Transferring to smarty was simple, handled by smarty efficiency. The result being over 30% reduction in monthly bills. The ongoing phone contract is around about the same as my previous contract. Wit... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
It is efficient. good value for the monthly subscription. Communication is also good in that you are kept up to date on your monthly subscription though there is no possibility of speaking to a huma... See more
Company replied
Smarty is great value for money and flexible too, I now have 7 accounts in my group plan. One criticism is that it seems to be impossible to sign up for a plan without Smarty sending a SIM in t... See more
Company replied
There was a delay in getting my old number when I switched, but I did have some compensation from the company. Otherwise the service has been fine, no problem with reception. Roaming data is only 12gb... See more
Company replied
Company details
About SMARTY
Written by the company
On a mission to make mobile simple and honest.
We started SMARTY because there's a better way to do things. Low costs, straightforward plans, transparent pricing and flexible deals.
We're on a mission to put the trust back into our industry by doing things properly.
SMARTY is powered by Three's strong and reliable network.
It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with SMARTY, where available.
100% ONLINE
No lunchtime queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.ABSOLUTELY NO HOLD MUSIC
Got a question? We've got tons of useful articles to help. Still stuck? Our web support team are here for you, every day from 8am-8pm.Refer and earn
Written by the company
- Pick a pal. Pick up DOUBLE rewards.
- Love being a SMARTY customer? When you're with SMARTY, you can refer-a-friend and when they join and renew for month three, you’ll both get up to £40 in rewards. Amazon.co.uk, PayPal, John Lewis & Partners, or Uber are yours to choose from. And you can refer as many friends as you like. - this is what we have on the RAF main page - so if we can either use this or just replace the 20 with 40
- Get started
- Go to smarty.co.uk. Choose a plan, order your SIM, and activate it when it arrives.
Roaming & International
Travelling or calling and texting abroad with SMARTY. Pay for what you use. Get what you don’t use back.
Travelling in the EU
Use your SMARTY plan as normal
Everything works like home. Data comes out of your monthly allowance or data add-ons. Calls and Texts are unlimited.
No hidden charges. No extra costs.
Contact info
Hutchison 3G UK Limited, 450 Longwater Avenue, Green Park, , RG2 6GF, Reading, United Kingdom
- team@support.smarty.co.uk
- smarty.co.uk
4.1
Great
48K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Easy to set up, low cost use…
Easy to set up and arrange usage needed.
Low cost for a good service, what's not to love?
July 9, 2026
Reply from SMARTY
Sandra Heron,
We're so pleased you found our service easy to set up and arrange, and that you're happy with the low cost for such a good service!
-Nathan
I’m happy with Smarty
I’m happy with Smarty. Their internet is reliable, and they communicate well with their customers. I highly recommend Smarty to anyone who needs a Sim for their phones.
July 9, 2026
Reply from SMARTY
Milene Lopez,
We're so happy to hear you're pleased with our reliable internet and clear communication! It's wonderful to know you'd recommend us for phone SIMs. Thank you for your positive feedback!
-Nathan
Only mobile signal that I can get…
Only mobile signal that I can get almost everywhere in my home as its a bad signal area so up to now we are doing great 👍
July 9, 2026
Reply from SMARTY
SANDRA LAWRIE,
We're so glad to hear our mobile signal is working well for you, especially in an area with challenging reception. We appreciate your positive feedback!
-Nathan
Only been with you for a month
Only been with you for a month, but so far everything has been good.
Value for money and a excellent price for a pensioner.
July 9, 2026
Reply from SMARTY
Lynn,
We are so pleased to hear that your first month with us has been positive and that you find our pricing to be of excellent value. We truly appreciate your kind words!
-Nathan
Lou rouming data
July 9, 2026
Reply from SMARTY
Oleh,
Thanks for sharing your feedback on the amount of roaming data you receive as a SMARTY customer. We are always looking to improve what SMARTY offers customers.
-Nathan
Reply from SMARTY
Stewart,
We appreciate your feedback regarding monthly charges, data, roaming, and ease of use. We are always working to improve our services.
-Nathan
Well happy with signal around up and…
Well happy with signal around up and europe.
Only problem is the fair usage or data as i use my phone as a satnav and used the data very quickly. This left me with out navigation till i could ad more data.
March 4, 2026
Reply from SMARTY
Hi Michael,
Thank you for taking the time to leave us a 4-star review.
We're delighted to hear you're happy with the signal both locally and when travelling around Europe. It's great to know the service has been reliable for you.
