Smile Perfect Reviews 

699
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 609 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the seamless process, from initial steps to receiving products, finding it easy to navigate. Many highlight the exceptional customer service and the staff's professionalism, with quick and helpful responses to all inquiries. People are very satisfied with the positive results achieved, feeling confident about their new smiles. However, some customers noted communication issues, experiencing slow responses or needing to chase for updates. A few also reported aligner fit problems, discomfort, or results not meeting expectations. Delays in receiving products or treatment plans were also mentioned.

What people talk about most

Product

Customers consistently note positive experiences with the product, praising the professional impression kits,... See more

Customer service

Consumers find customer service to be positive, with many reviewers highlighting the team's clear... See more

Service

Customers had positive experiences with service, with many expressing satisfaction and recommending it to... See more

Response time

Clients share positive opinions on response time, with many reviewers highlighting quick and helpful... See more

Staff

People report positive experiences with staff, highlighting their helpfulness, professionalism, and quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I highly recommend using smile perfect if you are interested in looking to straighten up your smile and especially if you are on a budget. The process has been seamless and they have been truly helpfu... See more

Rated 5 out of 5 stars

Fab service, I find Mike to be so polite and helpful and didn’t take him 5 minutes to respond via email to arrange for a couple of replacement aligners (my dog chewed up!) I havnt started these lon... See more

Rated 5 out of 5 stars

So far all has gone really well, communication has been good and it’s been really easy taking impressions and receiving the scan results to see how my teeth will hopefully eventually look…. Watch th... See more


Company details

  1. Health and Beauty Shop

Written by the company

We are a direct to consumer teeth straightening company.


Contact info

4.8

Excellent

TrustScore 5 out of 5

699 reviews

5-star
4-star
3-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 65% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(699)

600 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

They bullied me into deleting my bad…

They bullied me into deleting my bad review before they could refund me. I have all of the correspondence to prove it. I feel bad for all of these people writing good reviews thinking they're going to have a great experience. Good luck love. Anyway here's the review again:

Do not waste your money - terrible company!
This has been one of the worst experiences l've ever had with a company. The aligners they sent made my gums bleed and caused pain, and when I raised it, they completely ignored everything I said about my rights.
Instead of taking responsibility, they demanded I send back used aligners - that's disgusting and makes no sense. What exactly are they going to do with used dental products that have been in someone's mouth? It's unhygienic, unsafe, and just plain ridiculous.
They hide behind "policy" and copy-and-paste replies while dodging accountability. They don't care about customers or basic hygiene - they just want your money and then make you jump through hoops to get it back.
Absolutely shocking service. I wouldn't recommend Smile Perfect to anyone. Save your money, your time, and your sanity

Also, smile perfect DO in fact give out incentives for good reviews. I was a victim of one from the start they made me write a good review about a male staff member, name starting with letter M so that I could get some free teeth whitening.

Update from smile perfect response: it's funny how I have used the same account to make the previous review that you guys bullied me to take down so that I could get a refund on the sham of alingers you sent to me, no that I have wrote this review again with the same name same everything same review and now you're claiming that this isn't genuine? Hilarious. I have already reported you to trustpilot with the evidence. I just wish I could upload photos to reviews This company is a scam. US and UK version

June 5, 2026
Unprompted review
Smile Perfect logo

Reply from Smile Perfect

************THIS IS A FAKE REVIEW*********


We have carefully reviewed our records and we are unable to identify any customer or case matching the details mentioned in this review.

Based on our system checks, we do not have any verified record of this individual as a Smile Perfect customer, and therefore we cannot confirm this as a valid or correct customer experience.

At this stage, we believe this review is either incorrect or not related to a genuine Smile Perfect order.

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Rated 5 out of 5 stars

Smile Perfects a winner

Smile Perfect worked very well for my treatment. Everything thing was done from home or over via email which is super convenient. To date they've been very responsive to all emails sent their way. Overall I would recommend them personally.

June 4, 2026
Unprompted review
Rated 5 out of 5 stars

The people at smile perfect have been…

The people at smile perfect have been very friendly and helpful, and creating my own impressions at home was much more convenient and comfortable than going to a dentist. The price is great as well. I have already recommended them to friends.

