apologies, he hung up on me.
Then received email from Scott, asking about my recent order and if I'd accept a different phone!!
May 26, 2026
Unprompted review
Tony was great. Highly recommend this service.
Tony was great. He dealt with the sake of my phone with ease. Very quick payment. I'd highly recommend this service. Competitive pay outs. No need to look elsewhere. Thank you.
May 26, 2026
Unprompted review
Reply from Smart Cellular
Thank you so much for taking the time to share your kind words!
We are absolutely thrilled to hear that you experienced a smooth transaction and quick payment. Our team works hard to provide competitive payouts and efficient service, so it is wonderful to know that your experience left such a positive impression.
Your high recommendation means a great deal to us. If you ever need our assistance or wish to trade in another device in the future, please don't hesitate to get in touch with us at sell@smartcellular.co.uk.
Thank you again for choosing us!
Kind regards,
Team Smart Cellular
Overall Quite Good - Brilliant Customer Service
Overall, I had a very good experience with Smart Cellular. The process was straightforward and I knew roughly what to expect going in.
The only downside was that my phone was regraded once it had been received and posted, which resulted in losing around 70% of the initial evaluation value — a bit of a sting, though I'll be honest, it wasn't entirely unexpected.
What really stood out was the service from both Tony and Jake. They were absolutely amazing at ensuring my payment came through quickly, and they were kind and courteous throughout. Both are real assets to the company.
Despite the regrade, I would recommend Smart Cellular — just go in with realistic expectations about the final valuation. Thanks again, Tony and Jake!
May 26, 2026
Unprompted review
Reply from Smart Cellular
Thank you so much for taking the time to share your feedback and for recommending us!
We are glad to hear that the overall process was straightforward and that you had a positive experience. While we understand that a downward valuation regrade is always disappointing, our testing team performs thorough physical and technical assessments on every device to ensure final quotes accurately match the market value for its specific condition.
We are absolutely thrilled to hear your kind words about Tony and Jake! They always strive to provide swift payments and courteous support, and we will be sure to pass your lovely compliments along to them.
Thank you again for choosing us, and please feel free to reach out to us at sell@smartcellular.co.uk if you wish to trade in any devices in the future.
Kind regards,
Team Smart Cellular
Being able to send the device free of…
Being able to send the device free of charge was great and the price of my iPhone was fair due to the battery being below 80%
May 26, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback.
We’re glad to hear you found the free postage convenient and that you were happy with the fair valuation for your iPhone based on its battery condition.
We appreciate your support.
Smart cellular team
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Tony provided great service very…
Tony provided great service very polite, payment went through straight away.
May 26, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback, Yvonne.
We’re glad to hear Tony provided great service and that payment went through straight away. We appreciate your support.
Smart cellular team
Easy to sell, good communication
Easy to deal with, polite, professional and team kept me informed at all stages of the selling process.
May 26, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback, Dave.
We’re glad to hear you found the process easy and that the team were polite, professional, and kept you informed throughout the sale.
We appreciate your support.
Smart cellular team
Customer service is amazing and price…
Customer service is amazing and price offered for my device was fair. The over all service was perfect an smooth. Which is always stressful when dealing with someone new.
May 26, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback, Scott.
We’re delighted to hear you found the customer service amazing and the offer for your device fair. It’s great to know the whole process felt smooth and stress-free for you.
We truly appreciate your support.
Smart cellular team
I placed an order end of April. No goods n no refund
I placed an order end of April. After 10 days I didn’t receive my order. Since the second week of May I’ve cancelled my order and I received an email that it’ll take 3 to 4 working days for them to process my full refund and today after 14 days I still haven’t received my refund.
28/05/26 Updating my original post as the latest I received today(28th May) from them via Trustpilot asking me to contact their Sales team for them to resolve it with no option to reply.
I have been in contact with their Sales/customer services team via email since beginning of May as haven’t been able to speak to anyone on the phone. Left several voice messages and never got a call back.
I received an email from their sales team today(28th May) saying they will give the refund but it will take another 10 working days to refund to my original payment. This will be around 10th June.
They did ask for my personal bank account details if I want the money sooner which I decline.
May 26, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback, and please accept our sincere apologies for the delay in receiving your refund. We completely understand your frustration, especially since you were advised it would take 3 to 4 working days and it has now been 14 days since your cancellation.
This is certainly not the standard of service we aim to provide. To ensure this is resolved immediately, please email our sales team at sales@smartcellular.co.uk with your order details and they will look into it as an absolute priority.
