Step One Reviews 

58,426
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 7,264 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional product quality, supreme comfort, stylish designs, and exceptionally fast delivery services provided by the helpful team. Many consumers also highlight the extremely efficient customer support team that always handles sizing inquiries and order exchanges very promptly and professionally. Though some reviewers experienced notable durability issues, specifically noting that stitching came apart or unwanted holes appeared after a relatively short time of normal use. A few other people also mentioned that certain garments tended to roll up unexpectedly during daily wear, causing some occasional discomfort for all active users.

What people talk about most

Product

Clients share positive opinions on product, highlighting that the underwear and bras are exceptionally... See more

Quality

Consumers find quality to be positive, highlighting that the products are soft, comfortable, durable, and... See more

Delivery service

People report positive experiences with delivery service, highlighting that orders arrive quickly and on... See more

Order

Customers consistently note positive experiences with order processes being smooth and straightforward,... See more

Customer service

Customers had positive experiences with customer service, frequently praising prompt and efficient support... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I dont usually give reviews but as a big man who was incredibly tired of my underwear chafing and hurting while I work. I tried step one even though its a bit pricey, it is worth every penny. There is... See more

Rated 5 out of 5 stars

Great customer service and communication, bought these sports boxers to wear under my gym shorts as an alternative to compression. They are super sort, breathable, don't ride up and feel lovely! My on... See more

Rated 5 out of 5 stars

Have been purchasing Step ones for a few years now..these pants are soft and comfortable and last for ages... They bring out more/different patterns quicker than the originals take to need replacing!... See more

Rated 5 out of 5 stars

I do normally gather bundles of both men and ladies quality underwear for Christmas gifts always always goes down a treat .Then they become your next customer both my sons have continued this process.... See more



Company details

Verified business

Trustpilot has verified this business is government-registered. We’ve confirmed it maintains an online presence and shows no matches on warning or sanction lists.

Government registration: 51640837181

  1. Underwear Store

Written by the company

Step One underwear is the first thing you put on in the morning. Step One is the best Men's underwear designed by Greg Taylor and worn by the world.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

58K reviews

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Asks customers to review

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4.5

All reviews

(58,426)

6,813 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

It would be good when checking out that…

It would be good when checking out that you offer more discounts off the step ones , sock good but I would have brought more with another bigger discount, don’t need socks need step ones. Love this product and will continue to buy for my partner anyway. Will keep an eye out for good specials. Thank you

November 5, 2026
Step One logo

Reply from Step One

Hi Thae,

Thank you for taking the time to share your feedback and for your continued support!

We're glad to hear that you and your partner love Step One. We also appreciate your suggestion regarding bigger discounts on our products, especially when purchasing in bulk.

We do offer automatic bulk discounts, which are applied at checkout when your purchase meets the required number of pairs.

We'll be sure to pass your feedback along to our team for consideration as we continue reviewing our promotions and offers. If you need further assistance, please feel free to email us at info@stepone.life.

Best regards,
Stephanie
Step One CX

Rated 5 out of 5 stars

Very comfortable

Very comfortable! No binding, sweating and elastic being stretched out of shape. These are my absolute favorite.

October 17, 2026
Rated 1 out of 5 stars

These are the worst underwear ever, run away!

These are the worst underwear ever. Horrible. Don’t buy them. Besides that the company lies. That promise you will love them or they will refund your first order. Not true. It’s a scam site through and through. They lie about fit, material, quality, guarantee, and service. You will have to fight after receiving this garbage.

After seeing their reply here is my edit. It’s a lie. They send you your order in one package. How is it you can not open your package for some of the items and just get one of the items from it? So I suppose if you want to try to get these POS underwear only order one that way when you get them and realize just how awful they are you can only waste a couple of hours to get your money back instead of a couple of hours to get maybe a portion of your money back after multiple emails and requesting supervisors. The reply makes it seem like they gave any amount of customer service when that simply isn’t the case. They don’t reply except for publicly apparently.