June 3, 2026
Unprompted review
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Rated 5 out of 5 stars

The customer service has to be the best…

The customer service has to be the best overall. they’re always there for any questions or concerns, i’ve personally reached out quite a bit and i’ve never had a single problem. I can see the change, slowly but i’m happy i chose them over everybody else, i highly recommend!

May 31, 2026
Unprompted review
Rated 1 out of 5 stars

CHECK THEIR UK REVIEWS

Seems as the trustpilot link on their UK page leads to this & not their UK page I figure it's only fair I give an accurate view on my "treatment" from the UK branch of this company.

1stly, after 6 months I have won my chargeback with the bank!

With that being said, how did I get to this point? Firstly I had to chase down this person just to get responses. After being 2/3 months in and no aligners I asked for a refund. I was told I could get a refund once I deleted my accurate review. NO (check the UK reviews and see for yourselves).

I asked for the dentists details who would oversee my treatment, to which smiledirect couldn't provide any details. The "free whitening kit" is a purple pen that doesn't even work and I had to chase up after it anyways.

Staff became very, very rude once he realised I just wanted my moneyback. Told me to do a chargeback, then on UK review lied and said I had been refunded, then in my emails it changed to "we accept the chargeback"... they didn't even bother to respond to my bank which says alot about the bad attitude in general.

I have no doubt I will recieve a reply saying "not true" or whatever usual condecending reply he leaves on people who speak out and dare to want their money back.

The good thing about dealing with this charlaton company is I have learnt why people say "buy cheap, buy twice".

After nearly 6 months just so glad my bank stepped in & got me my money back. I have reported to misuse of Trustpilot ratings to Trustpilot as well.

May 31, 2026
Unprompted review
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Rated 1 out of 5 stars

BEWARE of the SCAM!!!

BEWARE!!!! Paid for services, but no product was sent. Called and emailed, Smile-perfect with no response over a six-month time frame. Finally gave up and reported to BBB. Biggest SCAM ever!

August 28, 2025
Unprompted review
Smile Perfect logo

Reply from Smile Perfect

We take feedback very seriously, however we are unable to locate any customer record matching this review as no full name, order number, email address, or case details have been provided.

We would kindly ask you to please share your:

Full name
Order number
Email address used for the purchase

so we can properly investigate and assist you immediately.

At this stage, without any identifiable information, we are unable to verify the authenticity of this review or locate any unresolved case matching the claims mentioned.

We are always committed to supporting genuine customers and resolving any concerns professionally.

Kind regards,
Smile Perfect Support Team

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Rated 5 out of 5 stars

Mike has been bloody fantastic with me

Mike has been bloody fantastic with me, he made the whole process really easy and organised me to get replacement aligners when I lost them on holiday! He’s been absolutely fab and I’d 100% recommend this company for your smile journey.

May 23, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing service

Amazing service. Mike is very professional, helpful, polite and responsive. Very impressed with the experience and customer care.

May 24, 2026
Unprompted review
Rated 5 out of 5 stars

Impressed so far

Impressed so far. Mike is very easy to communicate with and replies quickly. It took a while (2 weeks) between posting and getting the 3D images but as Mike was so good at responding and explaining the process I wasn’t concerned. Can’t wait to see what the results will be. I will update after my treatment.

May 23, 2026
Unprompted review
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Rated 5 out of 5 stars

A Great Experience

When I received my aliners I didn't know what to expect. I had to get used to a little slurred speech but I got used to them eventually. I like that the process didn't feel rushed. After completing all of my sets I was completely satisfied with the results. When I emailed customer service about getting more retainers I was surprised of the quick response time. It was within the hour.
They gave me the information that I asked for and was very helpful to give me payment options. I will definitely recommend Smile Perfect to anyone who wants to correct there smile.

May 20, 2026
Unprompted review
Rated 5 out of 5 stars

So so happy overall

Really happy with my experience using the impressions kit from SmilePerfect. The process was easy and straightforward, and Mike was so helpful throughout. He answered all my questions quickly and made everything much less stressful. Great customer service!

May 19, 2026
Unprompted review

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