Thank you for your patience while we get this sorted for you.
Kind regards,
Team Smart Cellular
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Fast efficient service
Fast efficient service, monies promptly transferred by the courteous & efficient Tony.
May 26, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback, Phil.
We’re glad to hear you were happy with the fast and efficient service, and that Tony handled your payment promptly and professionally.
We appreciate your support.
Smart cellular team
Paid for, never available, no refund after 2 months!
I ordered a phone from Smart Cellular back in March which never arrived. It turned out it was never available! After weeks of excuses I had to buy elsewhere and asked for a refund. No response from Customer Service for weeks at a time and after six weeks had gone by I get fobbed off with pretend requests for which account I want my refund sent to!
It's now over 2 months and still nothing has appeared in my account.
Shocking and deliberate withholding of customers' money and they pretend to care and thank me for my patience!!
They should have just it refunded it back to the original payment method as they are legally required to do!!
Hateful company best steered well clear of!!
May 21, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback, and please accept our sincere apologies for the extended delay, the stock availability issue, and the frustration regarding your refund.
We completely understand your anger given that it has been over two months since your request. While we always intend to return funds automatically to the original payment method, certain transactions—such as those affected by banking gateway timeouts or expired authorization windows—require our accounts team to manually request alternative details to successfully complete the transfer.
However, we recognize that the delays and lack of communication you experienced are completely unacceptable. Your case has been escalated directly to our finance management team as an absolute priority to investigate the transaction history and ensure your full refund is processed and cleared immediately.
To get a direct, immediate update on the status of your funds, please email sales@smartcellular.co.uk with your order number in the subject line.
We appreciate your patience while we finally get this resolved for you.
Kind regards,
Team Smart Cellular
After numerous calls and emails
After numerous calls and emails, this company is a joke. I purchased a iPhone 14 for my granddaughters birthday and online promised 48 hr despatch. First email from them said due to summer rush they were having problems, hello we aren’t in summer yet!!! I’ve tried for 5 days and no answer or fobbed off and now out of office till Tuesday, sorry too late her birthday is Monday. They sell phones they haven’t got. Don’t buy from them!!! I’ve contacted my bank and they are dealing with it now. Please don’t use this company.
May 16, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback, and please accept our sincere apologies for the delay and the breakdown in communication. We completely understand your frustration and are truly sorry that this has disrupted your granddaughter's birthday.
While we work hard to meet our 48-hour dispatch target, high order volumes can occasionally cause unexpected processing delays and backlogs on our customer support channels. We deeply regret that we did not provide the timely resolution you needed.
Since you have initiated a dispute through your bank, our accounts team will cooperate fully with their formal review to ensure the matter is processed correctly and finalized through the appropriate financial channels.
We appreciate your patience throughout this process.
Kind regards,
Team Smart Cellular
What a terrible experience
What a terrible experience. Ordered last Thursday. No news on shipping. Chased 3 times in the week and got nothing back. Then eventually had “it’s with the dispatch team”… more radio silence. I eventually requested for a refund and I needed the phone desperately for work, no reply for days. I even offered to take a similar phone, any colour just to help them get the process moving and I never got any feedback from this. All in all, extremely poor service. I would personally pay £20 more elsewhere and receive the package than go here and dig for the cheapest deal - it’s not worth it.
May 22, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback, and please accept our apologies for the delay and the breakdown in communication regarding your order and refund request.
We understand how critical this situation is, especially since you needed the phone urgently for work. While we try to accommodate stock substitutions to speed up fulfillment, it is clear we failed to provide you with the timely updates you expected.
Your cancellation and full refund request have been escalated to our accounts team as a priority to be processed immediately. To get a direct update on your refund status, please email our team at sales@smartcellular.co.uk with your order details.
We truly appreciate your patience while we get this resolved for you.
Kind regards,
Team Smart Cellular
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Eventually agreed price.
Eventually agreed price.
Tony rang to sort payment and in bank swiftly👍
May 22, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback, Paul.
We’re glad to hear an agreement was reached and that Tony was able to arrange your payment quickly and smoothly. We appreciate your support.
Smart cellular team
Tony was great in handling my phone…
Tony was great in handling my phone sale and would recommend this company!
May 22, 2026
Unprompted review
Reply from Smart Cellular
Thank you for your feedback, Scott.
We’re glad to hear Tony handled your phone sale so well and that you would recommend our company. We truly appreciate your support.
Smart cellular team
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