The product is not worth £40 the metal parts used on my bag is so bad you can tell it’s tacky and doesn’t match the photos posted on their website, also the tie doesn’t match the photos either, my ord... See more
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Review summary
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Reviews shaping this summary
My items arrived 3 & a half weeks later. Ordered on the 11th of November, items arrived (after they said it was already delivered) on 7th December! The delivery information given is for a warehouse... See more
Company replied
After the abysmal reviews I read I didn’t have high hopes, but I am really pleasantly surprised! The jumper looks just like the Massimo Dutti one and seems really good quality. Arrived relatively quic... See more
Company replied
Item arrived much later than the expected delivery date. I returned the product as I did not like it which needs to be sent to China. After 1 month they acknowledged the returned that a refund... See more
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Company details
Written by the company
Soera brings you the latest fashion trends with stylish, high-quality, and affordable clothing and accessories. Our mission is to help you express your individuality with confidence and effortless style. Shop with us and discover fashion that inspires.
Contact info
2 VENTURE DR, #19-21 , 608526, Singapore
- +1 786-686-0503
- support@soera-store.com
- soera-store.com
3.0
Average
1K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
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I am fairly happy with my coat I…
I am fairly happy with my coat I ordered from SOERA, I ordered the Andrea faux fur coat in white, I do not think it is worth over £100 which is what I paid for it, it is fairly nice though, also enquiries that I had regarding my order where responded to quick
March 17, 2026
Unprompted review
Reply from SOERA
Hey Alana
Thank you for taking the time to share your feedback.
We’re glad to hear you’re happy with the coat overall and that our team was able to respond to your order enquiries quickly. We’re sorry to hear it didn’t fully meet your expectations in terms of value for the price paid. Your feedback is really important and will be shared with our product team for review.
Edelle
Trench coat listed as cotton is polyester
Trench coat listed as 100% cotton is 100% polyester and no refund available. The shipping took over 3 weeks. It was a cheap plastic Shein/Ali Express product with a Soera swing tag. AVOID THIS BRAND AT ALL COSTS
March 30, 2026
Unprompted review
Reply from SOERA
Hey Laura
I’m really sorry to hear about your experience and the disappointment with your order.
Please contact us at support@soera-store.com with your order number so we can review and offer a resolution.
Edelle
DO NOT BUY ANYTHING FROM THIS COMPANY!!!!!
Absolutely do not buy anything from this company, I would give a 0 if I could. Soera presents as a legitimate (possibly UK business) with good marketing on the garments, but is just a factory in China churning out rubbish that is upmarked for European customers.
I ordered a dress that was discounted at £45 at some point mid-March, it did not arrive until mid-April, and I then realised that (1) the garment looked nothing like the pictures and (2) is nothing anyone could ever dream would amount to a proper size small (3) is poorly constructed and has no lining, so that it falls weird on the body. I emailed Soera for a refund and they said they do not offer free returns, they offered me a 105% store credit instead (which I obviously did not want because they have shown that the quality is terrible), when I pushed back they offered me a 30% partial refund and when I pushed back on this, I was told to fill in returns: returns are to Guangdong China and they have to be tracked or you will not receive a refund. A tracked parcel back to China, with duties could cost more than the dress itself and so I strongly recommend anyone AVOID THIS COMPANY AT ALL COSTS.
April 8, 2026
Unprompted review
Reply from SOERA
Hey Eve,
We’re really sorry to hear about your experience and the disappointment with your order.
Our team has already reached out to you via email to assist further and look into this for you.
We completely understand your frustration regarding the product quality, delivery time, and return process. This is not the experience we aim to provide, and your feedback has been shared with the relevant team for review.
We sincerely apologise for the inconvenience caused and appreciate you taking the time to bring this to our attention.
Edelle
Scam company
Terrible company, the products are a scam. I bought a bright purple cardigan and the version that arrived (after almost a month) was a pale pink colour and totally different fabric.
They don't refund you for this, instead offer 'store credit.' The cardigan cost £40, not acceptable.
DO NOT BUY.