We appreciate your feedback regarding the roaming data fair usage allowance. We understand how quickly data can be used when relying on navigation apps such as satnav, and we're sorry to hear this left you without navigation until you were able to add more data.
Your comments are valuable and help us understand how our customers use their services while abroad. Thank you again for sharing your experience and for choosing us.
Best wishes,
Louis
SMARTY
Best price 👌 no issues so far,few years…
Best price 👌 no issues so far,few years with smarty sim plans never go back with any other company or contract.
Value for money 💯.no pushing 👌 easy change your plan when ever you require.
Best for Value. 💯 recommend
July 9, 2026
Unprompted review
Reply from SMARTY
Hi Nadeem,
Thank you so much for the 5‑star review!
We’re thrilled to hear you had a great experience with SMARTY.
Our team works hard to keep things simple, reliable, and great value, so it’s fantastic to know we’re hitting the mark.
We really appreciate you taking the time to share your feedback — it means a lot to us.
Best wishes,
Louis
SMARTY
I'm not good on computers or mobiles
I'm not good on computers or mobiles, which is why I'm reluctant to do this.
July 4, 2026
Reply from SMARTY
Hi Catherine,
Thank you for taking the time to leave us a review, especially when technology isn't something you feel completely comfortable with. We really appreciate you making the effort to share your experience.
We're delighted to see you've rated us 4 stars, and we hope your service is meeting your expectations. If you ever need any help with your account, mobile, or any of our services, please don't hesitate to get in touch. Our team will always be happy to explain things clearly and support you every step of the way.
Thank you for choosing us.
Best wishes,
Louis
SMARTY
Value for money
Smarty are good value for money the Internet is pretty good they are cheapest i have seen so far they are very helpful they help when needed
July 8, 2026
Reply from SMARTY
Hi Linda,
Thank you so much for the 5‑star review!
We’re thrilled to hear you had a great experience with SMARTY.
Our team works hard to keep things simple, reliable, and great value, so it’s fantastic to know we’re hitting the mark.
We really appreciate you taking the time to share your feedback — it means a lot to us.
Best wishes,
Louis
SMARTY
Delay in switching number, small roaming allowance.
There was a delay in getting my old number when I switched, but I did have some compensation from the company. Otherwise the service has been fine, no problem with reception. Roaming data is only 12gb which is annoying.
July 8, 2026
Reply from SMARTY
Hello,
Thank you for taking the time to leave us a review. We're pleased to hear that, aside from the delay in transferring your number, your service has been running smoothly and that you've had no issues with reception.
We're sorry for the inconvenience caused during the switch process, although we're glad we were able to provide compensation to recognise the impact this had on your experience.
We also appreciate your feedback regarding the 12GB roaming data allowance. We understand this may not meet everyone's needs, and comments like yours are valuable in helping us understand what's important to our customers.
Thanks again for your feedback and for choosing us.
Best wishes,
Louis
SMARTY
New Smarty user
Very happy with the service to date.
It is doing just what I needed and at a sensible price
July 6, 2026
Reply from SMARTY
Hello,
Thank you so much for the 5‑star review!
We’re thrilled to hear you had a great experience with SMARTY.
Our team works hard to keep things simple, reliable, and great value, so it’s fantastic to know we’re hitting the mark.
We really appreciate you taking the time to share your feedback — it means a lot to us.
Best wishes,
Louis
SMARTY
It has been really easy to set up my phone and broadband with Smarty. Such a great monthly cost. …
It has been really easy to set up my phone and broadband with
July 8, 2026
Reply from SMARTY
Hello,
Thank you so much for the 5‑star review!
We’re thrilled to hear you had a great experience with SMARTY.
Our team works hard to keep things simple, reliable, and great value, so it’s fantastic to know we’re hitting the mark.
We really appreciate you taking the time to share your feedback — it means a lot to us.
Best wishes,
Louis
SMARTY
Reply from SMARTY
Hi Gracie,
Thank you for your review.
We're sorry to see you've rated us 1 star. While you've mentioned our service and pricing, we're disappointed to hear that we haven't met your expectations.
We'd love the opportunity to better understand your experience and what led to this rating. If you'd like to tell us more, please contact our Customer Care Team via www.smarty.co.uk/contact, and we'll be happy to look into any concerns you may have.
Best wishes,
Louis
SMARTY
Useless AI Bot
I tried to ask a question and was met by a Bot that was utterly useless.
No Customer Service number.
Waste of time.
July 8, 2026
Unprompted review
Reply from SMARTY
Hi Simon,
Thank you for your review.
We're sorry to hear that our chatbot wasn't able to help with your query. We train it to assist with a wide range of questions, and in many cases it's able to provide the information customers need straight away. However, we understand that it doesn't always get things right.
