smooche Reviews 5,891

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 3,791 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the exceptional customer service, noting the staff's helpfulness, understanding, and positive attitude, which makes interactions pleasant and productive. Many appreciate the quick replies and efficient resolutions provided by the support team, often leading to refunds or satisfactory outcomes even when products didn't meet expectations. The personalized approach and willingness to go the extra mile are consistently praised, with some reviewers expressing their intent to reorder specifically due to the excellent service. However, some customers experienced issues with product suitability, finding that certain items did not work well with their skin type or expectations, leading to dissatisfaction with the product itself. A few people also reported problems with order delivery, including long waiting times, unreceived packages, or difficulties in tracking their shipments, which sometimes led to frustrating customer service experiences.

What people talk about most

Product

Customers had ambiguous experiences with the product, with some expressing delight and satisfaction. Many... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing significant frustration... See more

Customer service

Users describe positive interactions with customer service, often highlighting the helpfulness and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, efficiency, and... See more

Quality

People report ambiguous experiences with product quality, with some reviewers expressing delight and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

5 stars for the customer service. Carla sent me a courtesy message regarding a gift. I was a little confused as to what the gift was, but casually commented that the product was not a good fit for me.... See more

Company replied

Rated 5 out of 5 stars

The shade this foundation came out to be was good. Unfortunately my skin is going through some weird menopausal thing so it just didn't work for my skin. It wasn't the foundations fault, it's my skin.... See more

Company replied

Rated 5 out of 5 stars

I worked with Gracia on my order #614769 to see about an additional order I received. She made sure I hadn’t been charged additionally and allowed me to keep the product to share with others. S... See more

Company replied

Rated 5 out of 5 stars

I purchased the colour changing foundation took a while to come and unfortunately it didn't work on my skin it was very pale. However i emailed Customer service and Juice did get back to me apologised... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

It really and truly works!

I can’t believe how great this product is. It perfectly matches my skin tone and makes my makeup look and feel fabulous. I have tired others like this and I loved it so much, I ordered more

May 5, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Rosalinda! 💖

We are so thrilled that it really and truly works for you! It is wonderful to hear that it matches your skin tone perfectly and makes your makeup look and feel absolutely fabulous. We are so happy you chose to order more after trying others! Thank you for the beautiful feedback! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Product goes on smooth

Product goes on smooth, alittle nervous as it come out white then blends into your skins Ave feels light. Only wish was it would cover my age spot on my cheek from Birth of twins.

May 27, 2026
Unprompted review
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Reply from smooche

Hi Monique! 💖

We are so thrilled that the product goes on so smooth and feels light on your skin! It can definitely be a little nerve-wracking to watch it come out white at first, but we are so glad you got to see the magic of how it blends perfectly into your skin.

We completely understand wanting that extra coverage for your special age spot—those twin-mom badges of honor can be stubborn! If you ever want to build up the coverage in that specific area, a tiny extra dab patted gently over the spot after the first layer sets can often work wonders. Thank you so much for sharing your wonderful feedback with us! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Leaves skin with a natural glow

Easy to order and a quick delivery. I am very pleased with the Smooch product, it's easy to apply and stays on for hours. It gives a very natural finish and leaves my skin glowing.

May 21, 2026
Unprompted review
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Reply from smooche

Hi Yvonne! 💖

We are so thrilled that you are very pleased with your Smooche product! It is wonderful to hear that it was easy to order, arrived quickly, and stays on for hours with an easy application. We love that it gives you such a beautiful, natural finish and leaves your skin with that gorgeous glow! Thank you so much for the lovely feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Love this product!

I have order this product and love it so much, I ordered 2 more!
Carla has been working with me on a small issue and she has been very helpful!

Thank you Carla
#603128 Stacey

May 22, 2026
Unprompted review
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Reply from smooche

Hi Stacey! 💖

We are so thrilled that you love our product so much that you've already ordered two more! It is also wonderful to hear that Carla has been incredibly helpful in sorting out that small issue for order # 603128. Thank you so much for your beautiful feedback, we will proudly pass your sweet thank you along to her today! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Takes a while to arrive

Takes a while to arrive.
Besides that, It is a incredible product, it works soo much on my skin.
And the assitance of EURI with my order was excelent¡¡ Always looking to help me

May 21, 2026
Unprompted review
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Reply from smooche

Hi Maribel! 💖

We are thrilled that you think our product is incredible and works so well on your skin! It is also wonderful to hear that Euri provided you with excellent assistance and was always looking to help you out.