April 20, 2026
Unprompted review
Reply from SOERA
Hey Olivia
Sorry to hear about your experience. That’s not the standard we aim for.
Please contact our support team via support@soera-store.com with your order details and photos so we can review this properly and help resolve it for you as quickly as possible.
Edelle
Do not order!
They will not refund you, just push partial refunds or store credit. I followed their instructions exactly to get a refund and after exchanging about 10 emails back and forth they still wouldn’t give me my money back. The item also looks so much worse quality in person than their pictures online.
March 7, 2026
Unprompted review
Reply from SOERA
Hey Chloe
We’re really sorry to hear about your experience, that’s definitely not the standard we aim to provide. We’d really appreciate the chance to make this right for you.
Please reach out to us at support@soera-store.com and our team will assist you as soon as possible.
Edelle
The quality of products is awful
The quality of products is awful. Delivery takes weeks and Unable to return items without it costing a fortune. I will never order from this site again
April 14, 2026
Unprompted review
Reply from SOERA
Hey Emma
I’m really sorry to hear about your experience; that’s certainly not the standard we aim to provide.
Please reach out to us at suuport@soera-store.com and we’ll do our best to assist you and make this right.
Edelle
Thanks to Erick I received the hand…
Thanks to Erick I received the hand woven bag for my wife’s birthday with loads of time to spare
Prompt delivery great value and super quality
April 14, 2026
Unprompted review
Reply from SOERA
Hey Declan
Thank you so much for your kind words! We’re really glad to hear that Erick was able to help get the handwoven bag to you in time for your wife’s birthday, that’s exactly the kind of experience we aim for 😊
It means a lot to know you’re happy with the delivery, value, and quality. We truly appreciate your support!
Edelle
This is the worst store
This is the worst store i have ever ordered from, there communication was shocking , the quality of the clothes was disapointing. Eventhough the item was not as described and didn't look anything like the picture i still had to pay international shipping costs which then resulted in me getting no refund as it costs the same as the two dresses i ordered. Do not waste your time and money with this company.
December 19, 2025
Unprompted review
Reply from SOERA
Hey there,
I’m really sorry to hear about your experience, this is not the standard we aim to provide, and I completely understand how frustrating this must have been.
We’d really like to look into this further and make things right. Could you please contact us at support@soera-store.com and include your order number so we can review your case in detail?
We look forward to assisting you and resolving this as soon as possible.
Edelle
I received the wrong item but Merriame…
I received the wrong item but Merriame from customer support was absolutely amazing and helped me so much
Thank you Merriame
April 7, 2026
Unprompted review
Reply from SOERA
Hey Audrey
Thank you so much for your kind words! 😊 We’re really sorry again for the mix-up with your order, but we’re so glad Merriame was able to turn things around and assist you. I’ll be sure to pass along your appreciation to her, it’ll definitely make her day! 💛
If there’s anything else you need, we’re always here to help.
Edelle
Loved the trench coat
Love the trench coat! Better than had hoped, very happy.
April 3, 2026
Unprompted review
Reply from SOERA
Hi Susan
Thank you so much for your feedback, we’re glad to hear you loved the trench coat and that it exceeded your expectations! Your satisfaction means a lot to us, and we truly appreciate your support.
Edelle
I wanted to cancel my order and I knew…
I wanted to cancel my order and I knew it wasn’t shipped yet cause there was no tracking. Then as soon as I was in contact with support I requested the cancellation and then they were pushing the delivery through even though I told them I need it to be canceled cause I’m not at the address then they said they can intercept the address. Then I told them if you can intercept the address you can deliver it back to them as I saw in another review if you want to return for a refund you would have to pay to deliver it back to china. Then they continued to create a tracking number and then said they couldn’t change the address. Also note their tracking site is not a courier so they were lying when they said it was already sent cause there is no info on location. This place is a scam do not buy from them if you search online you can see other reviews stating this, I was a fool to not research first.
* update I got a refund after much back and forth with their support email they said I couldn’t get a refund even though I won’t receive the package. I submitted a request to my bank regarding them and as soon as I told them this they processed my refund.