If the chatbot can't resolve your query, there is always the option within the chat to speak with one of our Customer Care Experts, who can provide further assistance.
As a digital-only network, we don't offer customer support over the phone, which helps us keep our plans simple and affordable. However, we're sorry that this approach didn't meet your expectations on this occasion.
Thank you for your feedback.
Best wishes,
Louis
SMARTY
Disconnected my daughters sim
Disconnected my daughters sim with no warning no while she was away on a school trip. When contacted Smarty, we were told “high number of text messages being sent” so they blocked her presuming she was a business using a personal SIM. When I explained she’s 12 and doesn’t have the WhatsApp/snapchat etc, so text is how she communicates, they said they would reinstate it in 1-2 days time! At which point she’ll be back from the trip.
So don’t use smarty for your kids unless, as they put it “I'll suggest you to try using any online texting app to avoid this in future.”
Sometimes you just can’t do the right thing…
Edit: after reading Smarty’s reply, I would like to add that she has a small address list of less than 10 friends that she messages. While she sends them lots of messages, this is not the same as a business cold calling lots of different numbers with the same messages. Smarty should be able to differentiate between the two. Her behaviour is normal for someone her age, and the sim is a parent locked “child” sim. We will be looking to move to another provider, and would urge others in this situation to consider other providers.
July 8, 2026
Unprompted review
Reply from SMARTY
Hi Owen,
Thank you for taking the time to share your experience.
We're very sorry to hear about the inconvenience caused by the suspension of your daughter's SIM, particularly while she was away on her school trip. We completely understand how concerning it must have been to lose contact at such an important time.
While we appreciate the circumstances you've described, our systems monitor for unusual usage patterns to help protect our network and customers. As outlined in our Terms and Conditions, we reserve the right to restrict or suspend services where activity appears to be inconsistent with personal use, such as unusually high volumes of text messages or activity that resembles bulk messaging.
We understand that, in your daughter's case, texting is her primary way of communicating, and we're sorry that this led to such a frustrating experience. Unfortunately, once a suspension is applied, checks are required before services can be restored, which can take some time to complete.
We appreciate your feedback regarding the advice you were given and recognise that it may not have felt appropriate given the situation. Your comments will be taken on board as we continually look to improve the experience we provide.
Best wishes,
Louis
SMARTY
Great Customer service
Great experience with Smarty SIM! The service is reliable, the setup was quick and easy, and the customer support team was friendly, responsive, and very helpful. Overall, a smooth user experience and excellent value. Highly recommended!
July 8, 2025
Unprompted review
Reply from SMARTY
Hello,
Thank you so much for the 5‑star review!
We’re thrilled to hear you had a great experience with SMARTY.
Our team works hard to keep things simple, reliable, and great value, so it’s fantastic to know we’re hitting the mark.
We really appreciate you taking the time to share your feedback — it means a lot to us.
Best wishes,
Louis
SMARTY
Switching to SMARTY was very easy I…
Switching to SMARTY was very easy I kept my number and everything went to schedule.
If you have a problem it's very easy to chat with an operator and my pay as you go plan is great value for money
I would recommend anyone to pick up a SMARTY sim
July 7, 2026
Reply from SMARTY
Hi James,
Thank you so much for the 5‑star review!
We’re thrilled to hear you had a great experience with SMARTY.
Our team works hard to keep things simple, reliable, and great value, so it’s fantastic to know we’re hitting the mark.
We really appreciate you taking the time to share your feedback — it means a lot to us.
Best wishes,
Louis
SMARTY
Its esy to navigate and too up and…
Its esy to navigate and too up and customer service is amazing sort any issues out quickly and politly
July 6, 2026
Reply from SMARTY
Hi Kg,
Thank you so much for the 5‑star review!
We’re thrilled to hear you had a great experience with SMARTY.
Our team works hard to keep things simple, reliable, and great value, so it’s fantastic to know we’re hitting the mark.
We really appreciate you taking the time to share your feedback — it means a lot to us.
Best wishes,
Louis
SMARTY
Very pleased with the service SMARTY…
Very pleased with the service SMARTY has provided. No hassle, everything works as promised. And at a realistic price!
July 7, 2026
Reply from SMARTY
Hi Jan,
Thank you so much for the 5‑star review!
We’re thrilled to hear you had a great experience with SMARTY.
Our team works hard to keep things simple, reliable, and great value, so it’s fantastic to know we’re hitting the mark.
We really appreciate you taking the time to share your feedback — it means a lot to us.
Best wishes,
Louis
SMARTY
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