Your amazing praise means the world to us, and we will proudly pass your sweet words along to Euri today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Foundation Is Amazing!

Great product! Will order again.

May 4, 2026
Unprompted review
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Reply from smooche

Hi Jennifer! 💖

We are so thrilled that you think our foundation is amazing and that you plan to order again! Thank you so much for the wonderful feedback! ✨

Warmly,
The Smooche Team

Rated 3 out of 5 stars

I was so excited to recieve this…

I was so excited to recieve this product, I am a 3 mins infront of the minute girl. I dont even use a hair dryer or styler of any kind. I wash my hair tie it back done. My face is 3 step routine, cleanse, tone and moisturise. For the day a BB creme for sun protection, I find a creme use it then it goes out of stock. When I saw this product I thought YES! but no. It went on my face like watered down toothpaste and stayed that way. Just a chalky white film left on my face. I thought em what have I done but it just does not colour to my skin it does not even spread over my face it just sits. Really dissapointed but I hope its just me. The service has been AMAZING, maybe I am doing something wrong?

May 18, 2026
Unprompted review
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Reply from smooche

Hi Karen,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Made in China

Great customer service .

May 26, 2026
Unprompted review
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Reply from smooche

Hi Irina,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

GENREV and your order number 659142

GENREV and your order number 659142
With all my heart, the Customer service experience with Genrev has been more than exceptional. My issue was taken care of immediately and with a gracious and compassionate response.
I have never experienced this level of service ever. You have a rockstar on your hand. If I could, I would take her away from you! She is one of a kind🌿
My review on your product is that it is top rate, I actually got compliments on my face the first night I wore it. It’s a winner, thank you so much.

May 25, 2026
Unprompted review
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Reply from smooche

Hi Marcia! 💖

With all our hearts, thank you for this incredibly beautiful review! We are absolutely thrilled to hear that you love our top-rate product and got compliments on your very first night wearing it, that is amazing!

We are also beyond proud to hear about your exceptional experience with Genrev for order # 659142. We will happily pass your wonderful, glowing words along to him today (but we're definitely keeping him!). Thank you so much! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Thank you to Juice for the excellent service!

Thank you to Juice for the excellent help with my refund.
I couldn’t have asked for anything more. Very polite, extremely efficient, and refund issued.
I will be ordering again.
Many thanks,
J. Helton
Tennessee

May 27, 2026
Unprompted review
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Reply from smooche

Hi Janice! 💖

We are so thrilled that Juice provided you with such excellent, polite, and extremely efficient service for your refund! Your sweet message from Tennessee means the world to us, and we will proudly pass your wonderful thank you along to Juice today. We are absolutely delighted that you will be ordering from us again! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Great customer service!

I really wanted this product to work for me, but unfortunately, it did not match my skin tone and was a little too pale for my complexion. That being said, representative, Juice, immediately gave me a refund and made it a seamless process, and for that I am grateful.

May 25, 2026
Unprompted review
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Reply from smooche

Hi Monique! 💖

We are thrilled that Juice made your refund such a seamless process and took great care of you! Your wonderful praise for our customer service means the world to us, and we will proudly pass your sweet words along to Juice today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 1 out of 5 stars

Customer service

I never received my package, and they have refused to issue a refund or resend the order. Their customer service has been extremely difficult to deal with, and no one seems willing to genuinely help. They keep repeating that I need proof from SpeedX, even though SpeedX does not respond to any communication attempts.

I would not recommend ordering from them, especially if you live in an apartment building. They do not take responsibility when packages are left unsecured and end up being stolen. Instead of helping customers resolve the issue, they leave you without your order or your money.

May 4, 2026
Unprompted review
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Reply from smooche

Hi DG,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Received product quickly and am very…

Received product quickly and am very pleased with the foundation. It does not settle into wrinkles, matches perfectly and give good, build able coverage.

