I recently started using Smul as part of my weight-loss journey, and the results have been absolutely magnificent. Their products are phenomenal — clean, tasty, and perfect for healthier eating w... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
If you ever see me eating a protein bar that isn't one of Smul's, please alert the authorities immediately, I have been replaced, that is NOT me, y'all. These are the BEST protein bars I have ever tri... See more
By far the best tasting plant protein powder that I've tasted - which I have repurchased monthly for over a year now. It's not sickly sweet and loaded with artificial sweeteners, and is a lot e... See more
Company replied
Smul products are so tasty - I love that they have different sizes plant protein powder, so you can try out all the flavors - I really like the caramel flavor! Their granola is also really delicious,... See more
Company replied
Company details
Written by the company
healthy, nutritious, and incredibly tasty. our delicious plant-based range helps you meet nutritional goals without compromising flavour.
Contact info
23 Eiland St, 7646, Paarl, South Africa
- +27877565715
- info@smul.com
- smul.com
4.7
Excellent
279 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 25% of negative reviews
Typically replies within 24 hours
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Very good first experience
Speedy delivery, free sample products and delicious too.
November 12, 2025
Reply from smul
Hi Silvia, we appreciate your great feedback! It’s wonderful to know our fast delivery, complimentary samples, and product quality hit the mark for you.
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Excellent delivery service and thank…
Excellent delivery service and thank you for the free goodies
November 11, 2025
Reply from smul
Hi Dirk, thank you for the review. That’s wonderful to hear! 😊 I’m glad the delivery service exceeded your expectations and that you enjoyed the free goodies.
Just getting to know the products and…
Just getting to know the products and the brand but very happy SO far!
November 10, 2025
Reply from smul
Hi Pierre, love hearing that! We’re excited to have you exploring our products. Let us know if there’s anything we can do to make your experience even better.
Very happy with the product although I haven't used the full range Yet but will get there eventually
Love the Protein powder not too sweet and no funny after taste and delish In my Protein bakes too.
The same with the Bars
Thanks again.
November 7, 2025
Reply from smul
Hi Basheerah, thank you for the review. Enjoy the rest of the range!
Amazing All Round!
Amazing All Round!
The vanilla protein powder tastes so nice. I will recommend this product to everyone.
Keep it up!!
Thank you for the great service.
November 5, 2025
Reply from smul
Hi Rita, wow, thank you for the awesome review!
We’re so glad you love the vanilla protein powder and had a great experience with our service.
Your recommendation truly means the world to us! 🙏
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Reply from smul
Hi Xandre, thank you for the positive feedback.
Great quality as usual
This is my second order, the service and quality in delivering my order never disappoints! I am so glad to have found and be a customer of such a wonderful business providing the best of the best for overall well-being.
October 30, 2025
Unprompted review
Reply from smul
Hi Ashani, thank you for your kind words!
Delivery
The fact that I could pick up the parcel was very convenient. I also love the taste of the vanilla protein powder.
October 13, 2025
Reply from smul
Hi Claudia, thank you for your valuable feedback. We’re really glad to hear the pickup option was convenient for you – and even happier that you’re enjoying the taste of the vanilla protein powder. We’ve put a lot of care into creating something that’s both delicious and effective, so it means a lot to know it’s hitting the mark.
Exceptional Service and Delicious Quality!
I recently placed an order with Smul and I’m absolutely impressed – from start to finish the customer experience was outstanding. The website was easy to navigate, the checkout process was smooth and intuitive, and my order arrived promptly. The packaging was thoughtful and the products inside was beautifully presented.
The quality of the products themselves also made a strong impression: everything tasted great, felt premium, and clearly has been crafted with care and attention. It’s refreshing to find a brand that lives up to its promises and values. I’ll definitely be coming back and recommending Smul to friends and family. Kudos to the team for setting the standard for excellent service!
September 30, 2025
Reply from smul
Hi Alina, thank you so much for your thoughtful and encouraging feedback! We're absolutely thrilled to hear that your experience with smul was such a positive one — from the ease of navigating our website to the packaging and, most importantly, the quality of the products.
It means a great deal to us to know that our efforts to provide premium products and excellent service are being recognized and appreciated. Your words truly motivate our team to keep delivering the best possible experience to our customers.
We’re so glad to hear you’ll be coming back — we look forward to delighting you again soon! Thanks also for spreading the word and recommending smul to your friends and family.
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Tasty products, and the best service!
Smul products are so tasty - I love that they have different sizes plant protein powder, so you can try out all the flavors - I really like the caramel flavor! Their granola is also really delicious, it would just be awesome if they have a larger size for the chocolate chip sea salt flavor. What really stands out for me, though, is their gut sodas. Both flavors are simply amazing, and not too sweet! It's a perfect treat for me after a long day.
October 8, 2025
Unprompted review
Reply from smul
Hi Chantal, Thank you for the feedback! I'm so glad to hear that you're enjoying the whole range of products.
Great tasting bar that is always…
Great tasting bar that is always available when on the go.... The whole family loves it!!!!
October 8, 2025
Unprompted review
Reply from smul
Hi Suzaan, thank you for the positive feedback. Glad that the kids also enjoy it!
Great service and products
The products are very good, ordered the soda gut drinks and the sugar level from the natural juice is perfect especially for people that don't like consuming sugar.
October 2, 2025
Reply from smul
Hi Julliet, thank you for the feedback. Glad that you enjoy our gut soda!
A solid balance between taste and…
A solid balance between taste and nutrition
September 17, 2025
Unprompted review
Reply from smul
Hi Jaime, thank you so much for the feedback!
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Good evening!
Good evening!! I LOVE ordering from SMUL, from the moment you go onto the website to the moment you receive your order, it is a very good customer experience.
September 15, 2025
Reply from smul
Hi Hendrien, thank you so much for your kind words and support — it truly means a lot to us! We're thrilled to hear that you’ve had such a great experience from start to finish. At smul, we’re always working to make every step of the journey smooth, enjoyable, and memorable. Can’t wait to have you back again soon!
Reply from smul
Hi Emma, thank you for the feedback! Enjoy!
I love how they think about food and…
I love how they think about food and make healthy options reachable at a click of a button. They are bring out new products and new flavours to their products which im really excited for.
September 9, 2025
Reply from smul
Hi Wade, thank you for the positive feedback!
Quick service and good prices.
Quick service and good prices.
I like the taste but would prefer it a tiny bit sweeter.
September 3, 2025
Reply from smul
Hi Marlie, thank you for the feedback!
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Love love love my Smul shake!
September 2, 2025
Reply from smul
Hi Yolanda, enjoy and thank you for taking the time to give feedback!
Delicious
Delicious, healthy treats and amazing services as always!
September 6, 2025
Unprompted review
Reply from smul
Hi Melissa, thank you so much for the review! Always a pleasure. Happy snacking!
The scoop was a nice addition to the…
The scoop was a nice addition to the last time I ordered thank you. However the serving size on the packaging is by tbsp and the scoop doesn’t have a measurement. 2 tbsp is just more that half the scoop. Matching the scoop size to the serving might be helpful.
September 5, 2025
Unprompted review
Reply from smul
Hi Julie, thank you for the reply. Will pass on to our technical team to action.
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