smooche Reviews 

6,709
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 4,436 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the exceptional customer service and the helpfulness of the staff. Many appreciate the prompt and professional responses received when contacting support, noting that issues with orders or products are often resolved efficiently. Reviewers consistently praise individual staff members for their knowledge, patience, and commitment to quality service. However, some customers also noted concerns regarding product performance and order fulfillment. A few people found that the foundation did not provide adequate coverage, match their skin tone, or blend as expected, with some experiencing it turning orange or feeling blotchy. Additionally, a small portion reported issues with orders not being received, significant shipping delays, or initial difficulties getting a response about missing items or incorrect addresses.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, particularly the color-changing foundation.... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the helpfulness, kindness, and... See more

Order

Consumers generally report positive experiences with their orders, often highlighting the ease of placing... See more

Staff

Customers consistently report positive experiences with staff, highlighting their professionalism,... See more

Quality

Reviewers mention ambiguous feedback about quality, with many expressing satisfaction with the foundation's... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My review is only 4 stars because I was unable to receive my order. Unfortunately this company doesn’t ship to PO Boxes. But, Jesse was amazingly helpful in canceling my order for me without any actio... See more

Company replied

Rated 5 out of 5 stars

Ordered the Color changing foundation 2 pk. I live in New Zealand and received my delivery in about 6 days . Which is great! Had a slight pump issue and customer service was professional and got a rep... See more

Company replied

Rated 5 out of 5 stars

Carla 714656 did a phenomenal job!Or 754656 , I forgot the number , but it was for the smoochie color changing foundation, which really works in that respect, n I loved it. However, it does not cover... See more

Company replied

Rated 5 out of 5 stars

The BEST ever FOUNDATION .. applies easily, recommend the sponge, and leaves the face with a natural GLOW Can apply more if need more coverage but personally apply only the smallest of amounts (o... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.5

All reviews

(6,709)

4,442 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I like how it sits on my skin and 2…

I like how it sits on my skin and 2 people have complimented me

July 4, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Patricia,

Thank you for your wonderful review! We're delighted to hear that you're loving how the foundation sits on your skin—and how lovely that you've already received compliments!

Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Quality of item

The product arrived very wel packaged and the quality of the foundation is excellent for my skin and age. It gives great coverage for being able to only use such a small amount at anyone time.thanks Kerstien

July 11, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kerstien,

Thank you for your wonderful review! We're delighted to hear that the foundation works so well for your skin and that you're enjoying the great coverage with just a small amount of product.

We're also pleased that your order arrived safely and well packaged. Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Carla was great and helped me with my…

Carla was great and helped me with my issue. I was impressed with the customer service and quick response.

July 11, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Paulette,

Thank you for your wonderful review! We're delighted to hear that Carla was able to assist you quickly and that you were impressed with the customer service you received.

We'll be sure to pass along your kind words to her. Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

I was very surprised

I was very surprised on how easy it is to apply with your sponge
Seems ok at the moment very natural look
Stays great all day
You should explain how it does not interfere with the product one applies prior as I use serums neck cream day cream primer

June 23, 2026
Unprompted review
smooche logo

Reply from smooche

Hi El,

Thank you for your thoughtful review! We're so pleased to hear that you're enjoying the natural finish, long-lasting wear, and easy application with the sponge.

We also appreciate your helpful suggestion regarding using the foundation with serums, moisturizers, and primer. Feedback like yours is invaluable, and we'll be sure to share it with our team.

Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Thanks to Carla

Thanks to Carla with my order number 774551 - I was given a store credit to replace the value of the foundation which wasn’t suitable for me. Thanks for listening and for giving value for money.

July 11, 2026
Unprompted review
smooche logo

Reply from smooche

Hi KatyMac,

Thank you for your kind review! While we're sorry the foundation wasn't the right fit for you, we're delighted to hear that Carla was able to assist you with a store credit and provide a positive experience.