October 23, 2026
Step One logo

Reply from Step One

Hi Dave,

Thanks for sharing your feedback. We're genuinely sorry to hear the undies weren't what you expected.

We've checked your case and can see that our support team has already assisted with your First Pair Guarantee claim, including processing a refund for one of the three pairs purchased.

Just to clarify, our First Pair Guarantee covers the first pair you try, rather than the entire order. We understand the excitement of receiving a new purchase, but when ordering multiple pairs in the same style and size, trying one pair first gives you the chance to check the fit and comfort before opening the others. That way, if you need a different size or decide the product isn't for you, you can avoid opening the remaining pairs.

We appreciate that this experience has been disappointing, and we're sorry Step One wasn't the right fit for you. Your feedback is important to us, and we appreciate you giving us a try.


Kind regards,
Step One CX Team

Rated 4 out of 5 stars

Have been asked to write a review but…

Have been asked to write a review but only placed the order yesterday, goods might be here tomorrow which is fine. I got a 20% discount code but at checkout I wasn't allowed to redeem.

November 4, 2026
Step One logo

Reply from Step One

Hi Matthew,

Thank you for sharing your feedback! We're sorry to hear you had trouble applying your 20% discount code at checkout.

We understand that you've only just placed your order and haven't had a chance to try our products yet. Please feel free to contact us at info@stepone.life with your order details and discount code so we can look into this for you.

We appreciate your support and hope you enjoy your Step One products once you've had a chance to try them!

Cheers,
Cai
Step One CX

Rated 1 out of 5 stars

Poor choice of sizes and patterns

Poor choice of sizes and patterns, especially leading up to Christmas.

November 3, 2026
Step One logo

Reply from Step One

Hello John,

Thanks for sharing your feedback! We're sorry to hear that our available sizes and patterns were limited, especially during the lead-up to Christmas.

We understand how disappointing this can be and appreciate you bringing it to our attention. Your feedback is valuable and will be shared with our team as we continue working to improve our range and availability.

Thanks for your understanding and support!

Regards,
Cai
Step One CX

Rated 5 out of 5 stars

Game changing underwear

Game changing underwear. No joke. Delivery was quick and the product is quality. I've charity shopped all my old gear and bought some more. Also no joke.

October 29, 2026
Rated 1 out of 5 stars

I have been a loyal Step One customer…

I have been a loyal Step One customer since 2020. Initially, I thought the price was a little high, but after receiving my first pair, I was genuinely amazed by the quality, comfort and fit. I quickly realised they were worth the premium price.

Sadly, over the years, the quality has dropped massively. The material now feels noticeably cheaper, and the stitching is nowhere near the standard it once was.

I have absolutely no problem paying a premium price for a premium product, but unfortunately, Step One is no longer delivering premium quality despite still charging premium prices.

I have recently purchased a pair of OddBalls Bamboo boxers, and I have to say, the quality is exactly what Step One used to offer. The difference is quite noticeable.

It's disappointing to see a brand I have supported for so many years let its standards slip so dramatically. Step One, please take note! Your loyal customers are happy to pay for quality, but that quality needs to be there. Right now, it simply isn't.

September 8, 2026
Unprompted review
Step One logo

Reply from Step One

Hi Andrew,

Thank you for being a loyal Step One customer since 2020 and for taking the time to share such honest feedback.

We're genuinely sorry to hear that your recent experience hasn't lived up to the quality and comfort you've come to expect from us.

We certainly don't want our long-standing customers to feel that they're paying a premium price without receiving the quality they deserve. Your comments about the material and stitching are important, and we'll make sure your feedback is shared with our product and quality teams for further review.

If any of your pairs are still within our 12-month warranty period, please feel free to reach out to us at info@stepone.life. We'd be happy to review the affected pairs and look into what possible solutions we can offer.

Thank you again for your continued support and for being open about where you feel we need to improve. Feedback like yours helps us identify areas where we can do better.


Sincerely,
Cai
Step One CX

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