April 3, 2026
Unprompted review
Reply from SOERA
Hey Vanessa
We’re truly sorry to hear about your experience and the frustration this has caused. We understand how important it is to be able to cancel or update an order, especially when timing is critical.
Once an order is processed and a tracking number is created, we are often limited in our ability to modify or cancel it. However, we absolutely understand your concerns and want to help resolve this for you.
Please contact us directly at support@soera-store.com
with your order number, and our team will review your case and assist you further.
We appreciate your patience and the opportunity to make this right.
Edelle
This product is garbage
This product is garbage. They advertise that this product is developed in NY, but this is actually trash from China. The phone number is from Califonia- all in an attempt tp deceive the consumer. I returned this item at my own expense, only to never receive a refund - although I jumped thru every hoop they required. These people suck and they will not issue a refund.
I got an email today saying my return is held up in customs for fees and tariffs! USPS says it is a lie. It is unbelievable the lengths this unscrupulous company will stoop to in order to not refund my return. I am reporting them to the FTC today.
NOTE: they indicated in the last email I received that this return is being held up in customs- for tariffs
! This is a blatant lie- as verified by the USPS.
March 29, 2026
Unprompted review
Reply from SOERA
Hey Kelly
Thank you for your feedback. We’re sorry to hear about your experience and understand your concerns.
As per our return policy, all returns must be sent back and received at our warehouse before we can process and issue a refund.
If you need further assistance or would like us to look into your case, please feel free to email us at support@soera-store.com with your order details.
Edelle
Erika from support was so kind and…
Erika from support was so kind and proactive!
March 20, 2026
Unprompted review
Reply from SOERA
Hey Jillian
Thank you so much for your kind words! We’re thrilled to hear that Erika was able to support you in such a positive and proactive way. We’ll be sure to pass along your feedback to her, it will truly make her day.
Edelle
Good Experience
It took a while for the jacket to arrive. But when I received the package, I was very pleasantly surprised. The jacket looks exactly like the pictures and the size is perfect. I will wear it with pleasure.
March 31, 2026
Unprompted review
Reply from SOERA
Hey Jeannine
Thank you so much for your kind feedback! We really appreciate your patience with the delivery.
We’re so glad to hear that the jacket met your expectations and that the fit is perfect. It means a lot to us that you’re happy with your purchase.
Enjoy wearing it, and we hope to see you again soon!
Edelle
Do not use this company!! Chinese company not in Europe.
Do not use this company!!
They are a Chinese company and delivery times are completely wrong on their website.
Their URL is structured to make it look like they are based in the UK or even in Europe, but they aren’t!
Keep your money and go elsewhere to a trusted reputable website do not use.
March 16, 2026
Unprompted review
Reply from SOERA
Hey Grace
We’re really sorry to hear about your experience and understand your frustration.
We aim to be transparent about our operations and shipping times, and we’re continuously working to improve both our communication and delivery experience. We sincerely apologize if this was not reflected in your order.
We’d appreciate the opportunity to look into your case and make things right. Please contact us at support@soera-store.com
with your order details, and our team will assist you as soon as possible.
Thank you for your feedback—it helps us improve.
Edelle
Love the coat I bought!!
Love the coat I bought!!! So soft, plush and comfy!
March 28, 2026
Unprompted review
Reply from SOERA
Hey Tahlor
Thank you so much for your kind words! We’re really happy to hear that you love your coat and that it’s soft, plush, and comfortable. 😊
We truly appreciate your support and hope you enjoy wearing it!
Edelle
They did not refund me.
They did not refund me.
Item very poor quality and badly packaged.
I waited 2 months for refund but refused.
Bad company.
Do not buy from them
March 27, 2026
Unprompted review
Reply from SOERA
Hey Penny
We’re sorry to hear about your experience and understand your frustration regarding the refund and the quality of the item.
Please reach out to us directly at support@soera-store.com so we can review your case and assist you further. We’d appreciate the opportunity to look into this and help resolve it for you.
Thank you for your patience.
Edelle
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