We'll be sure to pass along your lovely feedback to her. Thank you for giving Smooche the opportunity to help!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Excellent customer service response by Juice

Excellent customer service response from Juice 814570. I thought i ordered the reverse-aging adaptive foundation but got the color changing foundation instead. Juice quickly clarified that the Reverse-aging Adaptive Foundation and the Color Changing Foundation are actually the same product, just referred to differently. Glad that I do not need to return the product which will be a hassle 😅

July 5, 2026
Unprompted review
smooche logo

Reply from smooche

Hi CL,

Thank you for your wonderful review! We're delighted to hear that Juice was able to quickly clarify the product information and provide the support you needed.

We'll be sure to pass along your kind words to Juice. Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

GENREV provided an excellent response…

GENREV provided an excellent response and resolved my query quickly and professionally. The support was clear, efficient, and very helpful. Highly recommend!
-143NEHA

July 12, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Neha,

Thank you for your wonderful review! We're delighted to hear that Genrev provided clear, professional, and efficient support while resolving your query.

We'll be sure to pass along your kind words to Genrev. Thank you for your recommendation and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 1 out of 5 stars

The product is cheap and nasty

The product is cheap and nasty. It changes colour really quickly but frankly the colour is awful and cakey. It doesn’t blend well. It highlights skin imperfections rather than making skin look better. It does not glow. It is expensive at nearly $60 per bottle and there are many other MUCH BETTER foundation or tint products out there. DON’T FALL FOR THE HYPE! It’s a scam. It made me love my current Ocosmedics foundation even more. Smooche is awful. <3

July 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Shelley,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

I ordered the makeup and it went on great

I ordered the makeup and it went on smoothly and felt great at first. I was so sorry to find i am allergic to something in the product. I reached out to juice with the results and she responded quickly. She offered some of their other products but when i told her i preferred a refund she did that quickly. I am sorry i cannot wear the product as it has been a pleasure to deal with such excellent customer service. I wish other companies would model this one.

June 17, 2026
Unprompted review
smooche logo

Reply from smooche

Hi C boone,

Thank you for your thoughtful review. We're sorry to hear that you experienced an allergic reaction and that the product wasn't the right fit for you.

We're delighted to hear that Juice was able to assist you promptly and make the refund process quick and easy. We'll be sure to pass along your kind words to her.

Thank you for your support, and we truly appreciate your feedback.

Warm regards,

The Smooche Team

Rated 4 out of 5 stars

They worked quickly to resolve a problem

CARLA order number# 822981, was able to resolve the problem with my order quickly and efficiently. I like the brush and lip liner products. Foundation for melanated skin needs to be developed.

July 10, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lolla,

Thank you for your thoughtful review! We're delighted to hear that Carla was able to resolve your order issue quickly and efficiently.

We're also pleased that you're enjoying the brush and lip liner, and we truly appreciate your feedback regarding foundation shades. We'll be sure to share your comments with our team.

Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

DOES NOT WORK

Giving a 5 star review with ASSUMPTION that the company will process a refund. This product is VERY drying. It blended in (changed from white to skin color) but DID NOT act as a foundation at all. NO coverage of dark spots, accentuated every line on my face, did NOTHING. Do NOT believe the instagram ads.

July 11, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Sandra,

Thank you for taking the time to share your feedback. We're sorry to hear that the foundation wasn't the right fit for your skin and didn't provide the results you were hoping for.

We appreciate your honest comments and the opportunity to make things right. If you haven't already, our customer support team is here to assist you with our Money-Back Guarantee.

Warm regards,

The Smooche Team

Rated 4 out of 5 stars

The coverage is just enough!

The order came quickly.
I am pleasantly surprised the product does as is advertised! It covers but doesn’t look like a mask!

June 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lynn,

Thank you for your wonderful review! We're delighted to hear that your order arrived quickly and that the Color Changing Foundation gave you the natural-looking coverage you were hoping for.

Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

I ordered the foundation which matched…

I ordered the foundation which matched perfectly to my skin tone. The foundation dries quick so you have to blend fast. It felt light on my face all day! Ordering was easy and the shipping was quick. I will order again.

June 22, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Fran,

Thank you for your wonderful review! We're thrilled to hear that the Color Changing Foundation matched your skin tone perfectly and felt lightweight throughout the day.

Thank you for the helpful application tip, and we're so pleased to hear you'll be ordering again. We truly appreciate your support!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Re the foundation which wasn't suitable…

Re the foundation which wasn't suitable for my skin colour - I got in touch with Smooch and the lovely and very efficient Carla put things right for me immediately. Very impressive!
Lynn

July 11, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lynn,

Thank you for your kind review! While we're sorry the foundation wasn't the right match for your skin tone, we're delighted to hear that Carla was able to resolve everything promptly for you.

We'll be sure to pass along your lovely feedback to her. Thank you for giving Smooche the opportunity to make things right!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Carla was a great help in resolving the…

Carla was a great help in resolving the issue i had with order number 799642. Thank you so much

July 10, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Michelle,

Thank you for your kind review! We're delighted to hear that Carla was able to help resolve the issue with your order quickly.

We'll be sure to pass along your lovely feedback to her. Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

I like that it comes out white and once…

I like that it comes out white and once on your face it gives the perfect skin toned color

July 8, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Frances,

Thank you for your wonderful review! We're delighted to hear that you're loving how the Color Changing Foundation adapts to your skin tone and gives you a natural-looking finish.

Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Carla - fantastic customer service representative

Order No. 806777
I ordered the Smooche colour changing foundation. I tried the product straight away, the product was lovely, but unfortunately didn"t suit my skintone. I emailed Smooche immediately to request a refund. CARLA was fantastic, she responded very promptly and started to process a refund as this was the only foundation they produced and I really need a new foundation, she kept me advised every step of the way. Because of her excellent customer service I would have no hesitation in recommending this Company. I will definately use Smooche again for any products which I require in the future. CARLA is a great asset to the Company.

July 11, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Marie,

Thank you so much for your thoughtful review and your kind words about Carla!

While we're sorry the foundation wasn't the right match for your skin tone, we're delighted to hear that Carla was able to provide prompt support and keep you updated throughout the refund process.

We'll be sure to pass along your wonderful feedback to her. Thank you for your recommendation, and we look forward to serving you again in the future!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

I placed my first order with Smooche…

I placed my first order with Smooche during their recent promotion. After 3 days I hadn’t received notification of shipment which concerned me and couldn’t use the ‘Track my Order’ link because a dispatch tracking number hadn’t been generated. I emailed not receiving expecting a response but received one the same day from Novie explaining the delay due to high demand and assuring me the order was in the system and would be dispatched soonest possible. This was followed up by another email withe the reference number and an explanation the orders have to clear customs which could take a further couple of days. As long as I’m informed and the company maintains contact with updates, that is excellent customer service in my opinion. Thanks Novie and Chloe

July 10, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Nancy,

Thank you for your thoughtful review! We're delighted to hear that Novie and Chloe kept you informed throughout the process and provided the communication and reassurance you were looking for.

We completely understand how important updates are, and we're so pleased that our team could make your experience a positive one. Thank you for your patience, support, and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Excellent customer service ans response…

Excellent customer service ans response from Carla 837813. Quick at responding to emails.

Order and delivery excellent as well.

July 10, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Mrs Sahota,

Thank you for your wonderful review! We're delighted to hear that Carla was quick to respond to your emails and that you had an excellent experience with both your order and delivery.

We'll be sure to pass along your kind words to her. Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Great support

Genrev was quick to respond and was so helpful with my refund. I really appreciate their support!

July 10, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Vanessa,

Thank you for your kind review! We're delighted to hear that Genrev was quick to respond and able to assist you with your refund.

We'll be sure to pass along your lovely feedback to her. Thank you for your support and for giving Smooche the opportunity to help!

Warm regards,

The Smooche Team

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