May 15, 2026
Unprompted review
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Reply from smooche

Hi Betty! 💖

We are so thrilled that you received your product quickly and are very pleased with the foundation! It is wonderful to hear that it matches perfectly, provides great buildable coverage, and doesn't settle into wrinkles. Thank you so much for the fantastic feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I had a return on my order 524957 and…

I had a return on my order 524957 and Carla was great! Handled it with ease and no nonsense! It didn’t work for me and he lr answer was “ I get it, no problem, it’s handled” in my eyes that is customer service. No guilting me, or trying to get me to stay by giving me 50% off, just no problem. 100% pleased!

May 25, 2026
Unprompted review
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Reply from smooche

Hi Nicole! 💖

We are so thrilled that Carla took such wonderful care of you and handled your return for order number 524957 with absolute ease! We completely agree that no-nonsense, hassle-free care is exactly what great customer service should be. We will proudly pass your fantastic 100% pleased feedback along to her today! ✨

Warmly,
The Smooche Team

Rated 1 out of 5 stars

Customer service was the worst

Customer service was the worst. I asked repeatedly for tracking information and when it was finally sent, they (AI) sent me tracking for an order placed last March- for someone that was four states away from me. AI replaces actually talking to someone in customer service which makes it very confusing and frustrating. I am not so impressed with the product, either. It leaves my skin looking washed out. I am light complected. Maybe this product is better for people with darker skin.

May 13, 2026
Unprompted review
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Reply from smooche

Hi Allie,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Excellent customer service

I had a problem with the pump on a bottle of Smooche foundation. Having contacted the company I received a very helpful response from Carla, with suggestions on how I might rectify the problem, and what to do if the problem remained. I even received a follow up email to see how I was getting on. The problem was solved and I was very impressed with the customer support I received, Carla was friendly, knowledgeable and conscientious, and based on that I would have no hesitation in ordering from this company again.

May 27, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Yvonne! 💖

We are so thrilled that Carla provided you with such friendly, knowledgeable, and conscientious customer service! It is wonderful to hear that the pump problem was solved and that her sweet follow-up made you feel so well taken care of. We are absolutely delighted to have you as a customer and can't wait to welcome you back again! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Wonderful Customer Service

Although the foundation didn't work for me, my experience with Juice was absolutely top tier. The correspondence was fast and efficient and Juice was compassionate and helpful throughout the entire process. Highly recommend trying Smooche as the products might be perfect for you and there's no difficulty in trying it out should it not work for you.

Wishing you all the best and looking forward to all your new offerings!

May 27, 2026
Unprompted review
smooche logo

Reply from smooche

Hi! 💖

We are so thrilled that Juice provided you with absolutely top-tier, fast, and compassionate customer service! While we are sorry the foundation wasn't the perfect match for you, your child recommendation and sweet wishes mean the world to us. Thank you so much for sharing your wonderful experience.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Genrev was really helpful when there…

Genrev was really helpful when there was an issue with my email address and order. Managed to sort everything and the order arrived on time and the product does as stated. Will order again

May 10, 2026
Unprompted review
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Reply from smooche

Hi Ms. Mary Anne! 💖

We are so thrilled that Genrev was really helpful in sorting out your email and order issues! It is wonderful to hear that everything arrived on time, the product does exactly as stated, and that you will be ordering again. Thank you so much for the beautiful feedback, we will proudly pass your sweet words along to Genrev today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Customer service is excellent

Customer service is excellent. As soon as I emailed them about my order #659745, Juice answered right away and helped me with my issue. Thank you Juice for your prompt response.

May 24, 2026
Unprompted review
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Reply from smooche

Hi Mary! 💖

We are so thrilled that you experienced excellent customer service and that Juice answered right away to help with order # 659745! Thank you so much for your sweet feedback, we will proudly pass your thank you along to Juice today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Very good colour and coverage

Very good colour and coverage. Goes on better after moisturising.

May 27, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jean! 💖

We are so thrilled that you love the color and coverage! Thank you so much for sharing that wonderful tip about moisturizing first, it really does make a beautiful difference. ✨

Warmly,
The Smooche Team

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