I recently started using Smul as part of my weight-loss journey, and the results have been absolutely magnificent. Their products are phenomenal — clean, tasty, and perfect for healthier eating w... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
If you ever see me eating a protein bar that isn't one of Smul's, please alert the authorities immediately, I have been replaced, that is NOT me, y'all. These are the BEST protein bars I have ever tri... See more
By far the best tasting plant protein powder that I've tasted - which I have repurchased monthly for over a year now. It's not sickly sweet and loaded with artificial sweeteners, and is a lot e... See more
Company replied
Smul products are so tasty - I love that they have different sizes plant protein powder, so you can try out all the flavors - I really like the caramel flavor! Their granola is also really delicious,... See more
Company replied
Company details
Written by the company
healthy, nutritious, and incredibly tasty. our delicious plant-based range helps you meet nutritional goals without compromising flavour.
Contact info
23 Eiland St, 7646, Paarl, South Africa
- +27877565715
- info@smul.com
- smul.com
4.7
Excellent
279 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 25% of negative reviews
Typically replies within 24 hours
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See how their reviews and ratings are sourced, scored, and moderated.
Reply from smul
Hi Sandy, thank you so much for taking the time to give feedback!
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Great taste i enjoyed it immediately…
Great taste i enjoyed it immediately placed a second order
August 20, 2025
Reply from smul
Hi Lydia, thank you so much for the feedback. We really appreciate it and look forward to a long and successful relationship.
Reply from smul
Hi Jordan, thank you so much! We’re really happy to hear everything was quick, easy, and super-efficient – that’s exactly what we aim for!
Reply from smul
Hi Maretina, thanks so much for your feedback — we’re really glad to hear you like the products!
Reply from smul
Hi Yusuf, thank you so much for your kind words – we’re thrilled to hear that you were happy with both the products and our service!
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The granola is bland
The granola I ordered has no flavour.
I did not expect the expiry date to be so close away, had I been aware I would not have ordered or ordered the smaller size
August 13, 2025
Reply from smul
Hi Sarika,
We're really sorry to hear that you didn’t enjoy the granola. Your feedback is important to us, and we’ll be passing this on to our technical team to investigate further. Thank you for bringing it to our attention.
I will be a returning customer for sure.
Quick delivery. Quality packaging. Easy to use website. Great tasting products.
August 5, 2025
Reply from smul
Hi Carma, thank you for taking the time to share your feedback. We are looking forward to building a long and successful relationship with you!
The granola is the best
The granola is the best, the texture, the flavour, the ingredients.
The protein powder as well, I can actually taste and see the vanilla pods.
Loved the packaging and quick delivery.
Thank you!
July 29, 2025
Reply from smul
Hi Nicolene, we're so glad that you are happy with the products. Looking forward to a long relationship. Happy snacking!
Smul protein powder
By far the best tasting plant protein powder that I've tasted - which I have repurchased monthly for over a year now.
It's not sickly sweet and loaded with artificial sweeteners, and is a lot easier on my tummy compared to other whey proteins I have tried in the past.
I love all their flavours, but café latte and chocolate is definitely my favourite 🍫🤎
If you are considering switching over to plant protein I highly recommend giving Smul a try 🌱
August 1, 2025
Unprompted review
Reply from smul
Hi Chantelle, thank you for taking the time to give us feedback!
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Still has that grainy texture
July 8, 2025
Reply from smul
Hi Rach, thank you for taking the time to give us feedback!
Gluten free products
Like the product very much. You are doing a great job. I would just like to see more gluten free products, especially your granolas and porridge.
July 7, 2025
Reply from smul
Hi Rosalia, thank you for the feedback. Will forward your request to the team.
Reply from smul
Hi Roma, thank you for the feedback!
Perfect 3pm snack 🫶🏻
July 22, 2025
Unprompted review
Reply from smul
Hi Bianca thank you for taking the time to review smul products. Happy snacking!
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From Whey protein to Plant based protein
I used to use Optinum nutrition's whey protein for years, but due to issues with dairy, I had to move towards a plant based alternative. I struggled for years to find something that tastes nice, mixed well and gives results. Since using Smul's products all of the above were ticked and I could not find a product that compares to them.
July 22, 2025
Unprompted review
Reply from smul
Hi Heinrich, thank you so much for your kind words! We're thrilled to be a part of your healthy lifestyle and happy that we can contribute to your wellness journey.
The chocolate chip sea salt granola is…
The chocolate chip sea salt granola is amazing, especially for a cookie lover like myself. It gives me a satisfying crunch and taste when the cravings don't want to go away. I'll definitely buy it again! The bars are also great.
July 15, 2025
Reply from smul
Hi Elize, thank you for the lovely feedback. See you back soon!
Quality
Quality, delicious products.
A treat we look forward to.
Great service as well.
Proudly South-African.
July 8, 2025
Reply from smul
Hi Rentia, thank you so much for your wonderful review. We truly appreciate your support and look forward to sharing many more smul years with you!
The Vanilla/Berry Granola was good but…
The Vanilla/Berry Granola was good but the Strawberry sadly not good!
July 3, 2025
Reply from smul
Hi Natalie, thank you for the feedback! Sorry to hear that the Strawberry wasn't one of your favourites.
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Quick response time and professional.
June 27, 2025
Reply from smul
Hi Anika, thank you so much for the feedback. At smul, we pride ourselves on delivering excellent, professional service and truly value each of our clients.
Reply from smul
Hi Carmen, thank you so much for the positive feedback!
Reply from smul
Hi Melanie, Thats great news! Thank you for the feedback.
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